Are you planning to enter Japan market, China market?

Weak Japanese Yen means the barrier to enter Japan market is also lower for you. 

Expanding into Japan and the broader Asian market can be a game-changing move for manufacturers looking to establish a strong foothold in one of the world's largest economies. One of the most effective strategies to enter this competitive market is by exhibiting at trade shows and expos. These events provide direct access to potential clients, partners, and industry experts. As a Japan- and China-based service company specializing in exhibition support—including booth design, setup, and staffing—we help businesses successfully navigate these events. We helped many companies exhibit in Japan and China ( and in other countries!) with the local coordination, booth design (very key to your success!), set up and staff arrangement as well as, if needed, the merchandise (items to give away to attract visitors).   

Why Exhibit at Trade Shows in Japan?

Pros

• Direct Market Entry: Exhibitions provide a platform to showcase products and services directly to industry professionals, buyers, and potential customers.
• Brand Visibility: Attending expos builds brand awareness and credibility in the Japanese market.
• Networking Opportunities: Face-to-face interactions help establish trust and long-term partnerships.
• Market Research: Exhibitors gain insights into industry trends, competitors, and customer demands.

Cons

• Costs: Participating in major exhibitions can be expensive due to booth fees, travel, and logistics. Even though Japanese yen is cheap, there is some cost to exhibit. Successful companies know they must invest to gain the success. From our view, we see no successful company having a very simple booth with no design. 
• Language Barrier: Communication challenges can arise, making it crucial to have Japanese-speaking staff. We coordinate Japanese speaking staff. So no worries. 
• Regulatory Hurdles: Understanding Japanese business regulations and compliance requirements is essential. Japan is known for having many rules but we know how to deal with these very well.

Must-Attend Exhibitions for Manufacturers

Below is a selection of major manufacturing-focused exhibitions in Japan that serve as key entry points for international businesses.

1. Factory Innovation Week 2025

• Date: January 22-24, 2025
• Location: Tokyo Big Sight (South Hall)
• Why Attend? This event focuses on digital transformation, automation, and sustainability in manufacturing. It includes three specialized expos:
  • Smart Factory EXPO (IoT, AI, automation solutions)
  • RoboDEX (robotics and AGVs for industrial applications)
  • Carbon Neutral Manufacturing EXPO (sustainability solutions for factories)

2. Town Factory Exhibition 2025

• Date: January 29-31, 2025
• Location: Tokyo Big Sight (East Hall)
• Why Attend? A major event for small and medium-sized manufacturers, featuring companies in metal processing, rubber, plastics, textiles, and more.

3. CONVERTECH 2025

• Date: January 29-31, 2025
• Location: Tokyo Big Sight (East Hall)
• Why Attend? Ideal for businesses in coating, laminating, and cutting technologies essential for industries such as displays, electronics, and packaging.

4. Smart Energy Week 2025

• Date: February 19-21, 2025 (Tokyo Big Sight) & September 17-19, 2025 (Makuhari Messe)
• Why Attend? One of the world’s largest new energy expos, covering hydrogen, fuel cells, solar power, wind energy, and more.

5. Grinding Technology Japan 2025

• Date: March 5-7, 2025
• Location: Makuhari Messe (Hall 7 & 8)
• Why Attend? A specialized event showcasing the latest grinding and precision processing technologies.

6. INTERMOLD 2025

• Date: April 16-18, 2025
• Location: Tokyo Big Sight
• Why Attend? Japan's leading trade show for mold and die manufacturing, featuring cutting-edge metal processing technologies.

7. Manufacturing World Tokyo 2025

• Date: July 2025
• Location: Tokyo Big Sight
• Why Attend? The largest manufacturing trade show in Japan, covering IT solutions, parts, equipment, devices, and more.

8. TECHNO-FRONTIER 2025

• Date: July 23-25, 2025
• Location: Tokyo Big Sight
• Why Attend?: TECHNO-FRONTIER is Japan's largest exhibition specializing in electronic and mechatronic parts. The event focuses on business and technology, offering insights into the latest advancements in these fields. citeturn0search3

9. Logis-Tech Tokyo 2025

• Date: September 10-12, 2025
• Location: Tokyo Big Sight
• Why Attend?: Logis-Tech Tokyo is a premier exhibition focusing on material handling, automation, and logistics solutions. It's an essential event for professionals seeking to enhance their supply chain and logistics operations. citeturn0search9

10. JAPANTEX 2025 INTERIOR TREND SHOW

• Date: November 19-21, 2025
• Location: Tokyo Big Sight
• Why Attend?: JAPANTEX is a leading interior trend show in Japan, showcasing the latest in window treatments, floor coverings, wall coverings, and home fashion. It's ideal for businesses involved in interior design and home décor. citeturn0search7

11. Japan Home Show & Building Show 2025

• Date: November 19-21, 2025
• Location: Tokyo Big Sight
• Why Attend?: This show is Japan's largest exhibition for building materials, housing equipment, and related services. It's a must-attend for companies in the construction and housing industries. citeturn0search7

12. 1st Housing Industry DX Expo Tokyo

• Date: December 10-12, 2025
• Location: Tokyo Big Sight
• Why Attend?: This inaugural expo focuses on digital transformation solutions for the housing industry, including construction management systems and home presentation technologies. It's crucial for businesses aiming to innovate in the housing sector. citeturn0search7

Participating in these exhibitions can significantly boost your company's visibility and facilitate valuable connections in the Japanese market.

How We Can Help

Exhibiting at Japanese trade shows requires strategic planning, cultural understanding, and flawless execution. Our company provides comprehensive support, including:

• Booth Design and Setup: Creating visually appealing and functional booths tailored to your brand.
• Staffing Services: Providing bilingual staff to facilitate communication with Japanese visitors.
• Logistics and Compliance Support: Handling transportation, customs, and regulatory requirements.
• Follow-up Services: Assisting with post-exhibition business negotiations and client engagement.

Seize the Opportunity: Exhibit at Tokyo Game Show and Japan Mobility Show 2025

Are you considering expanding your brand presence in Japan? With the Japanese yen at historically low levels, now is the perfect time to secure your booth at some of the country’s biggest exhibitions. The Tokyo Game Show (TGS) and Japan Mobility Show (formerly Tokyo Motor Show) are premier platforms to showcase your products and services to a global audience.

Tokyo Game Show 2025: The Ultimate Gaming Exhibition

The Tokyo Game Show (TGS) is one of the largest gaming events in the world, providing an exceptional opportunity for companies to present their latest digital entertainment products and services. The event attracts industry professionals, gamers, and media from all over the world, making it an ideal venue for networking and brand exposure.

Exhibition Categories and Booth Pricing

TGS 2025 features multiple dedicated sections:

• General Gaming (game software, platforms, related products/services)
• Smartphone Gaming (iOS, Android, mobile games, accessories, development support)
• Gaming Hardware (PC gaming devices and related services)
• Gaming Lifestyle (furniture, soundproof rooms, comfortable gaming environments)
• AR/VR/MR (hardware, software, and development tools)
• eSports (competitive gaming software, hardware, and peripherals)
• Indie Games (original independent games)

Booth Pricing (Tax Excluded):

• Standard Booth (3m x 3m): JPY 280,000 (Member) / JPY 350,000 (General)
• Turnkey Booth (2m x 2m, includes basic decoration): JPY 200,000 (Member) / JPY 250,000 (General)
• Selected Indie 80 Program: Free (for eligible indie developers, selection process required)

Japan Mobility Show 2025: The Future of Transportation

Previously known as the Tokyo Motor Show, the Japan Mobility Show 2025 is now open for exhibitor applications. This event showcases the latest innovations in mobility, including electric vehicles, autonomous technology, and futuristic transportation solutions.

Exhibition Details

• Application Period: November 21, 2024 – January 31, 2025 (for department exhibitions)
• Tokyo Future Tour 2: Application period ends February 2025
• Venue: Tokyo Big Sight, Japan

Why Exhibit in Japan Now?

With a weak yen, international businesses can maximize their investment and benefit from reduced costs. Japan remains a key market for gaming and mobility innovations, and these exhibitions provide a crucial gateway to tap into this lucrative industry.

If you are looking to expand your business in Japan, consider securing your spot at Tokyo Game Show 2025 and Japan Mobility Show 2025 now. Don’t miss the chance to connect with industry leaders, potential partners, and enthusiastic audiences. Secure your booth today!

Japan's manufacturing expos provide an unparalleled opportunity to break into the Asian market. However, successfully navigating these exhibitions requires careful preparation and local expertise. By partnering with us, your company can maximize its presence, effectively engage with potential clients, and establish a strong foundation for business expansion in Japan and Asia.

Contact Us

Ready to exhibit in Japan? Contact us today to start planning your exhibition strategy!