Tokyo Game Show 2025: Must Exhibit. Booth Design and Set up. Official Deadline is May, 2025!

application deadline May 23 to May 30, 2025

With the Japanese yen at a historically weak level, now is the perfect time for international game companies to expand their reach in Japan. Tokyo Game Show (TGS) 2025 presents an incredible opportunity to showcase your products, network with industry professionals, and engage with the ever-growing gaming market in Japan. If you are considering exhibiting at TGS 2025, here is everything you need to know about costs, booth setup, and how we can support you.

Why Exhibit at Tokyo Game Show 2025?

TGS is one of the largest gaming events in the world, attracting over 250,000 attendees annually, including gamers, developers, publishers, media representatives, and investors. Whether you are launching a new game, promoting gaming hardware, or looking to expand your business in Japan, this event is the ultimate platform.

Since the COVID-19 pandemic, Tokyo Game Show has continued to grow, and the 2024 edition surpassed all previous records in terms of scale.

The number of exhibitors reached 985, significantly surpassing last year's 787 (a 125% increase year-over-year). The number of physical booths at the venue also hit an all-time high of 3,252. The event welcomed 274,739 attendees to Makuhari Messe, where nearly 1,000 exhibitors showcased their content, making it a four-day celebration of gaming.

At Tokyo Game Show in the previous year we felt about 30 % of visitors are from overseas.

So, what is driving the continued expansion of Tokyo Game Show?

One major factor is the increasing presence of "international" participants, both among exhibitors and visitors. Of the 985 exhibitors in 2024, 535 came from overseas. Their primary goal was branding and business discussions in the Japanese market, highlighting the importance of Japan as a key destination for the gaming industry.

As for international visitors, attendees from 78 countries and regions participated this year. Despite the numerous gaming events held worldwide, Tokyo Game Show has established itself as a "must-attend event," attracting visitors who specifically choose to come to Japan for this occasion.

Exhibition Costs and Booth Options

The exhibition costs vary depending on the type of booth you choose. Below are the standard rates for exhibitors:

Standard Booth (3m x 3m)

Member Rate: 280,000 JPY per booth
General Rate: 350,000 JPY per booth
Space-only pricing (does not include setup, electricity, or decoration)

Turnkey Booth (2m x 2m)

Member Rate: 200,000 JPY per booth
General Rate: 250,000 JPY per booth
Includes basic decoration and setup (refer to the "Package Booth Guide" for details)
Limited to a maximum of three booths per company

For independent developers, there is also a special Selected Indie 80 Program, offering free exhibition space (subject to selection criteria).

Key Exhibition Categories

Exhibitors can choose from various specialized zones, including:

General Exhibition: Game software and platforms
Smartphone Game Corner: Mobile games and related services
Gaming Hardware Corner: PC gaming devices and peripherals
Gaming Lifestyle Corner: Gaming furniture and accessories
AR/VR Corner: Virtual and augmented reality games and hardware
eSports Corner: Competitive gaming titles and related technology
Indie Game Corner: Independent game developers showcasing original projects

Important Deadlines

Exhibition applications open soon, with deadlines ranging from May 23 to May 30, 2025, depending on the booth type. Spaces are limited, so early registration is recommended.

How We Can Help

We are professionals in expo and event management, offering complete support for your Tokyo Game Show 2025 participation. Our services include:

Booth Design & Setup: Custom or turnkey booth designs tailored to your brand
On-Site Coordination: Full logistical support before and during the event
Staff Arrangement: Hiring and managing bilingual event staff to assist at your booth

Whether you need a simple setup or a large-scale custom booth, we provide quotations based on your requirements.

(Source: Tokyo Game Show official)

How to Get to Tokyo Game Show (Makuhari Messe) from Major Train Stations

Tokyo Game Show is held at Makuhari Messe, located in Chiba Prefecture. The nearest station is Kaihin-Makuhari Station on the JR Keiyo Line. Here’s how to get there from major train hubs in Tokyo and Osaka:

From Tokyo Stations

Tokyo Station
- Route: JR Keiyo Line (direct)
- Duration: ~30 minutes
- Cost: 570 yen
Shinjuku Station
- Route: JR Chuo Line Rapid → Transfer at Tokyo Station → JR Keiyo Line
- Duration: ~45 minutes
- Cost: 700 yen
Shibuya Station
- Route: JR Yamanote Line → Transfer at Tokyo Station → JR Keiyo Line
- Duration: ~50 minutes
- Cost: 700 yen
Akihabara Station
- Route: JR Yamanote or Sobu Line → Transfer at Tokyo Station → JR Keiyo Line
- Duration: ~40 minutes
- Cost: 570 yen

From Osaka (by Shinkansen and Train)

Shin-Osaka Station
- Route: Shinkansen (Nozomi) to Tokyo (~2 hours 30 minutes) → JR Keiyo Line to Kaihin-Makuhari
- Total Duration: ~3 hours
- Total Cost: ~14,500 yen (one way)
Osaka Station
- Route: JR Tokaido Line to Shin-Osaka → Shinkansen to Tokyo → JR Keiyo Line
- Total Duration: ~3 hours 10 minutes
- Total Cost: ~14,500 yen (one way)

Contact Us

With the current exchange rate, this is the best time to expand your presence in Japan. Contact us now for a customized quotation and let us handle your entire Tokyo Game Show 2025 experience seamlessly!

are you dealing with cars? Japan Mobility Show 2025: The Future of Transportation

Previously known as the Tokyo Motor Show, the Japan Mobility Show 2025 is now open for exhibitor applications. This event showcases the latest innovations in mobility, including electric vehicles, autonomous technology, and futuristic transportation solutions.

Exhibition Details

Application Period: November 21, 2024 – January 31, 2025 (for department exhibitions)
Tokyo Future Tour 2: Application period ends February 2025
Venue: Tokyo Big Sight, Japan

Why Exhibit in Japan Now?

With a weak yen, international businesses can maximize their investment and benefit from reduced costs. Japan remains a key market for mobility innovations, and these exhibitions provide a crucial gateway to tap into this lucrative industry.

If you are looking to expand your business in Japan, consider securing your spot at Japan Mobility Show 2025 now. Don’t miss the chance to connect with industry leaders, potential partners, and enthusiastic audiences. Secure your booth today!

Japan's manufacturing expos provide an unparalleled opportunity to break into the Asian market. However, successfully navigating these exhibitions requires careful preparation and local expertise. By partnering with us, your company can maximize its presence, effectively engage with potential clients, and establish a strong foundation for business expansion in Japan and Asia.