Japan China Exhibition Support

Is your company planning to exhibit in Tokyo Game show? Motor show in China? Tokyo Motor show? Motorcycle Show in Osaka? After many years of "online-ing everything" in covid era, now many want to have a "real experience".

How much does it cost in total?

With our minimum package including the stylish booth design and set up for 3m x 3m with a LED screen, it shall start from 2 million JPY for 3 days, with one local staff (at least one English speaker) standing.

This excludes a 3m x 3m booth space fee (which varies from 500,000JPY - 1million JPY, or more for bigger space at a popular exhibition) depending on the location and the popularity.

On this, you can calculate the cost of shipments of samples, data to air on the LED screen, your own employees travel cost etc.

At the end, you think of somewhere around 3 million JPY for the cost to have a great booth at exhibition in major cities i.e. Tokyo and Osaka. If you go rural area, the space fee shall be cheaper but the question is if it is worth?

We were at several rural area exhibitions, the number of visitor is low and quality of the visitor also low to be honest.

Like most of exhibitions, the exhibition organizer offers a super basic booth for around 1million JPY but if you have been to any expo in many countries, you see instantly the companies with such basic booths are not really good, looking obviously a cheap brand. We do not know why but very often the staff just looking at their smartphones. Everything seems "underpaid". 

If you really want to succeed, you must have a great look.

Our service is designed to support companies in organizing and managing booths at exhibitions and trade shows in Japan, China, Vietnam, Thailand, and other countries. We specialize in exhibition booth design, construction, and the creation of promotional items, POP displays, and special promotions.

Exhibition and Trade Show Booth Design and Setup Services

As global markets continue to expand and evolve, the importance of exhibitions and trade fairs is growing. These events are essential for companies looking to enter new international markets or enhance their domestic business strategies. They provide opportunities for face-to-face meetings, allowing potential clients to experience products firsthand and interact with businesses in a more personal and impactful way. This direct interaction is often a key factor in achieving business success.

Why Exhibitions and Trade Shows Matter

In today's digital age, where information is abundant online, finding truly valuable and reliable data can be challenging. In the business world, nothing replaces the value of meeting someone in person and physically interacting with a product. Exhibitions and trade fairs provide this rare opportunity for real-world engagement, playing a critical role in accelerating business growth and expanding market reach.

Our Exhibition Support Services

We specialize in the planning, design, and setup of booths for both domestic and international trade shows. Our team has extensive experience not only in Japan but also in various global markets. We offer custom booth designs tailored to your brand image and target market, ensuring that your exhibition presence effectively maximizes results.

Key Strengths in International Exhibitions

We provide support for leading international trade fairs, including prominent exhibitions in Western markets, as well as fast-growing markets in Vietnam, China, and beyond. Exhibiting abroad can present challenges such as language barriers, cultural differences, and logistical complexities. However, our extensive experience and local knowledge allow us to ensure smooth and effective exhibitions.

• Tailored Booth Designs for Target Markets: We design booths that resonate with local business customs and market characteristics, ensuring maximum visitor engagement.
• Comprehensive Support for Setup and Operations: From pre-event preparations to on-site operations and dismantling, we offer end-to-end support.
• Multilingual Support and Local Partnerships: We collaborate with local partners to facilitate seamless exhibitions and communication in various languages.

Successful Partnerships for Exhibition Success

Maximizing the success of an exhibition requires partnering with experienced professionals who understand the nuances of global events. We work closely with clients to align exhibition strategies with their business objectives, ensuring effective promotion and a strong return on investment.

Through exhibitions and trade fairs, we help your brand reach global audiences and unlock new business opportunities. Contact us today to discuss how we can support your next international exhibition.

Key Considerations for Effective Booth Design and Operations

To achieve success at any exhibition, creating a strong first impression is crucial. Below are a few key aspects to consider for designing and operating an effective booth:

• Appealing and Impactful Design: The design of the booth should immediately attract attention and stimulate interest. It should be functional, but also act as a visual extension of your brand’s message.
• Strategic Layout: The booth design should complement the overall exhibition layout, allowing visitors to easily navigate and engage with your display.
• Lighting and Digital Displays: Using lighting creatively can draw attention and enhance the visual appeal of your booth. Digital screens can effectively showcase your brand’s products or services in an engaging manner.

Merchandise and Promotional Products

Merchandise plays a crucial role in attracting and engaging visitors. Effective promotional products, such as branded gifts, can significantly enhance booth visibility and attract more attendees. These items should reflect your brand identity and be designed to stand out, encouraging visitors to engage with your booth.

• Practical Merchandise: Offering items that can be used during the exhibition (e.g., eco-bags, water bottles, mobile accessories) increases the perceived value and usefulness of the giveaway.
• Wearable Items: Items such as t-shirts or caps that visitors can wear during the event can serve as an additional marketing tool by attracting attention and prompting questions about where to obtain the items.
• Eye-catching Designs: Products with attractive designs or unique packaging ensure that your brand is remembered long after the exhibition ends.

Scent Marketing for Brand Impact

While visual and auditory impressions are often the focus, scent also plays an important role in creating lasting impressions. A carefully chosen scent can enhance a booth’s atmosphere, making it more inviting and memorable for visitors. In global exhibitions, many companies use scent strategically to reinforce their brand identity.

• Food & Beverage Exhibits: Scents like fresh-baked bread or vanilla can create a welcoming environment for food-related booths.
• Tech and IT Exhibits: Fresh, clean scents like mint or citrus can give a sense of innovation and modernity.
• Beauty & Fashion Exhibits: Elegant floral or lavender scents help convey sophistication and luxury.
• Automotive & Machinery Exhibits: Leather or wood scents can create a strong association with quality and precision.

Merchandise and Promotional Materials

We also design and produce branded merchandise for a variety of events, not just trade shows, but also promotional events, product launches, and dealer meetings. These custom items are carefully crafted to enhance your brand’s image and maximize audience engagement.

We understand the importance of creating the right environment for your brand and providing engaging, practical giveaways that leave a lasting impression. Whether for a domestic exhibition or an international trade show, our comprehensive support ensures that your participation is a success. Reach out to us to learn more about how we can assist you in creating a standout presence at your next event.

With our expert - Launch Shanghai, of exhibition and event in Japan and China markets, we provide the one stop shop service for exhibitions and trade fairs in Japan and China. Our international teams sitting in Tokyo, Japan and Shanghai, China to cover both countries.

<<Exhibition hall, popup shop venue, concert hall in Japan and where to stay>>

We as the expert for Japan and China market, we help you from zero to enter these markets.

The consultation to find the best trade fair for your company, help craft the market approach.

( Prior to the exhibition, this also includes cultural training for your staff from our local experts for your successful exhibition.)

We have a special team for booth design and setup. The trade fair is the place to present your company to the local market. We consider the expo as the marketing/PR effort as well as sale effort. If you are looking for a original design to represent your brand, talk to us.

It is always great to have something to offer to attract potential customers at the booth. We design and produce your original giveaways.

Are you expanding your branch to Japan and China? 

Above are the examples of the shop designs for China market.

It is common to invite some of your potential customers for the pre/post party to get to know each other better. We can arrange such a party and business event.

Suggested to read: Japan Market Entry Service