The manga industry is filled with thrilling stories, captivating characters, and dedicated fans who eagerly anticipate each new chapter. However, many beloved series have faced long-term hiatuses, leaving readers wondering when their favorite stories will continue. In some cases, these extended breaks last for years, even decades. This article explores some of the most famous long-term manga pauses, the reasons behind them, and whether fans can expect a return.

At the end of the day, when the manga brings huge sales to the publisher, it will continue and if not, it will not. When you see your favorite manga suddenly stops within one year, you can think the manga did not bring enough money. Otherwise, when you see your favorite manga stops after let say 3-5 years or longer, it may be possible the manga creator is tired drawing and thinking to prolong the story to make more money to the publisher.  A very good example is Dragon Ball. 

It is a very simple and tasteless fact.

But you also may see some other factors why some manga artists need to stop creating and when or under what circumstance they resume.

HEALTH ISSUES AND CREATOR WELL-BEING

One of the most well-known reasons for manga hiatuses is the health condition of the creators. Writing and illustrating manga is an extremely demanding job that often leads to physical and mental exhaustion.

HUNTER×HUNTER (YOSHIHIRO TOGASHI)

One of the most infamous long-term hiatuses in manga history belongs to HUNTER×HUNTER by Yoshihiro Togashi. The manga, serialized in Weekly Shonen Jump, has seen multiple extended breaks over the years, with the longest gap lasting nearly four years. The primary reason behind these interruptions is Togashi’s chronic back pain, which has severely impacted his ability to work. While he made an effort to resume serialization in 2022, health complications once again forced him to step back. Togashi remains determined to complete the story, frequently updating fans via social media, but there is no confirmed return date yet.

NANA (AI YAZAWA)

Ai Yazawa’s NANA, a dramatic story about love, music, and relationships, has been on hiatus since 2009 due to the author’s illness. The manga was a massive success, with an anime adaptation and even a live-action film. However, after falling seriously ill, Yazawa had to stop working on the series. While she has recovered enough to publish small illustrations, she has not resumed writing new chapters, leaving NANA fans in suspense for over a decade.

SENSITIVE SOCIAL AND CULTURAL CONTEXTS

Certain manga series have faced indefinite hiatuses due to their themes clashing with real-world events or societal concerns.

X (CLAMP)

X, a work by the famous manga group CLAMP, has been on hiatus since 2002. The story, which features large-scale destruction and intense battles, faced complications due to real-life tragedies such as the Kobe child murders and the Hanshin-Awaji earthquake. The creators expressed concerns that some of the story’s violent themes might be considered inappropriate in light of these real-world events. Although CLAMP has expressed a desire to complete the series, no official plans for its return have been announced.

AUTHOR WORKLOAD AND MULTIPLE PROJECTS

Many manga artists work on multiple projects simultaneously, leading to delays and extended hiatuses.

LOVELESS (YUN KOUGA)

LOVELESS, a popular fantasy manga, has been on hiatus since 2016. Prior to this, the series had already faced multiple breaks. The author, Yun Kouga, has cited health issues as a reason for delays but has also focused on other creative projects. Additionally, another of her works, Genji, has remained unfinished for over 30 years, adding to fan concerns about whether LOVELESS will ever reach its conclusion.

PROLONGED CREATIVE BREAKS AND RE-EVALUATION

Some manga artists take breaks to re-evaluate their work and ensure they maintain the quality of their storytelling.

VAGABOND (TAKEHIKO INOUE)

Vagabond, a critically acclaimed historical manga by Takehiko Inoue, has been on hiatus since 2015. The series, inspired by the legendary swordsman Miyamoto Musashi, has been praised for its breathtaking artwork and deep philosophical themes. However, Inoue has openly discussed his struggles with motivation and creative exhaustion. In an interview, he mentioned that he still wishes to finish the story, leaving hope for fans that the series may eventually resume.

WILL THESE MANGA EVER RETURN?

The question on every fan’s mind is whether these beloved manga will ever continue. While some authors, like Togashi, actively update fans on their progress, others remain silent. In cases like X and LOVELESS, the likelihood of continuation seems uncertain, whereas Vagabond and NANA have a slightly higher chance of resuming if their creators find the right conditions to work again.

Ultimately, long hiatuses in the manga industry stem from various reasons, including health issues, social sensitivities, author workload, and personal circumstances. While frustrating, these breaks highlight the importance of creator well-being and the challenges of sustaining long-running manga series. Fans can only hope that their favorite stories will return, but in the meantime, these unfinished works remain legendary in their own right.

Source: Magmix

What did you think of this topic? Did you read our article about how to get a job in manga industry? Whatever the reason behind the pause of Manga series is, our only hope is that the creator (and her/his assistant(s) ) is being reasonably paid, happy and healthy doing their work.

What the online community say about this?

Many long-time fans of Glass Mask express frustration and disappointment over the manga's prolonged hiatus and lack of conclusion. Many started reading it in their youth and have now grown old waiting for the story to end. Some speculate that the author, Suzue Miuchi, either struggles with motivation, has health issues, or is creatively stuck.

A recurring criticism is that the story lost its direction around The Two Princesses arc, with an overemphasis on melodramatic romance and drawn-out theatrical performances. Readers feel that the legendary Crimson Goddess play, which was built up for decades, has failed to live up to expectations, making it less compelling than previous in-story plays like Wuthering Heights or The Miracle Worker.

Others blame the publisher, Hakusensha, for avoiding the manga’s conclusion due to its commercial value, leaving devoted fans in limbo. Many demand that Miuchi at least provide an outline or entrust the finale to assistants, as other veteran manga authors have done.

Some comments reflect nostalgia, recalling how Glass Mask once kept them up all night reading, and how they still treasure their old copies. Yet, most have lost hope of seeing the ending within their lifetime, with some joking that AI might have to finish it in the future.

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A recent act of vandalism on Yoshitsune Rock, a nationally designated scenic site located at Amaharashi Coast in Takaoka City, Japan, has sparked controversy after a Canadian resident identified the graffiti as resembling a character from the popular American animated series, "The Simpsons."

Check "Homer" on the stone.

IDENTIFICATION OF THE GRAFFITI

The graffiti, drawn with what appears to be a black permanent marker, was found in a hollow on the western side of Yoshitsune Rock. Measuring approximately 15 cm in height and 20 cm in width, the markings were initially unclear, with local authorities unsure whether they represented a face, letters, or symbols. However, a Japanese resident from Vancouver contacted the Toyama Newspaper, asserting that the drawing closely resembled Homer Simpson, the protagonist of "The Simpsons." The sender expressed outrage and speculated that the graffiti was likely the work of a foreign visitor rather than a Japanese citizen.

LOCAL REACTIONS AND CONCERNS

The incident has led to discussions on the impact of increasing international tourism in Japan. A local man in his 50s also speculated that a foreign visitor might be responsible, emphasizing the need for better measures to prevent such acts in culturally significant areas. Takaoka City officials promptly removed the graffiti using chemical agents, but residents remain concerned about preserving the scenic site’s integrity.

THE CULTURAL AND HISTORICAL SIGNIFICANCE OF YOSHITSUNE ROCK

Yoshitsune Rock holds deep historical value, as it is said to be the site where the legendary samurai Minamoto no Yoshitsune sought shelter from the rain during his journey to the northern region of Japan in 1187. The rock formation is part of the Noto Peninsula Quasi-National Park and was designated a National Place of Scenic Beauty in 2015. Its picturesque setting, featuring the Tateyama Mountain Range beyond the sea, has made it a popular attraction among both domestic and international tourists.

CITY’S RESPONSE AND FUTURE MEASURES

Despite the severity of the act, local authorities have decided not to file a criminal complaint. Instead, they intend to monitor the situation and rely on public awareness to deter future incidents. Takaoka City has refrained from restricting access to the site but has urged visitors to respect its cultural and historical significance. Residents and tourists alike have expressed disappointment over the incident, with some calling for stricter regulations to protect Japan’s treasured landmarks.

As Japan continues to experience an influx of international visitors, the incident serves as a reminder of the importance of cultural preservation and responsible tourism.

Source: Toyama news, Hokkoku news

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Many fans of Japanese artists join their fanclubs using our Japanese Fanclub Proxy service and also go to see their live concerts in Japan. From time to time,  we have heard some sad news from live concerts in Japan.

Live concerts are meant to be spaces of joy, excitement, and artistic expression, yet recent events have once again highlighted the pressing issue of security for both performers and attendees. The alarming incident involving KAMIJO, a globally celebrated Japanese musician, during his recent Hiroshima concert underscores the need for stronger security measures at live events.

THE INCIDENT: A WAKE-UP CALL FOR SECURITY AT LIVE EVENTS

On January 15th, KAMIJO experienced a severe health episode during his performance, leading to the abrupt cancellation of a post-show meet-and-greet. The cause of his distress was later revealed to be the unauthorized entry of a banned individual who had managed to gain access under a false identity. Upon recognizing this person in the audience, KAMIJO suffered an immediate stress-induced reaction, including dizziness, nausea, and hyperventilation.

This incident serves as a stark reminder that security breaches at concerts are not just about physical harm but also psychological distress, which can severely impact artists' well-being. KAMIJO’s team was quick to clarify that no negligence was involved on the part of the venue or event organizers. Nonetheless, the event raises concerns about how banned individuals can still gain entry and the broader implications for artist and fan safety.

THE RISING RISK OF SECURITY ISSUES AT LIVE CONCERTS

In an era where live concerts attract thousands of enthusiastic fans, security concerns have become more prevalent. From unauthorized entries to acts of violence, concert venues have witnessed increasing incidents that endanger both performers and audiences. In KAMIJO’s case, while no physical harm occurred, the psychological impact was profound enough to disrupt his performance.

This is not an isolated incident. History has shown that lax security measures can lead to tragic consequences. The assassination of John Lennon, the stabbing of Monica Seles, and the fatal shooting of Dimebag Darrell are chilling reminders of the dangers that arise when security is overlooked. More recently, several high-profile musicians have spoken out about stalkers, threats, and concert intrusions, making it clear that security concerns are escalating.

ADDRESSING THE SAFETY OF FANS: REPORTS OF HARASSMENT

Another concerning issue that surfaced during this event was the reported harassment of female fans by male concertgoers. Concerts should be a safe space for all attendees, yet incidents of inappropriate behavior and assault have been reported at various live events worldwide. Women often find themselves vulnerable in crowded settings, where perpetrators take advantage of the packed environment to act inappropriately.

To combat this, concert organizers must implement stricter crowd management policies, increase security personnel in audience areas, and establish clear protocols for victims to report harassment. Fans should feel secure knowing that their safety is a top priority.

ENHANCING SECURITY MEASURES: RECOMMENDATIONS FOR ARTISTS AND EVENT ORGANIZERS

Stricter Entry Protocols

Concert venues must adopt advanced identification methods, including digital ticketing linked to verified identities and biometric scans.

Banned individuals should be flagged in centralized databases accessible to event security teams across different venues.

Increased Security Personnel

Hiring trained security professionals who can identify and handle potential threats effectively.

Implementing specialized security teams dedicated to artist protection both on and off stage.

Better Fan Screening and Behavioral Monitoring

Introducing crowd monitoring technology, such as AI-based facial recognition, to identify suspicious behavior in real-time.

Encouraging fans to report any concerning activities through anonymous mobile apps or security stations at venues.

Harassment Prevention Measures

Designating safe zones for women and vulnerable concertgoers.

Deploying undercover security personnel in the audience to deter inappropriate behavior.

Providing clear reporting mechanisms and swift action against offenders.

Mental Health Considerations for Artists

Artists should be provided with mental health support to deal with the stress and trauma of security breaches.

Event organizers should ensure that artists have the option to perform under heightened security without fear of alienating fans.

A CALL FOR INDUSTRY-WIDE CHANGE

The entertainment industry must recognize that security is not a luxury but a necessity. Artists dedicate their lives to their craft, and their safety should never be compromised. At the same time, fans deserve to enjoy live performances without fear of harassment or violence.

The incident involving KAMIJO is a wake-up call for the entire music industry. Stricter regulations, better screening measures, and increased vigilance are essential to preventing similar occurrences in the future. If proactive steps are not taken, the risks will only continue to grow, potentially leading to even more severe consequences.

Concerts should be about music, passion, and shared experiences—not fear and danger. It is time for the industry to take security seriously and ensure that both artists and fans can enjoy live music in a safe environment.

This type of incident can also make it harder for normal fans to go. There are so many fans outside Japan who want to go to live concerts in Japan but they have not some tools for their ID checks for example a smartphone with a Japanese SIM card.. We hope there should be a way to make it easy for overseas fans to come to Japan to join the live concert while making sure the safety of the artist at the same time. Are we asking for too much?

Join Japanese Fanclub via our proxy address service!

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The resale of concert and event tickets has been a long-standing issue in Japan, with fans and the entertainment industry battling against high-priced scalping and illegal ticket sales. The recent actions taken by STARTO ENTERTAINMENT and the shutdown of the industry-backed ticket resale platform, "Ticketre," highlight the complexity of this ongoing problem. This article delves into the latest developments, the legal actions being taken, and the broader implications for the Japanese ticketing industry.

STARTO ENTERTAINMENT'S CRACKDOWN ON TICKET SCALPERS

On February 17, 2025, STARTO ENTERTAINMENT announced that it had successfully identified individuals engaged in the illegal resale of tickets for its affiliated artists. The company has taken strict action, including forcibly terminating the memberships of these individuals from its fan clubs and pursuing legal consequences against them. This move follows a statement made in September 2024, where STARTO declared its intent to take legal measures against unauthorized ticket resellers.

LEGAL MEASURES AND INVESTIGATIONS

The company, in collaboration with Young Communication (YC), a concert organizing entity, has actively pursued legal actions against ticket scalping. Specifically, STARTO targeted the resale of Snow Man concert tickets on resale platforms like "Ticket Jam" and "Ticket Ryutsu Center."

A major breakthrough was achieved when STARTO, through legal proceedings, obtained court orders to disclose the personal details of individuals reselling tickets illegally. Notably, 17 cases related to Snow Man concerts were successfully identified, leading to direct legal notices and fan club expulsions for those involved. Additionally, the company has filed further information disclosure requests for 1,589 other cases related to unauthorized Snow Man ticket resales.

CRITICISM OF RESALE PLATFORMS

STARTO criticized "Ticket Jam" for its resistance to pre-trial voluntary disclosures of seller information, arguing that this lack of cooperation forced unnecessary legal burdens on the judicial system. The company stated that had "Ticket Jam" cooperated before court intervention, over 1,000 court filings could have been avoided, thus reducing the strain on court resources.

The entertainment company has vowed to continue implementing measures to prevent unauthorized ticket sales and ensure that tickets reach genuine fans rather than scalpers.

THE SHUTDOWN OF "TICKETRE": THE END OF AN INDUSTRY INITIATIVE

On the same day as STARTO ENTERTAINMENT’s announcement, PIA Corporation revealed that the official ticket resale platform "Ticketre" would be shutting down on June 30, 2025. This marks the end of an eight-year attempt by the music industry to provide a legitimate resale marketplace where tickets could be exchanged at face value, rather than through unauthorized high-priced resales.

HISTORY AND INTENTIONS OF "TICKETRE"

Launched in 2017, "Ticketre" was an initiative backed by major music industry organizations, including the Japan Music Producers Federation and the Japan Concert Promoters Association. The platform was designed to provide a legal alternative to high-priced ticket scalping, allowing fans to resell their tickets at their original purchase price. However, from the outset, "Ticketre" faced criticism for its high service fees, which included a 10% commission on both the seller and the buyer, plus additional processing fees.

Despite its initial promise, "Ticketre" failed to gain widespread adoption, with many fans opting for alternative resale platforms, including unauthorized scalping websites that provided more flexibility in pricing and fewer transaction fees.

REASONS FOR THE SHUTDOWN

While PIA Corporation did not specify the exact reasons for closing "Ticketre," several factors likely contributed to its downfall:

High Fees: Many users found the combined selling and purchasing fees excessive, making it financially impractical to use the platform.

Limited Ticket Listings: Since "Ticketre" only allowed ticket resales approved by event organizers, the number of tickets available on the platform was significantly lower than that on other resale sites.

Competition from Illegal Resale Markets: Scalpers continued to operate on unauthorized platforms where tickets were sold at inflated prices, undermining "Ticketre's" purpose.

Lack of Enforcement: While the industry made efforts to combat ticket scalping, enforcement against unauthorized resale sites remained challenging.

The announcement of "Ticketre's" closure signifies the failure of a major industry-led initiative to regulate ticket resales through a fair and legal marketplace.

THE BROADER CONTEXT: JAPAN’S STRUGGLE AGAINST TICKET SCALPING

Ticket scalping is a persistent issue in Japan, with various efforts being made to regulate and curb unauthorized sales.

LEGISLATIVE EFFORTS

In 2019, Japan implemented the Anti-Scalping Law, which criminalized the resale of tickets at inflated prices without event organizer approval. This law aimed to protect consumers from exploitative resellers and ensure fair ticket distribution. However, despite legal penalties, scalping remains prevalent due to enforcement challenges and the continued operation of resale platforms that facilitate illegal sales.

FAN-DRIVEN MEASURES

Concert organizers and fan clubs have also introduced their own preventive measures, including:

Digital ticketing systems that require identification verification upon entry.

Lottery-based sales systems to deter bulk purchases by resellers.

Dynamic pricing models to adjust ticket prices based on demand while keeping pricing fair for fans.

THE FUTURE OF TICKET RESALE IN JAPAN

The recent crackdown by STARTO ENTERTAINMENT and the closure of "Ticketre" highlight the ongoing struggle against ticket scalping in Japan. While entertainment companies and lawmakers have taken significant steps to combat unauthorized ticket resales, challenges remain in enforcing these regulations effectively.

The failure of "Ticketre" suggests that a viable, legal resale system needs to be more accessible, transparent, and cost-effective for fans. Moving forward, the industry may need to explore new technologies, such as blockchain-based ticketing, to ensure secure and fair transactions.

For now, fans and industry stakeholders must continue to navigate a landscape where ticket scalping remains a persistent problem, despite efforts to bring fairness and legitimacy to ticket resale practices in Japan.

Do you want to TV shooting, music video, photo shooting resale ticket problem related issues in Japan? Do you want to interview the organization on these topics in Japan?

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Source: Hanamizaka, RKB Mainichi news

Godzilla has landed in Saga Prefecture! A life-sized Godzilla head, emerging from the waters of the Mifuneyama Rakuen Dam, has become a striking new attraction that is drawing fans from across Japan and beyond. This breathtaking installation is part of a collaboration between Saga Prefecture and the legendary kaiju franchise, celebrating both Japan’s iconic monster and the natural beauty of the region. However, this spectacular sight is only temporary, making it a must-visit destination before it disappears.

The Godzilla head is an enormous structure, designed to look as though the King of Monsters is rising from the dam, his fearsome expression sending chills down the spines of visitors. The setting at Mifuneyama Rakuen, known for its stunning seasonal landscapes and tranquil waters, makes for an unexpectedly dramatic backdrop to this cinematic display. Fans of the franchise will appreciate the detailed craftsmanship of the installation, which captures the essence of Godzilla’s powerful presence.

Beyond the impressive display, Saga Prefecture offers numerous attractions that make the trip even more worthwhile. Visitors can explore the nearby Mifuneyama Rakuen Garden, famous for its ancient trees, beautiful flowers, and mystical ruins. Saga is also home to rich samurai history, pottery traditions in Arita and Imari, and delicious local cuisine, including Saga beef and fresh seafood.

For international travelers eager to witness this limited-time spectacle, here are the best ways to get there from Japan’s major cities:

From Osaka:

• Take the Shinkansen from Shin-Osaka Station to Hakata Station in Fukuoka, which takes approximately two and a half hours.
• From Hakata, take the JR Limited Express Midori to Takeo-Onsen Station, which takes about an hour.
• From Takeo-Onsen Station, it is a short taxi ride to Mifuneyama Rakuen.

From Tokyo:

• Take the Shinkansen from Tokyo Station to Hakata Station, a journey of about five hours.
• Transfer to the JR Limited Express Midori to Takeo-Onsen Station.
• From Takeo-Onsen Station, take a taxi to Mifuneyama Rakuen.

Saga Prefecture is a hidden gem in Japan, often overlooked by tourists in favor of more famous destinations. However, this unique Godzilla installation is a rare opportunity to experience a blend of pop culture and local charm. Whether you are a die-hard Godzilla fan or simply looking for an off-the-beaten-path adventure, this is a trip worth making before the attraction is gone for good.

Do not miss your chance to see Godzilla rise from the depths in the serene landscapes of Saga. Plan your visit soon and witness an unforgettable fusion of nature and monster movie magic.

WHAT ELSE CAN YOU EXPERIENCE?

In addition to the awe-inspiring dam art, the "Godzilla vs. Saga" project includes a variety of attractions:

• SAGA360 (Saga Prefectural Government Observation Hall): Giant Godzilla visual display and history exhibit
• Saga Balloon Museum: Special Godzilla greeting events
• Digital Stamp Rally: Tour various locations in Saga to collect stamps and win exclusive Godzilla merchandise
• Exclusive "Godzilla vs. Saga" Merchandise: Limited-edition collaboration items available for purchase

Saga Prefecture is brimming with rich history, breathtaking landscapes, and delicious local cuisine. This special Godzilla collaboration makes it an unmissable destination for tourists, especially fans of the mighty kaiju.

The time is now!

Visit Iwaya-Kawachi Dam before the Godzilla Dam Art disappears! Start planning your trip today and witness the fusion of pop culture and nature like never before.

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For many Japanese, the name "Viennetta" brings back childhood memories of indulgence and special occasions. This iconic ice cream cake, known for its delicate layers of chocolate and vanilla ice cream, has been a staple in Japan since its launch in September 1983. However, Morinaga Milk Industry Co., Ltd. has announced that it will discontinue Viennetta on March 31, 2025, due to the end of its licensing agreement.

A UNIQUE ICE CREAM EXPERIENCE

Viennetta stood out from other ice creams due to its unique structure—thin layers of chocolate delicately intertwined with smooth ice cream, creating a crisp yet creamy texture. Unlike typical ice cream bars or cups, Viennetta resembled an elegant cake, often served at family gatherings or celebrations. Its premium feel and luxurious taste made it a favorite among Japanese consumers for over four decades.

MARKET PRESENCE IN JAPAN AND BEYOND

In Japan, Viennetta maintained a strong foothold in the frozen dessert market, particularly as a high-end treat compared to regular ice cream products. Available in vanilla and tiramisu flavors, as well as a cup version of the vanilla variant, Viennetta was a go-to dessert for those seeking something special.

Outside Japan, Viennetta continues to be sold in various international markets under different brands. In Europe, for example, Unilever still produces and distributes Viennetta under its Wall’s brand, making it accessible in countries like the United Kingdom, Italy, and Germany. The discontinuation in Japan, however, marks the end of an era for local fans who grew up enjoying this treat.

PRICING AND COMPETITION

In Japan, Viennetta was positioned as a premium ice cream, typically priced between 500 and 800 yen per pack, depending on the retailer and promotions. This placed it in competition with other high-end ice cream brands such as Häagen-Dazs and local luxury ice cream makers like Meiji’s Gran series. While Häagen-Dazs focused on rich, single-serving cups, Viennetta’s cake-like structure provided a different appeal—perfect for sharing.

Competitors in the ice cream cake segment include products from Baskin-Robbins and convenience store brands, which offer seasonal ice cream cakes, though none have replicated Viennetta’s signature layered design.

THE END OF AN ERA

With its discontinuation, a piece of nostalgia disappears for many Japanese consumers. Viennetta’s long-standing presence in the market and its distinctive texture made it irreplaceable, and despite other premium ice cream options, its absence will undoubtedly be felt. Whether Morinaga introduces a new dessert to fill the void remains to be seen, but for now, fans will have to say their goodbyes.

For those who still want to enjoy Viennetta, it may be worth checking international markets where it remains available. But in Japan, this beloved ice cream cake will soon be just a cherished memory.

 WHAT COMES NEXT?

Given past cases in the Japanese market, it is likely that the original brand owner, Unilever, will continue to sell Viennetta through other channels or possibly reintroduce it under a different distributor, much like how Yamazaki did not keep the rights to sell Oreo and Ritz in Japan after Mondelez shifted production overseas. This means that while Viennetta may disappear temporarily, there is a possibility that it could return under a different arrangement.

Meanwhile, Morinaga is unlikely to leave a gap in the premium ice cream cake market for long. It would not be surprising if they introduce a new, similarly structured ice cream under a different name. Japanese companies often develop alternative products following licensing contract changes—similar to how Morinaga and other brands adapted to the departure of major snack brands by launching their own versions.

This business case revolves around the termination of the licensing agreement between Yamazaki Nabisco and Mondelez International, the owner of the Nabisco brand. Let’s break it down by its core components: the relationship between the licensor and licensee, the collaboration era, termination, and the aftermath.

CASE of Yamazaki Nabisco

LICENSOR AND LICENSEE RELATIONSHIP

Yamazaki Nabisco, originally a joint venture between Yamazaki Baking (Yamazaki Seipan), Nabisco (an American snack manufacturer), and Nichimen (now Sojitz), was created in 1970. Yamazaki Nabisco was responsible for manufacturing and selling Nabisco-branded products like Oreo, Ritz, and Premium crackers in Japan. This relationship was key in localizing Nabisco’s popular American snack products for the Japanese market.

In 1988, Yamazaki Baking bought out Nabisco's stake, making Yamazaki Nabisco a fully owned subsidiary. Despite this, it continued to operate under a licensing agreement with Mondelez International, which acquired Nabisco in 2000. This allowed Yamazaki Nabisco to produce and sell the famous Nabisco brands in Japan, with the licensing rights granted by Mondelez Japan. The partnership helped bring globally recognized products like Oreos and Ritz crackers to Japan, making them household names over decades.

COLLABORATION ERA

The collaboration era between Yamazaki Nabisco and Mondelez International’s predecessor was instrumental in shaping the snack food market in Japan. The launch of iconic products like Oreo and Ritz crackers was met with initial challenges. Japanese consumers were not immediately receptive to these imported snacks due to cultural differences and taste preferences. Yamazaki Nabisco faced the challenge of adapting the manufacturing process to suit Japanese tastes and the local environment, such as the humidity levels, water quality, and the distinct quality of local wheat. Through a strategic partnership with local suppliers, Yamazaki Nabisco successfully modified the recipes and production methods to meet local consumer expectations.

Yamazaki Nabisco also tackled packaging issues by incorporating moisture-proof designs suited for Japan’s climate. As a result, the products gained popularity, cementing their place in the Japanese snack food market.

The joint venture’s success allowed it to leverage both local expertise from Yamazaki Baking and international recognition from Nabisco. This collaboration also led to substantial brand recognition in Japan, transforming products like Oreos into a beloved treat.

TERMINATION OF LICENSING AGREEMENT

In February 2025, Yamazaki Baking announced that the licensing agreement with Mondelez International would end on August 31, 2025. As part of the termination, Yamazaki Nabisco would change its name to "Yamazaki Biscuit" effective September 1, 2025. While Yamazaki Biscuit would continue to sell its own branded products like Chip Star, it would no longer produce or sell Nabisco products such as Oreo, Ritz, and Premium crackers. The rights to these products would be transferred to Mondelez Japan, which would take over the domestic distribution.

The termination of the licensing agreement marks a significant shift in the Japanese snack food market. The agreement's expiration gives Yamazaki Biscuit the freedom to innovate and expand its own product portfolio, while Mondelez Japan gains full control over the sales and marketing of its globally recognized brands in Japan.

AFTERMATH AND NEW BUSINESS STRATEGIES

Following the termination, Mondelez Japan would take on the responsibility of continuing the sales and marketing of Nabisco-branded products like Oreo and Ritz. This transition would likely have a significant impact on the competitive landscape in the Japanese snack market.

For Yamazaki Biscuit, the move away from Nabisco products could represent an opportunity to diversify its offerings and reduce reliance on international brands. The company could now focus more on developing its own innovative snack products. In fact, Yamazaki Biscuit launched a product called "Levant," a snack similar to Ritz crackers, signaling its intent to capitalize on its production expertise and customer loyalty.

Furthermore, as the manufacturing license for products like Oreo and Ritz ends, Yamazaki Biscuit is expected to shift its focus to Southeast Asia and other international markets, using its expertise in creating products suited to local tastes.

From a financial standpoint, the termination of the agreement likely reflects a strategic decision by both parties. Mondelez Japan now controls the Nabisco brand entirely, while Yamazaki Biscuit can explore new business opportunities and products without being constrained by the previous licensing agreement.

The termination of the licensing agreement is a pivotal moment for both companies. For Yamazaki Biscuit, it’s a chance to innovate and tap into new markets. For Mondelez Japan, it provides full autonomy over the Nabisco brand in Japan, which could lead to further expansion and brand strengthening. This shift will undoubtedly alter the competitive dynamics of the Japanese snack food industry. 

With Viennetta’s departure, there is a high chance that both Unilever and Morinaga will take strategic steps to reintroduce or replace it in Japan’s competitive ice cream market. For nostalgic fans, this may mean a temporary goodbye rather than a permanent farewell.

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INTRODUCTION

Japan has become one of the most popular travel destinations in the world, attracting millions of foreign tourists annually. The tourism industry has provided a much-needed economic boost, particularly in the post-pandemic era.

However, this influx of tourists has also brought about social and economic concerns. A recent crackdown on a prostitution ring in Kabukicho, targeting foreign customers, has reignited discussions about Japan's economic decline and the challenges posed by inbound tourism.

THE RECENT KABUKICHO CRACKDOWN

On February 4, 2025 Tokyo Metropolitan Police arrested seven individuals the operator of a men's massage parlor, on suspicion of violating Japan's Prostitution Prevention Law. The establishment allegedly offered prostitution services primarily to foreign tourists. Authorities confiscated multiple foreign currencies, including Chinese yuan, Argentine pesos, and Indian rupees, suggesting a broad international customer base. Reports indicate that up to 70% of the establishment’s clients were non-Japanese, highlighting the growing role of inbound tourism in Japan's nightlife industry.

The arrest marked the first nationwide crackdown on a prostitution ring specifically targeting foreign visitors. Investigations revealed that customers were approached on the streets of Shinjuku’s Kabukicho district, a notorious entertainment area, and were led to the establishment. The case has sparked widespread debate, with online comments reflecting deep concerns about Japan’s economic trajectory and moral decline.

JAPAN'S ECONOMIC STRUGGLES: FROM SHOWA TO REIWA

Japan’s economic history can be divided into several key periods:

THE SHOWA ERA: POST-WAR BOOM AND BUBBLE ECONOMY

During the post-World War II era, Japan experienced rapid economic growth, fueled by industrialization, technological advancements, and strong government intervention. By the 1980s, Japan had become the world’s second-largest economy, with its stock market and real estate sectors booming. The so-called "Bubble Economy" saw land prices and asset values skyrocket, making Japan one of the wealthiest nations globally.

THE HEISEI ERA: THE LOST DECADES

However, the economic bubble burst in the early 1990s, triggering a prolonged period of stagnation known as the "Lost Decades." The burst led to a collapse in real estate and stock prices, corporate bankruptcies, and rising unemployment. Despite government stimulus measures, deflation persisted, and Japan struggled to regain its former economic strength.

During this period, many Japanese businesses shifted their production overseas to reduce costs, leading to wage stagnation and a weakening domestic job market. At the same time, an aging population and declining birthrate placed additional strain on the economy.

THE REIWA ERA: WEAK YEN AND TOURISM DEPENDENCE

Under the current Reiwa era, Japan continues to grapple with economic decline. The COVID-19 pandemic further worsened the situation, shutting down businesses and reducing consumer spending. While the weak yen has made Japan more attractive for foreign tourists, it has also eroded the purchasing power of Japanese citizens, making imports more expensive and increasing the cost of living.

To counteract economic struggles, the government has aggressively promoted inbound tourism. In 2023, Japan welcomed over 25 million visitors, with expectations of surpassing pre-pandemic levels in 2024. However, this tourism boom has been a double-edged sword, benefiting certain industries while exacerbating social and economic tensions.

THE PROS AND CONS OF THE TOURISM BOOM

ECONOMIC BENEFITS

Boost to Local Businesses: Hotels, restaurants, and souvenir shops have seen increased revenue, particularly in major tourist hubs like Tokyo, Kyoto, and Osaka.

Job Creation: The tourism industry has provided employment opportunities in hospitality, transportation, and retail sectors.

Increased Tax Revenue: Tourist spending contributes to government revenue through consumption taxes and service fees.

SOCIAL AND ECONOMIC CONCERNS

Rise in Illegal Activities: The recent Kabukicho case illustrates how some businesses have capitalized on foreign demand for illicit services, raising ethical and legal concerns.

Public Health Risks: Some online commentators have expressed concerns that an increase in prostitution, particularly among foreign tourists, could lead to the spread of sexually transmitted infections like syphilis and HIV.

Over-tourism and Cultural Erosion: Historic areas such as Kyoto, Otaru in Hokkaido have struggled with excessive tourism, leading to overcrowding and environmental degradation.

Wage Disparities and Economic Inequality: While tourism generates revenue, many Japanese workers continue to face wage stagnation, fueling resentment towards policies that prioritize foreign visitors over domestic economic stability.

PUBLIC REACTION AND POLITICAL IMPLICATIONS

The Kabukicho incident has intensified criticism of the Japanese government’s economic policies. Many online comments reflect frustration over rising poverty, wage stagnation, and the perception that the government prioritizes foreign investment over domestic welfare.

One comment pointed out that "Japan is becoming like Southeast Asia—once a wealthy nation, now catering to foreign tourists at cheap prices." Another user criticized the government’s decision to allocate funds to foreign investments instead of domestic infrastructure improvements, arguing that the nation’s priorities are misplaced.

Others argue that the problem lies in Japan’s failure to reform its economy. They suggest that without structural changes, such as higher wages and better job opportunities, economic decline will continue regardless of how many tourists visit Japan.

So...

Japan’s reliance on inbound tourism has provided short-term economic relief, but it has also exposed deeper issues related to economic stagnation, social inequality, and legal enforcement. While tourism can help revitalize local economies, it cannot replace the need for long-term structural economic reforms. The Kabukicho case serves as a reminder that unchecked growth in tourism-driven businesses can lead to ethical and social problems if not properly regulated. As Japan moves forward, balancing economic growth with social stability will be crucial in determining its future prosperity.

Kimono, the traditional Japanese garment, continues to captivate people around the world with its intricate designs, luxurious fabrics, and deep cultural significance. Whether worn for formal occasions, seasonal festivals, or as a modern fashion statement, kimono remains a symbol of Japanese heritage and artistry. Recently, a renewed appreciation for this timeless attire has been observed, with designers integrating traditional elements into contemporary styles and enthusiasts embracing kimono-wearing as a lifestyle choice.

In anticipation of the Hinamatsuri (Doll Festival) on March 3rd, various exhibitions and celebrations have been held across Japan. One of the most notable events is the Hina Doll Exhibition at the Kawanishi City Local Museum in Hyogo Prefecture, where over 110 antique dolls from the Taisho period are on display. Visitors, including families with children, have been enjoying an early glimpse of spring through these beautifully adorned dolls, which are exhibited in a carefully restored heritage house.

Another captivating event is the Tango no Sekku Festival, a traditional celebration of children's growth and prosperity. While commonly associated with Boys’ Day on May 5th, it is also a time when kimono-wearing is prominently featured. In various regions, communities come together to admire exquisite kimono designs and handcrafted decorations made from vintage fabrics. These events showcase how historical customs and attire continue to thrive in modern times.

Additionally, the Seikyoji Temple in Otsu City is hosting a special exhibition of hina dolls from the Edo period to the present day. The temple has been displaying these treasured dolls since 1999, following requests from families affected by the Great Hanshin-Awaji Earthquake who wished to have their dolls preserved and honored. This year, approximately 600 dolls are on display, offering visitors a glimpse into the evolving aesthetics of kimono over the centuries.

With various kimono-related festivities happening across Japan, this season presents a wonderful opportunity to explore the beauty and cultural significance of this iconic garment. Whether through exhibitions, traditional festivals, or modern adaptations, kimono continues to inspire admiration and appreciation worldwide.

Kimono dresses, created by upcycling traditional Japanese garments into stylish Western-style clothing, are gaining popularity. These dresses preserve the vibrant colors and intricate patterns of kimono fabric while eliminating the complexities of traditional kimono dressing. Foreign visitors have embraced this trend, seeing it as a fashionable and wearable way to appreciate Japanese culture. The kimono dress is also emerging as an alternative to traditional attire for weddings, Shichi-Go-San ceremonies, and other celebratory occasions. Additionally, this trend is expected to stimulate demand for kimono that would otherwise remain unworn in households.

One company at the forefront of this movement is Kien, a Kyoto-based brand specializing in kimono dress production. The company upcycles unsold kimono stock from kimono retailers and vintage kimono brought in by customers. By carefully cutting and sewing the fabric to preserve its original design, Kien creates unique dresses that maintain the essence of traditional craftsmanship. Since 2023, with the resurgence of social events post-pandemic, demand for kimono dresses has surged.

The company is also tapping into the inbound tourism market. Kien opened a store in Tokyo’s upscale Ginza district in 2024, offering over 50 ready-made kimono dresses that travelers can easily take home. With international customers accounting for around 20% of sales, CEO Yoshie Kitagawa notes, "Traditional kimono can be challenging to wear and transport as souvenirs. With dresses, people can enjoy the beauty of kimono fabric in everyday life, even after returning home."

Kimono dresses typically start at around 100,000 yen (approx. $670 USD). Expanding its global reach, Kien has held pop-up events in affluent regions such as Singapore and Dubai. The company also designs abayas, the traditional Muslim outer garment, using kimono fabric. These abayas, featuring lightweight linings for better ventilation, are designed for comfortable wear even in hot climates. Looking ahead, Kien is considering opening stores overseas.

Kitagawa was inspired to start her business after witnessing piles of unsold kimono in a store. "The number of discarded kimono will continue to rise over the next two decades. By giving them new life, we can preserve this cultural heritage for future generations," she explains.

According to Kyoto-based jewelry and kimono company Kimono to Hōshoku-sha, approximately 30 million kimono are currently sitting unused in Japanese homes. By transforming these garments into modern fashion items, the industry hopes to not only reduce waste but also generate renewed interest in kimono fabric.

Source: Nikkei news

Kimono Dresses for Children’s Milestone Celebrations

Lilia no Shiro, a photo studio in Chiba, has seen a growing demand for children’s "Wa Dresses"—kimono-inspired dresses designed for special occasions. These dresses, available for rent nationwide, are particularly popular for "half-seijinshiki" (a celebration for ten-year-olds). Unlike traditional kimono, the one-piece design is comfortable, making it easier for children to wear for extended periods. The studio also offers baby-sized versions, allowing entire families to coordinate their attire for commemorative photoshoots. CEO Yuri Satomi notes, "Our Wa Dresses are highly regarded in the industry, and we aim to expand rentals to other photo studios."

Kimono Transformation Without Cutting: "Fukukimono"

For those hesitant to alter heirloom kimono permanently, Kamakura-based Marie Fleurir offers "Fukukimono" services. This innovative approach transforms kimono into dresses using strings and buttons instead of cutting the fabric. Many customers opt for this service to incorporate their mother’s kimono into wedding dresses for their children. The reversible transformation allows the kimono to return to its original state after the event, preserving its sentimental value.

Revitalizing Kimono Culture Through Upcycling

Kimono upcycling extends beyond dresses. The movement has expanded to handbags, umbrellas, and other accessories, ensuring that traditional fabric finds new life in modern fashion. As kimono-wearing occasions dwindle, this sustainable approach helps preserve the artistry and cultural significance of Japan’s iconic garment for future generations.

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Source: NNN, Live streaming ANN news

Japan is known for its advanced transportation network, efficient public transit, and well-maintained roads. However, recent incidents of road collapses and aging infrastructure are raising concerns about road safety, particularly for foreign tourists who may not be familiar with the country’s driving conditions. The increasing number of such incidents is indicative of Japan’s broader infrastructure issues, including budget constraints, labor shortages, and the aging of critical systems. In this article, we will analyze the factors contributing to these challenges and propose practical solutions for ensuring road safety for all drivers, including foreign visitors.

Many travelers drive cars in Japan using our JAF drive license translation certificate. 

Current Road Safety Challenges

1. Aging Infrastructure

Japan's infrastructure, including roads, bridges, and tunnels, was largely built during the rapid economic growth of the 1950s to 1970s. Decades later, these structures require significant maintenance and repairs. Reports indicate that over 3,000 road collapses occur annually due to factors such as deteriorating sewage systems and weakened underground structures. A recent example is the road collapse in Yashio, Saitama Prefecture, where a broken sewage pipe caused a massive sinkhole, trapping a truck and disrupting traffic for weeks.

2. Budget Constraints

The Japanese government faces financial difficulties in maintaining and upgrading its infrastructure. With an aging population and a declining tax base, funds for public works are stretched thin. Local governments, especially in rural areas, struggle to allocate sufficient resources for road maintenance, leading to delayed repairs and increased risks of accidents.

3. Labor Shortages

Japan is experiencing a severe shortage of skilled labor in the construction and maintenance industries. The country’s declining workforce means fewer workers are available to conduct necessary inspections, repairs, and upgrades. This labor gap contributes to delays in addressing road damage, further increasing safety risks.

4. Unique Driving Challenges for Foreign Tourists

Foreign visitors renting cars in Japan face additional challenges, including:

• Driving on the left: Many tourists come from countries where driving is on the right side, leading to potential confusion and increased accident risks.
• Complex road signs: While many signs are in English, some critical information remains in Japanese, making navigation difficult.
• Narrow roads and unexpected conditions: Many rural and suburban roads are narrow and winding, requiring extra caution, particularly for those unfamiliar with local driving habits.
• Unpredictable hazards: Road collapses, sudden construction zones, and poorly maintained rural roads pose dangers for drivers unfamiliar with the terrain.

Practical and Effective Solutions

1. Increased Investment in Infrastructure Maintenance

The Japanese government must prioritize infrastructure renewal by increasing funding for road maintenance. This could involve:

• Allocating a higher portion of the national budget to preventive maintenance.
• Introducing public-private partnerships to attract private investment in road repairs.
• Implementing new tax policies to ensure sustainable funding for infrastructure projects.

2. Use of Advanced Technology for Road Monitoring

To counter labor shortages and improve road safety, Japan should leverage technology:

• AI and IoT sensors: Deploy sensors on roads and bridges to detect early signs of structural weaknesses and notify authorities before collapses occur.
• Drones for inspections: Use drones to survey and monitor hard-to-reach areas, reducing the need for extensive human labor.
• Predictive maintenance software: Implement AI-driven systems to analyze data and predict when roads will require repairs, allowing for timely interventions.

3. Improved Road Safety Information for Tourists

Foreign tourists should be better informed about Japanese driving conditions and potential risks:

• Mandatory safety briefings: Rental car companies should provide a mandatory video or in-person briefing on road safety, traffic laws, and common driving hazards in Japan.
• Enhanced multilingual road signs: Increase the availability of English, Chinese, and Korean signage in key tourist areas and major highways.
• Mobile safety alerts: Develop an app that provides real-time alerts about road collapses, detours, and other potential dangers for foreign drivers.

4. Decentralized Infrastructure Approach

Given Japan’s shrinking population and financial constraints, a shift towards decentralized infrastructure is necessary:

• Compact city models: Encourage urban development that concentrates populations in smaller, well-maintained areas to reduce the strain on infrastructure.
• Regional road prioritization: Focus maintenance efforts on high-traffic roads while gradually decommissioning or repurposing underused rural roads.
• Public transport alternatives: Expand public transport options in tourist-heavy areas to reduce reliance on rental cars and decrease road congestion.

5. Encouraging Safe Driving Practices Among Tourists

Foreign tourists should be educated on local driving norms and encouraged to adopt safer driving habits:

• Simulator training: Offer driving simulators at major airports for tourists to practice left-side driving before getting on the road.
• Insurance incentives: Provide discounts on rental car insurance for drivers who complete a safety training module.
• Stronger penalties for traffic violations: Enforce stricter penalties for reckless driving and violations by tourists to ensure adherence to local traffic laws.

6. Innovative solution for old infrastructure in Japan

Instead of maintaining costly infrastructure in sparsely populated areas, Japan could implement a regional consolidation strategy, encouraging people to relocate from underpopulated rural areas to more sustainable urban centers. This would:

• Reduce the financial burden of maintaining roads, bridges, and tunnels in low-traffic areas.
• Allow for better allocation of public funds to high-demand regions, improving road safety and services.
• Promote smart mobility solutions like rental e-cars, shuttle networks, and digital navigation in depopulated areas for visitors instead of maintaining full-scale infrastructure.

Road safety for foreign tourists in Japan is becoming an increasingly important issue as infrastructure challenges grow. Addressing these concerns requires a combination of increased investment, technological advancements, improved communication, and smart urban planning. By taking proactive measures, Japan can ensure a safer driving environment for both locals and visitors, preserving its reputation as a world-class travel destination.

Many travelers drive cars in Japan using our JAF drive license translation certificate. 

What to Do If You Have an Accident in Japan

1. Stop Immediately & Turn on Hazard Lights

   • Leaving the scene is illegal, even for minor accidents.

2. Check for Injuries

   • If anyone is injured, call 119 for an ambulance.

3. Call the Police (110) Even for Minor Accidents

   • A police report is mandatory for insurance claims and rental car companies.
   • Use a translation app if needed.

4. Exchange Information

   • Collect details:
     • Name, phone number, and address of involved parties.
     • Car registration number and insurance details.

5. Contact Your Rental Car Company & Insurance Provider

   • Most rental agencies provide English support.
   • If you purchased travel insurance, inform them immediately.

6. Document the Scene

   • Take photos of the accident, road conditions, and any damage.

7. Follow Up with Authorities & Insurance

   • You may need to visit a police station for further paperwork.
   • Keep all accident-related documents for your insurance claim.

Many travelers drive cars in Japan using our JAF drive license translation certificate. 

Do you want to TV shooting, music video, photo shooting road trip/anime related issues in Japan? Do you want to interview the organization on these topics in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

Many travelers drive cars in Japan using our JAF drive license translation certificate. 

Driving in Japan: Common Mistakes, How to Avoid Them, and What to Do in Case of an Accident

In Japan, traffic accident statistics vary by region, with certain areas experiencing higher rates of incidents. According to data from 2023, Osaka Prefecture recorded the highest number of traffic fatalities for the second consecutive year, totaling 148 deaths. Following Osaka, Aichi Prefecture reported 145 fatalities, and Tokyo had 136. On the other end of the spectrum, Saga Prefecture had the lowest number of fatalities, with 13 reported cases. The national average stood at 2.14 fatalities per 100,000 people, with Tokushima having the highest average at 3.98, followed by Mie at 3.79 and Aomori at 3.74. Tokyo had the lowest average at 0.97. 

Common Mistakes by Foreign Drivers in Japan

Driving in Japan can be a challenge for foreign drivers unfamiliar with the country's road rules, signage, and driving culture. Below are some of the most common mistakes and detailed practical tips to avoid them.

1. Driving on the Wrong Side of the Road

Mistake: Japan drives on the left, but foreign drivers from right-hand driving countries often instinctively drift to the right, particularly after making turns or exiting parking lots.

How to Avoid:

- Visual Reminders: Place a small sticker on your dashboard or steering wheel as a reminder: “Drive on the left.”

- Follow Local Vehicles: If unsure, follow other vehicles to reinforce the habit.

- Extra Caution at Turns and Exits: Be especially careful when turning at intersections or exiting parking lots, where mistakes are most likely to occur.

- Use Lane Assist Technology: If your rental car has lane departure warnings, keep them activated for additional safety.

2. Misreading Road Signs

Mistake: Japanese road signs differ from those in many Western countries, and some are only in Japanese, leading to misinterpretation.

How to Avoid:

- Learn Key Road Signs: Familiarize yourself with common Japanese traffic signs before driving. Pay attention to:

  - Stop signs (red triangle with "止まれ").

  - No entry signs (red circle with a white horizontal bar).

  - Speed limit signs (white circles with red borders).

- Use GPS Apps with Local Traffic Data: Google Maps and NAVITIME provide accurate navigation and include Japanese road rules.

- Carry a Translation Guide: Have a basic translation chart for essential road signs in case of confusion.

3. Confusion at Intersections

Mistake: Some intersections have unique rules, such as delayed signals, diagonal pedestrian crossings, and priority lanes that may not be common in other countries.

How to Avoid:

- Drive Slowly in Urban Areas: Expect unusual intersections, especially in major cities like Tokyo and Osaka.

- Watch Traffic Signals Carefully: Some traffic lights may stay red longer than expected, and delayed green lights can be confusing.

- Be Cautious at Zebra Crossings: Pedestrians may cross diagonally at designated intersections.

4. Underestimating Narrow Roads

Mistake: Many rural and residential roads are extremely narrow, leading to scrapes, collisions, or difficulty navigating tight corners.

How to Avoid:

- Rent a Compact Car: Choose a kei car (small vehicle) for better maneuverability on narrow roads.

- Use Side Mirrors Extensively: Check side mirrors frequently when passing through tight spaces.

- Slow Down in Residential Areas: Many roads lack sidewalks, so be aware of pedestrians, cyclists, and parked cars.

- Use Parking Assist Features: If your rental car has parking sensors or a 360-degree camera, utilize them to prevent accidental scrapes.

5. Ignoring Stop Signs ("止まれ")

Mistake: Japan’s stop signs are red triangles instead of the familiar red octagons used in Western countries, making them easy to overlook.

How to Avoid:

- Recognize the "止まれ" Symbol: It means “STOP” and requires a full stop, not a rolling stop.

- Approach Intersections with Caution: Even if no other cars are visible, always come to a full stop at red triangle signs.

6. Speeding in Rural Areas

Mistake: Japan has lower speed limits than many countries, and police enforce them strictly, especially on expressways and near schools.

How to Avoid:

- Know the Limits:

  - City streets: 40-50 km/h

  - Rural roads: 50-60 km/h

  - Expressways: 80-120 km/h

- Beware of Speed Cameras: Speed traps are common, and some roads have unmarked patrol cars monitoring speed.

- Check for Variable Speed Limits: Some highways adjust speed limits based on weather conditions.

7. Failing to Yield to Pedestrians and Cyclists

Mistake: Japan has strict pedestrian and cyclist safety laws, and failing to yield can result in heavy penalties.

How to Avoid:

- Stop Completely at Crosswalks: Even if a pedestrian hesitates, drivers must stop and allow them to cross.

- Watch for Cyclists at Intersections: Many cyclists ride on sidewalks and suddenly enter crosswalks.

- Pay Attention to School Zones: Drive cautiously near schools, where children may cross without looking.

8. Toll Road Confusion

Mistake: Many expressways require an Electronic Toll Collection (ETC) card or manual payment, causing delays for unprepared drivers.

How to Avoid:

- Rent a Car with an ETC Card: It allows automatic toll payments and is widely accepted.

- Have Cash or Credit Ready: Some toll booths accept cash or credit cards, but ETC lanes do not.

- Use Toll Route Navigation Apps: Google Maps and NAVITIME can indicate toll routes and costs in advance.

9. Parking Violations

Mistake: Illegal parking is strictly enforced in major cities, with fines and towing for violators. You see traffic warden in green uniforms in many parts of cities in Japan.

How to Avoid:

- Use Designated Parking Lots:

  - Coin parking (hourly paid parking lots)

  - Convenience store parking (only if you are a customer)

  - Public parking garages

- Check for "No Parking" Signs: Marked by a blue circle with a red slash.

- Avoid Street Parking in Big Cities: Street parking is rare and usually requires a permit.

- Use Parking Apps: Apps like Times Parking help locate nearby legal parking spaces.

By being aware of these common mistakes and following these practical tips, foreign drivers can have a safer and more enjoyable driving experience in Japan.

What to Do If You Have an Accident in Japan

1. Stop Immediately & Turn on Hazard Lights

   • Leaving the scene is illegal, even for minor accidents.

2. Check for Injuries

   • If anyone is injured, call 119 for an ambulance.

3. Call the Police (110) Even for Minor Accidents

   • A police report is mandatory for insurance claims and rental car companies.
   • Use a translation app if needed.

4. Exchange Information

   • Collect details:
     • Name, phone number, and address of involved parties.
     • Car registration number and insurance details.

5. Contact Your Rental Car Company & Insurance Provider

   • Most rental agencies provide English support.
   • If you purchased travel insurance, inform them immediately.

6. Document the Scene

   • Take photos of the accident, road conditions, and any damage.

7. Follow Up with Authorities & Insurance

   • You may need to visit a police station for further paperwork.
   • Keep all accident-related documents for your insurance claim.

Many travelers drive cars in Japan using our JAF drive license translation certificate. 

Do you want to TV shooting, music video, photo shooting road trip/anime related issues in Japan? Do you want to interview the organization on these topics in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

The anime and voice acting industry in Japan continues to thrive, with 2024 and 2025 proving to be pivotal years marked by major trends, exciting developments, and significant changes in leadership that are shaping the future of the market.

In the middle of the scandal with the famous TV presenter (a former SMAP), on January 27, 2025, Fuji Television announced the appointment of Kenji Shimizu as its new president, following the resignation of Hiroshi Minato. Shimizu, a veteran of the animation industry, has an extensive background in producing some of the most iconic anime titles in Japan, including "Dr. Slump Arale-chan," "Dragon Ball," and "Chibi Maruko-chan." His career spans decades, with Shimizu playing a critical role in establishing Fuji TV as a cornerstone of Japan’s animation landscape. In his inaugural statement, Shimizu emphasized his commitment to delivering content that brings joy to audiences while ensuring accountability and trust in all aspects of the company’s operations. This leadership transition comes at a time when anime continues to capture global audiences, and Fuji TV’s animation department is expected to play an even larger role in this rapidly growing market.

One of the most discussed trends in the anime industry is the increasing global presence of Japanese animation. In recent years, anime has grown from a domestic cultural phenomenon into a global entertainment powerhouse, with streaming platforms and international partnerships driving accessibility. In 2024, the anime market saw significant contributions from franchises like "Demon Slayer" "Attack on Titan" and "My Hero Academia" which dominated not only Japanese but also international streaming platforms. The demand for anime content has surged, prompting studios to expand their production schedules, invest in cutting-edge animation technology, and collaborate with global distributors to maximize their reach.

This globalization has also had a profound impact on voice actors, who are experiencing unprecedented visibility and demand. Voice acting has become an increasingly competitive field, with annual rankings like Anime Hack’s 2024 Voice Actor Event Appearance Rankings highlighting the industry’s most active talents. The overall top spot went to Yū Serizawa, a member of the hybrid voice acting and idol group i☆Ris. Serizawa’s busy schedule was driven by the release of two major films featuring her group: "i☆Ris the Movie – Full Energy!!" and "Live & Documentary Movie i☆Ris on Stage." These projects not only highlighted the multifaceted roles of voice actors in today’s anime ecosystem but also underscored the industry’s ability to merge music, voice acting, and live performances into a single entertainment package.

In the male voice actor category, Nobuhiko Okamoto secured the number one position, thanks to his diverse activities, including appearances in events tied to popular series like "My Hero Academia" "Re:Zero" and "Blue Exorcist." Okamoto’s ability to adapt to various formats—ranging from stage readings to talk shows and large-scale events—reflects the evolving nature of voice acting, where performers are expected to engage with fans across multiple mediums. This shift in expectations is part of a larger trend where the line between voice actors and traditional celebrities continues to blur, with many voice actors expanding their careers into singing, acting, and even social media influence.

The year also saw a wave of personal milestones for voice actors. Several prominent figures in the industry announced their marriages, including Kanako Takatsuki, known for her role as Hanamaru Kunikida in "Love Live! Sunshine!!," and Sora Tokui, who played Nico Yazawa in "Love Live!" These announcements, shared directly with fans via social media, sparked celebrations within the anime community and highlighted the increasingly personal connection between voice actors and their audiences.

A key development in early 2025 was the announcement of Aika Kobayashi’s agency transfer. Known for her portrayal of Yoshiko Tsushima in "Love Live! Sunshine!!," Kobayashi’s decision to move from Newcome to Voice Kit marked the beginning of a new chapter in her career. Her heartfelt message, expressing gratitude for her previous agency and excitement for the future, resonated deeply with fans, who expressed their unwavering support and enthusiasm for her upcoming projects. Kobayashi’s move also reflects the dynamic nature of the voice acting industry, where agency shifts can signal new opportunities for growth and creative exploration.

Meanwhile, the broader animation market has seen significant technological advancements, particularly in the integration of artificial intelligence and digital production techniques. Studios are experimenting with AI-driven tools to streamline the animation process, from background design to character movement. While traditional hand-drawn animation remains a hallmark of the industry, the incorporation of new technologies is enabling faster production cycles and more intricate visual effects, catering to the ever-growing demand for high-quality content.

At the same time, concerns about the working conditions of animators and voice actors have become a central topic of discussion. Advocacy for fair wages, improved working hours, and better mental health support is gaining momentum, with industry leaders and unions calling for systemic changes to ensure sustainability. These conversations are particularly relevant as studios face mounting pressure to deliver content at a breakneck pace to meet global demand.

Another significant trend is the growing influence of female empowerment within the anime industry. Female voice actors, in particular, are taking on more prominent roles, not only in performances but also in leadership and creative contributions. This shift is reflected in rankings like Anime Hack’s, where female voice actors dominate the charts, and in the increasing visibility of women in production and directorial roles.

The rise of theatrical anime films continues to be a major driver of the industry’s success. Movies like "Suzume no Tojimari" by Makoto Shinkai and the "Evangelion" reboot series have set new benchmarks for box office performance, proving that anime films can compete with live-action blockbusters on a global scale. These successes have encouraged studios to invest more heavily in feature-length projects, which often serve as both creative showcases and lucrative revenue streams.

As the anime industry moves further into 2025, the future looks bright but challenging. The appointment of Kenji Shimizu as Fuji TV’s president signals a renewed focus on innovation and quality, rooted in the company’s storied history of producing groundbreaking anime. At the same time, the industry’s global expansion, technological advancements, and evolving audience expectations present both opportunities and hurdles.

The voice acting community, with its growing visibility and influence, will undoubtedly play a central role in shaping this dynamic landscape. Fans around the world eagerly await what the next chapters of anime and voice acting will bring.

Source: Nikkan sports, Animate times, PR times, Oricon news, Yamagata news, Abema times

The Anime Tourism Association has unveiled the 2025 edition of the "88 Japanese Anime Sacred Sites Worth Visiting" adding 15 new locations to its list. These sites offer anime enthusiasts the opportunity to explore real-world settings that inspired some of their favorite series. This article highlights 20 of these locations along with travel recommendations and estimated costs. 

Here is a combined and thorough list of the 40 notable anime locations for 2024, along with their corresponding anime titles, travel routes using public transportation, and approximate costs:

1. Yubari City, Hokkaido – "Golden Kamuy"

   - Travel Route: From Sapporo Station, take the JR Sekisho Line to Shin-Yubari Station (about 1 hour), then transfer to a local bus to Yubari (about 30 minutes).

   - Approximate Cost: ¥2,000 one-way.

2. Hakodate City, Hokkaido – "Hakuoki"

   - Travel Route: From Tokyo Station, take the JR Tohoku-Hokkaido Shinkansen to Shin-Hakodate-Hokuto Station (about 4 hours), then transfer to the JR Hakodate Line to Hakodate Station (about 20 minutes).

   - Approximate Cost: ¥23,000 one-way.

3. Aomori City, Aomori Prefecture – "Flying Witch"

   - Travel Route: From Tokyo Station, take the JR Tohoku Shinkansen to Shin-Aomori Station (about 3 hours), then transfer to the JR Ou Main Line to Aomori Station (about 10 minutes).

   - Approximate Cost: ¥17,000 one-way.

4. Hiraizumi, Iwate Prefecture – "The Heike Story"

   - Travel Route: From Tokyo Station, take the JR Tohoku Shinkansen to Ichinoseki Station (about 2 hours), then transfer to the JR Tohoku Main Line to Hiraizumi Station (about 10 minutes).

   - Approximate Cost: ¥14,000 one-way.

5. Sendai City, Miyagi Prefecture – "Wake Up, Girls!"

   - Travel Route: From Tokyo Station, take the JR Tohoku Shinkansen to Sendai Station (about 1 hour and 40 minutes).

   - Approximate Cost: ¥11,000 one-way.

6. Nikko, Tochigi Prefecture – "Ano Hi Mita Hana no Namae o Bokutachi wa Mada Shiranai."

   - Travel Route: From Tokyo's Asakusa Station, take the Tobu Limited Express to Tobu-Nikko Station (about 2 hours).

   - Approximate Cost: ¥2,800 one-way.

7. Hitoyoshi City, Kumamoto Prefecture – "Summer Wars"

   - Travel Route: From Tokyo's Haneda Airport, fly to Kumamoto Airport (about 1 hour and 40 minutes), then take a bus to Hitoyoshi (about 2 hours).

   - Approximate Cost: Flight: ¥20,000 one-way; Bus: ¥3,000.

8. Kamakura City, Kanagawa Prefecture – "Elfen Lied"

   - Travel Route: From Tokyo Station, take the JR Yokosuka Line to Kamakura Station (about 1 hour).

   - Approximate Cost: ¥1,000 one-way.

9. Atami City, Shizuoka Prefecture – "Love Live! Sunshine!!"

   - Travel Route: From Tokyo Station, take the JR Tokaido Shinkansen to Atami Station (about 50 minutes).

   - Approximate Cost: ¥3,700 one-way.

10. Numazu City, Shizuoka Prefecture – "Love Live! Sunshine!!"

   - Travel Route: From Tokyo Station, take the JR Tokaido Shinkansen to Mishima Station (about 50 minutes), then transfer to the JR Tokaido Main Line to Numazu Station (about 10 minutes).

   - Approximate Cost: ¥4,000 one-way.

11. Nagoya City, Aichi Prefecture – "Shin Sekai Yori"

   - Travel Route: From Tokyo Station, take the JR Tokaido Shinkansen to Nagoya Station (about 1 hour and 40 minutes).

   - Approximate Cost: ¥11,000 one-way.

12. Tottori City, Tottori Prefecture – "Detective Conan"

   - Travel Route: From Tokyo Station, take the JR Tokaido Shinkansen to Shin-Osaka Station (about 2 hours and 30 minutes), then transfer to the JR Limited Express Super Hakuto to Tottori Station (about 2 hours and 40 minutes).

   - Approximate Cost: ¥20,000 one-way.

13. Takayama City, Gifu Prefecture – "Hyouka"

   - Travel Route: From Tokyo Station, take the JR Tokaido Shinkansen to Nagoya Station (about 1 hour and 40 minutes), then transfer to the JR Hida Limited Express to Takayama Station (about 2 hours and 30 minutes).

   - Approximate Cost: ¥14,000 one-way.

14. Kyoto City, Kyoto Prefecture – "The Melancholy of Haruhi Suzumiya"

   - Travel Route: From Tokyo Station, take the JR Tokaido Shinkansen to Kyoto Station (about 2 hours and 20 minutes).

   - Approximate Cost: ¥14,000 one-way.

15. Kobe City, Hyogo Prefecture – "Case Closed (Detective Conan)"

   - Travel Route: From Tokyo Station, take the JR Tokaido Shinkansen to Shin-Kobe Station (about 2 hours and 40 minutes).

   - Approximate Cost: ¥15,000 one-way.

16. Hiroshima City, Hiroshima Prefecture – "In This Corner of the World"

   - Travel Route: From Tokyo Station, take the JR Tokaido-Sanyo Shinkansen to Hiroshima Station (about 4 hours).

   - Approximate Cost: ¥19,000 one-way.

17. Onomichi City, Hiroshima Prefecture – "Kamichu!"

   - Travel Route: From Tokyo Station, take the JR Tokaido-Sanyo Shinkansen to Fukuyama Station (about 3 hours and 30 minutes), then transfer to the JR Sanyo Main Line to Onomichi Station (about 20 minutes).

   - Approximate Cost: ¥18,000 one-way.

18. Takamatsu City, Kagawa Prefecture – "Yurikuma Arashi"

   - Travel Route: From Tokyo Station, take the JR Tokaido-Sanyo Shinkansen to Okayama Station (about 3 hours), then transfer to the JR Marine Liner to Takamatsu Station (about 1 hour).

   - Approximate Cost: ¥18,000 one-way.

19. Beppu City, Oita Prefecture – "Another"

   - Travel Route: From Tokyo's Haneda Airport, fly to Oita Airport (about 1 hour and 30 minutes), then take a bus to Beppu (about 50 minutes).

   - Approximate Cost: Flight: ¥20,000 one-way; Bus: ¥1,500.

20. Kagoshima City, Kagoshima Prefecture – "5 Centimeters Per Second"

   - Travel Route: From Tokyo Station, take the JR Tokaido-Sanyo Shinkansen to Hakata Station (about 5 hours), then transfer to the JR Kyushu Shinkansen to Kagoshima-Chuo Station (about 1 hour and 30 minutes).

   - Approximate Cost: ¥30,000 one-way.

21. Yonezawa City, Yamagata Prefecture – "Suki demo Kirai na Amanojaku"

   - Travel Route: From Tokyo Station, take the JR Yamagata Shinkansen to Yonezawa Station (about 2 hours and 15 minutes).

   - Approximate Cost: ¥11,000 one-way.

22. Takasaki City and Numata City, Gunma Prefecture – "Nanare Hanare"

   - Travel Route: From Tokyo Station, take the JR Joetsu Shinkansen to Takasaki Station (about 1 hour). For Numata City, transfer to the JR Joetsu Line from Takasaki to Numata Station (an additional 1 hour).

   - Approximate Cost: ¥5,000 (Takasaki) + ¥1,000 (Numata) one-way.

23. Chiba City, Chiba Prefecture – "Ao no Orchestra"

   - Travel Route: From Tokyo Station, take the JR Sobu Line Rapid to Chiba Station (about 40 minutes).

   - Approximate Cost: ¥1,000 one-way.

24. Tateyama City, Chiba Prefecture – "Trapezium"

   - Travel Route: From Tokyo Station, take the JR Uchibo Line to Tateyama Station (about 2 hours).

   - Approximate Cost: ¥2,500 one-way.

25. Takadanobaba, Tokyo – "Fureru."

   - Travel Route: From Shinjuku Station, take the JR Yamanote Line to Takadanobaba Station (5 minutes).

   - Approximate Cost: ¥160 one-way.

26. Shibuya Ward, Tokyo – "Yoru no Kurage wa Oyogenai"

   - Travel Route: From Tokyo Station, take the JR Yamanote Line to Shibuya Station (about 25 minutes).

   - Approximate Cost: ¥200 one-way.

27. Hino City, Tokyo – "Shika no Ko no Ko no Koko Shitan Tan"

   - Travel Route: From Shinjuku Station, take the JR Chuo Line to Hino Station (about 40 minutes).

   - Approximate Cost: ¥500 one-way.

28. Kawasaki City, Kanagawa Prefecture – "Girls Band Cry"

   - Travel Route: From Tokyo Station, take the JR Tokaido Line to Kawasaki Station (about 20 minutes).

   - Approximate Cost: ¥300 one-way.

29. Kanazawa City and Hakui City, Ishikawa Prefecture – "Sufunkan no Yell wo"

   - Travel Route: From Tokyo Station, take the JR Hokuriku Shinkansen to Kanazawa Station (about 2 hours and 30 minutes). For Hakui City, transfer to the JR Nanao Line to Hakui Station (about 1 hour).

   - Approximate Cost: ¥14,000 (Kanazawa) + ¥1,000 (Hakui) one-way.

30. Gifu City, Gifu Prefecture – "Koishimin Series"

   - Travel Route: From Tokyo Station, take the JR Tokaido Shinkansen to Nagoya Station (about 1 hour and 40 minutes), then transfer to the JR Tokaido Main Line to Gifu Station (about 20 minutes).

   - Approximate Cost: ¥11,000 one-way.

31. Izu, Shizuoka Prefecture – "Bake Neko Anzu-chan"

   - Travel Route: From Tokyo Station, take the JR Tokaido Shinkansen to Atami Station (about 50 minutes), then transfer to the JR Ito Line to Ito Station (about 25 minutes).

   - Approximate Cost: ¥5,000 one-way.

32. Toyohashi City, Aichi Prefecture – "Make Heroine ga Oosugiru!"

   - Travel Route: From Tokyo Station, take the JR Tokaido Shinkansen to Toyohashi Station (about 1 hour and 30 minutes).

   - Approximate Cost: ¥9,500 one-way.

33. Matsuyama City, Ehime Prefecture – "Ganbatte Ikimasshoi"

   - Travel Route: From Tokyo's Haneda Airport, fly to Matsuyama Airport (about 1

 hour and 30 minutes), then take a bus to Matsuyama Station (about 20 minutes).

   - Approximate Cost: Flight: ¥15,000 one-way; Bus: ¥500.

34. Sapporo City, Hokkaido – "Snow White with the Red Hair"

   - Travel Route: From Tokyo Station, take the JR Tohoku-Hokkaido Shinkansen to Sapporo Station (about 6 hours).

   - Approximate Cost: ¥23,000 one-way.

35. Asahikawa City, Hokkaido – "Polar Bear Cafe"

   - Travel Route: From Sapporo Station, take the JR Hakodate Main Line to Asahikawa Station (about 1 hour and 30 minutes).

   - Approximate Cost: ¥1,500 one-way.

36. Fukuoka City, Fukuoka Prefecture – "Steins;Gate"

   - Travel Route: From Tokyo Station, take the JR Tokaido-Sanyo Shinkansen to Hakata Station (about 5 hours).

   - Approximate Cost: ¥24,000 one-way.

37. Yokohama City, Kanagawa Prefecture – "Final Fantasy VII: Advent Children"

   - Travel Route: From Tokyo Station, take the JR Keihin-Tohoku Line to Yokohama Station (about 30 minutes).

   - Approximate Cost: ¥400 one-way.

38. Odaiba, Tokyo – "Digimon Adventure"

   - Travel Route: From Shibuya Station, take the Rinkai Line to Tokyo Teleport Station (about 20 minutes).

   - Approximate Cost: ¥300 one-way.

39. Chigasaki City, Kanagawa Prefecture – "Miku no Kakehashi"

   - Travel Route: From Tokyo Station, take the JR Tokaido Line to Chigasaki Station (about 1 hour).

   - Approximate Cost: ¥1,000 one-way.

40. Nara City, Nara Prefecture – "Spice and Wolf"

   - Travel Route: From Kyoto Station, take the JR Nara Line to Nara Station (about 1 hour).

   - Approximate Cost: ¥500 one-way.

This covers the 40 notable locations featured in popular anime from 2024, detailing their travel routes and associated costs. Would you like to explore any particular locations further?

Source: Anime Tourism Association

About the Anime Tourism Association 

The Anime Tourism Association was established in 2016 with the goal of promoting anime-related tourism and encouraging fans to visit locations that inspired their favorite series. The association works with local governments and tourism organizations to develop regional revitalization projects. Each year, it selects 88 anime-related destinations based on fan votes and expert discussions. By connecting fans with real-world locations, the association helps drive inbound tourism and fosters cultural appreciation. 

For more information, visit the official website: Anime Tourism Association

Do you want to TV shooting, music video, photo shooting anime related issues in Japan? Do you want to interview the organization on these topics in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

You can send gift to your favorite Japanese celebrity on her/his birthday or special days using our GIFT for your STAR service. 

Sending food to a Japanese celebrity as a fan can be a kind and thoughtful gesture. While it’s generally not encouraged, there are exceptions where food can be sent, as long as certain conditions are met. In this article, we will explain the circumstances under which sending food is allowed and provide some tips on how to make sure your gift is well-received.

When Can You Send Food?

1. Non-Perishable and Sealed Food Items: While perishable foods are often restricted, non-perishable and sealed items are more likely to be accepted. For example:

   • Packaged Snacks: Items like candy, cookies, or chocolate that are individually wrapped and sealed in their original packaging are typically safe to send.
   • Bottled Beverages: If you know the celebrity’s favorite beverage, sending a well-packaged drink or tea may be a good idea.
   • Gift Sets: Specially packaged snack sets or tea/coffee sets from reputable brands are often considered appropriate gifts.

   These items are easier to store and handle, and they eliminate the risks associated with food spoilage or contamination during shipping.

2. Special Occasions or Holidays: During certain times of the year, like holidays or special events (e.g., birthdays or anniversaries), some celebrities may be more open to receiving food as gifts. If you are aware of an upcoming event or holiday, it is worth checking if the celebrity’s agency or fan club offers specific guidelines for sending food during that time.

3. Gift Vouchers or Restaurant Coupons: Instead of sending actual food, a gift voucher or restaurant coupon is often an acceptable and convenient alternative. This gives the celebrity the flexibility to choose where and when to enjoy a meal, which is particularly useful for busy individuals. Gift certificates to renowned food chains or local favorites can make for a considerate and practical present.

Why Food Is Generally Restricted

1. Hygiene and Safety Concerns: Sending food, especially homemade or perishable items, poses potential hygiene and safety risks. Celebrities may not have the means to ensure the food is safely handled or stored, and there is always a risk of contamination. This is one of the primary reasons many agencies discourage food gifts.

2. Preservation Challenges: Many food items have short shelf lives, which makes storing and transporting them more complicated. Fresh fruits, cakes, or cooked meals need to be kept at specific temperatures, and improper storage can lead to spoilage, making them unsuitable for delivery.

3. Allergies or Dietary Restrictions: Celebrities often have specific dietary restrictions, preferences, or allergies, and sending food can sometimes lead to complications. Agencies tend to avoid the risks of sending food that could trigger allergies or discomfort.

4. Logistical Challenges: Celebrities receive numerous gifts, and handling large quantities of food can create storage and organization issues. Non-food items are generally easier to manage, as they do not require special storage or refrigeration.

What to Do if You Want to Send Food

If you are still eager to send food, here’s how you can increase the chances that your gift will be accepted:

1. Check with the Celebrity’s Agency or Fan Club

Some agencies may have specific policies that allow food during particular circumstances, such as a celebrity’s special event or celebration. Always reach out to the agency or fan club for confirmation on whether sending food is allowed. They may even have a dedicated platform or address for receiving gifts, ensuring they are handled properly.

2. Choose Safe, Sealed, and Packaged Food

When sending food, ensure it is well-packaged, sealed, and non-perishable. Items like chocolates, packaged snacks, or bottled drinks are much easier to accept than homemade food or perishable items. They re safer to handle and can be stored without worrying about spoilage.

3. Consider the Celebrity's Preferences

If you are aware of the celebrity’s tastes or dietary restrictions, try to choose items that align with them. For example, if you know they follow a specific diet (e.g., vegetarian or gluten-free), choose snacks or treats that fit those guidelines. Many celebrities have very public preferences or dietary habits, so do your research beforehand to ensure the gift is thoughtful and considerate.

4. Offer Alternatives Like Gift Cards

If sending food feels risky, you can consider sending gift cards to restaurants, cafes, or delivery services. This option allows the celebrity to enjoy a meal at their convenience, and it avoids the potential issues of food safety and spoilage.

While sending food to a Japanese celebrity may not be the standard practice, there are exceptions where it can be a well-received gift. Non-perishable and packaged food, as well as food sent for special occasions, is often allowed. However, it is always a good idea to check the celebrity’s agency or fan club guidelines before sending anything.

If food is not an option, you can still send thoughtful gift certificates, snacks, or personalized gifts that show your appreciation. Whether or not food is acceptable, always ensure that your gift is respectful and considerate of the celebrity’s preferences and safety concerns.

You can send gift to your favorite Japanese celebrity on her/his birthday or special days using our GIFT for your STAR service.

In the world of Japanese entertainment, heartfelt birthday gifts and celebrations continue to be a significant way for celebrities to express their appreciation for one another.

Here are some of the latest updates on who gave what to whom:

SUMO WRESTLER TAKAYASU’S ROMANTIC ANNIVERSARY GIFT

Sumo wrestler Takayasu celebrated his wedding anniversary with his wife, enka singer Mori Konomi, by treating her to a romantic dinner at a restaurant in Roppongi Hills. Mori shared a heartfelt Instagram post featuring a bouquet of roses from Takayasu, candle-lit celebrations, and a beautifully curated meal. She expressed her gratitude for their five years of marriage and the loving support of her in-laws, who took care of their children for the evening.

NORIKO AOTA SHARES KOJI TAMAKI’S BIRTHDAY SURPRISE

Actress and talent Noriko Aota, wife of renowned singer Koji Tamaki, recently shared a glimpse of her husband’s 66th birthday celebrations on Instagram. Among the many gifts he received, one stood out: a Los Angeles Dodgers uniform featuring Shohei Ohtani’s name. Fans were thrilled to see Tamaki’s reaction, with many expressing excitement at the idea of seeing him wear the jersey.

YUU HAYAMI’S THOUGHTFUL GIFTS FROM FELLOW CELEBRITIES

Singer and talent Yuu Hayami revealed on her blog that she received meaningful birthday gifts from her long-time friends, talent Iyo Matsumoto and singer Hiroko Moriguchi. Matsumoto gifted her a stylish scarf, earrings, and a personalized lip product, while Moriguchi presented a blue necklace and a sparkling pen. Hayami was delighted and looked forward to wearing the accessories soon.

GACKT’S SPECIAL GIFT FOR FUMIO UMEZAWA

Veteran actor Fumio Umezawa, who turned 74, celebrated his birthday with family and was pleasantly surprised by a gift from rock singer GACKT. Umezawa shared on his blog that GACKT sent him high-quality dried scallops, which he planned to enjoy as an evening treat. Fans praised both the thoughtfulness of the gift and Umezawa’s youthful energy.

ACTRESS YOKO AKINO’S STAR-STUDDED BIRTHDAY CELEBRATION

Actress Yoko Akino marked her 68th birthday with a grand celebration attended by several celebrity friends, including model Ann Mika, announcer Noriko Baba, comedian Junichi Davidson, and singer Hanawa. Akino received an array of luxurious gifts, such as an Hermès makeup set, a personalized cookie box, a stylish sweater, and healing earrings infused with spiritual energy. She expressed her gratitude for the love and support of her friends in a heartfelt Instagram post.

From heartfelt presents to luxurious surprises, Japanese celebrities continue to show their appreciation for one another through thoughtful birthday gifts, strengthening bonds and bringing joy to fans. Stay tuned for more updates on the latest happenings in the world of Japanese entertainment!

Okunoshima Island in Hiroshima Prefecture, known worldwide as “Rabbit Island” for its large population of semi-wild rabbits, has recently become the focus of a deeply troubling situation involving the deaths of numerous rabbits and a case of animal abuse. The island, which is home to over 500 rabbits and attracts hundreds of thousands of tourists annually, has seen at least 77 rabbit carcasses discovered between November 2024 and January 2025. This alarming development has raised concerns about the safety of the island’s rabbits and sparked public outrage.

The discovery of the rabbit carcasses was first reported in late November 2024, with 13 dead rabbits found on November 26 and 28. In mid-December, another 19 carcasses were discovered on the island. The most significant finding occurred between January 9 and 12, 2025, when 45 rabbits were found dead. Among the deceased, at least eight were noted to have had broken leg bones. These findings prompted an investigation by the Ministry of the Environment’s Chugoku-Shikoku Regional Office, which oversees the island. Officials stated that this was the first time such a large number of rabbit deaths had been recorded in such a short time.

Authorities have been working with veterinarians and related agencies to determine the cause of the deaths. Possible factors being considered include disease, cold weather, or deliberate human actions. The deaths have raised significant concerns, not only among animal welfare groups but also among the many tourists who visit the island to see the rabbits. Okunoshima’s rabbits have become a symbol of the island, and their well-being is vital for the community and its tourism industry.

The situation escalated further on January 21, 2025, when a man was arrested for animal abuse on the island. Witnesses observed him kicking a rabbit on a walking trail, and the animal subsequently died. The witnesses apprehended the man on-site and contacted the authorities, leading to his immediate arrest under the Animal Protection Act. During questioning, the suspect admitted to his actions, acknowledging his involvement in the incident. This case has intensified concerns about the safety of the rabbits and raised questions about whether the suspect’s actions might be connected to the broader series of rabbit deaths on the island.

The mass rabbit deaths and the case of animal abuse have highlighted the vulnerability of Okunoshima’s rabbit population. The rabbits, which were introduced to the island decades ago, now live in a semi-wild state. Their presence is a key attraction for tourists, with the island drawing approximately 200,000 visitors in 2023 alone. However, the recent incidents have underscored the need for greater protection and stricter regulations to safeguard the rabbits from harm.

In response to the situation, the Ministry of the Environment has taken several measures to enhance the protection of the rabbits. Surveillance on the island has been increased, and visitors are being reminded to follow strict guidelines, such as refraining from unnecessary physical contact with the rabbits, avoiding feeding them food brought from outside the island, and not bringing pets to the island. These measures are intended to maintain the health and safety of the rabbits while preserving the natural balance of their habitat.

The case has also drawn attention to the broader issue of animal cruelty in Japan and the importance of enforcing laws to protect vulnerable animals. Animal welfare advocates and local authorities are calling for thorough investigations into the incidents on Okunoshima and for stronger measures to prevent similar occurrences in the future. The arrest of the suspect has brought some hope for justice, but there is widespread concern that additional individuals may be involved in the mass rabbit deaths.

For travelers and animal lovers, the incidents on Okunoshima serve as a reminder of the importance of treating wildlife with respect and care. While Japan is generally a safe and welcoming destination, these events highlight the need for vigilance in ensuring the ethical treatment of animals. Visitors to Okunoshima and similar destinations are encouraged to report any suspicious behavior to authorities and to adhere to all rules designed to protect animals and their habitats.

The tragic events on Okunoshima Island have sparked outrage and sadness, both locally and internationally. The rabbits of Okunoshima, cherished by so many, deserve compassion and protection. As investigations continue, it is hoped that the full truth behind these incidents will come to light and that stronger safeguards will be put in place to ensure the well-being of these beloved animals in the future.

Source: FNN, Chugoku news

Updated 23 Jan, 2025

The suspect has stated, "I have done similar things multiple times," prompting the police to investigate potential connections.

The arrested man is suspected of violating the Animal Protection Law for allegedly kicking a rabbit living on the island on the evening of the 21st.

A witness subdued the man at the scene, and the rabbit that was kicked reportedly died.

According to the Ministry of the Environment, between November of last year and mid-January of this year, a total of 77 rabbits were found dead under unnatural circumstances on the island. Approximately 10% of them had suffered broken bones.

The suspect admitted to the charges during police questioning, stating, "I have been coming here repeatedly since last year and doing the same thing. While I find the rabbits cute, I was curious to see how they would react if I bullied them." The police are investigating further connections to the other incidents.

Source: Yomiuri news

Updated 29 Jan, 2025

According to the Ministry of the Environment, as of January 28, the number of deceased rabbits has risen to 99. Initially, the ministry had reported at least 77 deaths, but after further investigation, the number increased.

On January 20, the Chugoku-Shikoku Regional Environmental Office announced that 77 rabbit carcasses had been found between November 26 of last year and January 12 of this year. Additionally, between November 30 and January 22, another 22 carcasses were discovered. Several cases showed unusual conditions, such as broken leg bones and bleeding from the mouth and nose.

The cause of the mass deaths remains unknown. The environmental office is currently collaborating with veterinarians to conduct further investigations into the matter.

Source: Chugoku news

The stress level is getting high in Japan due to the terrible economy for the local people. We hope such incident will never ever happen again..

So what can we do to protect these animals?

There are always some cruel people in this world. How shall we protect animals from harm? Protecting rabbits on Okunoshima (Rabbit Island) and cats on Aoshima and other Cat Islands requires practical and cost-effective measures as the municipalities have not much budget. Here are some effective steps that can be taken:

1. Increase Surveillance and Community Monitoring  

- Install security cameras at key locations to deter animal abuse and identify offenders.  

- Encourage local volunteers and tourists to report suspicious behavior by providing a simple reporting system via phone or a dedicated website.  

- Engage local businesses and residents in monitoring and protecting the animals.  

2. Implement Entry Regulations and Awareness Campaigns  

- Introduce a small conservation fee for visitors, which can be used to fund animal welfare efforts.  

- Educate visitors with signs and brochures explaining proper animal interactions, including what food is safe and how to behave around animals.  

- Ban the entry of pets and outside animals to prevent disease transmission and aggression.  

3. Improve Animal Welfare and Health Monitoring  

- Regular health checks and medical aid by veterinarians to detect disease early and treat injured animals.  

- Provide designated feeding stations with nutritionally balanced food instead of random public feeding, which can lead to malnutrition or disease.  

- Sterilization programs to prevent overpopulation and suffering due to food shortages.  

4. Strengthen Legal Protection and Enforcement  

- Harsher penalties for animal abuse with increased fines and prison sentences for offenders.  

- More frequent patrols by authorities to ensure rules are followed.  

- Whistleblower rewards for reporting abuse or illegal activity.  

5. Eco-Friendly and Sustainable Solutions  

- Encourage responsible tourism by working with travel agencies to promote ethical animal interactions.  

- Create volunteer programs where people can assist in monitoring and caring for the animals.  

- Fund through crowdfunding and sponsorships from animal lovers worldwide to support these efforts.  

These measures can improve the safety and welfare of Japan's Rabbit Islands and Cat Islands but the cost will be the important issue. One idea may be to charge the visitors some fee to cover the cost of the security.

Related: How to Get Okunoshima island - rabbit island in Hiroshima, Japan and where to stay?

Do you want to TV shooting on these islands in Japan? Do you want to interview the organization on these topics in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

We have been big fans of Akina Nakamori. Do you know her? If you do not, search and listen to her songs asap! You must listen to at least North Wing, Desire, Solitude..

Akina Nakamori, born on July 13, 1965, is a legendary Japanese singer and actress whose career began on May 1, 1982. Representing the 1980s, she became one of the most iconic female idol singers, delivering numerous hit songs. Her debut year, 1982, was known as a golden age for idols, and Nakamori was a prominent member of the "Hana no '82 Gumi" (The Blossoming Class of '82). She also showcased her talents as a comedienne.

Born in Ota Ward, Tokyo, and raised in Kiyose City, she pursued her education in local schools but left high school partway. Nakamori's career spanned various agencies before settling with HZ VILLAGE, and her current label is Universal Music Japan's "Utahime Records."

Her journey began when she sang Momoe Yamaguchi's "Yumesaki Annainin" on the TV audition show "Star Tanjou!" just before her 16th birthday. This led to a contract with Warner Pioneer. Her debut single "Slow Motion" in 1982 was followed by hits like "Shojo A," "Second Love," and "Kinku." Throughout the 1980s, she rivaled fellow superstar Seiko Matsuda and released iconic tracks such as "North Wing" and "Kazari Janai no yo Namida wa." In 1985 and 1986, Nakamori won consecutive Japan Record Awards with "Meu amor é..." and "DESIRE - Passion.".

By the age of 20, she had achieved remarkable success, becoming a top-tier artist. Her singles sold a total of over 9.3 million copies in the 1980s, ranking her as the top-selling female idol of the era. She won the Japan Record Sales Grand Prize four times between 1983 and 1987.

On January 24, Nakamori updated her official website to announce the establishment of her official fan club. She apologized for the delay in setting up a system to receive fan letters and gifts. She also shared a heartfelt message on Twitter, thanking fans for their patience and support.

Nakamori will release her latest live video work, "FANCLUB LIVE 'ALDEA Bar at Tokyo 2024'," on May 1, commemorating her 43rd debut anniversary. The Blu-ray and DVD capture the exclusive fan club event held last July at COTTON CLUB, where only 780 fans attended across five performances. The release features jazz versions of her hit singles and other songs performed during the event, along with bonus music videos and live recordings.

For fans outside Japan, joining Akina Nakamori's fan club is possible through the Onegai Kaeru fan club proxy service. This service enables international fans to connect with Akina Nakamori's world and enjoy exclusive benefits.

Nakamori's enduring legacy continues to captivate audiences worldwide, with her timeless music and unique charm resonating across generations. Joining her fan club offers an incredible opportunity to celebrate her artistry and become part of her devoted global community.

Have you ever felt that the hurdles to securing a ticket for your favorite artist’s concert were too high?  Especially, when you are outside and have no one you can truly trust, you may use Onegai Kaeru shopping support to try to secure ticket in Japan.

Many fans purchase tickets through paid fan club memberships with Onegai Kaeru proxy address service, but issues like ticket scalping and price inflation have become significant concerns in recent years.  

The NEC Group’s independent think tank, the International Institute for Social and Economic Studies (IISE), conducted a survey on “Fan Club Membership and Concert Ticket Purchases.” This survey, involving 1,216 respondents aged 18 to 69, revealed mounting frustration among fans over difficulties in obtaining tickets for popular events and the impact of illegal resales that prevent genuine fans from attending.  

Challenges in Ticket Purchases and Perceptions of Unfairness  

Fan club members often have priority access to tickets, and IISE’s survey showed that approximately 43% of concert ticket buyers are part of a fan club. Among these members, an overwhelming 67% cited “priority access to tickets” as the main reason for joining.  

Despite this, fans expressed various frustrations, including:  

- Ticket prices and additional fees.  

- Difficulty obtaining tickets for popular events.  

- Lack of clarity or choice in seating arrangements.  

- Challenges in canceling or modifying purchases.  

- Instances where fan club members still could not secure tickets.  

- Scheduling conflicts due to long lead times before events.  

Based on the results, IISE identified four key challenges in the current ticketing system:  

1. The difficulty and perceived unfairness of ticket purchasing.  

2. Dissatisfaction with pricing.  

3. Concerns about scheduling and post-purchase flexibility.  

4. Stress during the purchasing process.  

Scalping and the Support for Resale Services  

Illegal reselling of tickets for highly sought-after performances at prices higher than the organizer’s set rates remains a pressing issue in the entertainment industry.  

While 59% of survey respondents were aware of Japan’s 2019 law prohibiting illegal ticket resales, over 80% supported the law’s content. Fans also showed strong support (80%) for official resale services, which allow tickets to be resold through authorized platforms when unforeseen circumstances prevent attendance. These services ensure tickets are not wasted and provide transparency in the resale process.  

With 71% of respondents favoring both the anti-scalping law and official resale systems, IISE concluded that integrating official resale mechanisms with legal restrictions on scalping offers a preferable approach to addressing this issue. (Source: IISE)

Yet, we do not like reseller. And many musicians also publicly announce they hate resellers. Thus, ID check at event concerts are ever more stringent in Japan. 

Live concerts and events in Japan have grown increasingly popular, drawing audiences from around the world. Alongside this rise in demand comes the need for stricter ticketing regulations to address issues such as ticket scalping, resale fraud, and unauthorized entries. One of the most notable trends in recent years is the implementation of strict ID checks at live events. 

This article explores for you why ID checks are becoming so important, how they are conducted, their benefits and drawbacks, and how foreign fans can prepare, especially those without a Japanese address. 

The Rising Importance of ID Checks 

Combating Ticket Scalping and Fraud 

In Japan, high-profile events featuring popular groups like Morning Musume, Hello! Project, or global icons attract intense competition for tickets. This has led to widespread ticket scalping, with resale prices often skyrocketing far beyond their original value. 

To combat this, event organizers have turned to ID checks to verify ticket holders' identities and ensure that tickets are used by the rightful buyers. For example, fans of Morning Musume must now link their tickets to a My Number Card (Japan’s national ID card), ensuring only registered individuals can gain entry. 

Technological Advancements 

The Japanese government, through its Digital Agency, is promoting the use of My Number Cards in the entertainment sector. By integrating these ID cards with ticketing systems, organizers aim to streamline processes, enhance security, and prevent fraud. 

Recent pilot projects, such as those conducted at Hello! Project’s events, demonstrate the potential of My Number Cards in digitizing entry verification. These tests also explore improving user experience (UX) and operational efficiency. 

How ID Checks Are Conducted 

Before the Event 

1. Ticket Registration: Fans must register their tickets under their name using an official identification document such as a My Number Card, passport, or driver’s license. 

2. Verification via Digital Apps: Many ticketing platforms now offer integration with digital ID apps, ensuring that the buyer’s identity matches the ticket. 

3. Special Allocation for ID Holders: Events like "Hello! Project Hinamatsuri 2025" even provide exclusive ticket draws for those who verify their identity with a My Number Card. 

At the Venue 

1. Document Presentation: Ticket holders are required to present both their ticket and a matching photo ID at the entry gate. 

2. Facial Recognition and Manual Checks: In some cases, staff use facial recognition software or manually compare the attendee's face with the photo on their ID. 

3. Strict Scrutiny: Even minor discrepancies, such as a missing apartment name on the ID or a difference in appearance, can result in denied entry. 

Pros and Cons of ID Checks 

Advantages 

- Scalping Prevention: Linking tickets to personal identification significantly reduces unauthorized resales. 

- Improved Security: Ensuring attendees are verified lowers risks of fraud and enhances the overall event experience. 

- Exclusive Fan Experiences: Premium services, such as fan club-only access, become more reliable with ID-linked verification. 

Disadvantages 

- Overly Strict Policies: Some fans have reported being denied entry due to minor discrepancies, such as spelling errors or changes in appearance due to weight loss. 

- Inconvenience: The process can be time-consuming and stressful, particularly for foreign fans unfamiliar with Japanese systems. 

- Privacy Concerns: Critics have raised alarms about unnecessary exposure of sensitive information, such as My Number Card details. 

How Foreign Fans Can Prepare 

For foreign fans with no fixed address in Japan, navigating ID requirements can be challenging. Here are some steps to ensure a smooth experience: 

1. Join a Fan Club with Proxy Services 

   Many Japanese fan clubs require a Japanese address for membership. Onegai Kaeru, with nearly 17 years of experience, offer proxy addresses for overseas fans. This allows international fans to register for tickets and other fan club perks without residing in Japan. 

2. Carry Valid ID 

   If you do not have a My Number Card, use an internationally recognized ID like a passport. Ensure that your name matches the ticket exactly, including spelling and format. 

3. Verify Appearance 

   Since discrepancies in appearance can lead to issues, ensure your ID photo reflects your current look. Avoid drastic changes in hairstyle or weight before the event. 

4. Understand the Rules 

   Familiarize yourself with the ticketing process and entry requirements. Many event organizers provide detailed instructions in English for foreign fans. 

Case Studies and Lessons Learned 

Strict Checks Gone Too Far 

Several incidents highlight how overly rigid ID checks can backfire. For instance, during the "WEST.10th Anniversary Osaka Shochikuza Performance," a fan was denied entry despite presenting a valid ID because her appearance had changed slightly after weight loss. 

In another case, fans were denied entry due to minor errors, such as using a shortened form of their name during ticket registration. These situations have led to frustration and backlash on social media, urging organizers to balance security with fairness. 

The Future of ID Checks in Japan 

As digital technologies continue to evolve, ID verification at concerts and events will likely become more sophisticated. The successful implementation of My Number Cards could extend to other industries, such as sports events and luxury product sales. However, ensuring that the process remains inclusive and user-friendly is essential. 

Onegai kaeru Fanclub proxy address service

ID checks are now an integral part of live concerts in Japan, aimed at creating a fair and secure experience for all attendees. While they come with challenges, proper preparation - Onegai Kaeru and ensuring accurate documentation—can help fans enjoy their favorite events hassle-free. 

As Japan continues to refine its ticketing systems, fans worldwide can look forward to a safer and more enjoyable live entertainment experience.

Source: Livedoor news, Mainichi News

Mergers and acquisitions (M&A) have become an essential tool for small and medium-sized enterprises (SMEs) in Japan to facilitate business succession, particularly for those without a successor. However, recent trends indicate a rise in cases where businesses face post-transaction troubles due to unreliable buyers. Foreign companies looking to acquire Japanese businesses should exercise caution to avoid falling into such pitfalls.

COMMON RISKS ASSOCIATED WITH UNRELIABLE BUYERS

Several patterns have emerged where sellers encounter difficulties after an M&A deal has been closed. These include:

Failure to Release Personal Guarantees: A buyer may neglect to transfer or release the seller’s personal guarantees even after repeated requests, leaving the seller burdened with debt.

Deferred Payment Issues: Buyers may propose a lower upfront payment with promises of a significant balance to be paid later, only to default on their commitments.

Asset Stripping: The buyer acquires the company's assets, such as cash reserves or real estate, but does not inject the necessary funds to continue business operations, ultimately leading to bankruptcy.

CASES OF M&A DISPUTES

CASE 1: PERSONAL GUARANTEE RETAINED AFTER ACQUISITION

A seller transferred ownership of their business under the condition that their personal guarantee would be released. Despite numerous requests, the buyer did not facilitate the transition. Meanwhile, the buyer extracted the company's cash reserves but failed to invest in operational funds, forcing the company into bankruptcy. As a result, the original owner remained liable for the outstanding debts and had to declare personal bankruptcy.

CASE 2: DEFERRED PAYMENT NOT HONORED

A seller agreed to a deal where the initial purchase price was low, with the understanding that a substantial retirement allowance would be paid later. However, when the due date arrived, the buyer failed to fulfill the obligation, leaving the seller without compensation for their years of business ownership.

HOW TO PROTECT YOUR BUSINESS FROM UNRELIABLE BUYERS

1. CONDUCT THOROUGH DUE DILIGENCE

Before proceeding with an M&A transaction, investigate the buyer’s financial standing, reputation, and track record. Key areas to examine include:

Financial statements and credit history

Past M&A transactions and litigation history

Industry reputation and references from previous sellers

2. ENGAGE LEGAL AND FINANCIAL EXPERTS

Hiring M&A specialists, including lawyers and financial advisors, can help uncover red flags and structure agreements that protect the seller. Consulting organizations such as the Japan Federation of Bar Associations or local Business Succession and Transfer Support Centers can provide guidance on mitigating risks.

3. STRUCTURE PAYMENTS TO MINIMIZE RISK

To avoid financial losses, consider the following payment strategies:

Demand a substantial upfront payment rather than relying on deferred compensation.

Establish escrow accounts where funds are held until obligations are met.

Include clear penalty clauses for non-payment.

4. VERIFY PERSONAL GUARANTEE RELEASE PROCEDURES

If a seller’s personal guarantee is part of the transaction, ensure that the release process is clearly stipulated in the contract. Buyers should provide proof of liability transfer before the transaction closes.

5. CHOOSE A RELIABLE M&A INTERMEDIARY

Many fraudulent buyers gain access to potential acquisitions through M&A brokers and intermediaries who fail to vet their clients properly. Work with established and reputable M&A advisors who conduct rigorous buyer screenings and adhere to industry regulations.

GOVERNMENT ACTIONS AND INDUSTRY RESPONSES

The Japanese government has taken steps to address fraudulent M&A activities by revising M&A guidelines and encouraging industry groups to improve due diligence processes. Organizations such as the M&A Intermediary Association have started blacklisting unreliable buyers and promoting ethical standards within the industry.

Source: Japanese government, Tokyo news, NHK news

FINAL THOUGHTS

Foreign investors and companies looking to acquire businesses in Japan must exercise extreme caution and implement strong risk mitigation measures. By conducting thorough due diligence, engaging professional advisors, structuring secure payment terms, and verifying legal protections, sellers can reduce their exposure to unreliable buyers.

For foreign companies considering M&A in Japan, taking these precautions can mean the huge difference between a smooth acquisition and a disastrous financial loss. 

If you are a fan of Japanese celebrities and you want to send them a letter or a gift, you may be wondering how to do so in the right way. Many fans are eager to express their admiration, but not everyone knows the proper procedure. Even if you’re not a member of an official fan club, there are still opportunities to send letters and gifts, although there are important guidelines and rules to follow.

You can send gift to your favorite Japanese celebrity on her/his birthday or special days using our GIFT for your STAR service.

1. Understanding the Basics: Where to Send Letters and Gifts

When sending letters or gifts to a Japanese celebrity, it’s important to know the correct destination. Each celebrity or entertainment agency has its own set of procedures, so you need to ensure your gift or letter reaches the right place. Here are a few general guidelines:

a. Entertainment Agency Addresses

Most celebrities are managed by entertainment agencies, and each agency typically provides an official address for fans to send their letters or gifts. One well-known example is Yoshimoto Kogyo, a prominent entertainment company in Japan.

For Yoshimoto Kogyo talents, the company specifies that gifts and fan letters should be sent via mail to the following addresses:

• Yoshimoto Kogyo Osaka Headquarters or Tokyo Branch
  Postal mail only. Direct hand-delivery is not accepted.
  Link: Yoshimoto Kogyo Corporate Website

• Direct Management Theaters and Event Venues
  Items should be addressed to the performer on the day of their appearance. Postal mail is not accepted for these locations.
  Link: Yoshimoto Kogyo Theaters

Be sure to include the name of the talent and the item name when sending your gift or letter, as well as appropriate postage.

b. Fan Clubs and Specific Events

Many celebrities also have official fan clubs, such as those for Johnny’s Entertainment (ジャニーズ). If you are sending a letter to a celebrity from this group, you would typically send it to the Johnny’s Family Club (ファミリークラブ), which handles fan mail for many of their artists. For instance, a typical fan letter sent to a Johnny’s talent would look like this:

Johnny’s Family Club Address: 〒150-8550
Johnny’s Family Club, [Artist’s Name or Group Name]
Please note that only the artist's or group's name is needed, as the postal code directs the letter to the correct location without a full address.

2. What You Can and Cannot Send

Before you send your letter or gift, it’s important to familiarize yourself with the rules regarding acceptable items. Some items are strictly prohibited, either due to safety concerns or logistical reasons.

a. Prohibited Gifts

Many agencies list prohibited items, including the following:

• Food and Beverages: Items like perishable goods or anything with a short shelf life (less than two weeks) are not accepted.
• Used or Opened Items: Gifts that have already been opened or used, as well as homemade items, are not accepted.
• Cash or Vouchers: Gifts of money, gift cards, coupons, transportation tickets (airline tickets, train tickets), and other financial securities are strictly prohibited.
• Dangerous or Large Items: Items such as knives, fireworks, and other dangerous goods are not allowed. Large or heavy items, such as furniture or home appliances, are also prohibited.
• Perishable or Temperature-Sensitive Items: Gifts that need to be refrigerated or frozen, as well as live animals (except flowers), are not allowed.
• Personal Care Items: Cosmetics, perfumes, lotions, bath products, or other items that are applied to the skin are not accepted.
• Underwear or Clothing: Sending underwear or intimate apparel is strictly prohibited.
• Valuables: Items such as commemorative coins or anything whose value is difficult to assess are not allowed.

b. Gifts You Can Send

Although there are restrictions, there are still many gifts that are acceptable. Non-perishable items such as:

• Handwritten Letters: A heartfelt letter expressing your support and admiration for the celebrity is always appreciated. You can also include small souvenirs or fan-made items like drawings or cards.
• Small Gifts: Non-personal items like cute keychains, fan merchandise, and other small, non-valuable items are typically acceptable.
• Flowers: While animals are prohibited, fresh flowers are often welcomed, as long as they are not overly large or elaborate.

3. How to Write a Fan Letter

When sending a fan letter, it is crucial to express your thoughts and admiration in a respectful and clear manner. Here is how to structure your letter to increase the chances it will reach your favorite celebrity:

a. Writing Tips for Fan Letters

• Introduction: Start by introducing yourself. Include your name, where you are from, and a brief note about why you admire the celebrity.
• Main Content: Write about what you enjoy most about the celebrity’s work—whether it is a particular drama, performance, or song. Be sincere and specific.
• Encouragement: Show your support and encouragement. Let them know how much their work means to you.
• Polite Ending: Finish with a polite and heartfelt closing, such as “Thank you for everything” or “I look forward to your future work.”

b. Fan Letter Example

Here’s a sample fan letter format:

[Artist’s Name]様  
[Agency Name]  
〒[Postal Code]  

Dear [Artist’s Name],

I hope this letter finds you well. My name is [Your Name], and I am a big fan of your work. I first became a fan when I watched [specific drama, concert, or show], and I was truly impressed by your performance.

You have such a unique talent, and your passion and hard work really shine through in everything you do. I look forward to your upcoming projects and will continue supporting you from afar.

Thank you so much for everything you do. I wish you all the best in your future endeavors.

Sincerely,  
[Your Name]

4. Sending Your Fan Letter or Gift

Once your letter is written and the gift is ready, you can send it using standard mail services. Make sure to properly address the envelope, include sufficient postage, and ensure the gift complies with any size or weight restrictions.

5. Can You Expect a Reply?

While some celebrities or agencies may occasionally send a response, it is not guaranteed. In many cases, especially with more popular celebrities, replies are rare. However, including a self-addressed stamped envelope (SASE) can improve your chances, but it is not a requirement.

6. Final Notes on Sending Fan Mail

• Respect the Rules: Always ensure that you are following the rules set by the celebrity’s agency. If you send items that are prohibited, they will likely be discarded, and your gesture will not reach the celebrity.
• Be Patient: If you are sending a gift or letter, it may take time for it to reach the celebrity. Do not expect immediate feedback.
• Keep it Simple: Avoid sending overly complex gifts or items that could create problems with delivery or handling.

Sending a letter or gift to your favorite celebrity in Japan can be a meaningful way to express your appreciation and admiration. While there are rules to follow, by taking the time to carefully prepare your message and ensure it adheres to the guidelines, you can increase the chances that your gesture will be received warmly. Remember, the key is sincerity—whether it is in a simple letter or a thoughtful gift, showing your support in a respectful manner is what truly matters.

Sending food to a Japanese celebrity as a fan can be a kind and thoughtful gesture. While it’s generally not encouraged, there are exceptions where food can be sent, as long as certain conditions are met. In this article, we’ll explain the circumstances under which sending food is allowed and provide some tips on how to make sure your gift is well-received.

When Can You Send Food?

1. Non-Perishable and Sealed Food Items: While perishable foods are often restricted, non-perishable and sealed items are more likely to be accepted. For example:

   • Packaged Snacks: Items like candy, cookies, or chocolate that are individually wrapped and sealed in their original packaging are typically safe to send.
   • Bottled Beverages: If you know the celebrity’s favorite beverage, sending a well-packaged drink or tea may be a good idea.
   • Gift Sets: Specially packaged snack sets or tea/coffee sets from reputable brands are often considered appropriate gifts.

   These items are easier to store and handle, and they eliminate the risks associated with food spoilage or contamination during shipping.

2. Special Occasions or Holidays: During certain times of the year, like holidays or special events (e.g., birthdays or anniversaries), some celebrities may be more open to receiving food as gifts. If you're aware of an upcoming event or holiday, it’s worth checking if the celebrity’s agency or fan club offers specific guidelines for sending food during that time.

3. Gift Vouchers or Restaurant Coupons: Instead of sending actual food, a gift voucher or restaurant coupon is often an acceptable and convenient alternative. This gives the celebrity the flexibility to choose where and when to enjoy a meal, which is particularly useful for busy individuals. Gift certificates to renowned food chains or local favorites can make for a considerate and practical present.

Why Food Is Generally Restricted

1. Hygiene and Safety Concerns: Sending food, especially homemade or perishable items, poses potential hygiene and safety risks. Celebrities may not have the means to ensure the food is safely handled or stored, and there’s always a risk of contamination. This is one of the primary reasons many agencies discourage food gifts.

2. Preservation Challenges: Many food items have short shelf lives, which makes storing and transporting them more complicated. Fresh fruits, cakes, or cooked meals need to be kept at specific temperatures, and improper storage can lead to spoilage, making them unsuitable for delivery.

3. Allergies or Dietary Restrictions: Celebrities often have specific dietary restrictions, preferences, or allergies, and sending food can sometimes lead to complications. Agencies tend to avoid the risks of sending food that could trigger allergies or discomfort.

4. Logistical Challenges: Celebrities receive numerous gifts, and handling large quantities of food can create storage and organization issues. Non-food items are generally easier to manage, as they don’t require special storage or refrigeration.

What to Do if You Want to Send Food

If you’re still eager to send food, here’s how you can increase the chances that your gift will be accepted:

1. Check with the Celebrity’s Agency or Fan Club

Some agencies may have specific policies that allow food during particular circumstances, such as a celebrity’s special event or celebration. Always reach out to the agency or fan club for confirmation on whether sending food is allowed. They may even have a dedicated platform or address for receiving gifts, ensuring they are handled properly.

2. Choose Safe, Sealed, and Packaged Food

When sending food, ensure it is well-packaged, sealed, and non-perishable. Items like chocolates, packaged snacks, or bottled drinks are much easier to accept than homemade food or perishable items. They’re safer to handle and can be stored without worrying about spoilage.

3. Consider the Celebrity's Preferences

If you are aware of the celebrity’s tastes or dietary restrictions, try to choose items that align with them. For example, if you know they follow a specific diet (e.g., vegetarian or gluten-free), choose snacks or treats that fit those guidelines. Many celebrities have very public preferences or dietary habits, so do your research beforehand to ensure the gift is thoughtful and considerate.

4. Offer Alternatives Like Gift Cards

If sending food feels risky, you can consider sending gift cards to restaurants, cafes, or delivery services. This option allows the celebrity to enjoy a meal at their convenience, and it avoids the potential issues of food safety and spoilage.

While sending food to a Japanese celebrity may not be the standard practice, there are exceptions where it can be a well-received gift. Non-perishable and packaged food, as well as food sent for special occasions, is often allowed. However, it’s always a good idea to check the celebrity’s agency or fan club guidelines before sending anything.

If food is not an option, you can still send thoughtful gift certificates, snacks, or personalized gifts that show your appreciation. Whether or not food is acceptable, always ensure that your gift is respectful and considerate of the celebrity’s preferences and safety concerns.

The kimono is more than just a traditional Japanese garment—it is a symbol of elegance, heritage, and craftsmanship. However, in recent decades, the kimono industry has faced challenges due to changing consumer habits, declining demand, and competition from modern fashion trends. Despite this, the kimono remains an object of fascination for enthusiasts, collectors, and businesses worldwide.

In 2024 and 2025, the kimono market in Japan will continue to evolve, driven by new business models, digital transformation, and a renewed appreciation for cultural heritage. Whether you are a kimono lover, someone looking to buy their first piece, or a business interested in selling kimono, understanding the latest trends, challenges, and strategies is essential. This article explores the current state of the kimono market, key industry shifts, and the best marketing strategies to ensure sustainable growth in the years ahead.

Market Overview

The kimono market in Japan has experienced a long-term downward trend, yet it has shown resilience in recent years. In 2023, the market size for kimono retail was estimated at 224 billion yen, a 1.4% increase compared to the previous year. This follows a gradual recovery from the sharp decline seen in 2020 due to the COVID-19 pandemic. The years 2021 and 2022 witnessed positive growth, and despite some challenges, the industry remains a crucial part of Japan’s cultural and fashion sectors.

Major kimono retailers and related businesses have adapted by diversifying their offerings, such as promoting casual kimono for daily wear and hosting events to engage customers. The relaxation of COVID-19 restrictions in 2022 allowed the resumption of events and exhibitions, contributing to the gradual revival of the industry. However, while foot traffic in department store kimono sections has increased, it has not necessarily translated into higher sales.

 Key Market Trends

1. Diverging Performance by Sales Channel:

   - Growth was recorded in general kimono stores, chain specialty stores, online sales, and secondhand kimono markets.

   - Department stores and event-based direct sales struggled, with a year-on-year decline.

2. Shift from Purchasing to Renting:

   - Over the past two decades, household spending on kimono purchases has significantly decreased, with the average annual spending dropping to one-fourth of what it was in 2002.

   - Kimono rental services have gained traction, particularly among younger consumers.

3. Young Consumer Engagement:

   - Companies like Ichikura have leveraged digital marketing, social media, and influencer collaborations to attract younger customers.

   - Some brands are launching affordable sub-brands and shifting sales online to reach a broader audience.

 Future Outlook

The kimono market is expected to see minor fluctuations, with a slight decline projected for 2024 (down 0.4% to 223 billion yen). While economic activity has nearly returned to pre-pandemic levels, consumer interest in kimono remains stagnant, requiring businesses to innovate in order to sustain growth.

 Strategies for Kimono Businesses to Survive and Thrive

1. Emphasizing Everyday Wear:

   - Promoting casual kimono as daily fashion rather than just for special occasions.

   - Collaborating with designers to create modern, comfortable kimono suitable for urban lifestyles.

2. Expanding Rental and Subscription Models:

   - Enhancing rental services for tourists and young professionals.

   - Introducing subscription-based kimono services, allowing customers to wear different styles monthly.

3. Leveraging E-Commerce and Digital Marketing:

   - Strengthening online sales through e-commerce platforms and social media marketing.

   - Offering virtual kimono try-ons using augmented reality (AR) to attract tech-savvy consumers.

4. Enhancing Cultural and Tourism Collaborations:

   - Partnering with local governments and tourism agencies to integrate kimono experiences into travel packages.

   - Organizing kimono-themed festivals and events to boost local tourism and sales.

5. Sustainability and Ethical Production:

   - Promoting eco-friendly kimono made from sustainable fabrics.

   - Engaging in ethical production and fair-trade practices to appeal to conscious consumers.

6. Personalization and Customization:

   - Providing bespoke kimono-making experiences where customers can choose patterns and fabrics.

   - Utilizing digital tools to create AI-driven design recommendations.

The kimono market faces both challenges and opportunities. By embracing innovation, digital transformation, and changing consumer habits, businesses can navigate the evolving landscape and sustain the cultural heritage of kimono while adapting to modern needs. The future of the kimono industry will depend on its ability to balance tradition with contemporary trends, making kimono more accessible and relevant to a new generation of consumers.

The kimono market in Japan has experienced a long-term downward trend, yet it has shown resilience in recent years. In 2023, the market size for kimono retail was estimated at 224 billion yen, a 1.4% increase compared to the previous year. This follows a gradual recovery from the sharp decline seen in 2020 due to the COVID-19 pandemic. The years 2021 and 2022 witnessed positive growth, and despite some challenges, the industry remains a crucial part of Japan’s cultural and fashion sectors.

Major kimono retailers and related businesses have adapted by diversifying their offerings, such as promoting casual kimono for daily wear and hosting events to engage customers. The relaxation of COVID-19 restrictions in 2022 allowed the resumption of events and exhibitions, contributing to the gradual revival of the industry. However, while foot traffic in department store kimono sections has increased, it has not necessarily translated into higher sales.

Key Market Trends

1. Diverging Performance by Sales Channel:

   - Growth was recorded in general kimono stores, chain specialty stores, online sales, and secondhand kimono markets.

   - Department stores and event-based direct sales struggled, with a year-on-year decline.

2. Shift from Purchasing to Renting:

   - Over the past two decades, household spending on kimono purchases has significantly decreased, with the average annual spending dropping to one-fourth of what it was in 2002.

   - Kimono rental services have gained traction, particularly among younger consumers.

3. Young Consumer Engagement:

   - Companies like Ichikura have leveraged digital marketing, social media, and influencer collaborations to attract younger customers.

   - Some brands are launching affordable sub-brands and shifting sales online to reach a broader audience.

Future Outlook

The kimono market is expected to see minor fluctuations, with a slight decline projected for 2024 (down 0.4% to 223 billion yen). While economic activity has nearly returned to pre-pandemic levels, consumer interest in kimono remains stagnant, requiring businesses to innovate in order to sustain growth.

Strategies for Kimono Businesses to Survive and Thrive

1. Emphasizing Everyday Wear:

   - Promoting casual kimono as daily fashion rather than just for special occasions.

   - Collaborating with designers to create modern, comfortable kimono suitable for urban lifestyles.

2. Expanding Rental and Subscription Models:

   - Enhancing rental services for tourists and young professionals.

   - Introducing subscription-based kimono services, allowing customers to wear different styles monthly.

3. Leveraging E-Commerce and Digital Marketing:

   - Strengthening online sales through e-commerce platforms and social media marketing.

   - Offering virtual kimono try-ons using augmented reality (AR) to attract tech-savvy consumers.

4. Enhancing Cultural and Tourism Collaborations:

   - Partnering with local governments and tourism agencies to integrate kimono experiences into travel packages.

   - Organizing kimono-themed festivals and events to boost local tourism and sales.

5. Sustainability and Ethical Production:

   - Promoting eco-friendly kimono made from sustainable fabrics.

   - Engaging in ethical production and fair-trade practices to appeal to conscious consumers.

6. Personalization and Customization:

   - Providing bespoke kimono-making experiences where customers can choose patterns and fabrics.

   - Utilizing digital tools to create AI-driven design recommendations.

The kimono market faces both challenges and opportunities. By embracing innovation, digital transformation, and changing consumer habits, businesses can navigate the evolving landscape and sustain the cultural heritage of kimono while adapting to modern needs. The future of the kimono industry will depend on its ability to balance tradition with contemporary trends, making kimono more accessible and relevant to a new generation of consumers.

Related articles:

How to wash Kimono at home?

How to Buy Kimono not being cheated?

In case you are interested and into detailed analysis, we share with you some analysis we did for Kimono market, how to survive in 2025 as below:

Kimono Market Sales Strategy and Projection for 2025

1. Market Analysis

1.1 Industry Overview

The global kimono market is a niche yet growing industry, fueled by cultural appreciation, fashion trends, and tourism. The estimated market size in 2024 is around $1.2 billion, with key markets in Japan, the U.S., and Europe. The demand for traditional and modernized kimonos is rising due to social media exposure and interest in Japanese culture.

1.2 Customer Demographics

• Japan: Traditional and formal occasions (weddings, tea ceremonies, coming-of-age day)
• International Market: Fashion-forward consumers, collectors, and enthusiasts
• Tourism Sector: Rentals for experiences and souvenirs
• Luxury Market: High-end handcrafted kimonos for collectors

2. Marketing Strategies

2.1 Digital Marketing

• SEO Optimization: Target keywords like "authentic kimono," "buy kimono online," and "Japanese fashion."
• Social Media Campaigns: Instagram, TikTok, and YouTube for influencer collaborations.
• Content Marketing: Blog posts and videos about kimono styling, history, and maintenance.
• E-commerce Expansion: Dedicated online store, integration with platforms like Etsy and Amazon.

2.2 Offline Sales Strategies

• Pop-up Stores: Temporary shops in high-footfall areas like Tokyo, Kyoto, Paris, and New York.
• Collaborations with Cultural Institutions: Partner with museums and cultural centers.
• Event Participation: Fashion shows, trade fairs, and cultural festivals.

3. Sales Projection Using NPV and Regression Analysis

3.1 Revenue Model

Assumptions:

• Online sales growth: 15% annually
• Brick-and-mortar sales growth: 8% annually
• Average kimono price: $300
• Marketing budget: 10% of annual revenue

3.2 Net Present Value (NPV) Calculation

Using a discount rate of 8%, the NPV of the projected revenue over three years:

NPV=∑Net Profitt(1+r)tNPV = \sum \frac{Net \, Profit_t}{(1 + r)^t}

NPV=1,500,000(1.08)1+1,725,000(1.08)2+1,983,750(1.08)3NPV = \frac{1,500,000}{(1.08)^1} + \frac{1,725,000}{(1.08)^2} + \frac{1,983,750}{(1.08)^3}

NPV=1,388,888+1,477,313+1,577,214=4,443,415NPV = 1,388,888 + 1,477,313 + 1,577,214 = 4,443,415

3.3 Regression Analysis for Sales Forecasting

A multiple regression model incorporating:

• Google Search Trends: Interest in "kimono" keyword.
• Marketing Spend: Advertisement reach and conversion rate.
• Tourism Growth Rate: Estimated 10% annual increase post-pandemic.

Sales=β0+β1(MarketingSpend)+β2(TourismGrowth)+β3(GoogleTrends)+eSales = \beta_0 + \beta_1 (Marketing Spend) + \beta_2 (Tourism Growth) + \beta_3 (Google Trends) + e

Using historical data, the model predicts an annual 12-15% growth rate in sales.

4. Best Marketing Strategy for 2025

4.1 Recommended Strategy

1. Luxury and Cultural Positioning: High-quality storytelling to justify premium pricing.
2. Micro-Influencer Collaborations: Work with cultural experts and fashion bloggers.
3. Global Pop-Up Events: Drive offline engagement in key cities.
4. AI-Powered Recommendation System: Personalized shopping experience on e-commerce platforms.

4.2 Expected Outcomes

• 20% Higher Customer Engagement via social media and digital marketing.
• 15% Growth in Repeat Purchases through loyalty programs and styling guides.
• Expansion into Luxury Market with handcrafted kimonos valued at $3,000+.

With the right combination of SEO, influencer marketing, e-commerce expansion, and offline sales strategies, the kimono market is expected to grow significantly. Using NPV and regression analysis, the best marketing strategy involves a digital-first approach, complemented by selective offline activations. This plan aims to establish a profitable, sustainable kimono brand with global reach in 2025 and beyond.

Related articles:

How to wash Kimono at home?

How to Buy Kimono not being cheated?

Once a private driver (Mr. Kobayashi) for the world famous film director and comedian Mr. Takeshi Kitano told that when Mr. Kitano instructed the driver to check one private restaurant to have seats for them for dishes with no reservation, the restaurant owner told the driver "this restaurant is not for the first visitor...". The driver went back to Mr. Kitano and told the story.  That time he was already a super star in Japan and almost everyone knew him. Mr. Kitano was like "the owner does not know who I am?!".

Mr. Kitano himself went to the restaurant and asked for the seat.

The owner told him  "this restaurant is not for the first visitor...". 

Japan is a country known for its deep-rooted traditions, and one of the most intriguing cultural phenomena is "Ichigen-san Okotowari" (一見さんお断り), which translates to "No first-time visitors." This practice is most commonly associated with high-end restaurants, traditional ryotei (Japanese-style dining establishments), and exclusive ochaya (teahouses), particularly in Kyoto’s historic districts like Gion and Pontocho.

For many visitors, encountering this exclusivity can be confusing or even frustrating. However, this system is not about elitism but about maintaining a certain level of service, privacy, and tradition. If you want to experience these hidden gems of Japanese hospitality, understanding why they exist and how to gain access is key.

The Meaning Behind "Ichigen-san Okotowari"

At first glance, barring first-time visitors may seem unwelcoming, but in Japanese culture, this practice is deeply rooted in the concept of trust and maintaining harmony. Many of these exclusive establishments have been in business for generations, carefully cultivating a refined clientele and preserving a unique ambiance.

By limiting access, they ensure that every guest understands the rules and etiquette of the establishment, thereby maintaining high-quality service and a comfortable atmosphere for regular patrons.

Additionally, some high-end restaurants and ryotei operate on a membership or referral basis to ensure their clientele consists of people who appreciate their traditions. This exclusivity also helps protect privacy, making these places popular among celebrities, politicians, and business executives.

Where You will Encounter "Ichigen-san Okotowari"

While this practice is most common in Kyoto’s traditional teahouses, high-end kaiseki restaurants, and private clubs, you may also find it in other settings, such as:

• Exclusive sushi or wagyu beef restaurants in Tokyo and Osaka - Sukiyabashi Jiro (すきやばし次郎), the famous sushi restaurant known for 2011 documentary Jiro Dreams of Sushi and its where Mr. Barak Obama ate in 2014 is NOT exclusive for the members. You can go but you need to make a reservation. Super hard to get the reservation. More difficult to go than going to many membership restaurants even.
• Ryotei (高級料亭) – Traditional, high-end Japanese dining venues
• Private bars or members-only lounges in Ginza and Roppongi
• High-end izakayas (居酒屋) – Some exclusive Japanese-style pubs catering to elite clients
• Luxury ryokan (旅館) – Some traditional inns in places like Hakone, Kanazawa, and Kyoto
• Geisha teahouses (ochaya, お茶屋) – Kyoto’s Gion district, where geisha entertain clients

These establishments do not openly advertise their exclusivity, but you may see a "Ichigen-san Okotowari" sign near the entrance or a discreet notice on their website.

Why Does This Rule Exist?

The Ichigen-san Okotowari rule is based on four key principles:

1. Trust and Relationship-Based Culture
   Japanese society values long-term relationships over one-time transactions. By restricting access, establishments ensure that only trusted customers are admitted, maintaining a secure and harmonious environment.

2. Maintaining a Discreet Atmosphere
   Many of these places cater to high-profile individuals who value privacy. Introducing unknown customers without a proper introduction could disrupt the atmosphere or jeopardize client confidentiality.

3. Guaranteed High-Level Service
   Traditional ryotei and teahouses offer meticulously crafted hospitality experiences. Knowing their guests in advance allows them to tailor food, drink, and entertainment services to personal preferences.

4. Preserving Tradition
   Many establishments, particularly in Kyoto’s ochaya culture, have operated on an introduction-only basis for centuries. This system ensures that Japanese cultural customs and traditions are respected by all visitors.

How to Gain Access to an Ichigen-san Okotowari Venue

Although "Ichigen-san Okotowari" establishments are not open to walk-in customers, there are several strategic ways to secure an invitation.

1. Obtain an Introduction from a Regular Guest
   This is the most effective method. Many high-end establishments require a personal introduction (紹介/shoukai) from an existing customer. If you have a Japanese business associate, friend, or acquaintance who is a regular, ask them to introduce you.

2. Book Through a Luxury Hotel Concierge
   Top-tier hotels, such as The Ritz-Carlton Kyoto, Aman Tokyo, or The Peninsula, have strong relationships with exclusive restaurants and clubs. Their concierge service can make a reservation on your behalf, even if you are a first-time guest.

3. Use a High-End Credit Card Concierge
   Certain premium credit cards, like the American Express Platinum Card or Diners Club Card, offer concierge services that can arrange bookings at exclusive restaurants and bars. Some venues have direct partnerships with these services, allowing access to select cardholders.

4. Join an Exclusive Dining Club
   Japan has invitation-only dining programs, such as TableAll and Ginza Membership Clubs, which grant access to members-only restaurants. While some of these services require a hefty membership fee, they guarantee reservations at sought-after establishments.

5. Become a Regular at an Affiliated Venue
   Many exclusive restaurants and bars own or are affiliated with more accessible establishments. If you become a regular patron at one of these places, the staff might introduce you to their exclusive counterpart.

6. Attend Special Events or Seasonal Openings
   Some establishments open their doors to the public during special occasions, such as:

• New Year celebrations (お正月/Oshougatsu)
• Cherry blossom season (春の特別営業/Haru no tokubetsu eigyou)
• Anniversary events

Checking their websites or social media (if available) for such opportunities can help you gain access.

7. Engage a Local Guide or Fixer
   Some high-end tour guides and concierge services specialize in securing exclusive reservations for foreign visitors. While this option can be expensive, it is a reliable way to enter an otherwise closed-off establishment.

Important Etiquette Tips When Visiting

Once you secure an invitation, following Japanese etiquette is crucial:

• Be Punctual – Arrive on time or a few minutes early. Being late is considered extremely rude.
• Dress Appropriately – Many exclusive places have a strict dress code. Wear formal attire (suit and tie for men, elegant dress for women).
• Follow Local Customs – Observe how regular patrons behave and follow suit.
• Be Polite and Humble – Avoid loud conversations and show respect to staff, geisha, and other guests.
• Do Not Take Photos Without Permission – Many places prohibit photography to maintain privacy and discretion.
• Understand the Cost – Some places have expensive set prices or require ongoing patronage. Be prepared for high bills.

Some examples of the exclusive restaurants in Japan

"Ichigen-san Okotowari" (No First-Time Customers Allowed) Restaurants in Japan

"Ichigen-san okotowari" refers to a traditional practice in Japan where certain restaurants do not allow first-time customers. The reasons vary but often include:

• Prioritizing regular customers

• Managing limited fresh ingredients by serving only pre-reserved portions

• Maintaining proper dining etiquette and atmosphere

Here are some well-known examples of such restaurants:

Tsukushinoko (Tokyo)

Located in Meguro, Tokyo, Tsukushinoko is a hidden gem specializing in sake. It has an extensive selection of over 700 different types of sake. The restaurant does not serve beer, shochu, or other alcoholic drinks—only sake. The food menu is carefully crafted to pair well with the sake selection.

• Address: Meguro, Tokyo

• Business Hours: Not disclosed

• Reservation Time: 16:00–18:00

• Access: Not disclosed

• Closed: Weekends and public holidays

• Phone: Not disclosed

• Average Budget: 5,000 yen

Since detailed information is not publicly available, those interested should try to get a reservation through a trusted connection.

Sakanaya (Aichi)

Sakanaya, located in Nagoya, is a seafood restaurant famous for offering fresh seasonal fish at surprisingly low prices. It is a favorite among celebrities and locals.

For example:

• A large plate of uni (sea urchin) costs only 980 yen

• A generous serving of amaebi (sweet shrimp) costs only 680 yen

• Address: 1-6-27 Shinsakae, Naka-ku, Nagoya, Aichi

• Business Hours: Not disclosed

• Access: 5-minute walk from Shinsakae-machi Station (Nagoya Subway)

• Closed: Not disclosed

• Phone: Not disclosed

• Average Budget: 3,000 yen

Reservations are required, and entry may be restricted to regular customers or referrals.

Wagyu Kaiseki Tajimaya (Osaka)

Tajimaya is a high-end wagyu kaiseki (Japanese beef cuisine) restaurant in Osaka that operates on an invitation-only basis. The entrance is an unmarked door in a concrete wall, and customers must enter a password upon arrival. The password is provided when making a reservation over the phone.

While it is a fully private establishment, those who have dined at one of its sister restaurants may be eligible to book a table.

• Address: 8-2 Taiyuji-cho, Kita-ku, Osaka

• Business Hours: 17:00–23:00 (Last reservation at 21:30)

• Access: 10-minute walk from JR Osaka Station, 5-minute walk from Higashi-Umeda Station (Osaka Metro)

• Closed: Open every day

• Phone: Not disclosed

• Average Budget: 10,000 yen

Those wishing to visit should consider dining at a related establishment first to secure a referral.

Genki Ippai (Fukuoka)

Genki Ippai is a famous ramen shop in Hakata, Fukuoka, known for having no signboard or store name. The only indicator of whether it is open is a blue bucket placed outside—if the bucket is there, the shop is open.

Additionally, the shop enforces strict dining rules:

• Phones must be turned off

• Customers must drink the soup first before eating the noodles

• Do not touch the pickled takana (spicy mustard greens) before the ramen is served

Failure to follow these rules may result in being asked to leave.

• Address: 4-31 Shimogofuku-machi, Hakata-ku, Fukuoka

• Business Hours: Weekdays 11:00–18:00, Saturdays & public holidays 11:00–17:00

• Access: From Gofukumachi Station (Fukuoka Subway), walk straight past Kuramoto intersection, turn right at the first traffic light, and look for the blue bucket on the left

• Closed: Sundays

• Phone: Not disclosed

• Price Range: From 500 yen

Despite its strict rules, the restaurant attracts a long line of loyal customers eager to enjoy its highly acclaimed tonkotsu (pork bone broth) ramen.

The Ichigen-san Okotowari system may seem like a barrier to experiencing Japan’s finest dining and cultural traditions, but it exists to preserve quality, trust, and exclusivity. By understanding the reasons behind it and approaching the situation with patience and respect, you can gain access to some of Japan’s most hidden and remarkable experiences.

If you are planning a visit to Japan and want to experience one of these exclusive establishments, consider using one of the strategies above. With the right approach, doors that initially seem closed may open, revealing a side of Japan that few ever get to experience.

Would you like specific recommendations for exclusive venues that allow reservations under certain conditions? Let me know how we can assist you!

Do you want to TV shooting, music video, photo shooting anime related issues in Japan? Do you want to interview the organization on these topics in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

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Do you want to enter China market?

Talk to us. We support M&A and business development around the world.

We work on the performance base! Free consultation. When you have a great service, product, let us work together. We bring your product, service to Japan, China etc.

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When dining at izakayas in Japan, you may encounter the terms "otoshi" (お通し) or "tsukidashi" (突き出し). These are common practices in Japanese dining culture, particularly in casual establishments, and understanding them can enhance your experience while avoiding any surprises. This article will explain what otoshi and tsukidashi are, their price range, and provide tips for tourists on how to navigate this aspect of dining in Japan.

What Are Otoshi and Tsukidashi?

Otoshi: Otoshi refers to a small appetizer or side dish that is served automatically when you sit down at an izakaya or similar establishment. It is typically charged to your bill, and the dish is meant to complement your drinks while you browse the menu. The otoshi can vary widely in terms of ingredients and presentation, ranging from simple pickled vegetables to more elaborate dishes like sashimi or grilled items.

Tsukidashi: Tsukidashi is essentially synonymous with otoshi, but it is more commonly used in certain regions of Japan, particularly in the Kansai area. Like otoshi, tsukidashi is also a small dish served upon seating, and it is charged to your bill. The term may vary, but the concept remains the same.

Price Range

The cost of otoshi or tsukidashi can vary significantly depending on the establishment. Generally, you can expect to pay anywhere from 300 to 1,000 yen (approximately $3 to $10 USD) for this small dish. In some upscale izakayas or restaurants, the price may be higher, reflecting the quality and complexity of the dish served. 

Why Are Otoshi and Tsukidashi Common?

The practice of serving otoshi or tsukidashi is rooted in Japanese dining culture. It serves several purposes:

1. Enhances the Dining Experience: These small dishes provide a taste of local flavors and can help set the tone for your meal.

2. Encourages Socializing: Sharing small plates fosters a communal dining atmosphere, which is a key aspect of izakaya culture.

3. Compensates for Service: The charge for otoshi or tsukidashi can be seen as a way to cover the cost of service, as it is customary for diners to order drinks upon arrival.

Tips for Tourists

1. Be Prepared for the Charge: When you sit down at an izakaya, be aware that an otoshi or tsukidashi will likely be served automatically. This is a standard practice, so it’s best to factor this into your budget.

2. Ask About the Charge: If you’re unsure whether otoshi or tsukidashi will be served, don’t hesitate to ask the staff. A simple question like, “Otoshi wa arimasu ka?” (Is there an otoshi?) can clarify the situation.

3. Check the Menu: Some izakayas may have a menu that lists the otoshi or tsukidashi options, allowing you to see what you’ll be charged for. If available, take a look to avoid any surprises.

4. Consider Your Preferences: If you have dietary restrictions or preferences, inform the staff when you arrive. You can say, “Watashi wa bejitarian desu” (I am a vegetarian) or “Ninniku wa dame desu” (I cannot eat garlic) to help them accommodate your needs.

5. Avoiding Otoshi: If you prefer not to have an otoshi or tsukidashi served, you can politely decline by saying, “Otoshi wa irimasen” (I do not need an otoshi). However, be aware that this may not be accepted in all establishments, as it is a customary practice.

6. Enjoy the Experience: Embrace the opportunity to try new flavors and dishes. Otoshi and tsukidashi can introduce you to local ingredients and culinary traditions, enhancing your overall dining experience.

Understanding otoshi and tsukidashi is an essential part of navigating the izakaya dining experience in Japan. By being aware of these practices, you can enjoy your meals without any unexpected charges and fully immerse yourself in the local culture. Whether you savor the small dishes or choose to decline them, the key is to approach your dining adventure with an open mind and a sense of curiosity. Enjoy your culinary journey in Japan!

Do you want to TV shooting, music video, photo shooting izakaya bar, cafe related issues in Japan? Do you want to interview the organization on these topics in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

Are you planning a trip to Japan and eager to immerse yourself in the authentic local culture? Look no further than the hidden izakayas (bar) and cafes that are tucked away in every corner of the country.

With many tourists visiting Japan, we hear some news that some restaurants only accept Japanese or Japanese speaking customers (some places only have Japanese speaking staff and hard to explain about menu, allergy info etc. ). But, well, these are very rare cases.

These hidden gems offer a unique and genuine Japanese experience that you will not find in the more touristy areas.

When we are outside Japan, we often use the Googlemap, Tripadvisor and a bit of Reddit and its rating and review to find great places to eat and drink. But we are not confident Tripadvisor and Reddit for finding a place in Japan even though they cover Japan. 

Here is an expanded guide with detailed tips on how to spot these places, along with essential Japanese keywords and phrases to help you navigate your culinary adventure.

Essential Japanese Keywords you can put into search engine or googlemap

- 格安 (Kakuyasu): Very cheap. Whatever the review is, if the food is cheap, even it tastes not so god, it may not be that bad. You feel most terrible when the food tastes bad and costed a lot.

To normal Japanese local, our acceptable cost for food is 1000JPY or less for lunch and 1500-2000JPY or less for dinner per person. If the price is more, skip the place.

600-800JPY for one bowl of Ramen.

We know that you are a tourist in a touristy place, you find this hard to find these price range :) In this inflation era, we also find it hard and start accepting 1.5 times more of the above range i.e. 1500JPY for lunch at least but still feel not ok paying more than 2000JPY for dinner.

- 激安 (Gekiyasu): Extremely cheap

- 激盛(Gekimori): Extremely a lot 

- 居酒屋 (Izakaya): A casual Japanese gastropub serving a variety of small dishes and drinks.

- 喫茶店 (Kissaten): A traditional Japanese cafe that serves coffee, tea, and light meals, often with a nostalgic atmosphere.

- 隠れ家 (Kakurega): A hidden or secret place, often used to describe cozy, tucked-away establishments that offer a unique experience.

- 居酒屋横丁 (Izakaya Yokocho): A narrow street or alleyway lined with multiple izakayas, creating a vibrant atmosphere for food and drink enthusiasts.

- 歩ける (Arukeru)/徒歩(Toho): Refers to a walking distance

- 誰も知らない (Dare mo Shiranai): unknown

- 一見さんお断りの店 (Ichigensan Okotowari no Mise): Restaurant not possible without introduction. For this, you do not need to search as you can not go unless you know someone who is already a customer of the restaurant.

- 美味しい (Oishii): delicious

- 茶屋 (Chaya): A tea house that specializes in serving various types of tea along with traditional Japanese sweets, providing a serene environment for relaxation.

You can put one or two of these key words from the above in the search to find the results. And try googletranslate the results and check the reviews on googlemap.

If you love tripadvisor type of review/score site for food, you can try Tabelog, and always check the venues with the review point above 3.3. The highest point is 5.

We rarely check the review, we only check the score in Tabelog. And keep in mind that Tabelog score is often fixed or controlled by the money the restaurants pay somewhere so not perfect indicator. Still better than Gurunavi we once used a lot which score are more controlled by the budgets the venue pay for the company.

Googlemap review is strong and we use it a lot but we are also aware that there are so many fake reviews and ratings for Googlemap. You yourself should have seen many reviews with no comment but only with one star or some arguments between the reviewer and the venue owner. It is not one or two times that we saw a review from someone who never visited the venue but rated it one star as no one picked the call.. 

In Tabelog, for your reference, normal convenience store, McDonald's or very common chain family type restaurants get 3. Very exclusive restaurants get somewhere a bit more than 4 such as 4.3. Usually these restaurants need you to book several months in advance or need some personnel reference (such as member only restaurant or closed circle restaurant so called "一見さんお断りの店/Ichigensan Okotowari no Mise" mentioned above).

Tips for Finding Hidden Izakayas and Cafes

Our first and best indicator is the very shabby exterior. If the venue has a very old, somehow broken, shabby, small look and if many people inside (ofc!), we feel good about the place.

Besides this, you can check the below points. 

1. Look for Small, Unassuming Entrances: Many of the best izakayas and cafes have modest facades that can easily be overlooked. Keep an eye out for narrow staircases leading to second-floor establishments or small doors that hint at a cozy interior.

2. Check for a Curtain or Noren: A traditional noren (a fabric divider) at the entrance is a strong indicator of a genuine izakaya or cafe. This signifies a welcoming atmosphere and often hints at the establishment's commitment to tradition.

3. Look for a Chalkboard or Menu Outside: Many hidden spots will display their daily specials or drink offerings on a chalkboard outside. This is a great way to gauge the menu and see if it piques your interest before stepping inside.

4. Check for a Smoky Atmosphere: While the smell of smoke may not be appealing to everyone, it often indicates a popular izakaya where grilled dishes are prepared over charcoal, adding to the authenticity of the experience.

5. Listen for Laughter and Conversation: The sounds of lively chatter and laughter spilling out onto the street are signs of a vibrant atmosphere. If you hear this, it’s likely a place where locals gather to unwind.

6. Look for a Crowded, Standing-Room-Only Interior: Many izakayas and cafes have limited seating, leading to a bustling environment. A crowded space often means the food and drinks are worth the wait.

7. Check for a Laid-Back, Casual Atmosphere: These establishments are designed for relaxation and socializing. Expect a warm, unpretentious vibe rather than formal dining settings.

8. Observe the Clientele: A mix of blue-collar workers, students, and locals is a good sign that the izakaya or cafe is a beloved neighborhood spot. This diversity often leads to a more authentic experience.

9. Look for a Variety of Small Dishes and Drinks: Izakayas are known for their "otsumami" (snacks) and extensive drink menus. A diverse selection indicates a place that takes pride in its offerings.

10. Seek Out a Lively, Energetic Vibe: The best izakayas and cafes are social hubs. Look for groups of friends or colleagues enjoying their time together, which adds to the overall experience.

11. Explore Residential Areas: Many hidden gems are located in quiet residential neighborhoods, away from the tourist crowds. These spots often provide a more intimate glimpse into local life.

12. Find Locations Near Train Stations: Izakayas and cafes near train stations are popular among commuters looking to relax after a long day. These establishments often cater to locals, making them a great choice.

13. Check Business Districts: After work hours, business districts come alive with izakayas and cafes filled with office workers seeking a place to unwind. These spots often have a vibrant after-work culture.

14. Wander Through Shopping Arcades: Covered shopping streets often house small eateries and izakayas. These arcades are perfect for exploring and discovering hidden culinary treasures.

15. Venture into Back Alleys: Some of the best izakayas and cafes are tucked away in narrow alleyways. Don’t hesitate to explore these hidden paths for unique finds.

16. Look Near Universities: Areas surrounding universities are often filled with affordable and trendy izakayas and cafes frequented by students. These spots can be lively and full of youthful energy.

17. Seek Locations Near Parks: Cafes near parks often have outdoor seating, making them ideal for enjoying a drink or snack while soaking in the natural surroundings.

18. Explore Areas Near Shrines or Temples: Many traditional tea houses and cafes are located near shrines and temples, providing a serene atmosphere to relax after sightseeing.

19. Discover Traditional Neighborhoods: Historic districts often have a high concentration of hidden izakayas and cafes that reflect the local culture and culinary traditions.

20. Explore New, Trendy Areas: Up-and-coming neighborhoods are often home to innovative chefs and bartenders experimenting with new dishes and drinks, making them exciting places to explore.

Useful Japanese Phrases

- "Yoi Izakaya wa doko desu ka?" (よい居酒屋はどこですか？): Where is an izakaya?

- "Yoi Kissaten wa arimasu ka?" (よい喫茶店はありますか？): Is there a kissaten around here?

- "Kakureya wa doko desu ka?" (隠れ家はどこですか？): Where is a hidden place?

- "Aruite ikeru yokocho wa doko desu ka?" (歩いていける横丁はどこですか？): Where is a walking street?

- "Kakureya no youna bar wa arimasu ka?" (隠れ家のようなバーはありますか？): Is there a bar in a hidden place?

- "Izakaya ga Ooi Yokocho wa doko desu ka?" (居酒屋が多い横丁はどこですか？): Where is Izakaya Yokocho?

Additional Tips for Your Culinary Adventure

- Look for "Nomihodai" or "Tabehodai" Signs: Many izakayas offer "nomihodai" (all-you-can-drink) or "tabehodai" (all-you-can-eat) options, which are popular among locals. These deals can provide a fun way to sample a variety of drinks and dishes.

- Try the "Otsumami": At izakayas, don’t miss out on trying "otsumami," which are small dishes meant to accompany drinks. These can range from edamame and pickled vegetables to grilled skewers and sashimi, allowing you to experience a variety of flavors.

- Engage with Locals: Don’t hesitate to strike up a conversation with locals. Many Japanese people are friendly and willing to share their favorite spots or even join you for a drink, enhancing your experience.

- Be Mindful of Hours: Many hidden izakayas and cafes have specific hours and may close early, especially on weekdays. It’s wise to check their opening times in advance to avoid disappointment.

- Embrace the Experience: Be prepared for a more authentic and local experience. The atmosphere, food, and drinks may differ from what you are accustomed to, but that’s part of the charm of exploring Japan’s culinary landscape.

With these detailed tips, essential keywords, and useful phrases, you’ll be well-equipped to discover Japan's hidden gems and immerse yourself in the authentic local culture. Enjoy your culinary adventure and the delightful surprises that await you in the izakayas and cafes of Japan!

Do you want to TV shooting, music video, photo shooting izakaya bar, cafe related issues in Japan? Do you want to interview the organization on these topics in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

Happy new year! We wish the happy and peaceful 2025 for everyone on this planet.

How was your 2024? What is your new year resolution?

Many artists in Japan are setting up official fan clubs to engage with their fans on a deeper level and offer exclusive content and experiences. However, if you live outside Japan, it can sometimes be challenging to register for these fan clubs and receive the special items they offer.

Our best recommendation is if you have a local friend living in Japan whom you can trust, you should ask her or him to help you. It should be the cheapest. 

If you have no one in Japan, you can ask us for the help!

With Onegai Kaeru's fan club proxy address service, you can join Japanese fan clubs no matter where you are. The service also provides translations for physical items such as booklets, which is incredibly helpful because even advanced AI cannot yet fully capture the nuanced meanings in Japanese poems and other intricate writings. For over 16 years, Onegai Kaeru has been helping fans from around the world access Japanese fan clubs and enjoy exclusive perks, making it the perfect solution for international fans who want to connect with their favorite artists. Onegai Kaeru Japanese fanbclub proxy address offers the dynamic discount as you use longer and also when you refer your friend, you and your friend also receive massive discounts :)

One such artist who recently opened a fan club is Miha Nara, a former member of NGT48. After graduating from the group in November, Miha has been active in Niigata and has now launched her official fan club called "Nara Miharu no Fan Club." Miha expressed her eagerness to stay connected with her fans post-graduation and worked diligently to set up the fan club soon after leaving the group. The fan club offers a variety of paid content, including bi-monthly blog updates, videos, images, and live streams. Miha even organized a one-on-one online talk event as a celebration for the fan club's launch, which sold out within two days of opening. Due to the overwhelming demand, an additional event is scheduled for February. Miha personally handled much of the fan club's setup, learning to use a computer for the first time, which she described as a challenging but rewarding experience. Since graduating, she has appeared on various TV programs in Niigata and her hometown in Aomori, as well as modeled for a fashion magazine, showing her determination to expand her career.

Another fan club making waves is SUMMER ROCKET's official fan club, "SUMMER ROCKET official fun club Cider" which will officially open on February 14. SUMMER ROCKET is a five-member idol unit known for their theme of delivering "eternal summer." Their fan club provides members with a digital membership card, exclusive videos, newsletters, early ticket access, and more. The group's members have expressed their excitement for the fan club launch and look forward to sharing special events and content with their fans. For example, member Hana Mari enthusiastically encouraged fans to join and enjoy the "exciting summer vacation" together. Other members, like Saki Ibuki and Anzu Kojima, shared their joy about the fan club launch and promised to create memorable experiences for their fans.

Another notable development is the renaming and relaunching of KinKi Kids as "DOMOTO," along with the establishment of their official fan club under their new management company, STARTO ENTERTAINMENT. The announcement was made during a live YouTube broadcast on New Year's Eve. This marks a new chapter for the group, which has achieved historic milestones in the Japanese music industry, such as holding the record for the most consecutive number-one singles since debuting. With the new fan club, the duo aims to continue their legacy while embracing their new identity as DOMOTO. The song "青青の時代 (Ao no Jidai)" is our favorite.  

The Korean boy group EXO, particularly its unit EXO-CBX (consisting of members CHEN, BAEKHYUN, and XIUMIN), has also expanded its presence in Japan by opening individual fan clubs for each member. These fan clubs aim to deepen communication with their Japanese fans and provide access to exclusive updates and content. CHEN, for instance, has been recognized for his vocal range and musical talents, while BAEKHYUN has excelled as both a singer and actor. XIUMIN, known for his versatility, continues to thrive in music, musicals, and movies. Through their fan clubs and official social media accounts, fans can stay updated on their activities and enjoy unique content tailored for the Japanese audience.

Japanese actor Yuhei Chiwata recently launched his official fan club, "Chiwar's" on January 1. Yuhei’s fan club offers members various exclusive benefits, such as access to limited content, email newsletters, birthday greetings, digital membership cards, and priority ticket access. Yuhei, who gained recognition through his acting roles in productions like "King-Ohger" and "Half-Cooked Familia," has cultivated a loyal fan base, and his fan club aims to further strengthen his connection with them.

For international fans looking to join these fan clubs, Onegai Kaeru offers a seamless way to register, receive special items, and even translate unique content. Their proxy address service ensures that fans can receive fan club perks, regardless of their location. Whether it is exclusive booklets, limited-edition merchandise, or event invitations, Onegai Kaeru has been a trusted partner for over 16 years. They also provide professional translation services for physical items, which is invaluable for non-Japanese speakers who wish to understand the subtle nuances of Japanese language and culture. Onegai Kaeru’s long-standing experience and dedication make it the top choice for international fans eager to join Japanese fan clubs and engage more deeply with their favorite artists.

If you have some trust worthy friend in Japan, you should ask her or him to join the fanclub for you as long as the terms and conditions allow.

We see more fanclub opening up and if you need our help, we are always here. 

Miyuu Mizushima (AKB48)

Miyuu Mizushima from AKB48 launched her official fan club on January 23, 2025. Fans can join for ¥550 per month or ¥6,600 annually. Members who subscribe to the annual plan by February 28 will receive a signed membership card. A launch event is planned for March 20, with details to follow. The fan club aims to deepen communication with fans and showcase Miyuu's unique vision.

muque

The band "muque" formed in 2022 in Fukuoka, blends Japanese and French influences in its name, symbolizing pure, uninfluenced music. They gained attention with songs like "nevermind," featured in a drama, and their first album, "Dungeon." In 2025, they will begin their nationwide tour, "MUQUE TOUR 2025 'RIDE ON!'," from May to July. Their fan club, "team qrog," offers exclusive content and early ticket access starting February 1. New visuals for the tour were also unveiled.

Miha Nara (Former NGT48 Member)

Miha Nara has launched her official fan club site, "ならみはるのふぁんくらぶ," to stay connected with her fans post-graduation. The site includes blogs, videos, photos, and live streams as paid content, with plans to expand further.

SUMMER ROCKET

The idol unit SUMMER ROCKET has opened their official fan club, “SUMMER ROCKET official fun club Cider,” offering exclusive content like digital membership cards, videos, and ticket pre-sales.

DOMOTO (Formerly KinKi Kids)

The legendary duo KinKi Kids, now rebranded as DOMOTO, announced their official fan club, further cementing their legacy after 27 years in the entertainment industry.

EXO Members: CHEN, BAEKHYUN, XIUMIN

EXO members CHEN, BAEKHYUN, and XIUMIN have launched individual Japanese fan clubs, providing fans with exclusive updates and content through their official websites and social media channels.

Yuhei Chiwata

Actor Yuhei Chiwata’s official fan club, “Chiwar's” launched on January 1, 2025, offering members special perks like newsletters, birthday emails, and early ticket access.

Do you want to TV shooting, music video, photo shooting with these celebrities/artists in Japan? Do you want to interview the organization on these topics in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

「日銀は12月19日の金融政策決定会合で、利上げを見送ることを決めた。政策金利である無担保コール翌日物金利の誘導目標を0.25％程度で維持する。」

驚きよりも、「またか」という声が多い中、なぜ、金利を上げないかという理由について、米国の経済が云々、あるわけだが、物事の本質は常にシンプルである。意思決定者とその取り巻きの損得勘定である。

自分が損をしても、国の為に意思決定ができる人間はいないのである。多くの富裕層（含　議員さん）は不動産投資をしています。もともと地主さんでも、上物を建てるために、借金をしている人は非常に多い。想像ですが、日銀総裁のこのお方もそうでしょう。本人がそうでなくても、その親族や取り巻きには必ず、金利が上がることをよしとしない方々がいる。

なぜ、金利が上がらないか？　

それは、自分たちが損をするからです。

それだけ。

海外市場調査・営業支援サービスのご案内

グローバル市場での成功を支援する市場調査・営業代行・広告戦略

弊社は、日本企業の海外展開を強力にサポートする市場調査・営業支援・広告戦略サービスを提供しております。新製品の市場適合性テスト、事業の実現可能性調査（Feasibility Study）、プロモーションイベントの効果測定、さらに海外での営業代行や卸業者・ディストリビュータとのマッチングなど、総合的なアプローチで貴社の海外事業の成功を支援いたします。

サービス内容

1. 海外営業・販売支援

御社の海外進出の強力なパートナーとして、海外での卸し先・ディストリビュータの開拓を支援いたします。さらに、御社の海外営業部隊として、海外での営業代行を行い、販売ネットワークの構築をサポートいたします。

海外卸業者・ディストリビュータとのネットワーク活用

販売戦略の立案と実行

海外企業との交渉サポート

現地展示会・商談会での営業代行

日本のコンテンツを海外のライセンシーへ紹介

海外での作品上映、公演

2. 海外市場調査（MARKET RESEARCH）

入手困難な海外の市場情報を詳細に調査し、貴社の海外戦略に役立つデータを提供いたします。簡単には取得が難しい市場情報を、経験豊かな現地スタッフが収集します。

市場規模・成長予測の分析

競合調査・差別化戦略の策定

消費者嗜好調査

販売チャネルの特定と評価

3. プロモーションイベント効果測定（EVENT EVALUATION）

海外でのブランド認知度向上のためのプロモーションイベントを企画・運営し、イベント後の効果測定までトータルサポートいたします。

イベント前の市場リサーチ・ターゲティング

効果的なプロモーション手法の提案

現地ユーザーのフィードバック収集・分析

今後のマーケティング戦略の最適化

4. 海外市場での広告サービス

海外市場での広告戦略を総合的に支援し、展示会出展やデジタルマーケティングを活用した販売促進を行います。

コマーシャル・広告の企画・制作

展示会ブースのデザイン・設営

海外SNSマーケティング（WeChat、Weibo、TripAdvisor等）

現地インフルエンサーとの連携

5. 海外での法律、特許、会計サービス

ヨーロッパ、中南米、中国の法律・会計事務所との強力なアライアンスを活かし、国外での会社設立や商標・特許の取得をサポートいたします。

会社設立手続きの支援

法律・知的財産戦略のコンサルティング

海外M&Aに関するデューデリジェンス

6. 海外ビザ取得、永住権取得支援

海外駐在・移住・支店設立に伴うビザ取得をトータルでサポートいたします。

現地ビザ取得の手続きサポート

永住権取得のアドバイス

海外移住計画の策定

3つのビジネスケース

ケース1：日本の食品メーカーの欧州進出支援

課題: 日本の高品質な食品を海外市場に展開したいが、現地の嗜好や規制が不明。

提供サービス:

欧州各国の消費者嗜好・食品トレンド調査

EUの食品規制・輸入手続きの調査

試験販売イベントの企画・運営

現地バイヤーとのマッチング

結果: ドイツとフランスの高級スーパーと契約成立。

ケース2：日本のスタートアップ企業のアメリカ市場進出戦略

課題: 新しいIoT製品をアメリカ市場で販売したいが、競合が多く、適切な販売戦略が見えない。

提供サービス:

米国市場での技術トレンド・競合分析

クラウドファンディングを活用した市場テスト

アーリーアダプター向けのマーケティング戦略立案

現地小売店との交渉サポート

結果: クラウドファンディングで目標額の300%を達成し、大手リテールチェーンと販売契約締結。

ケース3：日本のアパレルブランドの東南アジア展開支援

課題: 東南アジア市場への進出を検討しているが、消費者の好みや価格帯がわからない。

提供サービス:

各国の消費者ニーズ・購買行動分析

ECプラットフォームでの試験販売

SNSを活用したマーケティング施策

現地インフルエンサーとのコラボレーション

結果: インドネシア・タイでのブランド認知度が向上し、EC売上が増加。

弊社の市場調査・営業支援・広告サービスは、日本企業の海外展開を成功に導くために最適な情報と戦略を提供いたします。詳細なご相談はお気軽にお問い合わせください。

Before talking about the resale market in Japan, we share with you our personal sad experience relating to this.

Anyone running a shopping support, watch out for Agnes Sch****!!

In 2019, someone named Agnes Sch**** contacted us to buy a ticket for her. It was from a resale market. She specifically instructed us to contact one particular reseller online. We warned her about the risk of a scammer and risk of not being able to enter the venue. The ticket price was quite expensive - almost 1000USD! She agreed to all terms. We helped her. We never knew she could enter the concert or not.

After the concert, this Agnes Sch****  put the claim to the online payment company - Paypal to take all money back.

First, the online payment company told us to sue her and they do not want to take responsibility. As our policy to be always kind to our customer, we did not want to sue her. In the end, the payment company took her side as they already do. This Agnes Sch**** took the ticket fee and the shopping support fee into her pocket and ran.

Luckily we had several evidence about this criminal Agnes Sch**** before she put many offline. If you need the information about her, we can share but at some price (as we never want to share with anyone with no legitimate interest about this criminal ). If you are also a victim of this criminal, contact us. Let us file a class action.

Ticket scalping and high-priced resale have become entrenched problems in the entertainment industry, undermining fair access to events and harming the overall cultural landscape. Despite various attempts to address this issue through legal, technological, and social measures, scalping persists and evolves. Organizations like STARTO Entertainment and Young Communication have taken a stand against unethical ticket resale practices, but their efforts highlight the challenges involved in combating an issue that is as much technological as it is social.

The problem is compounded by the proliferation of online resale platforms and the emergence of new methods for scalping tickets. Platforms like Ticket Ryutsu Center and Ticket Jam serve as hubs for reselling tickets at exorbitant prices. For example, tickets for Shonen Ninja concerts, originally priced affordably for fans, were listed for as much as 300,000 yen, making them inaccessible to many. Legal actions taken by STARTO Entertainment to force Ticket Ryutsu Center to disclose seller information represent a significant step forward, but they also expose the resistance from some platforms, such as Ticket Jam, which refused to cooperate with legal authorities.

Adding to the complexity is the rise of social media platforms like X (formerly Twitter), Instagram, and Facebook as alternative venues for unauthorized ticket resale. These platforms provide a less regulated and more anonymous environment for scalpers to operate. Beyond the mainstream internet, transactions are also conducted on the dark web, where regulation and monitoring are virtually impossible. The decentralized nature of these activities makes it difficult for authorities to track and enforce legal measures. This evolution demonstrates that while technological advancements have made it easier for fans to access tickets, they have also provided scalpers with more sophisticated tools and venues for exploitation.

Do you remember Ticket Camp?

The closure of Ticket Camp in 2018 is a critical case study in understanding both the successes and limitations of efforts to combat ticket scalping. Once Japan’s largest ticket resale platform, Ticket Camp operated as a consumer-to-consumer marketplace where users could freely set prices. This model, while providing some benefits for consumers, became a breeding ground for high-priced scalping, drawing criticism from the public and industry stakeholders alike. A significant campaign led by music industry organizations against ticket scalping culminated in the platform’s closure following widespread public backlash and legal pressure.

While the shutdown of Ticket Camp provided temporary relief, it did not solve the underlying issue. Scalping activities shifted to other platforms and social media, adapting to the changing landscape. This reveals a recurring pattern: when one channel is closed, scalpers simply migrate to new venues, often ones that are more difficult to regulate. This adaptability underscores the systemic nature of the problem and the limitations of isolated efforts to address it.

One of the most troubling aspects of ticket scalping is its impact on event accessibility and the cultural experience for fans. Scalpers often use automated bots to purchase large quantities of tickets as soon as they become available, leaving genuine fans unable to secure tickets at face value. This creates a scenario where fans must either pay exorbitant prices or miss out on events entirely. For the entertainment industry, this leads to broader consequences. Scalpers’ bulk purchases can result in empty seats at events when unsold tickets are not used, despite the event being officially sold out. This not only damages the reputation of the event organizers but also creates economic inefficiencies, as fewer attendees translate to lower merchandise sales and concessions revenue.

The human aspect is equally significant. Artists and performers thrive on the energy of full, engaged audiences. Empty seats at a supposedly sold-out show can be demoralizing and diminish the overall experience for those who do attend. Furthermore, fans who spend excessively on tickets often have less disposable income to purchase merchandise or attend future events, creating a ripple effect that impacts the entire entertainment ecosystem.

Despite these negative outcomes, there remains a perception among some event organizers and agencies that scalping can be beneficial as a promotional tool. Rapid ticket sellouts and high resale prices are often seen as indicators of an event’s popularity and cultural significance. This mindset, while understandable, ultimately perpetuates the problem by failing to address its broader societal and economic harms.

A comprehensive solution to ticket scalping must go beyond targeting individual platforms or isolated activities. It requires a holistic approach that includes stricter legal frameworks, increased accountability for platforms that facilitate scalping, and advanced technological measures to prevent bot-driven purchases. For example, dynamic pricing models, identity-linked ticketing systems, and blockchain-based ticket verification are potential tools that could help mitigate the problem by making it more difficult for scalpers to operate.

Moreover, public awareness campaigns are essential to shift perceptions around ticket scalping and encourage fans to avoid participating in the resale market. Fans must recognize that buying from scalpers not only perpetuates the problem but also contributes to the exploitation of genuine fans and the erosion of cultural events as accessible experiences.

What have we learnt from all these?

The issue of ticket scalping extends beyond specific platforms like Ticket Camp, Ticket Ryutsu Center, or Ticket Jam. It is a systemic problem that encompasses not only online resale platforms but also social media, the dark web, and even informal transactions among individuals. Addressing it requires a unified effort to eliminate all forms of scalping, including resale activities conducted outside of official platforms. Simultaneously, the entertainment industry must move away from viewing scalping as a sign of popularity and instead prioritize creating fair and equitable access for all fans. Only through such comprehensive measures can the industry foster a healthier, more inclusive cultural landscape.

It is actually not a Japan only problem. We see the same problems for many concerts like of Tayler Swift outside Japan. It is becoming a world problem..

PEST分析の完全ガイド：定義・手順・ビジネスケース・失敗例と回避策

1. PEST分析とは？

PEST分析とは、企業が市場環境を把握し、戦略を策定するためのフレームワークです。政治（Political）、経済（Economic）、社会（Social）、技術（Technological）の4つの外部環境要因を分析し、企業の成長機会やリスクを特定します。

PEST分析は、次のような場面で特に有効です。

• 海外市場進出の検討（例：新規参入の法規制）
• 長期的な市場トレンドの把握（例：人口動態や技術革新）
• マクロ環境が企業の競争力に与える影響の分析（例：インフレや通貨変動）

PEST分析のメリット

• マクロ環境の影響を体系的に理解できる
• 長期的な戦略立案に適している
• リスクと機会を明確化できる

PEST分析のデメリット

• 具体的な戦略や施策に落とし込むには追加分析が必要
• マクロ環境は急激に変化するため定期的な見直しが必要

2. PEST分析の手順

PEST分析を正しく実施するためには、体系的な情報収集と分析が必要です。以下の手順に従って進めます。

手順1：政治的要因（Political）の分析

政治・法律環境が企業活動に与える影響を評価します。
関税や貿易規制
政治の安定性
環境・労働規制
法改正や税制変更

情報収集方法：

• 政府機関の発表（例：財務省、貿易産業省のレポート）
• 国際機関（WTO、IMF）のデータ
• 法律事務所やコンサルティング企業のレポート

分析ポイント：

• 進出市場の税制変更がコストに与える影響
• 新しい規制が競争環境をどう変えるか

手順2：経済的要因（Economic）の分析

経済状況が市場成長や企業の利益に与える影響を調査します。
GDP成長率
インフレ率・金利
為替レート
失業率・賃金水準

情報収集方法：

• 政府統計局の経済データ
• 中央銀行の金利・通貨政策
• 世界銀行・IMFの経済予測

分析ポイント：

• 高インフレ下での価格戦略
• 為替レートの変動が輸出入に与える影響

手順3：社会的要因（Social）の分析

消費者行動や人口動態がビジネスに与える影響を検討します。
人口動態（年齢層・都市化率）
文化・ライフスタイルの変化
教育水準・技術スキル

情報収集方法：

• 国勢調査データ（例：統計局の人口動態レポート）
• 市場調査レポート（Nielsen、Euromonitorなど）
• SNS・消費者トレンド調査

分析ポイント：

• 高齢化社会での需要変化
• 新世代の価値観が消費行動に与える影響

手順4：技術的要因（Technological）の分析

新技術やイノベーションが業界に与える影響を評価します。
AI・IoT・ブロックチェーンの発展
自動化・ロボティクスの進化
インターネット普及率・5G展開

情報収集方法：

• テクノロジー企業の発表（Google、Teslaなど）
• 学術論文・特許データベース
• ベンチャー投資動向（Crunchbase, CB Insights）

分析ポイント：

• 新技術が業界の競争優位性をどう変えるか
• 自社の技術革新投資の優先順位

3. PEST分析のビジネスケース

ケース1：TeslaのPEST分析

Teslaは、環境規制の強化（P）と社会のEV志向（S）を追い風に成長を遂げた。しかし、原材料コスト（E）の高騰は大きな課題となっている。

ケース2：NetflixのPEST分析

Netflixは技術（T）と社会（S）をうまく活用し急成長したが、政治的要因（P）で規制が強まる可能性がある。ネットフリックが合法的には視聴できない国もあります。

ケース3：UberのPEST分析

Uberは社会（S）と技術（T）の変化を追い風に成長したが、政治（P）の規制が事業拡大の障害になっている。Uberが日本に参入したタイミングで、日本のタクシー業界からの反発を受け、日本国外で運営するスタイルの低価格のライドシェアができないようにされてしまいました。

4. PEST分析の失敗例と回避策

ケース：BlackBerryの失敗

• PEST分析で「セキュリティの強さ」を武器に法人市場に注力
• しかし、スマートフォンのトレンド変化（社会・技術）に適応できず衰退

回避策：

• PEST分析を定期的に更新し、新たな脅威を見極める
• 市場トレンドの変化をリアルタイムでモニタリングする

5. まとめ

PEST分析は、外部環境の影響を理解し、長期的なビジネス戦略を策定するために不可欠なツールです。しかし、定期的に見直し、他の分析手法（SWOTなど）と組み合わせることで、より実践的な意思決定が可能になります。

OpenAIのPEST分析：今後5年間の成功戦略と競争環境

1. はじめに

OpenAIは、人工知能（AI）分野で急成長を遂げ、ChatGPTをはじめとする高度なAI技術を開発・提供しています。しかし、DeepSeek、Anthropic、Google DeepMind、Meta、Mistral などの競合が台頭し、今後5年間で市場環境は大きく変化すると予測されます。

本記事では、OpenAIのPEST分析を詳細に行い、今後の成功戦略と競争環境の現実的なシナリオを検討します。また、PEST分析における誤りや落とし穴についても触れ、効果的な分析手法について提言します。

2. OpenAIのPEST分析（2025年～2030年の予測）

3. 今後5年間の成功戦略

1. 政治的要因（P）：規制対応とグローバル市場戦略

• 透明性の向上：AIの判断根拠を明確化し、規制対応を強化
• 各国の規制適応：EU、米国、中国市場の個別対応戦略
• パートナーシップ強化：政府・大学・企業との連携で規制リスクを低減

具体的施策：

• AIの倫理規範を明確にし、ホワイトペーパーを発行
• 各地域の法務チームを強化し、規制変更に即応
• 競争相手が規制回避を狙う中、信頼性を強みとする

2. 経済的要因（E）：コスト最適化と収益戦略

• GPU依存からの脱却：NVIDIAに依存しない独自チップ開発の推進
• B2B市場の強化：企業向けAPIサービスの展開を拡大
• マネタイズ戦略の多様化：無料ユーザー層の収益化（広告・サブスク）

具体的施策：

• 自社チップ開発（MicrosoftやAMDとの提携）
• 企業向けのカスタムAI提供（専門業界向けモデル）
• 教育・学習用途の特化プラン導入

3. 社会的要因（S）：倫理的なAIとユーザーエンゲージメント

• AI倫理と説明責任：ユーザーからの信頼獲得が競争優位性に
• 多言語・多文化対応：日本語・中国語・アラビア語市場の拡大
• 雇用との共存モデルの確立：AIが仕事を奪うのではなく、補助する形に

具体的施策：

• AIの「バイアス検証」強化し、公平性を確保
• 教育機関向けのAI導入支援（学校、企業研修）
• AIと人間が協力する新しい業務プロセスの開発

4. 技術的要因（T）：オープンソース戦略と最先端技術開発

• 競争相手との差別化：DeepSeekのようなオープンソースAIとの競争
• マルチモーダルAIの高度化：テキスト、画像、音声、動画すべてに対応
• オンデバイスAIの推進：個人情報保護と高速処理の実現

具体的施策：

• 軽量化されたChatGPTのスマホ実装（端末内処理）
• マルチモーダルAIの拡張（リアルタイム動画生成など）
• AI生成コンテンツの検証技術を開発（信頼性向上）

4. PEST分析の落とし穴と回避策

落とし穴①：短期視点に偏りすぎる

• AI市場は変化が激しく、1～2年後の予測は正確でも、5年後は不透明
• 解決策：シナリオプランニングを活用し、複数の未来シナリオを用意

落とし穴②：競合分析が不十分

• DeepSeekやAnthropicは急成長しており、競争環境の変化を軽視すると失敗
• 解決策：PEST分析と併せて競争環境（Porterの5 Forcesなど）も分析

落とし穴③：技術進化の過大評価

• 未来の技術進化を楽観視しすぎると、現実とのギャップが生じる
• 解決策：技術トレンドを定量的に分析し、過去の事例と比較して現実的な見通しを立てる

5. まとめ

OpenAIは今後5年間、規制対応・コスト最適化・社会的受容の向上・技術進化の4つのポイントを軸に競争力を維持する必要があります。特に、DeepSeekのようなオープンソースAIとの競争、政治的規制の強化が課題となるでしょう。PEST分析を活用する際には、短期視点に偏らず、競合分析や技術の現実的な進化を考慮することが重要です。

先日、マスク氏からの買収提案を退けたと報道がありましたが、大きな魚を逃した可能性はあります。

Are You Interested in Acquiring a Hotel Operation Entity in Japan?

We present an opportunity to acquire a hotel operating company located in Ena City, Gifu Prefecture, currently undergoing bankruptcy proceedings. This case offers a unique investment chance for those looking to enter the Japanese hospitality market or expand their portfolio in the tourism industry.

The company, EGH Co., Ltd., was established in 2015 to inherit the operations of the Ena Gorge Grand Hotel, which has a history dating back to 1970. This hotel is known for its natural hot spring facilities, including open-air baths that overlook the scenic Ena Gorge, offering a tranquil experience for guests. It features 60 rooms with the capacity to accommodate up to 300 people, making it a medium-sized establishment with great potential.

Despite its appealing features and location, the company faced financial struggles that ultimately led to bankruptcy. The financial trajectory shows a significant decline in revenue, from approximately 450 million yen in fiscal year 2016 to about 170 million yen in fiscal year 2023. The company filed for bankruptcy on January 8, 2025, and its liabilities are currently under investigation.

The causes of this bankruptcy highlight broader challenges faced by the rural hospitality sector in Japan. The COVID-19 pandemic severely impacted operations, with widespread cancellations and a drastic reduction in guest numbers. Post-pandemic recovery has been slow, particularly in rural areas like Ena City. While major urban destinations such as Tokyo, Kyoto, and Osaka have experienced a resurgence in inbound tourism, rural regions have struggled to attract visitors.

Additionally, economic conditions have contributed to the decline. Government policies resulting in rising prices have dampened domestic consumer spending, further limiting the recovery of tourism in rural areas. As a result, the company could not sustain its operations and was forced to file for bankruptcy.

However, we believe this hotel has untapped potential. A key factor contributing to the struggles of many Japanese companies, including this one, is a lack of effective marketing. Many businesses in Japan, particularly in rural areas, do not prioritize or excel in promoting their services to domestic and international audiences. With great marketing efforts, this hotel could be revitalized and transformed into a successful enterprise. By implementing strategies such as targeted digital marketing, partnerships with travel agencies, and promoting the natural hot spring experience to wellness and retreat markets, there is a strong opportunity to attract both domestic and foreign tourists.

For investors with a vision, acquiring this entity offers the chance to rebuild and reposition the hotel as a thriving business. With the right leadership and strategic marketing, this property can become a standout destination in Japan's hospitality industry.

This case also highlights the disparities within Japan’s tourism sector. While foreign tourist numbers are at record highs in urban centers, rural areas remain largely overlooked. Investing in such opportunities not only offers financial returns but also contributes to the revitalization of Japan’s regional economy and tourism diversity.

Our team has more than 10 years of experience in cross-border mergers and acquisitions, specializing in facilitating deals between international companies and Japanese businesses. We have a proven track record of finding opportunities, negotiating terms, and managing the complexities of cultural and legal differences.

If you are interested in exploring this opportunity, we can provide comprehensive support throughout the entire process. From initial due diligence to finalizing the deal, our expertise ensures a smooth and efficient transaction.

We believe this hotel has the potential to thrive under new ownership. With the right marketing and operational strategy, it can become a standout example of rural hospitality done right. Are you ready to take on this challenge and turn it into a success story? Let us help you unlock the potential of this unique investment opportunity.

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Talk to us. We support M&A and business development around the world.

We work on the performance base! Free consultation. When you have a great service, product, let us work together. We bring your product, service to Japan, China etc.

Are you interested in buying a company or hotel in Japan? Are you interested in buying a hotel or restaurant chain in South East Asia e.g. Vietnam? 

For those looking to embrace a slower pace of life, enjoy breathtaking scenery, and contribute to a close-knit community, moving to a Japanese island could be an ideal opportunity. Japan's islands, beyond the major urban centers, offer a rich cultural experience, business potential, and an escape from the fast-paced city lifestyle. Many of these islands actively seek new residents, including foreigners, to revitalize their populations and local economies.

WHY CONSIDER MOVING TO A JAPANESE ISLAND?

Japan has more than 6,000 islands, many of which are sparsely populated or struggling with declining demographics. In response, several island communities have launched initiatives to attract new residents. Foreigners looking to relocate will find appealing incentives such as subsidized housing, business support grants, and local government assistance.

Living on a Japanese island offers many benefits, including:

Affordable Living Costs: Compared to Tokyo or Osaka, island life can be much more budget-friendly, with lower rents and a lower cost of living.

Tight-Knit Communities: Islanders are known for their strong sense of community, where newcomers are often warmly welcomed.

Access to Nature: From pristine beaches to lush mountains, island life provides an unparalleled opportunity to enjoy Japan’s natural beauty.

Business Potential: Tourism, eco-friendly initiatives, and small businesses like cafés or guesthouses thrive in these areas.

4 JAPANESE ISLANDS OFFERING RELOCATION GRANTS

Goto City (Nagasaki Prefecture)

Offers up to ¥ (JPY)60,000 in travel expenses for job seekers under 40.

Provides up to ¥150,000 in moving cost subsidies for families with children.

Partial student loan repayment assistance available.

About the city

Exploring Gotō City: A Hidden Gem in Japan

Gotō City is a captivating destination located approximately 100 kilometers west of Kyushu's Nagasaki Prefecture, forming part of the Gotō Archipelago. This stunning cluster consists of 152 islands, with Gotō City encompassing Fukue Island—the largest in the archipelago—alongside Hisaka Island, Naru Island, and several surrounding smaller islands. Notably, Gotō City does not cover the entire Gotō Archipelago, as different islands fall under separate administrative divisions.

A DESTINATION FOR RELOCATION

Over the past five years, Gotō City has welcomed around 1,200 new residents, with nearly 70% of them being young people under the age of 30. But what makes this remote island such an attractive place for relocation?

THE ALLURE OF GOTŌ CITY

STUNNING NATURAL BEAUTY

Gotō City is renowned for its breathtaking natural landscapes, offering pristine beaches and lush mountains. Among them, Takahama Beach is often regarded as Japan’s most beautiful beach. The island provides ample opportunities for marine activities such as swimming, stand-up paddleboarding (SUP), and kayaking in summer, while the serene autumn and winter seasons offer stunning coastal views for relaxation.

For hiking enthusiasts, the city’s mountains are easily accessible. The highest peak, Mount Tete (461 meters), allows for a morning hike with enough time to return for lunch. The panoramic view from the summits, featuring a striking contrast between the deep blue sea and the endless horizon, is truly mesmerizing.

Additionally, Gotō City is home to natural hot springs, such as the historic Arakawa Onsen and the mineral-rich Oni-dake Onsen, offering visitors a chance to unwind and rejuvenate.

RICH AND DIVERSE LOCAL CUISINE

Gotō City boasts an abundance of fresh local ingredients, from seafood to agricultural products. The fertile land and warm climate contribute to the production of high-quality vegetables, fruits, and rice. Locally grown produce includes broccoli, mustard greens, asparagus, lettuce, and snap peas, as well as renowned fruits like loquats, strawberries, mangoes, and melons.

The waters surrounding Gotō City provide a rich fishing ground, yielding a variety of seafood such as tuna, swordfish, lobster, sea bream, mackerel, squid, and abalone. The city is also known for premium meats, including the highly sought-after "Gotō Wagyu Beef," the flavorful "Gotō Beauty Pork," and the native "Gotō Free-range Chicken."

Local beverages are equally noteworthy. Gotō City has been awarded gold medals for its rice, shochu, and wines in international competitions, and even introduced craft gin in December 2022.

EMPLOYMENT OPPORTUNITIES

Unlike the common perception that remote islands lack job opportunities, Gotō City boasts over 2,000 businesses and approximately 6,000 job openings annually. Industries range from agriculture and fisheries to healthcare, manufacturing, construction, retail, hospitality, finance, and information technology. The city also encourages multiple job holdings, allowing residents to explore various career paths while maintaining stability.

In 2021, Gotō City established the "Regional Development Business Cooperative Association," which connects job seekers with local businesses. Through this initiative, employees receive a stable salary while gaining diverse work experiences across different industries.

WHY PEOPLE CHOOSE GOTŌ CITY

Easy Access to Urban Centers

Gotō City is well-connected with direct flights to Nagasaki and Fukuoka, taking just 30 to 40 minutes. With a layover, Tokyo’s Haneda Airport is reachable in about three hours. Ferries and high-speed boats also operate between Gotō and Nagasaki or Hakata.

Perfect Balance Between Convenience and Nature

The city offers modern amenities, including supermarkets, drugstores, convenience stores, restaurants, and banks. High-speed internet is available citywide, and coworking spaces cater to remote workers. Meanwhile, just a short drive outside the city center leads to serene rural landscapes and breathtaking natural scenery.

Family-Friendly Environment

Gotō City prioritizes childcare and education, boasting zero waiting lists for daycare. Financial assistance is available for medical expenses up to high school age, and the city provides various family support services, such as parenting classes and rental programs for baby supplies.

Quality Education System

The city has around ten elementary and junior high schools, as well as five high schools offering specialized courses in nursing, business, and sports. Several institutions have high university entrance rates, and there is also a school for special needs education.

Welcoming and Open-Minded Community

The islands have a long history of accepting newcomers, dating back to the Tang Dynasty trade era. As a result, Gotō City’s residents are known for their warm hospitality. Newcomers often find themselves quickly integrating into the community, forming meaningful connections with both locals and fellow migrants.

Gotō City is a rare gem that seamlessly blends tradition with modern living. With its stunning landscapes, thriving job market, excellent infrastructure, and welcoming community, it is no wonder that more and more young people are choosing this island as their new home. Whether for relocation, investment, or simply an unforgettable travel experience, Gotō City offers something truly special.

(Source: Goto city official website)

Rishiri Town (Hokkaido Prefecture)

Offers ¥1,000,000 as a relocation incentive for those who establish residence and employment.

Low-cost housing support and financial aid for families with children.

Okinoshima Town (Shimane Prefecture)

Provides ¥50,000 per household for relocation.

Additional financial support for married couples and families with children.

Toshima Village (Kagoshima Prefecture)

Offers marriage relocation grants (¥100,000–¥200,000).

Provides childbirth financial aid ranging from ¥300,000 to ¥1,000,000.

Covers up to ¥100,000 in moving costs.

BUSINESS AND EMPLOYMENT OPPORTUNITIES

One exciting possibility for those considering relocation is starting a business. Islands like Naoshima, Ishigaki, and Shodoshima have seen an increase in tourism, creating opportunities for entrepreneurs.

For example, some friends of ours from the European Union are planning to open a café on an island in Japan. Their concept focuses on using local ingredients to create a fusion of Japanese and European flavors, catering to both local residents and visitors. Such initiatives not only support local farmers and artisans but also introduce unique cultural exchanges that enrich the island community.

For those not looking to start a business, remote work has made living on a Japanese island more viable than ever. Many islands now have high-speed internet, making them ideal locations for digital nomads and freelancers who want to work while enjoying a peaceful, picturesque environment.

IMMIGRATION AND VISA OPTIONS

Japan offers several visa options for foreigners wanting to live and work in the country:

Business Manager Visa: Suitable for those who wish to start and operate a business in Japan.

Cultural Activities Visa: For those interested in traditional Japanese crafts, arts, or farming.

Specified Skilled Worker Visa: Available for those in designated industries, including agriculture and tourism.

Startup Visa: Some prefectures offer this visa to encourage foreign entrepreneurs to set up businesses.

Local governments and NPOs provide guidance on obtaining visas and settling in, making the transition smoother for those interested.

CHALLENGES AND CONSIDERATIONS

While island life offers many advantages, it also comes with some challenges. Limited access to large hospitals, fewer entertainment options, and the need to integrate into a tight-knit society can be obstacles for some. However, for those willing to embrace a new lifestyle, the rewards are significant.

If you have ever dreamed of living in Japan but do not want the high costs and hectic nature of city life, consider moving to an island. With government incentives, business opportunities, and the chance to be part of a welcoming community, relocating to a Japanese island can be an incredibly fulfilling experience. Whether you are an entrepreneur, a remote worker, or simply someone seeking a fresh start, island life in Japan could be the perfect adventure for you.

Do you want to TV shooting, music video, photo shooting related issues in Japan? Do you want to interview the organization on these topics in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

世界経済が急速に変化する中で、M&A（企業の合併・買収）は、企業が持続可能な成長を遂げるための重要な戦略的手段として注目されています。特に日本企業においては、少子高齢化による国内市場の縮小を背景に、海外市場への展開がますます重要視されています。

当サービスは、このような背景を踏まえ、クライアントの皆様がM&Aを通じて成功を収めるための包括的なサポートを提供しています。

国内外の動向とM&Aの重要性

日本の主要なメガバンクグループは、国内外での事業収益の好調を背景に、過去最高益を記録しています。さらに、政策保有株の売却益による資本余力の増大により、海外展開を積極的に進める姿勢が見受けられます。

米国とアジア市場への注力: 米国では、ミドルマーケット企業を対象とした資金調達やM&Aアドバイザリーが拡大。アジアでは特にインド市場が注目されており、高い経済成長率や新規株式公開（IPO）市場の活性化により、多くの企業が投資機会を模索しています。

デジタル化との融合: 伝統的なM&A手法だけでなく、デジタル分野を活用した新しい形の投資案件が増加。これにより、事業の効率化や市場競争力の強化が期待されています。

サービスの特長

包括的なサポート:

企業価値評価

法務および財務デューデリジェンス

統合後の事業計画策定

グローバルネットワーク:

海外パートナーとの連携による現地情報の提供

各国の法規制や市場動向に精通した専門家チーム

実績に基づく信頼性:

国内外での多数の成功事例

中堅企業から大企業まで、幅広いクライアント層に対応

日本企業による海外企業買収のためのM&A：私たちのサービスとその重要性

日本企業が海外企業を買収する「クロスボーダーM&A（企業の合併・買収）」は、国際的な事業展開を図る上で非常に有効な手段です。しかし、そのプロセスは複雑であり、適切なターゲット企業を見つけることや、買収プロセスを成功させるための戦略が求められます。弊社は、2000年代初頭から日本企業が海外企業を買収するための支援を行っており、これまでに多くの成功事例を積み上げてきました。

弊社の強み：クロスボーダーM&Aにおけるパイオニア

弊社は、日本企業が海外企業を買収する際のパートナーとして、以下の地域で多くの実績を誇ります。

- 中国：初期の案件として、中国市場でのターゲット企業の発掘を行いました。

- ヨーロッパ：製造業やサービス業など、多岐にわたる分野で案件をサポート。

- 東南アジア（ベトナム、タイ、インドネシア、マレーシア）：特に成長市場として注目される地域での実績が豊富です。

20年以上の経験を活かし、業界規模、事業領域、緊急性、予算に応じたオーダーメイドのサービスを提供しています。

サービス内容：

初期調査から交渉、成約までをワンストップでサポート

弊社は、お客様のM&Aプロジェクトを成功に導くため、以下のステップで支援します。

1. 市場調査  

   各地域の業界動向や競合分析を実施し、適切なターゲット企業を特定します。

2. 初期コンタクトと交渉  

   ターゲット企業へのアプローチや初期交渉を代行します。

3. 専門家のアサイン  

   必要に応じて、金融・法律の専門家と連携し、デューデリジェンス（精査）を行います。

4. 買収プロセスの全体管理  

   契約締結からアフターケアまで、全ての段階でサポートします。

他社との違い：大手M&Aファームでは実現できないサービス

Fortune 500に入るようなグローバル企業をクライアントとしてM&Aを支援してきた経験から共有いたします。

多くの企業が、大手M&Aファームや会計事務所（いわゆるBIG 4）に相談するものの、予算規模が小さい場合には十分なサポートを得られないという現状があります。これには以下のような理由があります。

- 名の知れたコンサルティング会社でもM&A専門会社でも、案件はほとんど持っていない

新聞で目にする有名なコンサルティング会社やM&A専門会社も、相談に行っても、ほぼ、合致する案件は持っていないのが現状です。弊社も、ビジネス誌などで紹介されるいわゆる有名な外資、日系を含めM&A専門業者さんには何度も相談してきました。実際、具体的な案件を頂いたことはありません。これは仕方のないことです。クライアントが買いたいと思うタイミングは、ターゲットとなる業界が人気になっており、売りに出ている会社は少ないのです。似たような業種で、多くの会社が売りに出ているタイミングでは、「逆張り」をしようとする企業は少ないものです。

不動産選びにも似ているところがあります。予算や事業規模などを思い描いても、それにマッチする案件はほぼほぼ持っていないと考えなくてはなりません。

売りの案件をもっていったら、汗かいて買い手を探してくれるかというと、それも基本あり得ません。彼らは探してもくれません。彼らは案件がはいったら、つながりのある有名企業や大手銀行など金融機関に話を持ち込む、案件の推進サポートをするのがメインの仕事です。

金融機関経由などで話が持ち込まれる超有名企業でもない限り、企業が企業買収を考えたとき、本当に大切なのは、ターゲット企業を探すことなのです。これは海外企業案件になると尚更です。これはいわゆるトップの会計企業やM&A専門会社でも、海外案件すら、もっていないことが殆どです。

- 高額な案件を優先  

大手ファームは、取引規模が100億円以上、理想的には1000億円以上の案件を優先する傾向があります。そのため、100億円程度（「程度」というのは残念な表現ですが、大手のスタッフはそう考えます）の案件は後回し、というか、ほったらかしにされることが多いです。

- データベース頼みのアプローチ  

多くのファームは、既存のデータベースからターゲット企業を検索します。しかし、データベースに該当がない場合、新たなターゲットを見つける積極的なアプローチは行われません。

弊社は、M&Aのターゲットを探すことに注力してきております。M&Aの数字に関する業務や法律などは専門家が山ほどいるわけですが、誰も、案件を探してくることはできません。

これらの課題を解決するために、クライアントの予算規模や業界に基づき、真摯に対応することをモットーとしています。

成功するクロスボーダーM&Aのポイント

クロスボーダーM&Aを成功させるためには、以下のような要素が重要です。

プレミアムの支払いを考慮する

海外の売り手は、地元市場の価格よりも高い価格を提示することが一般的です。これには、クロスボーダー取引のコストや手間を考慮する必要があります。プレミアムの無い価格（現地と同様の値段）であれば、現地の企業に売ってしまった方が手間も少なく、売り手の利益が大きくなるわけです。ここで躓いてしまう買い手もいます。

長期的なビジョンを持つ

 過去には、日本企業が価格交渉で強引に値下げを試みた結果、他国の買い手や地元企業に案件を奪われた事例があります。その後、これらの案件が数年で価値を大きく伸ばしたケースも多々あります。

成功事例：東南アジアでの不動産・ホスピタリティ案件

弊社は、欧州のサービス業や東南アジアにおけるIT企業、不動産・ホスピタリティ産業のM&Aを数多く支援してきました。売り手が地元市場価格よりも高い金額を提示することが一般的ですが、長期的なビジョンを持った買収によって多くの成功を収めています。

クロスボーダーM&Aをお考えの方へ

私たちは、日本企業が海外市場で成功を収めるための最適なパートナーです。ターゲット企業の発掘から交渉、専門家の調整まで、全てを一貫してサポートいたします。クロスボーダーM&Aを成功させるためには、適切なパートナー選びが何よりも重要です。