コロナ禍後の展示会

日本と世界で、ブランディング重視の展示会ブース設計、設営、運営から、その国・地域での法人登記、マーケティング全般や市場調査まで進出をトータルでサポートしてきました。

良く問い合わせを頂く世界の展示場面積をもとに世界の展示会・見本市ランキングの2025年5月版を作ってみました（2025年5月アップデート）。

展示会の影響力は、業界内での知名度、展示会の展示面積・スケール・規模、入場者数などをベースに考えました。

展示場面積は毎年変わっており、ランキングは左右しますが、このランキングに入っている展示会に出展すれば、世界市場を狙えることは確実といえそうです。換言すれば、これらに出展しない、ビジターとしての訪問もしないでは、世界進出は厳しいと言えます。

コストも時間もかかる海外展示会、影響力の高い展示会へ出展するのが効果的です。

総合ランキングと共に、中国の展示会ランキング、オンライン事業・アプリ事業の展示会、観光業界の海外展示会などを集めています。

世界的な展示会では、長年ドイツが中心であり、近年では中国が台頭してきています。展示会場の規模（周辺の宿泊施設など）のランキングはこちらをご参照ください。

<<海外展示会なら弊社に。弊社は、海外の展示会のブース設計、装飾、設営、運営してきました。販促品、POP、SPの企画・制作も行っております。>>

海外の展示会では、来場者（バイヤー）は、意思決定のできる職位（大手で部長クラス、中小であれば社長など）がきます。誰がバイヤーかを見極めたら、具体的な商談ができる準備が必要です。

問答集を作成し、できれば何度か社内でロールプレイングをしておくことをお勧めします。そして、フォローアップでさらなる案件につなげます。

展示会を成功に導くコツについては別に記述していますのでご参照ください。また、展示会・見本市では、少なからず窃盗などのリスクもありますので、注意が必要です。

では、世界の展示会をご紹介します。

展示面積でも知名度でも欧州勢が有力です。ヨーロッパ進出の試金石になるだけでなく、海外進出の基本的な一歩と位置付けられています。

日本の展示場ですと、東京ビックサイトが最も大きく約80000㎡で、幕張メッセが約70000㎡ですので、世界ランキングでは、70位近くに位置します。

有楽町の東京国際フォーラムは、その最も大きな展示スペースのホールEで、5000㎡となっています。世界1位のドイツの建設の展示会・見本市のBaumaの100分の1以下となります。

ビッグサイトの展示会でも1日がかりで回りますが、海外の展示会の場合は、それ以上に効率よく回ることになります。

開催：2025年4月7日～13日（第34回）【3年に1回】

場所：ドイツ・ミュンヘン Messe München

出展者：約3,601社（57カ国）、来場者：約60万人（200カ国以上）

展示面積：約614,000㎡

カテゴリー：建設全般

公式サイト：www.bauma.de

展示会の様子

1954年から開催（1967年まで、現在のミュンヘンのオリンピアパークにて、毎年行われていました）。運営は、1966年以降はメッセ・ミュンヘン。

展示面積で世界第一。Intermat（フランス）、Conexpo（米国）と三大建機展を構成する。展示国の多さは、毎回ドイツ1200社以上、イタリア400社弱、アメリカ100社以上。中国勢の展示も目立ってきています。

2022年はコロナ禍後の開催で、デジタル建機・自動運転・カーボンニュートラル技術が大きな注目を集めました。

世界的に「脱炭素建設」「電動建機」「自動化・遠隔操作」「BIM活用」が急速に拡大中。

日本からは、コマツ、日立建機、コベルコ建機、ヤンマー、北越工業など大手は常連。

中国では、Bauma Chinaが年二回上海、インドではBauma Conexpo Indiaが開催されています。

類似展示会

欧州: INTERMAT（仏）、SMOPYC（スペイン）、SITP（アルジェリア）

アジア: bauma CHINA（上海）、bauma CONEXPO INDIA（デリー）、CTT Expo（ロシア）

北米: CONEXPO-CON/AGG（米国）

展示会名: CONEXPO-CON/AGG

開催：2023年3月14日～18日、次回2026年3月予定　3年に1回（コロナ禍で延期・オンライン開催等の変更があったため、開催のタイミングが変更になっています）

場所 :  アメリカ合衆国ラスベガス（Las Vegas Convention Center）

出展者：約2,000社、来場者：約139,000人（2023年実績）

展示面積 (㎡): 約270,000㎡　

カテゴリー :  建機、建設

公式サイト: www.conexpoconagg.com 

1909年にオハイオ州コロンバスにて第一回Conexpoが開催されました。また1928年には、第一回Con/AGGがミシガン州デトロイドにて開催。1996年にConexpoとCon/AGGが合併。

2017年には、世界初の3Dプリントによる掘削機が発表されました。

出展費用は非公開。出展の過去実績では屋内：約USD 35〜40/ft²、屋外：約USD 28〜32/ft²程度が目安と言われます。（2023年参考、最新は主催者へ要問合せです）。

AI建機、電動化、インフラ投資、3Dプリント建設

業界動向：米国インフラ投資拡大、北米市場の旺盛な需要

現トランプ政権で制度の変更が行われています。ビザ取得・通関手続きは早めに

英語資料・現地パートナー必須

米国特有の安全基準・規制に注意

類似・新興展示会：World of Concrete（米）、The Utility Expo（米）

入場料（来場者）：USD 289（2026年予定）

展示会名: MCE

開催：2024年3月12日～15日

場所：イタリア　ミラノ

出展者数：1,800社

展示面積  (㎡): 325000

カテゴリー : 冷凍空調(HVAC+R)及びエネルギー

来場者数：約160,000人（2024年）

出展費用：EUR 250～350/m²（目安）

公式サイト：www.mcexpocomfort.it

注目トピック：ヒートポンプ、再エネ連携、スマートHVAC、水素技術

業界動向：欧州のエネルギー効率規制強化、脱炭素化、日本からはダイキン等

出展時の注意：

サステナブル製品・省エネ技術のアピールが重要

イタリア語資料もあると有利

ミラン Reed Exhibitionが運営。

類似・新興展示会：ISH（独）、AHR Expo（米）、HVAC&R JAPAN（日本）

ウェブサイト : http://www.mcexpocomfort.it/en/MCE/

展示会名: AGRITECHNICA

開催：2023年11月12日～18日（次回2025年11月）

場所：ドイツ・ハノーファー

出展者数：2,800社

展示面積：390,000㎡

カテゴリー：農業機械

来場者数：470,000人（2023年）

出展費用：屋内EUR 185/m²～、屋外EUR 115/m²～

公式サイト：www.agritechnica.com

注目トピック：スマート農業、自動運転トラクター、電動農機、精密農業

業界動向：食糧危機対応、気候変動、デジタル農業普及

出展時の注意：

英語/独語対応必須

サステナブル農業、AI活用の訴求が有効

類似展示会：SIMA（仏）、EIMA（伊）、Farm Progress Show（米）

タイのバンコクでは、Agritechnica Asiaが開催されています。

大きな展示会・見本市は、建設や農業が多いですが、大衆消費財ではこちらが最大です。

展示会名: Ambiente

開催：2025年2月7日～11日

場所：ドイツ・フランクフルト

出展者数：3,988社

展示面積：352,998㎡

カテゴリー：生活用品、大衆消費財（FMCG）

来場者数：97,319人（2024年）

出展費用：EUR 255～315/m²（目安）

公式サイト：www.ambiente.messefrankfurt.com

注目トピック：サステナブル素材、リサイクル、スマートホーム雑貨

業界動向：大量生産大量消費からの脱却。欧州の脱プラ・エコ志向拡大、デジタルマーケティング強化、ドイツを除く出展国トップ10は、イタリア、中国、フランス、UK、USA、オランダ、スペイン、トルコ、韓国、スイス

出展時の注意：

欧州基準の環境対応が必須

デジタルカタログ活用が進む、大量の紙カタログの日本からの発送は見直し必要

類似展示会：Maison & Objet（仏）、HOMI（伊）、Canton Fair（中国）

運営は、Messe Frankfurtです。

展示会名: Anuga

開催：2023年10月7日～11日（次回2025年10月）

場所：ドイツ・ケルン

展示面積：284,000㎡

カテゴリー：食品・飲料

来場者数：140,000人（2023年）

出展者数：7,900社

出展費用：EUR 222～292/m²（目安）

公式サイト：www.anuga.com

注目トピック：代替肉、サステナブルパッケージ、AIトレーサビリティ

業界動向：健康志向食品、フードテック、サステナブル需要増

出展時の注意：

欧州の食品規制・認証（BIO, Vegan等）に注意

サンプル・試食の準備が重要

類似展示会：SIAL Paris（仏）、Gulfood（ドバイ）、Foodex Japan（日本）

運営は、Koelnmesse

展示会名: Milan Furniture Fair ( Salone Internazionale del Mobile di Milano )

開催：2025年4月8日～13日

場所：イタリア・ミラノ

展示面積：210,000㎡

カテゴリー：家具、調度品

来場者数：370,000人（2024年）

出展者数：2,000社

出展費用：EUR 200～300/m²（目安）

公式サイト：www.salonemilano.it

1961年から開催されている家具展示会。当初はイタリア家具の見本市でしたが、現在は、全世界の家具類を扱った展示会です。

注目トピック：サステナブルデザイン、スマート家具、ウェルビーイング

業界動向：コロナ以降で、在宅ワーク家具需要増、リサイクル素材拡大

出展時の注意：

デザイン性・ストーリー性の訴求が重要

イタリア語対応が有利

類似展示会：imm cologne（独）、CIFF（中国）、High Point Market（米）

開催：2025年3月3日～6日

場所：スペイン　Fira Gran Via（バルセロナ）

カテゴリー：モバイル・IT全般

2024年実績来場者数：101,000人（うち50%が業界リーダー層）

出展社数：2,700社（200+カ国・地域）

公式サイト：www.mwcbarcelona.com

主催：GSM Association

展示対象：

5G/Beyond 5G

AI・生成AI

没入型テクノロジー（AR/VR/Metaverse）

Open RAN

製造DX

6G技術の実証実験

AIを活用したネットワーク最適化

サステナブルICT（省エネ基地局など）

注意：

英語/スペイン語対応スタッフの確保必要

欧州GDPR規制への準拠確認必要

因みに、前回は、日系企業には総務省からの支援策がありました。JAPAN Pavilion出展情報（総務省支援）

出展料：無料（輸送費・ブース設計含む）

募集企業：日本国内の中小・スタートアップ（ICT関連）

選考基準：技術新規性・海外展開意欲

選択された企業の特典：

ブースサイズ：2m×2m（モニター・テーブル付）

Exhibitor Pass提供

国際メディア向けPR支援

会場でのプロトタイプの盗難などには十分お気をつけ下さい。

開催：2024年9月10日～14日

場所：ドイツ　フランクフルト

展示面積：305,000㎡

カテゴリー：自動車部品

来場者数：78,000人（2022年）

出展者数：2,800社

出展費用：EUR 250～350/m²（目安）

公式サイト：www.automechanika.com

注目トピック：EV、コネクテッドカー、自動運転、リサイクルパーツ

業界動向：米国の関税の懸念も相まって、欧州・中国のEV化、サステナブル部品需要増。「EV・電動化」「コネクテッドカー」「自動運転」「サステナブルパーツ」「リサイクル」などが主流。欧州・中国のEV化政策により関連技術展示が急増。インド企業も参入。

出展時の注意：

EV・次世代自動車部品の訴求が必要

欧州環境規制に要注意

類似展示会

Equip Auto（仏）、AAPEX（米）、Auto Shanghai（中国）

展示会名: INTERMAT

INTERMAT（仏パリ／建設機械）

開催：2024年4月24日～27日

場所：フランス　パリ

展示面積：300,000㎡

カテゴリー：建設機械

来場者数：130,000人（2024年見込み）

出展者数：1,000社

出展費用：EUR 250～350/m²（目安）

公式サイト：www.intermatconstruction.com

注目トピック：脱炭素建機、電動化、建設ロボット

業界動向：欧州建設現場のカーボンフットプリント削減

出展時の注意：

フランス語対応が有利

サステナブル建機の展示が注目

類似展示会：bauma（独）、SMOPYC（スペイン）

世界三大建機展の一つ。3年に1度開催。

因みに、2018年の開催時は、フランス全土でストライキがあり、その影響を多少なりうけました。欧州は特にフランス、スペイン、イギリスと、ストライキが多いです。

展示会名: MEDICA

開催：2024年11月11日～14日

場所：ドイツ　デュッセルドルフ

展示面積：284,000㎡

カテゴリー：医療機器

来場者数：83,000人（2023年）

出展者数：5,372社

出展費用：EUR 250～350/m²（目安）

公式サイト：www.medica-tradefair.com

注目トピック：遠隔医療、AI診断、デジタルヘルス、医療DX、日本ではオリンパス等

業界動向：高齢化対応、医療人材不足対策

出展時の注意：

医療機器規制（CEマーク等）に注意

英語/独語資料必須

類似展示会：Arab Health（ドバイ）、Medical Fair Asia（シンガポール）

日系企業が多いデュッセルドルフですので、日本の会社にとっては便利です。

展示会名: Hannover Messe

最新開催：2024年4月22日～26日

場所：ドイツ　ハノーファー

展示面積：400,000㎡

カテゴリー：　産業技術

来場者数：130,000人（2024年）

出展者数：4,000社

出展費用：EUR 250～350/m²（目安）

公式サイト：www.hannovermesse.de

注目トピック：インダストリー4.0、AI・ロボティクス、水素エネルギー

毎年、5000以上の出展者、20万人以上の来訪者を誇ります。

業界動向：製造業のデジタル化・脱炭素化

運営は、Deutsche Messe AG。

出展時の注意：

デジタル展示・ライブ配信活用

サステナビリティについての訴求が重要ポイントとなります

類似展示会：SPS（独）、Automatica（独）

展示会名: K

開催：2025年10月8日～15日

場所：ドイツ　デュッセルドルフ

展示面積：177,000㎡

カテゴリー：プラスチック・ゴム

来場者数：224,116人（2022年）

出展者数：3,037社

出展費用：EUR 250～350/m²（目安）

公式サイト：www.k-online.com

注目トピック：バイオプラ、リサイクル、サーキュラーエコノミー

業界動向：欧州プラスチック規制強化、持続可能素材開発

日系企業の集まるデュッセルドルフ開催ですので、出展はし易いです。日系では、東レなど。

出展時の注意：

環境対応素材の訴求が有効

欧州規制（REACH等）に注意

類似展示会：CHINAPLAS（中国）、Plastindia（インド）

14. IFA Berlin

開催期間：2024年9月6日～10日

場所：ドイツ　ベルリン　Messe Berlin

カテゴリー：家電・ITのグローバルトレンド

公式サイト：www.ifa-berlin.com

2023年実績

来場者数：約18万人

出展社数：2,000社

展示対象：

家電・ITのグローバルトレンド発信拠点

スマートホーム家電

ウェアラブルデバイス

持続可能な家電技術

出展費用目安

基準価格：EUR 350～500/m²（角地追加料金あり）

最小ブース：9m²

業界動向

2024年トレンド：

エネルギー効率「A+++」基準対応製品

AI搭載白物家電

リサイクル素材使用率の表示義務化（EU規制）

日本企業向け注意点：

欧州向けCEマーク取得必須

ドイツ語資料の準備推奨

15. CES

開催：2025年1月7日～10日

場所：米国　ラスベガス　Las Vegas Convention Center

公式サイト：www.ces.tech

2024年実績

来場者数：13万人

出展社数：4,000社

展示対象：

生成AI搭載デバイス

次世代EV・自動運転技術

XR（VR/AR/MR）

家電・ハイテクの世界最高峰イベント(出展コストも最高峰とはなります)

出展費用目安

屋内ブース：USD 50～70/ft²

CESの主要ホールは1年前から予約開始

例として、スタートアップ向け：

Eureka Park（USD 2,500～5,000/ブース）

業界動向

2025年注目領域：

AIパーソナルアシスタントの実用化

量子コンピューティング展示の拡大

サステナブルテック（廃熱回収技術など）

出展戦略：

プロトタイプの盗難対策必須

米国FCC認証の事前取得　Energy Star認証

展示資材の再利用率（CESで最低70%要求）

20年ちかく中国での業務経験をもつ弊社の中国部門は、中国全土での展示会出展支援、ブース設計・設営・運営までをトータルサービスにて提供しています。展示会で利用されるPOP、SPもデザインから制作まで一貫して行っております。日本人スタッフが対応します。

開催：2025年春・秋（年2回）

場所：中国　広州

展示面積：1,180,000㎡

カテゴリー：ある意味なんでもです。

来場者数：約60万人（2024年）

出展者数：24,000社

出展費用：RMB 10,000～30,000/ブース（目安、規模・位置で変動）

公式サイト：www.cantonfair.org.cn

中国にも拠点をおく弊社として、とてもなじみのある展示会です。

中国の展示会・見本市といえば、広州交易会なしには語れません。中国で最も歴史があり、規模がある展示会です。約24000の出展者と約6万のブースで、204000人の訪問者を誇ります。春と秋で年二回開催され、秋のほうが訪問者が多いです。訪問者の50％以上はアジア諸国からとなります。

注目トピック：スマート家電、EV、サステナブル商品

業界動向：中国製造業の高度化・グローバル化

出展時の注意：

中国語/英語対応必須

模倣品・知財対策を徹底

類似展示会：China International Import Expo（CIIE／上海）

China Import and Export Fair Complex, 380 Yuejiang Middle Road, Guangzhouで開催されます。

ウェブサイト: www.cantonfair.org.cn/japanese/index.shtml

展示会名　: Bauma China

展示面積  (㎡): 254800

カテゴリー : 建機、建設

開催期間 : 2018年 11月27日ー30日　2年に一回

場所: 中国上海

運営は、MMI Shanghai Co., Ltd.

ウェブサイト : www.bauma-china.com

本家ドイツのミュンヘンで３年に1度のBaumaは世界最大の展示面積を誇り、その兄弟分のBauma Chinaもその規模は圧巻です。

2014年データ：3104の41カ国からの出展者、149カ国からの191000人の来訪者。

展示会名: Auto China

展示面積 (㎡): 200000

カテゴリー: 自動車など

開催期間 : 2018年4月25日ー5月4日

場所 :中国北京

ウェブサイト : http://autochina.auto-fairs.com/en/

展示会名: Auto Shanghai

展示面積(㎡): 360000

カテゴリー : 自動車など

開催期間 :2019年4月21日ー28日

場所 :中国上海　（2017年以降は、National Exhibition and Convention Centre (NECC)）

ウェブサイト: http://autoshanghai.auto-fairs.com/en/ 

2017年データ：18カ国から約1000の出展者、約1010000人の来訪

展示会名: Auto Guangzhou

展示面積  (㎡): 155000

カテゴリー: 自動車など

開催期間: 2018年11月16日ー18日　毎年開催

場所: Guangzhou, China 中国広州 (Canton Fair Complex)

ウェブサイト: http://www.autoguangzhou.com.cn/index_en.aspx 

150の出展者、22000の来訪者

展示会名: CHINAPLAS

展示面積 (㎡): 340000

カテゴリー: プラスチック及びゴム

開催期間: 2018年4月24日ー27日（上海）　2019年5月21－24日 （広州）

毎年開催（奇数年は、広州、遇数年は上海）

場所 :中国広州、上海（上記のNECC）

スポンサーはEUROMAP

ウェブサイト : https://www.chinaplasonline.com/CPS17/Home/lang-jap/Information.aspx 

アジアで最大のプラスチック、ゴム製品の見本市 

2018年見込みデータ：4000出展者、180000人の来訪者

展示会名: Automechanika Shanghai

展示面積 (㎡): 330000

カテゴリー : 自動車サービス

開催期間 : 2017年11月29日ー12月2日

場所: 中国上海

ウェブサイト: www.messefrankfurt.com.cn

展示会名: Build+Décor

展示面積  (㎡): 130000

カテゴリー : 建築材料

開催期間 : 2018年3月9日ー12日

場所:  中国北京

ウェブサイト : www.builddecor.org/english.asp

展示会名: Intertextile Shanghai Apparel Fabrics

展示面積 (㎡): 121000

カテゴリー : アパレル素材及び生地

開催期間 : 2018年 10月10日ー13日 （毎年春秋に2回開催）

場所: 中国上海

ウェブサイト: www.interstoff.messefrankfurt.com

展示会名 : JGF

展示面積 (㎡): 120000

カテゴリー : 宝石

開催期間: 2017年 9月13日ー17日及び9月15日ー19日（別会場） 

場所 : 中国香港

ウェブサイト: www.JewelleryNetAsia.com

展示会名: CIMT

展示面積  (㎡): 120000

カテゴリー :機械工具

開催期間 : 2017年4月17日ー22日  

場所：  中国北京

ウェブサイト: www.cimtshow.com

ゲーム、アプリ、オンライン事業、おもちゃ事業の海外展開のための展示会を紹介します。

東京ゲームショウは入場者数でも注目度でもゲーム業界ではナンバーワンです。

但し、積極的な海外展開のためには、海外の展示会は見逃せません。

展示会名:　E3, Electronic Entertainment Expo

来訪者数 : 69,200 （2018）

カテゴリー :ゲーム

開催期間 :2018年 6月12日ー14日

場所 : 　アメリア合衆国　LAのLACC

ウェブサイト: www.e3expo.com/

展示会名: Gamescom

展示面積 (㎡): 120000

来訪者数 : 345,000 

カテゴリー:　 ゲーム

開催期間 :2017年 8月22日ー26日

場所 : ドイツ　ケルン　　

ウェブサイト : http://www.gamescom-cologne.com/gamescom/index-9.php

展示会名: Nuremberg International Toy Fair

来訪者数 : 80,000

カテゴリー :　おもちゃとゲーム

開催期間: 2018年 1月31日－2月4日

場所: ドイツ　ニュルンベルク

ウェブサイト: www.spielwarenmesse.de/

おもちゃの展示会ならこちらです。

展示会名:　Games Convention （2008年で終了）

来訪者数 : 203,000

カテゴリー: ゲーム

開催期間: 終了　今後開催予定なし

場所 : 　ドイツ　ライプチヒ　

ウェブサイト : なし

世界最大のハイテク、電化製品の展示会といえばCeBIT（ドイツ）, CES（アメリカ）そして Computex（台湾）です。

Source: CeBIT, wikipedia

展示会名: CeBIT

展示面積  (㎡): 281900

訪問者：約330000

カテゴリー : IT及びコミュニケーション技術

開催期間 : 2018年 6月11日ー15日

場所 : ドイツ　ハノーファー

ウェブサイト : www.cebit.de

1970年に初開催。1999年からはDeutsche Messe AGが主催。最高で85万人が来訪した時期も。展示面積でも来訪者数でも世界一位のハイテク、電化製品展示会。

CeBITは中国の上海、オーストラリアのシドニー、トルコのイスタンブール、インドのバンガロール、メキシコ（BITS Mexicoの名称）でも開催されています。

CeBITは、何度もお手伝いさせてもらってますが、数年前から日本の企業の出展が減りました。その代わり中華系の企業の台頭が目立ちます。

盗難にはくれぐれも注意を。

展示会名:　Consumer Electronics Show

展示会面積（㎡）：2400000

来訪者数 : 170000

出展者数：3600

カテゴリー: ハイテク、電化製品、家電製品

開催期間: 2017年1月5日ー8日　毎年開催

場所 : 　アメリカ合衆国、ラスベガス　

ウェブサイト : http://www.ces.tech/

上述のCONEXPO-CON/AGGと並ぶアメリカを代表する展示会。1967年から行われる代表的な家電業界の展示会。第一回目はニューヨークで開催。

プロトタイプを狙う窃盗も発生している。盗難にはくれぐれも注意を。

展示会名:　COMPUTEX Taipei　（台北國際電腦展）

展示会面積（㎡）：na

来訪者数 : 約340000（167か国）

出展者数：na

カテゴリー: ハイテク、電化製品、家電製品

開催期間: 2018年6月5日ー9日　毎年開催

場所 : 　台湾台北　

ウェブサイト : http://www.computextaipei.com.tw/

1981年から行われる代表的なハイテク、家電業界の展示会。もともとは中規模の展示会であったが、2000年から大規模に。現在ではアジア最大のハイテク展示会。

盗難にはくれぐれも注意を。

海外で事業展開されている宿泊業や日本へのインバウンド事業、観光業で注目の展示会です。

展示会名: Fitur

来訪者数 : 202,250

カテゴリー : 観光関連

開催期間: 2018念 1月17日ー21日

場所 : スペイン　マドリッド

ウェブサイト : http://www.ifema.es/fitur_06/

展示会名　: ITB Berlin

展示面積 (㎡): 160000　(来訪者数 visitor)149,776

カテゴリー :観光関連

開催期間:2018年 3月7日ー11日

場所:ドイツ　ベルリン

ウェブサイト : http://www.itb-berlin.de/en/

展示会名: EICMA

展示面積 (㎡): 143,760  訪問者数: 565,001

カテゴリー : オートバイ

開催期間:2016年11月10－13日 　

場所 : Fiera Milano, Italy　イタリア　ミラノ

ウェブサイト: http://www.eicma.it/en/

ヨーロッパ、中国、東南アジアだけでなく、ラテンアメリアなど、世界のほとんどの国の展示会・見本市に対応しています。

<<海外展示会なら弊社に。弊社は、海外の展示会のブース設計、設営、運営してきました。販促品、POP、SPの企画・制作も行っております。>>

<<世界的な展示会では、長年ドイツが中心であり、近年では中国が台頭してきています。展示会場の規模（周辺の宿泊施設など）のランキングはこちらをご参照ください>>

お勧めの記事：

• 海外展示会支援・ブースデザイン・設営・運営
• 海外の見本市での窃盗対抗策
• 信頼の高い海外進出支援サービス
• 東南アジア市場進出支援 
• ラテンアメリカ市場進出支援
• EU市場、ドイツ市場進出支援

This is the full and official farewell message from Arashi of 6th May, 2025 which we personally translated into several languages (forgive any mistake which may have been inthere). 

English:

Dear everyone,
It has been a while. This is Arashi.

We have something important to share with you.

It has been about four and a half years since we paused our activities.

During our final year before the hiatus, we were unable to perform in front of you due to the impact of the pandemic.

To express our heartfelt gratitude directly to all our fans who have supported us over the years, the five of us have decided to reunite as Arashi and begin preparations for a concert tour scheduled for next spring.

We also established a company called "Arashi Inc." and explored the possibility of building a new structure with new staff. However, we have come to the decision that we want to create this journey together with the many staff members who have supported us for over 20 years.

With this tour, we will bring Arashi's activities to a close.

Starting about a year and a half ago, we began meeting from time to time to discuss whether we could return to our activities as Arashi once more.

However, with the changes in our personal lives and surrounding environment, it was not easy to find a clear answer.

After much discussion and consideration, we have come to the conclusion that we will gather once more, hold a concert as Arashi, and with that—fulfilling the wish that was not realized due to COVID-19—to express our gratitude directly to our fans and perform in front of you one last time as five, we will end our journey together.

We could not envision restarting only to enter another hiatus.

To prioritize current fan club members, applications for new membership will be temporarily suspended during this time. We are currently preparing for the tour with the help of many people, but we are not yet at a stage where we can share all the details.

As soon as things are decided, we will share everything with you first, in our own words.

Alongside the end of Arashi's activities, the fan club will also close in May 2026.

Until then, we will do our best to deliver as much content as possible to our members, and we hope you enjoy it.

For those not currently in the fan club, we are also preparing to reopen registration so you can enjoy future content. The next release within the fan club is scheduled for mid-next month.

Once again, we will come together as five to create content filled with gratitude for all of you who have continued to support us. Please look forward to it.

French/Français :

Chers tous,
Cela faisait longtemps. Ici Arashi.

Nous avons quelque chose d’important à vous annoncer.

Environ quatre ans et demi se sont écoulés depuis la suspension de nos activités.

Durant notre dernière année avant cette pause, à cause de la pandémie, nous n’avons pas pu monter sur scène devant vous.

Afin de transmettre notre gratitude directement à tous nos fans qui nous ont soutenus pendant toutes ces années, nous avons décidé de nous réunir à nouveau, à cinq, en tant qu’Arashi, pour préparer une tournée de concerts prévue pour le printemps prochain.

Nous avons également créé une société, "Arashi Inc.", et exploré la possibilité de construire une nouvelle organisation avec une nouvelle équipe. Mais finalement, nous avons choisi de construire ce projet avec les nombreuses personnes qui nous ont accompagnés pendant plus de vingt ans.

Cette tournée marquera la fin des activités du groupe Arashi.

Depuis environ un an et demi, nous nous réunissons de temps à autre pour discuter de la possibilité de reprendre nos activités en tant qu’Arashi.

Cependant, notre environnement et nos vies ont changé, et trouver une réponse n’a pas été simple.

Après de nombreuses discussions, notre décision commune a été de nous réunir une dernière fois, de monter sur scène en tant qu’Arashi, et ainsi exprimer notre reconnaissance à nos fans, et leur offrir une performance en direct, ce que nous n’avons pas pu faire à cause du COVID-19. Cela marquera la fin de notre aventure à cinq.

Nous ne pouvions pas envisager une reprise suivie d’une nouvelle pause.

Pour donner la priorité aux membres actuels du fan club, les nouvelles adhésions seront temporairement suspendues. Nous préparons actuellement la tournée avec le soutien de nombreuses personnes, mais il n’est pas encore possible de tout vous révéler.

Dès que les choses seront décidées, nous vous les communiquerons directement, avec nos propres mots.

Avec la fin des activités du groupe, le fan club fermera également ses portes en mai 2026.

Jusqu’à cette date, nous proposerons autant de contenus que possible à nos membres. Nous espérons que vous les apprécierez.

Pour ceux qui ne sont pas encore membres, nous préparons la réouverture des inscriptions afin que vous puissiez également en profiter. Le prochain contenu sera diffusé à la mi-mois prochaine.

Encore une fois, nous allons nous réunir à cinq pour créer des contenus remplis de gratitude envers vous, qui nous avez soutenus toutes ces années. Nous espérons que vous les attendrez avec impatience.

German/Deutsch:

Liebe alle,
es ist lange her. Wir sind Arashi.

Wir möchten heute eine wichtige Mitteilung mit euch teilen.

Etwa viereinhalb Jahre sind vergangen, seit wir unsere Aktivitäten pausiert haben.

In unserem letzten Jahr vor der Pause konnten wir aufgrund der Pandemie nicht mehr live vor euch auftreten.

Um unseren Fans, die uns all die Jahre unterstützt haben, unseren tiefsten Dank persönlich auszudrücken, haben wir beschlossen, uns wieder zu fünft als Arashi zusammenzuschließen und mit den Vorbereitungen für eine Konzerttournee im kommenden Frühling zu beginnen.

Wir haben zudem die Firma „Arashi Inc.“ gegründet und überlegt, mit neuen Mitarbeitenden eine neue Struktur aufzubauen. Letztlich haben wir uns aber entschieden, diesen Weg mit den vielen Weggefährten zu gehen, die uns seit über 20 Jahren begleitet haben.

Mit dieser Tour werden wir unsere Aktivitäten als Arashi abschließen.

Seit etwa anderthalb Jahren treffen wir uns immer wieder, um darüber zu sprechen, ob wir noch einmal als Arashi aktiv werden wollen.

Doch unsere Lebensumstände und das Umfeld haben sich verändert, und es war nicht leicht, zu einer klaren Antwort zu gelangen.

Nach zahlreichen Gesprächen sind wir gemeinsam zu dem Entschluss gekommen: Wir werden uns noch ein letztes Mal als fünf zusammenfinden, ein Konzert geben und damit – was uns damals durch Corona verwehrt blieb – unseren Fans persönlich danken und unsere Performance live zeigen. Danach beenden wir unsere gemeinsame Zeit als Arashi.

Eine Rückkehr mit anschließendem erneuten Rückzug konnten wir uns nicht vorstellen.

Um aktuellen Fanclub-Mitgliedern Priorität zu geben, nehmen wir vorübergehend keine neuen Mitgliedschaften an. Mit Unterstützung vieler Beteiligter bereiten wir die Tour bereits vor, sind jedoch noch nicht so weit, alle Informationen mit euch zu teilen.

Sobald es Neuigkeiten gibt, werden wir sie als erstes mit euch teilen – in unseren eigenen Worten.

Mit dem Ende von Arashi wird auch der Fanclub im Mai 2026 geschlossen.

Bis dahin möchten wir den Mitgliedern noch möglichst viele Inhalte bieten, die Freude machen.

Auch für diejenigen, die derzeit nicht im Fanclub sind, bereiten wir die Wiederaufnahme der Mitgliedschaft vor, damit ihr ab dem nächsten Beitrag dabei sein könnt. Der nächste Inhalt ist für Mitte nächsten Monats geplant.

Noch einmal: Wir fünf kommen zusammen, um mit vollem Herzen neue Inhalte für euch zu schaffen, erfüllt von Dankbarkeit für all eure Unterstützung. Freut euch bitte darauf.

So....you already might have...no...certainly have heard about this if you are a Arashi fan, right?

After years of silence and speculation since Covid time, beloved Japanese boys idol group Arashi has officially announced they will disband following a final concert tour in spring 2025. The news was delivered on May 6th via a heartfelt video message on their official fanclub website, as well as statements on their X and Instagram accounts.

Along with the announcement of their disbandment, Arashi also confirmed that the official fanclub stopped taking new applications as of May 2025. However, there is some uplifting news for fans: new fanclub memberships will reopen on June 2, 2025, allowing both new and returning fans to be part of Arashi’s final year and end in May, 2026.

After Fanclub reopen on 2 June, 2025, if conditions are possible for us to help, we will try to help with our Fanclub proxy service :) First you can try yourself and if you can not, talk to us. We try our best to support Japan fans OUTSIDE Japan.

It was a huge news in Japan besides Mr. Trump news about tariff, wars in Europe and now between India and Pakistan and all which only make people worried and concerned...

On May 6, 2025, Arashi, the legendary five-member Japanese boy band, officially announced their decision to disband following a final nationwide concert tour to be held in the spring of 2026. The message was first conveyed directly to their fans through a video posted on the official fan club site and was later shared via the group’s official X (formerly Twitter) and Instagram accounts. This long-awaited but bittersweet announcement comes after more than four years of hiatus and decades of monumental success.

Simply...But why?

Reasons Behind the Disbandment

Several factors influenced Arashi's decision:

• Personal Aspirations: Leader Satoshi Ohno expressed a desire to "live freely" and explore life beyond the entertainment industry. His wish to step away prompted the group to consider their collective future. 
• Evolving Individual Careers: Over the years, each member has pursued solo endeavors in acting, hosting, and other creative fields. Balancing these individual careers with group activities became increasingly challenging.
• Impact of the Pandemic: The COVID-19 pandemic disrupted plans for live performances and altered the dynamics of the entertainment industry, leading the group to reassess their trajectory.
• Changing Industry Landscape: The entertainment industry has undergone significant changes, including shifts in management and public expectations, prompting the group to reflect on their place within it.
• Desire for a Meaningful Conclusion: Rather than fading away, Arashi chose to conclude their journey with intention and gratitude, providing closure for both themselves and their fans.

A Journey Toward official Closure

Since announcing an indefinite hiatus at the end of 2020, Arashi has remained largely inactive as a group, fueling both concern and hope among fans. The COVID-19 pandemic disrupted their farewell plans, which were initially intended to celebrate the group’s legacy and express gratitude to their supporters. Rumors had been swirling that the group would return for their 25th debut anniversary in 2024, but those hopes remained unfulfilled — until now.

In their latest message, the members shared that they had been quietly meeting and discussing their future since about a year and a half ago. “We gathered when we could and talked extensively about resuming our activities as Arashi. But our lives have changed, and the world around us has changed too,” they said. “It was not an easy decision. After many discussions, we concluded that we would come together one last time — not to restart Arashi, but to bring it to a proper close.”

The group explained that they felt they could not simply return for a short period and then go back into hiatus again. Instead, they chose to offer their fans a final, genuine opportunity to see Arashi perform live — an experience many were denied during the pandemic. “This tour will be our way of saying thank you in person, and of performing for you one more time as a five-member Arashi,” they emphasized. “Once the tour ends, so will our journey as Arashi.”

Preparing for the Final Stage

Preparations for the 2026 tour are now underway. While full details have not yet been disclosed, the group pledged to share updates directly with fans in their own words as soon as decisions are finalized. “We want our fans to hear from us first, through our voices,” they wrote.

This tour will be a culmination of more than 25 years of shared memories, music, and milestones. It will also be the final chance for fans to witness Arashi on stage as a unit. The emotional weight of the upcoming concerts is already being felt among their vast and devoted fanbase.

The Future of the Fan Club

Alongside the disbandment announcement, the group confirmed that their official fan club — one of the largest and most loyal in Japan — will also be dissolved by the end of May 2026. However, members were reassured that over the coming year, Arashi will provide exclusive content and experiences to celebrate their final chapter. “We will do everything we can to deliver meaningful content for our fans during this last year,” they said.

Fans Responds in Japan

Let us look at what online community talking about Arashi after this announcement. The ews of the disbandment triggered a wave of emotions across social media. Fans expressed sorrow, admiration, and deep appreciation for the group’s integrity and transparency:

• “Unlike SMAP, Arashi seems to be doing this with full mutual respect. I hope they part ways with no regrets.”

• “I always had a feeling Mr. Ohno didn’t want to return. It’s painful, but I understand.”

• “This is the most graceful way a group could end. They’re giving us time to prepare emotionally — and one final performance to remember forever.”

• “Please make sure the tickets go to real fans. I hope they put strong anti-scalping measures in place.”

• “COVID, the Johnnys agency’s scandals, each member’s solo careers — it’s been a tough road. I admire how they still came together to close the story properly.”

Many fans also spoke of their long wait during the hiatus, uncertain if the group would return. For those who kept their fan club memberships alive during that silence, this announcement brought mixed feelings of closure and vindication. “I kept believing, and it turns out that belief wasn’t wasted. I’m proud to be an Arashi fan,” one supporter shared online.

And we are also proud to be Arashi fans too.

The Road Already Traveled: A Look Back

Since their debut in 1999, Arashi has become one of the most successful and beloved music groups in Japanese history. Their influence goes beyond music — they have starred in television dramas, variety shows, films, and have been national icons representing Japan on the global stage, including appearances at major cultural and diplomatic events. Their songs have provided the soundtrack to an entire generation’s adolescence and adulthood.

During their career, they achieved countless milestones: record-breaking concert tours, number-one singles and albums, and prestigious awards. Even after going on hiatus, the bond between the five members — Satoshi Ohno, Sho Sakurai, Masaki Aiba, Kazunari Ninomiya, and Jun Matsumoto — remained evident. It is this sense of unity and mutual respect that has made their decision to disband all the more meaningful to fans.

What Comes Next?

Among the five, leader Satoshi Ohno has notably distanced himself from the entertainment world since the hiatus began. Reportedly living in quiet retirement on Okinawa’s Miyako Island, Ohno was recently photographed looking deeply tanned, sporting a beard and visible tattoos — a stark departure from his idol image. These photos, captured by the tabloid magazine Josei Seven, seemed to confirm what many had suspected: Ohno had already moved on to a new phase of life, and a full return to the spotlight was never likely.

The other members have continued with solo work — including acting, hosting, and musical projects — and are expected to remain in the public eye after the group officially disbands. Their individual paths may diverge, but the impact of Arashi as a group will remain deeply etched in the fabric of Japanese pop culture.

A Farewell with Dignity

Arashi’s final decision to disband was not made lightly. It reflects the group’s commitment to their fans, their legacy, and to each other. By taking the time to plan a proper farewell, they are setting a new standard in how to part with grace — not as a result of scandal or fallout, but through honest dialogue and mutual understanding.

For millions of fans in Japan and across the globe, the 2026 tour will be a final chapter in a story that spans more than a quarter of a century. And for Arashi, it will be their final bow — delivered not with regret, but with gratitude.

News source: Arashi official website, TBS news, Yomiuri news

After years of silence and speculation, beloved Japanese idol group Arashi has officially announced they will disband following a final concert tour in spring 2025. The news was delivered on May 6th via a heartfelt video message on their official fanclub website, as well as statements on their X (formerly Twitter) and Instagram accounts.

Along with the announcement of their disbandment, Arashi also confirmed that the official fanclub stopped taking new applications as of May 2025. However, there is some uplifting news for fans: new fanclub memberships will reopen on June 2, 2025, allowing both new and returning fans to be part of Arashi’s final year and end in May, 2026.

If conditions are possible for us to help, we will try to help with our Fanclub proxy service :)

The announcement marks the conclusion of a journey that began in 1999, when the five members—Satoshi Ohno, Sho Sakurai, Masaki Aiba, Kazunari Ninomiya, and Jun Matsumoto—debuted with the hit single “A・RA・SHI”. 90s is one of the eras where Japan culture and economy shone so bright. The group has since become a symbol of joy, unity, and resilience, not only in Japan but across the world.

Personal Journey with Arashi

For us, Arashi has been more than just a pop group—they have been part of our lives. We still remember the excitement when their debut single was released. We loved it so much we sang it endlessly at karaoke with friends. Their stage presence was electrifying, and each member’s personality brought something unique to the group. Even after their hiatus began in 2020, our love for Arashi never faded. That is why we have always understood the passion of international fans who long to be part of the Arashi Official Fanclub in Japan.

We have received so many questions about how to join the fanclub that we created a guide just for that—hoping to help fans feel a little closer to the group that means so much to all of us.

Path to Disbandment

Since pausing activities at the end of 2020 due to the COVID-19 pandemic, Arashi’s future remained uncertain. Rumors of a comeback during their 25th anniversary in 2024 spread widely, but the group ultimately chose a different path. In their video message, the members explained they had been meeting regularly for the past year and a half to discuss the possibility of reuniting as Arashi.

However, as their personal and professional lives evolved—especially after members began working independently and under different agencies—it became difficult to envision a long-term revival of group activities. After long discussions, they reached a heartfelt conclusion: to hold a final tour together, fulfilling the dream of once again standing on stage as five and directly expressing their gratitude to fans who stood by them all these years.

Satoshi Ohno, who has been living a quiet life away from the entertainment industry since the hiatus, spoke openly about this final chance to reunite, noting that they could not consider going on another break after this. This concert will be their last as Arashi.

Future of the Fanclub- FC stopped as of May, 2025 but will continue again in June, 2025! 

In conjunction with the group’s disbandment, the Arashi Official Fanclub will also close, with operations set to stop temporarily in May 2025. However, until that time, members will continue to receive exclusive content and messages from the group. And the new FC application slot will start in June, 2025. The fanclub's closing is another emotional milestone for fans who have supported Arashi through every chapter.

Farewell and thank you, Arashi!!

While the announcement has stirred deep emotions among fans—ranging from sorrow to gratitude—many have expressed appreciation for the respectful and carefully considered way Arashi is bringing their journey to a close. Unlike other groups that have faded without proper goodbyes, Arashi is ensuring fans have one final chance to share in their music, their spirit, and their message of thanks.

As longtime fans, we feel both the pain and the beauty of this moment. Arashi has always stood for positivity, and even their goodbye is filled with grace.

Thank you, Arashi, for the memories. We will never forget you.

News source: Arashi official website, TBS news, Yomiuri news

弊社は現地企業コンサル・法律事務所の窓口として、ベトナムや東南アジアでの現地市場調査、PRイベント、展示会出展支援、現地ホテルなどM&A、不動産ビジネスをはじめ市場進出支援・コンサルをして20年近くとなりました。

2025年4月30日に石破総理大臣が東南アジア訪問から帰国されました。訪問国はたったの2か国です。ベトナムとフィリピンでした。ご多忙で仕方なかったことは十分理解できますが、それでも、もっとインドネシア、タイ、マレーシア等、なによりも、東南アジアを飛び越えて、中国とインドへも回るべきだったと思いました。

インド・ベトナム市場の重要性と成長：世界的な供給網の再構築がもたらす新潮流

アップル製品と言えば、裏面に「Designed by Apple in California. Assembled in China.」とあることがほぼ当たり前となっていましたが、トランプ政権によりそれが変わりました。

「Designed by Apple in California. Assembled in India.」

「Designed by Apple in California. Assembled in Vietnam.」

グローバルな製造業の中心地といえば、長年にわたり「世界の工場」としての地位を確立してきた中国が挙げられます。しかし近年、この構造に大きな地殻変動が起きています。特に、米中間の緊張と関税政策による影響を受け、世界的な大企業が生産拠点の再構築を急いでいます。その中でも注目されるのが、ベトナムとインドという二つの新興大国です。

Apple社の戦略転換が示す明確な潮流

2025年5月、Apple社のティム・クック最高経営責任者（CEO）は投資家向けの説明会において、米国市場向けのiPhoneの大半をインドで生産し、iPadやApple Watchなどはベトナムが主要な生産拠点となることを明言しました。

「今後、米国で販売されるiPhoneの大多数はインドで製造されることになる」と彼は述べており、ベトナムについても「iPad、Mac、Apple Watch、AirPodsなど、米国向け製品のほぼすべての製造を担う中心地になる」としています。

これは単なる生産拠点の変更ではなく、世界経済における構造転換の一端です。これまでApple社は、「iPhoneのような複雑な製品は中国以外では作れない」としていたにもかかわらず、ここに来て完全な方針転換を図っているのです。背景には、トランプ政権による高額な関税措置と、それによるコスト増（1四半期で約9億ドルの追加コスト）という現実があります。

なぜインドとベトナムなのか？

この二国に共通するのは、以下のような経済的・地政学的な魅力です：

労働力の安さと質の高さ：特にベトナムは、中国に次ぐ熟練労働者を有し、インドも人口構成の若さという強みがあります。

政治的安定と国際協調姿勢：ベトナムは複数の自由貿易協定（FTA）を活用し、欧米市場への輸出拡大に成功しています。

巨大な国内市場：インドは既に14億人を超える世界最大の人口を抱え、今後の内需拡大が確実視されています。

政府の積極的な誘致政策：両国とも外資誘致に積極的で、インフラ整備や税制優遇などを通じてグローバル企業を支援しています。

つまり、インドとベトナムは、「ポスト中国」時代における新たな生産・成長拠点として、明確な地位を築き始めているのです。

ベトナムとインドを見据えた日系企業の戦略的意義

こうした潮流は、単なる製造業だけにとどまりません。IT、物流、建設、医療、教育、小売など、幅広い産業分野においても、両国は新たなビジネスの最前線となりつつあります。

特にベトナムは、2010年代に日本企業の進出ブームが起きて以降、今やサプライチェーンだけでなく、消費者市場としての魅力も高まっている点に注目が必要です。一方、インドはこれまで「難しい市場」と言われてきましたが、最近ではスタートアップやデジタル関連の活況を背景に、若年層消費者を中心に大きな変化が起きています。

したがって、日本企業がこの両国への進出を「単なるリスクヘッジ」や「コスト削減」の視点で捉えるのではなく、中長期的な成長戦略として、積極的かつ先手を打った市場開拓を行うべき段階に入っていると言えるでしょう。

変化に備え、未来に打って出る

グローバルサプライチェーンの再構築が進む中、企業の意思決定において「どこで作るか」「どこで売るか」という問いはますます複雑かつ戦略的な要素を含むようになっています。

Apple社のような世界的企業ですら、地政学的な不確実性やコスト圧力の前では、生産体制を根本から見直さざるを得ません。ましてや中小規模の企業にとっては、今後数年間の拠点選定が、その後の10年の命運を分ける可能性すらあるのです。

ベトナムとインド。この二つの国は、まさにそのような意味で、これからの国際ビジネスにおける「キープレーヤー」となり得る存在です。日本企業にとっても、ただ流れに乗るのではなく、能動的にこの変化を読み解き、主導権を握って未来を切り拓く視点が求められていると感じています。

さて、弊社は展示会出展サービスで、日本でも多くの内資外資企業様をサポートし、ビッグサイトや幕張メッセの現場にいる機会があります。ここ5,6年で、IT系やAIの開発といった展示会で、ベトナムの企業が多く出展してきてます。

中国大陸や台湾の企業と同じくらいか、それより多い印象もあります。ここ10年間で、日本はスマホ周り、ドローン、IT系はほぼ中国に追い越されてしまったと感じますが、同じことがベトナムや他の東南アジアでも5，6年で、まさに起こってきています。そして、スパイアプリなどの報道が多い中華系でないことを売りにしているところもあります。

日本国内の消費市場が少子高齢化の影響を受けて伸び悩む中、成長著しい東南アジア（以下SEA）地域、特にベトナムは、今や多くの日本企業にとって極めて有望な新興市場となっています。

しかし、進出・拡大にあたっては、魅力とともに注意すべきリスクも存在します。本記事では、2025年時点の最新の経済情報や米中貿易摩擦（特にトランプ大統領による関税政策）の影響も踏まえながら考察します。

なぜ今までも、そして、これからもベトナム・東南アジアなのか？

１．経済成長の持続と消費市場の拡大

2024年のベトナムの国内総生産（GDP）は前年比7.09％成長と、過去10年間で最も高い水準のひとつとなりました。これは製造業や不動産、サービス業の好調が背景にあります。2025年も6.8％、2026年には6.5％の成長が予測されており、今後も中長期的な成長が見込まれています。

ベトナムに限らず、インドネシアやフィリピン、タイといったSEA諸国も中間層の拡大が進んでおり、個人消費の成長が続いています。日本企業が新たな消費者層を獲得するには絶好の機会と言えるでしょう。

２．不動産・インフラ市場の活性化と企業誘致

2024年のベトナム不動産市場では、特に北部地域におけるコンドミニアム（分譲マンション）の供給が大幅に回復し、新規供給戸数は30,000戸を超えました。価格も前年比で26％〜36％上昇しており、旺盛な住宅需要が確認できます。

工業団地の土地取得も活発化しており、製造業向けの施設賃貸需要も過去3年間で最も高い水準となっています。これらは製造拠点の分散を目指す企業にとって大きな魅力です。

加えて、政府によるインフラ投資が加速しており、新たな高速道路、空港、ロジスティクス拠点の整備が進んでいます。これはサプライチェーンの安定化にも寄与します。

３．米中貿易摩擦による「チャイナ＋１」の追い風

アメリカが中国製品に対して高関税を課す中、多くのグローバル企業は中国依存から脱却する「チャイナ＋１」戦略を採っています。その有力な代替地として、ベトナムや東南アジアは注目を集めています。

たとえば、アメリカが2025年中頃にベトナムの一部輸出品（家具、衣料、靴など）に20％の関税を課す可能性が報じられていますが、電子機器などの主力輸出品は比較的安定しており、全体的には依然として投資先として有望です。

４．電動モビリティ（E-mobility）分野の成長ポテンシャル

ベトナム政府は2050年までにカーボンニュートラル達成を目指しており、その一環として交通部門の電動化を積極的に推進しています。特に二輪車の電動化（E-2W）やEVインフラ整備が今後の注目分野です。

2030年までにEVの販売台数は年間150万台に、2050年までには年間730万台に達すると見込まれており、EV関連のサプライチェーン全体に新たなビジネス機会が生まれると期待されています。雇用創出も含め、日本の自動車部品・エネルギー・インフラ関連企業にとって新たな成長市場となるでしょう。

５．現地政府の柔軟な政策対応

ベトナム政府は低い財政赤字と低金利政策を背景に、積極的な財政出動が可能な状況にあります。これは不測の経済ショックにも柔軟に対応できる体制であることを示しており、進出企業にとっては安心材料のひとつです。

進出の際に注意すべきリスク

1．政策変更・貿易障壁リスク

ベトナムは開かれた経済を志向している一方で、米国や中国、欧州連合との貿易摩擦、関税政策の変更など、外部要因の影響を大きく受けます。今後のアメリカ大統領選や地政学的リスクによって、輸出環境が不安定になる可能性も否めません。

２．金融システムの未整備と信用リスク

金融セクターでは、企業グループと銀行の密接な関係がリスク要因とされており、制度改革の途上にあります。企業にとっては資金調達に時間がかかったり、信用調査が難しいといった課題があります。

３．エネルギー供給と価格の不安定性

電力供給においては、再生可能エネルギーの導入が進められているものの、送配電インフラや価格制度の整備が遅れている部分もあります。生産拠点を設ける企業にとっては、停電や価格変動のリスクに備える必要があります。

４．競争激化と人材確保の難しさ

ベトナム市場にはすでに韓国、中国、欧州などの企業が積極的に進出しており、特にホーチミンやハノイでは優秀な人材の確保が難しくなっています。給与水準の上昇も進んでおり、人件費の優位性は徐々に薄れつつあります。

東南アジアの「真の姿」を見極める

日本では、業務スーパー（神戸物産）の店舗で見かけるベトナム産やタイ産のスナックや冷凍食品だけを見て、そして、たまに店内に掲示される製品リコールリストを見ながら「東南アジア＝低価格・たまに低品質（ちなみに、弊社は業務スーパー好きで、よく利用しています）」と誤解されている方も多いかもしれません。

しかし実際のベトナムやSEAの現地市場は、それ以上の可能性に満ちあふれています。現地の富裕層・中間層は高級ブランドや機能性商品への関心も高く、現代的なショッピングモールやEVスタンドが都市部を中心に急速に整備されています。

今こそ、真剣に検討すべき成長戦略

日本企業にとって、ベトナムおよび東南アジアは、もはや「安い労働力を求めた生産拠点」ではなく、「中間層の成長をターゲットにした消費市場」かつ「技術移転とイノベーションの共同拠点」へと進化しています。

進出・拡大を検討する際は、魅力とリスクを冷静に見極めた上で、現地パートナーとの信頼関係を構築し、中長期視点での投資計画を立てることが重要です。

ベトナム及び東南アジアの成長ポテンシャルについて、アクションに起こすタイミングがきているかもしれません。

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出展：World Bank East Asia and Pacific Economic Update 2025, 外務省　政府開発援助（ODA）国別データブック 

【免責事項】 本ウェブサイトで提供している情報は、ご利用される方のご判断・責任においてご使用下さい。本ウェブサイトで提供した内容に関連して、ご利用される方が如何なる不利益等を被る事態が生じたとしても、弊社は一切の如何なる責任も負いかねますので、ご了承下さい。

弊社は現地の法律事務所の窓口として、現地マーケティング、現地展示会、PRイベント、パナマの法人登記、パナマ船籍登録、進出コンサルをして20年近くとなりました。

弊社はとにかく現地企業、現地政府の声に重点を置いております。

現地の強い企業との連携・取引に特化しています。つまり、日系企業やJETRO等ともお付き合いのない現地企業との取引が殆どとなります。

2025年に入り、世界の貿易環境は再び不安定さを増しています。特にアメリカのトランプ大統領による新たな関税政策が、各国に大きな影響を与えております。

長年、日本でもヴァンヘーレンの曲でその名前だけは知られていた「パナマ」（実際、同曲のパナマはアメリカ合衆国のパナマであり、中米のパナマではありません）ですが、タックスヘイブンについてのパナマ文書でスキャンダラスに世界的に悪い意味で有名になり、その後、同様のパンドラ文書でもその名が知られました。

トランプ大統領の「パナマを取り戻す」発言により、最近また、世界的に、パナマについての注目が集まっています。

本日（2025年5月2日付）も、赤沢亮正経済再生担当大臣がアメリカを訪れ日本に対する関税の交渉をしたと報道があったところです。

私たちの見方では、ゼロ回答であると考えています。

直接的なものの言い方をすれば、アメリカとしては、「Noと言えない日本」をアメリカのいいように言いくるめ、関税に反対する他国もそれに倣うように見世物にしたいと考えているのではないでしょうか？　

日本の企業は、縮小する日本市場への対応と共に、現在のアメリカ市場の対応もこれまでとは比較にならないレベルで考慮し、世界戦略を打ち出し、アクションをとっていくべき時が来ています。

弊社は現地の強い企業との連携・取引に特化しています。つまり、日系企業やJETRO等とも一切付き合いのない現地企業との取引が殆どとなります。

関税引き上げに伴い、日本企業がパナマや中南米市場へ進出することの重要性が高まりつつあります。本記事では、その背景とともに、日本企業にとっての中南米市場進出の利点と注意点について詳しく解説いたします。

米国の関税政策の変化と影響

2025年4月、米国は輸入品に対して基本関税率10％を維持しつつ、50カ国以上に対する報復関税の一時停止措置を発表しました（90日間の猶予期間）。ただし、中国に対しては引き続き145％の高関税が課されており、中国からのiPhoneやメモリチップなど一部製品については一時的な免除措置が発表されましたが、市場には依然として不透明感が漂っております。

カナダや中国はそれぞれ報復関税を発表しており、中国は米国製品に最大125％の関税を課しています。このような状況の中で、ラテンアメリカ諸国は比較的安定した立場にあり、米中の対立から生じる「貿易の再構築」の中で利益を得る可能性があります。

パナマおよび中南米への進出のメリット

1. 地理的優位性と物流の強み

パナマはパナマ運河を中心とする世界的な物流拠点であり、アメリカや南米諸国への再輸出や再梱包などに適した場所です。トランプ前大統領の関税政策により、米国からの直接輸入がコスト高になる中、パナマを経由した貿易が注目されています。現地の商工省によれば、米州の多くの企業がパナマにおいて加工や梱包などの拠点を構築しようとする動きが見られます。

2. 関税回避の戦略的拠点として

パナマは自由貿易地帯（コロン自由貿易地帯など）を有しており、関税の回避やコスト削減の観点からも日本企業にとって有利な場所です。これにより、中国やアジア諸国に比べて輸出入の関税負担を軽減できる可能性があります。

3. 天然資源の供給地としての魅力

ブラジル、ペルー、チリ、アルゼンチンなどの南米諸国は、銅、リチウム、大豆、果物などの重要資源や農産物の輸出拠点となっております。特にチリとアルゼンチンは世界のリチウム供給の32％を担っており、EVバッテリーや再生可能エネルギー産業との連携の可能性も広がっています。

4. 米国との自由貿易協定（FTA）を活用可能

メキシコや中米諸国は米国とUSMCAやCAFTA-DRといった自由貿易協定を締結しており、これを活用することで関税なしに米国市場へアクセスできる可能性があります。日本企業が現地法人を設立し、現地生産することで、米国への輸出においても価格競争力を維持できます。

デメリットとリスク

1. 政治・経済の不安定性

中南米諸国の中には、政治的な不安定さや政策変更の頻度が高い国も存在します。例えば、過去の10年間における投資の停滞や政権交代により、ビジネス環境が急激に変化するリスクが存在します。

2. インフラ整備の遅れとロジスティクス課題

インフラ整備が不十分な国もあり、輸送の遅延や供給網の寸断が発生する可能性があります。ただし、近年は官民連携によるインフラ投資が15％以上増加しており、今後の改善も期待されます。

3. 労働力のスキル格差と現地適応の課題

コスタリカなど、一部の国は高度な人材を有していますが、多くの国では教育・技術水準のバラつきがあります。現地雇用の際には、研修やマネジメント体制の構築が求められます。

なぜ今、中南米なのか？

中国、ベトナム、インドなどが米国の高関税の影響を受ける中、中南米諸国はその隙間を埋める絶好の立場にあります。これらの国々は、比較的低い関税リスクと米国への地理的近接性を活かして、グローバルな供給網の再構築において重要な役割を担う可能性があります。

特にメキシコやホンジュラスなどは、1日〜2日で米国に商品を輸送できる距離にあり、中国や東南アジアからの20〜40日という輸送時間に比べて圧倒的な優位性があります。

では日本企業はどのように動けばいいのでしょうか？

日本企業が中南米市場へ進出する際には、以下のような戦略的アプローチが重要ではないでしょうか？：

FTAを活用した関税最適化

• ローカルパートナーとの連携による現地対応の強化（弊社は現地の強い企業との連携・取引に特化しています。つまり、日系企業やJETRO等とも一切付き合いのない現地企業との取引が殆どです。先日、パナマへの進出を考える企業との打ち合わせの名で、打ち合わせに参加したパナマ企業は、半々の出資でやってみようということになりました。）
• 生産・物流拠点の分散化によるリスクヘッジ
• 農産物・鉱物資源・IT人材の活用
• 中長期的な視点での投資と市場開拓

米中間の関税摩擦により、世界の貿易構造は再編の局面を迎えております。その中で、中南米諸国、特にパナマは、日本企業にとって新たな「貿易戦略の拠点」となり得る可能性を秘めております。短期的な混乱や課題もありますが、長期的には、パナマをはじめとした中南米諸国が持つ地政学的・資源的優位性を活かすことで、大きなビジネスチャンスをつかむことができるでしょう。

繰り返しになりますが、弊社はとにかく現地企業、現地政府の声に重点を置いております。

現地の強い企業との連携・取引に特化しています。つまり、日系企業やJETRO等ともお付き合いのない現地企業との取引が殆どです。

トランプ大統領がいうように、あらゆる意味で、「アメリカは日本を必要としていない」現実があります。これは、現地で強い企業のトップの立ち位置としても全く同じ事が言えます。そんな強い現地企業との取引構築支援やビジネスパートナーとの連携支援を弊社は目指しています。

今こそ、日本企業は中南米との新たな経済関係構築・強化に向けて、一歩を踏み出すタイミングに来ています。

お勧めの記事：

• パナマ法人登録・設立業務
• パナマ船籍登録業務
• パナマ運河の改修の影響
• 信頼の高い海外進出支援サービス
• 東南アジア市場進出支援 
• ラテンアメリカ市場進出支援
• EU市場、ドイツ市場進出支援

出展：外務省　政府開発援助（ODA）国別データブック 2025  The Conversation

【免責事項】 本ウェブサイトで提供している情報は、ご利用される方のご判断・責任においてご使用下さい。本ウェブサイトで提供した内容に関連して、ご利用される方が如何なる不利益等を被る事態が生じたとしても、弊社は一切の如何なる責任も負いかねますので、ご了承下さい。

Behind the Curtain: A Deep Dive into Japan’s Entertainment Industry

Japan’s entertainment industry is often viewed through the glittering lens of global icons like Studio Ghibli, idols from Johnny’s or LDH, and anime juggernauts like Demon Slayer or One Piece. But behind the polished performances, perfectly choreographed routines, and cinematic masterpieces lies a complex system shaped by tradition, tight control, and a highly structured talent hierarchy.

This article explores the lesser-known realities of Japan’s entertainment business—from the training systems and production houses to the opportunities and obstacles faced by aspiring foreign talent.

1. A Hierarchical Industry Built on Control

Unlike the more open and agent-driven systems in the U.S. or Europe, Japan’s entertainment world is vertically integrated. Large agencies like Johnny & Associates, Amuse Inc., Yoshimoto Kogyo, or LDH Japan often control everything: from talent discovery and training to career management, public appearances, and even romantic relationships.

These agencies are known for long-term contracts—sometimes criticized as exploitative—and strict image control. Talents are often discouraged from dating, posting freely on social media, or deviating from their assigned “character.” This has been the norm for decades and reflects a broader Japanese cultural trait: wa (harmony) over jiko (individuality).

2. The Idol Manufacturing System

The "idol" phenomenon in Japan is one of the most unique cultural exports. Young performers—often as early as their early teens—are recruited into training programs where they learn singing, dancing, acting, etiquette, and media handling. Groups like AKB48, Nogizaka46, and JO1 are examples of this system working at full throttle.

These idols don’t just sell music—they sell the illusion of access and innocence. Fans are heavily invested in their idols' lives, attending handshake events, buying hundreds of CDs to support their favorite members, and organizing online fan campaigns.

But burnout is a serious issue. Many idols "graduate" (a euphemism for leaving the group) due to health reasons, contract limitations, or scandals—ranging from secret relationships to social media missteps.

3. Acting and TV Talent: The “Tarento” Phenomenon

In Japan, “tarento” (タレント)—a loanword from “talent”—doesn’t necessarily mean someone with traditional acting or singing ability. A tarento could be a comedian, a YouTuber, a former athlete, or even someone famous for a unique quirk. They often appear on variety shows, reality TV, and radio programs.

TV networks like Fuji TV and TBS rely on a rotating cast of tarento to fill their evening slots, contributing to Japan's distinct variety-show culture. These personalities often “play” exaggerated versions of themselves and are judged more on charisma and relatability than talent alone.

4. Foreigners in the Japanese Entertainment Industry

While historically rare, the presence of non-Japanese entertainers has been rising in recent years—though not without challenges. Foreign actors, singers, and models are often cast in stereotypical roles: the loud American, the sexy European, or the awkward tourist.

However, there are exceptions. Performers like Rola (Bangladeshi-Japanese), Miyavi (of Korean descent), or Dave Spector (American TV personality fluent in Japanese) have carved out long-lasting careers by embracing Japanese language and culture while offering something different.

Foreigners looking to break into the industry must understand not only Japanese but also the unwritten rules: humility, punctuality, deference to hierarchy, and building trust slowly. Talent agencies rarely scout non-Japanese unless they offer a niche—such as bilingual MC skills, unique looks, or cultural “bridging.”

5. Streaming, Anime, and the Globalization of Japanese Entertainment

Anime and Japanese dramas (J-dramas) have exploded globally thanks to Netflix, Crunchyroll, and Amazon Prime. What used to be a niche subculture is now mainstream: international fans follow anime releases religiously and even learn Japanese to understand their favorite content in its original form.

This has also led to a shift in production strategies. Studios like MAPPA and Toei are increasingly considering overseas markets in their story development and casting choices.

However, there’s still a major gap between global popularity and domestic policy. Many animators in Japan still earn below minimum wage, and creative ownership often lies with production committees instead of individual artists.

6. The Darker Side: Scandals, Exploitation, and Image Management

Recent years have seen high-profile scandals shake the industry—from sexual harassment allegations against major agency figures to cyberbullying tragedies involving TV talents. The suicide of Terrace House cast member Hana Kimura triggered national conversations about mental health and the responsibilities of media producers.

Yet, despite public outcry, structural change has been slow. Agencies still maintain tight media control, and many victims remain silent due to fear of blacklisting or contract penalties.

7. New Platforms, New Hope

The rise of YouTube, TikTok, and independent content platforms has allowed some talents to break free from agency control. Creators like Hikakin, Kizuna AI, or Naomi Watanabe built empires through online platforms, bypassing traditional gatekeepers.

For foreign talents, this could be the best entry point. A growing number of bilingual or culture-focused YouTubers and live streamers have gained large fanbases both in Japan and abroad. With the right content strategy, it’s now possible to build a career in Japan’s entertainment scene independently.

8. A Land of Paradox and Potential

Japan’s entertainment industry is a land of paradox. It’s creative but conservative, disciplined but sometimes stifling, globally beloved yet domestically rigid. For those looking to break in, it offers both glittering opportunity and serious challenges.

Success requires more than talent. It demands cultural fluency, emotional resilience, and an understanding of the industry's unique—and often opaque—dynamics.

But for those who make it, the reward is significant: a chance to become part of one of the most unique and influential entertainment ecosystems in the world.

Booth Design Set up in Japan: How to Minimize Cost for Maximum Result — What We Witnessed Worst

Exhibiting in Japan can be an incredibly powerful way to introduce your business to a vibrant and diverse market. However, it can also be costly and inefficient if approached the wrong way. After two decades of working on exhibitions both in Japan and abroad, we have seen what works and what does not. In this article, we will break down how to design and set up a booth in Japan that delivers maximum results with minimized costs, along with a list of the major exhibition halls across Japan and important insights into our professional services.

Our Mission: Delivering Smart, Cost-Efficient Booth Solutions in Japan

Our goal is simple: help overseas businesses succeed in Japanese exhibitions without unnecessary expenses. Here's how we do it:

• Creative and Unique Booth Design: We start from compact yet innovative booth designs, starting at just 3m x 3m, carefully crafted to stand out in the crowd.

• Construction and Set-Up: Our experienced local team handles all the logistics — from sourcing materials to setting up on site.

• Bilingual Support Staff: We provide one native Japanese bilingual staff member who is trained to support sales efforts, guide visitors, and act as your voice and ears during the event.

• Flexible Remote Planning: The most cost-effective plan allows full booth design and coordination via video conference — but we always recommend sending at least one dedicated person from your team for best results.

• Full-Service Support: From pre-event consultation to post-event reporting, we cover the entire process.

The Worst We Witnessed — A Common Trap

Two of the most unfortunate, yet frequent sights in exhibitions are the sight of international booths relegated to the “Your Country Zone” and "the Cheap and Simple Plan Offered". These sections are typically low-cost and offer basic amenities such as one table and two chairs, simple print banner of the company name — but very little visibility.

This is not a criticism aimed at event organizers, nor are we against budget-friendly options. The issue is that these areas are perceived by visitors as uninteresting or generic. Even if you offer the most unique product or revolutionary service, being in the 'country zone' with a default plan can bury your brand in anonymity.

We've seen many of these booths suffer due to:

• Lack of visual appeal

• No storytelling or experience for the visitor

• Staff with low engagement — often sitting, smartphone in hand, not speaking to anyone

Lesson learned: Stand-alone, well-designed booths with engaging staff get the attention.

Send someone who knows your company and cares about its success — it makes all the difference.

Let us look into these worst cases in more details...

so...Why Booth Design Matters More Than Ever – And How Bad Design Can Ruin Your Brand Forever

In today’s hyper-competitive global market, international exhibitions are golden opportunities for companies to shine. Done right, they can generate leads, build lasting partnerships, and establish a strong brand presence in new regions. But when done wrong—even once—they can deal a blow so severe that a company’s image might never recover, especially in discerning markets like Japan.

We've walked through countless trade shows and expos, and unfortunately, the same traps appear again and again. These are mistakes so avoidable yet so common that they’ve become silent brand killers. Two of the most destructive?

1. Falling into the “Your Country Zone” Trap

It might sound convenient. Join your country’s pavilion, get a subsidized space, benefit from the group momentum. But the reality? The “Your Country Zone” setup often boxes you in—literally and figuratively.

Instead of standing out as a brand of your own, your booth becomes part of a bland collective. Visitors see a flag and a crowd of similar-looking stands, and their eyes glaze over. Unless your goal is to whisper into the crowd with no clear voice, this setup does your brand no favors.

Companies that aim to expand into Japan should remember: Japanese customers and partners are meticulous, detail-oriented, and often judge quickly based on visual cues and first impressions. Being tucked away in a "Country Zone" might save you a few yen today, but it could cost you valuable brand equity tomorrow.

2. The “Simple Plan” Disaster

Another major misstep? Going for the so-called "Simple Plan" booth. Usually offered as an easy, no-fuss option by organizers, it’s the most basic setup—white panels, plastic chairs, flimsy signage. Yes, it's affordable. Sometimes they even offer larger-than-usual booth spaces under this plan. But here’s the truth:

A big booth with a cheap look is worse than a small but well-branded one.

We witnessed a painful example recently—one of the world’s most well-known AI translation service providers decided to go big in Japan. Literally. They had a booth larger than 3x3 meters, placed in a decent spot, but the design was tragically simple. No engaging visuals, no thoughtful branding—just a sea of white panels, banners that looked like they were printed at a convenience store, and a swarm of overly eager staff, likely new hires brought in to “experience” the market.

The result? Visitors walked past with puzzled expressions. Industry insiders whispered, “What happened to them?” One year later, that company is practically forgotten in Japan. Their reputation took a massive hit—and to those of us who were there, it was easy to trace it back to that booth.

Maybe the poor presentation reflected deeper issues within the company. But if that was the case, they would have been better off not exhibiting at all. Because in Japan, showing up with a bad image is sometimes worse than not showing up at all.

The Lesson?

If you plan to exhibit in Japan—or anywhere with a brand-conscious audience—do it properly or do not do it at all. Your booth is more than a space to stand; it’s a symbol of your company’s values, quality, and future.

The cost to exhibit shall be more to work with us than taking the cheap offers but we too often see many companies take cheap offer for no result which cost them far too much... Even scary to think how the HQs are thinking after all these money spent for nothing.

Japan Exhibition Service – Your One-Stop Gateway to the Japanese Market

Entering Japan can be one of the most rewarding strategic moves for any international company. However, making a strong and lasting first impression in Japan is critical. A poorly designed or ill-prepared trade show booth can do more damage to your brand than not participating at all.

That is why we have created the Japan Exhibition Service, a complete one-stop shop for foreign companies wishing to exhibit, engage, and expand in Japan with maximum impact.

What We Offer: More Than Just a Booth

Our service is not just about building a space. We provide a holistic experience that positions your brand effectively in Japan and connects you with the right audience and potential partners.

Premium 3m x 3m Booth Design – But Not the “Simple Plan”

We start with a custom-designed 3m x 3m booth—the standard size for exhibitions in Japan—but we never offer the “simple plan” that so many foreign companies default to.

The so-called "Simple Plan" is a trap—often appearing cheap and neglected. Even some world-famous tech companies have learned this the hard way. One such company presented a large but plainly designed booth filled with inexperienced staff. The poor visual and operational presentation left a negative and lasting impression on the Japanese audience. A year later, their name had faded from the market, possibly irreparably.

We do not let this happen.

Our booth designs are:

• Tailored to your branding, product, and audience.

• Sophisticated and premium-looking, even within the basic size.

• Flexible and modular, allowing for impactful visual presentation, private meeting zones, and integrated multimedia displays.

International Staff Support – Speak Their Language, Understand Their Mindset

All our exhibition staff are fluent in English and Japanese and have extensive experience bridging cultural and business gaps. They are not just booth assistants—they are your on-site communicators and brand ambassadors.

Our team includes:

• Bilingual interpreters trained in business and industry-specific vocabulary.

• Experienced business development support, who can engage seriously with Japanese executives.

• Event operations staff, who ensure your booth runs smoothly, on time, and in line with Japanese standards.

Multi-City Coverage – Build National Visibility, Not Just One-Off Exposure

We recommend clients combine participation in key exhibitions with on-the-ground market visits. This allows you to experience the real dynamics of each region, not just the staged conversations of the expo floor.

We cover Japan’s five most strategic markets:

We encourage you to plan at least 2 extra days per city to visit retail locations, potential partners, and get a feel for the local market with our bilingual guide and interpreter. No exhibition should be treated as a standalone event—it should be a launchpad.

Ad-Hoc Events & Follow-Up Engagements – Turn Leads into Long-Term Relationships

We understand that Japanese business culture is built on trust and long-term relationships. That is why we also offer:

• Private seminars or product demo events post-exhibition for qualified leads.

• Tailored meet-ups and dinners with potential clients or distributors.

• In-person or remote follow-up support to help nurture conversations after the expo ends.

Why Choose Us?

• Years of experience organizing exhibitions and events across Japan for global brands.

• Deep cultural knowledge with a Japanese team and international project leaders.

• Design-driven approach with a clear understanding of what impresses the Japanese market.

• Flexible pricing and customization to suit startups, SMEs, and large enterprises.

Ready to Enter the Japanese Market the Right Way?

Whether you are preparing for your first-ever exhibition in Japan or looking to improve your past experience, let us help you do it professionally, effectively, and respectfully.

Your brand deserves to be seen in the best light—and we make that happen.

Smart Choices, Maximum Results

If you are planning to exhibit in Japan, do not settle for the basic options that blend your brand into the background. With our help, you can:

• Have a cost-effective yet unique booth, stand away from your country zone, 

• If new to Japan market, cover several locations such as Tokyo, Osaka, Aichi etc.

• Rely on local experts and staff

• Keep full control remotely or with a minimal on-site team

We are not just builders. We are storytellers, creators, and your strategic partners for success in Japan.

Get in touch — and let us make your exhibition investment worth every yen.

Contact us today to begin your Japan market entry.

弊社は現地の法律事務所の窓口として、パナマの法人登記、パナマ船籍登録、進出コンサルをして20年近くとなりました。

パナマ市場への参入機会とリスク

世界の物流を支える戦略的拠点 ― パナマ運河の現実

中米の小国パナマは、世界経済の中で意外なほど大きな存在感を持っている。パナマ運河――この全長約80キロメートルの人工水路は、大西洋と太平洋を結ぶ最短ルートであり、世界の海上貿易量の約7％がこの運河を通過する。国の国内総生産（GDP）の約4.2％が運河関連収入によるものであり、国家財政にも大きく貢献しています。

しかし、パナマ運河は自然環境と密接に結びついており、その運用には大量の淡水が必要不可欠である。降水量が十分でなければ、運河の閘門（ロック）が作動できず、船舶の通航が制限され、その結果、パナマだけでなく世界の物流ネットワークにも影響が及ぶことになります。

2023年から2024年にかけて発生した深刻な干ばつは、その脆弱性を浮き彫りにした。パナマ運河庁は、日ごとの通航数を従来の36〜38隻から22隻へと大幅に削減。水不足による輸送能力の低下を補うため、通航料の値上げやオークション制度を導入するなど、緊急対策を講じざるを得なかったのです。仮に何の対策も講じなければ、月あたり1億ドル以上の損失を出す可能性があったと試算されています。

水資源を巡る葛藤 ― ダム建設と住民の対立

水不足への恒久的対策として、パナマ運河庁は2025年1月、新たなダムをインディオ川に建設する計画を承認した。2027年の着工が予定されており、このダムによって乾期における淡水供給を安定させ、運河の継続的な運用が可能になると期待されています。

しかし、その一方で新ダム建設により、1,200戸以上の住宅が水没すると見られ、農村部の住民2,000人以上が移転を余儀なくされる見込みだ。すでに一部地域では、土地と生活の喪失に反対する住民の声が高まっています。政府は移転支援を約束しているが、地域社会の歴史や文化が失われることへの懸念は根強い。

水の利用を巡る対立は、単なる地域問題にとどまらない。飲料水としての供給、先住民族や農民の生活、さらには水力発電といった他用途とのバランスが求められるなかで、国家的な水資源マネジメント戦略がますます重要となっています。

歴史が築いた運河とその未来

パナマ運河の構想は19世紀後半に始まり、最初はフランスが主導したが失敗。のちにアメリカが独立したばかりのパナマと1903年に条約を締結し、建設と運営を引き継いだ。米国は運河建設の対価として、パナマに1,000万ドルの一時金と年25万ドルを支払う契約を交わしている。

その後、1977年に締結されたトリホス＝カーター条約により、1999年に正式にパナマが運河の運営権を取り戻しました。

運河の建設は、熱帯性気候を最大限に活用する壮大な土木工事だった。チャグレス川流域の水を活用し、ガトゥン湖とアラフエラ湖という巨大な人造湖が造成された。これにより、淡水を使った閘門システムが完成し、今日に至るまで機能している。しかし、現在使用されている淡水の約65％が運河の運用に使用され、その多くが海へと失われています。

パナマ市場への主なビジネス機会

1. グローバル物流の要衝としての地位

パナマ運河を中心に発展してきたパナマは、世界の物流ネットワークにおける重要なハブです。運河周辺には、コロン・フリーゾーンや多くの物流センター、倉庫施設が存在し、南北アメリカ、欧州、アジアを結ぶ貿易拠点として機能しています。この地理的利点は、輸送関連事業者や貿易業者にとって極めて大きな魅力です。

また、2023年から2024年の干ばつにより通行制限が実施されたことで、今後はより効率的な運河運用技術や節水型インフラ、気候変動対応型の物流技術へのニーズも高まると予測されます。これは、環境分野や技術革新分野の企業にとって新たな商機となるでしょう。

2. インフラ開発・水資源関連事業

パナマ運河庁が2025年に着工予定のインディオ川のダム建設は、国の水資源確保と運河の安定運用のための重要プロジェクトです。このような大規模インフラ事業は、日本の建設会社、土木技術者、水処理装置メーカー、再生可能エネルギー関連企業にとって参入チャンスがある分野です。

さらに、パナマ政府が推進する「環境経済インセンティブプログラム（PEEI）」では、森林保護や持続可能な農業への支援も行われており、これに関連した環境技術や農業支援ビジネスにも注目が集まっています。

3. 輸出入と税制優遇

パナマは税制が比較的緩やかで、法人税も周辺諸国と比べて低く抑えられており、自由貿易協定（FTA）や多国間協定も多数締結しています。日本企業にとっては、中南米地域へのゲートウェイとしての役割を果たせる可能性があります。加えて、パナマ法人を活用した資産管理や国際取引のスキーム構築も一定の需要があります。

パナマ進出に潜むリスクと留意点

1. 気候変動による不確実性

先述のとおり、パナマは気候変動の影響を強く受ける地域です。干ばつや豪雨、台風などの自然災害リスクがビジネス運営に影響する可能性があり、特に運河関連ビジネスでは水資源の不安定性が大きな課題となります。

2. 地元住民との土地問題・社会的対立

新ダム建設に伴う立ち退き問題のように、現地住民との対立や社会的不満が発生するケースも少なくありません。土地利用に関しては、現地法制度の理解と、ステークホルダーへの丁寧な説明と合意形成が必要です。

3. 政治・法制度の安定性

パナマは中南米の中では比較的安定した政治体制を持っていますが、それでも汚職や透明性の低さなど、ガバナンス上の課題を抱えています。外国企業にとっては、契約の履行、安全保障、資産保護といった法的枠組みの確認が不可欠です。

4. 環境規制と国際的プレッシャー

持続可能な開発に対する国際的な視線が厳しくなっている中で、環境破壊や資源独占への懸念が広がる可能性があります。特にダム建設に関しては、国際NGOからの監視の目も強く、企業イメージに直結するリスクも見逃せません。

結論：戦略的アプローチが求められるパナマ市場

パナマ市場は、物流、インフラ、エネルギー、水資源、環境技術など多くの分野でチャンスを秘めた新興市場です。一方で、水資源や土地問題、政治的・社会的リスクも複雑に絡み合っており、単なる市場進出ではなく、「地域共生」や「サステナビリティ」を視野に入れた戦略的なアプローチが不可欠です。

日本企業としては、長期的な視点でのパートナーシップ構築や、現地社会への貢献を重視した進出モデルを採用することが成功の鍵となるでしょう。パナマ運河が直面する課題を理解し、それを乗り越えるソリューションを提供できる企業こそが、今後の中南米ビジネスをリードしていくことになるはずです。

日本はパナマ運河の世界第4位の利用国（上から米国、中国、チリ 2025年現在）であり、コロン・フリーゾーンにも日系企業が多数進出しているほか、パナマは日本にとり中南米第一の輸出相手国であるなど経済関係は緊密であります。便宜地籍船として、パナマ船籍は世界でも有数の人気国です。

日本でもニュースになっているように、パナマ運河を巡る大きな闘いがアメリカと中国の間で起こっています。

トランプ氏の“パナマ・オーシャンクラブ”に見る対外関税戦略と米国の地政学的再配置

上記では、気候変動と水資源管理がパナマ運河に及ぼす影響に焦点を当てました。しかし、この戦略的重要地帯における「水」の争奪戦は、自然環境だけでなく、政治・経済・外交戦略とも深く関係しています。その象徴ともいえるのが、ドナルド・トランプ氏の“トランプ・オーシャンクラブ”プロジェクトと、近年発表されたアメリカの新たな対外関税政策、そして米国・パナマ間の安全保障協定の拡大です。

トランプ氏がパナマで進めた高層複合施設プロジェクトは、裁判沙汰や管理上の混乱、オーナーとの対立、そして最終的な「トランプ」の名称撤去といった波乱に満ちていました。この一連の動きは、彼のビジネス交渉術、すなわち「優位を示してから交渉に入る」「迅速に圧力をかけ、混乱を起こし、決して引かない」という姿勢を象徴しています。

そして、同様の戦略は国際貿易政策にも適用されています。最近発表された包括的な関税政策では、トランプ氏は対象業種を問わず広範囲に高関税を導入し、交渉相手に譲歩を強いる形をとりました。この「押してから引く」戦略は、短期的には交渉の材料となりうる一方で、長期的には他国との信頼関係や国際秩序に摩擦を生む可能性があります。

さらに注目すべきは、米国とパナマの安全保障関係の再構築です。アメリカの国防長官ピート・ヘグセス氏は、パナマにおいて米国とパナマが運河の安全保障を強化するための覚書に署名したと発表しました。この覚書には、米軍艦船の「優先通行」や旧米軍基地での共同訓練の再開などが含まれています。これは、「中国の影響力拡大を防ぐ」という名目の下で、パナマにおけるアメリカのプレゼンスを再構築する動きと見られています。

同時に、パナマ市では仮想通貨による税金・行政手数料の支払いが正式に承認されるなど、デジタル経済の導入が進んでいます。政府はビットコインやイーサリアム、ステーブルコイン（USDT、USDC）での支払いを認め、指定銀行がこれらを即時ドルへと換算する仕組みが導入されました。これは国家主導で進められる暗号資産政策としては世界的にも先進的な取り組みであり、国家のデジタル主権強化の一環とも言えるでしょう。

パナマは今、自然環境、経済政策、安全保障、そして国際政治のすべての軸で揺れ動いています。運河はただの物流ルートではなく、世界のパワーバランスの縮図です。そこにおける水資源の確保、技術革新、外交的な駆け引きは、今後も世界の注目を集め続けることでしょう。

パナマ市場進出を成功させるための戦略的支援

パナマは、今後のビジネス展開において、ラテンアメリカ市場で最も注目すべき市場の一つです。

パナマ運河は、世界の貿易において重要な役割を果たす水路であり、その戦略的な価値は計り知れません。しかし、パナマは物流・貿易にとどまらず、経済・政治・デジタル経済の新たな中心地として、ビジネスチャンスを提供しています。最近では、パナマ市で仮想通貨による税金・行政手数料の支払いが正式に承認され、デジタル経済が急成長しています。政府のデジタル化の進展により、企業の活動環境はますます便利で効率的になっており、これから進出を考える企業にとっては、最適なタイミングと言えるでしょう。

さらに、米国との強固な経済的・安全保障的な関係は、パナマにとって大きなアドバンテージです。アメリカ政府は、パナマにおける安全保障関係を強化し、運河の安全保障を確保するための覚書を締結しました。この動きにより、パナマは今後も安定した政治・経済環境を維持することが期待され、外国企業にとって魅力的な投資先となっています。

パナマで成功を収める外国企業たち

多くの外国企業がパナマ市場に進出し、その後成功を収めています。特に、アメリカ、カナダ、ヨーロッパなどからの進出が目立ち、パナマのビジネス環境の良さを証明しています。例えば、アメリカの大手IT企業は、パナマを拠点にして南米市場へのアクセスを拡大しています。特に、低税率と優れたインフラの整備が、企業の競争力を高めています。また、カナダのエネルギー関連企業は、パナマにおける持続可能なエネルギー供給のためのプロジェクトを進めており、地域社会に対しても大きな貢献をしています。

さらに、ドイツの製造業企業が進出し、パナマを拠点にして中南米市場への生産拠点を構築しています。これらの企業は、パナマの自由貿易ゾーンや労働力の質、そして物流の便宜を最大限に活用しており、成功を収めています。

なぜ、外国企業がパナマで成功しているのか？

戦略的立地と貿易利便性 パナマ運河の存在は、貿易ルートの中で最も重要な交差点となっており、世界の物流に欠かせない役割を果たしています。特に、運河周辺の自由貿易区や経済特区の優遇税制が、外国企業にとって非常に魅力的です。企業は、低税率で貿易を行うことができ、他国市場へのアクセスが容易になります。

デジタル経済の急成長 上述したように、パナマ政府は、デジタル経済の推進を強化しており、特に仮想通貨やデジタル資産に関する政策が進んでいます。パナマ市での仮想通貨の税金支払いの導入により、デジタル経済に関心のある企業にとっては、ここが最適な拠点となります。ビットコインやイーサリアム、そしてステーブルコインでの支払いを認めるパナマは、世界のデジタル経済において重要なハブとなりつつあります。

安定した経済・政治環境 アメリカとの密接な経済・安全保障協力により、パナマは政治的にも安定しています。最近では、米国とパナマの間で運河の安全保障強化に関する覚書が締結され、パナマは引き続き国際的なビジネスの中心地としての地位を確立しています。これにより、外国企業は安定した環境でビジネスを行うことができます。

税制の優遇とビジネス環境 パナマの税制は非常に企業にとって有利です。パナマにおける法人税率は低く、外国企業に対しても多くの税制優遇措置が提供されます。これにより、コストを抑えつつ、利益を最大化することができます。

失敗する企業の共通点

一方で、成功していない企業も存在します。その原因は、現地市場の理解不足や、急激な変化に対応できないことです。特に、地域の文化や経済動向、法規制を無視して進出した企業は、トラブルに見舞われることが多いです。また、パナマのデジタル経済の急成長に対応しきれなかった企業は、競争力を失っています。

市場進出をサポートするプロフェッショナルサービス

私たちのサービスは、パナマ及びラテンアメリカ市場への進出を考えている企業にとって、強力なサポートを提供します。市場調査、法的アドバイス、現地ネットワーク構築など、進出に必要な全ての要素をカバーします。また、企業がパナマで成功するためには、現地の文化や経済動向を理解し、適切な戦略を立てることが必要です。

私たちの経験豊富なチームは、パナマ市場での競争優位を確立し、貴社のビジネスを加速させるための戦略的アドバイスを提供します。ビジネス環境が急速に変化している中で、私たちと共に最適な戦略を構築し、確実な成功を手に入れましょう。

今すぐお問い合わせください。パナマ市場における成功への第一歩を共に踏み出しましょう。

このように、パナマ市場における成功事例を紹介し、なぜパナマが外国企業にとって魅力的な市場であるのか、またどのように進出すべきかについて具体的に言及しました。

お勧めの記事：

• パナマ法人登録・設立業務
• パナマ船籍登録業務
• パナマ運河の改修の影響
• 信頼の高い海外進出支援サービス
• 東南アジア市場進出支援 
• ラテンアメリカ市場進出支援
• EU市場、ドイツ市場進出支援

出展：外務省　政府開発援助（ODA）国別データブック 2025  The Conversation

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Case Study: Elevating a Global Brand at FABEX Tokyo – A Complete Exhibition Success

Event: FABEX Tokyo 2025
Venue: Tokyo Big Sight
Client: International Food Product Manufacturer
Services Provided: Booth Design & Setup, Japan Market Entry Consultation, Strategic B2B Introductions

Introduction

FABEX Tokyo is one of Japan’s premier food and beverage trade exhibitions, attracting thousands of professionals from across Asia and beyond. For companies looking to enter the Japanese market or expand their presence, FABEX offers an unparalleled opportunity to showcase their products to industry buyers, distributors, and retail decision-makers.

This year, we were honored to support a well-known global food product manufacturer in making their debut at FABEX Tokyo 2025. Our role went beyond logistics—we delivered a complete, high-impact exhibition strategy that made the client’s brand shine on the crowded show floor.

Objectives

Our client approached us with three clear goals:

1. Create a unique and eye-catching exhibition booth that would attract attention and communicate brand value in an authentic, locally resonant way.

2. Gain deep insight into the Japanese market, including customer behavior, pricing expectations, and product positioning.

3. Connect with potential partners in Japan, including retail buyers, distributors, and business decision-makers.

We took these goals to heart and set out to build not just a booth—but a full-scale experience that would help launch their Japan market success.

Booth Design: Standing Out in a Sea of Sameness

From the very first planning meeting, we knew we had to create something different.

Most booths at FABEX followed a predictable pattern: plain walls, minimal decoration, and staff disengaged with little enthusiasm. We observed many booths where staff sat passively behind tables, scrolling on their phones while potential leads walked past. This passive setup fails to make an impression, especially in Japan where aesthetics and presentation matter deeply.

We designed our client’s booth to be bold, immersive, and uniquely tailored to both Japanese sensibilities and global branding. Key design features included:

• Warm wood textures and natural tones, creating an inviting environment inspired by Japanese hospitality.

• Open-plan layout that encouraged interaction and easy flow of foot traffic.

• Branded sampling stations allowing visitors to experience the product in a memorable way.

• LED signage and multilingual materials (Japanese and English) to ensure clarity and accessibility.

Our in-house team handled everything from the initial concept sketches to construction and on-site setup. The result was a beautiful, highly functional space that stood out dramatically among the surrounding booths.

Market Entry Support & Consultations

In the weeks leading up to the exhibition, we provided intensive consulting to help our client fine-tune their strategy for Japan. This included:

• Tailored market research to align packaging, pricing, and product messaging with Japanese consumer preferences.

• One-on-one strategy sessions to train booth staff on Japanese business etiquette and exhibition engagement techniques.

• Insights into distribution models, local logistics challenges, and regulatory requirements.

This preparation ensured that our client came to FABEX not just with great products, but with a thoughtful approach that resonated with Japanese stakeholders.

B2B Introductions: Connecting the Dots

Our local network was one of the most powerful assets we brought to this project.

Throughout the three days of the event, we actively introduced our client to a curated list of potential business partners:

• Major retail chains and department store buyers

• Experienced distributors and wholesalers specializing in imported goods

• Key opinion leaders and culinary professionals who could advocate for the product in Japan

We helped facilitate meaningful conversations that extended beyond the usual small talk—several of these leads have since progressed to formal partnership discussions, with product trials and market entry agreements under review.

Results & Client Feedback

By the end of the three-day exhibition, our client had:

• Collected over 91 qualified business contacts

• Held 45 in-depth discussions with major Japanese retailers

• Scheduled follow-up meetings with at least 15 distribution partners

• Gained a deeper understanding of local market expectations

Most importantly, their booth was consistently busy from morning to evening, with both Japanese and international visitors expressing admiration not only for the product but for the booth's aesthetic and professionalism.

Key Learnings from FABEX Tokyo: Insights for Bigger Future Success

While the overall experience at FABEX Tokyo was a major success for both our client and our team, it also provided us with valuable insights and learning opportunities for future exhibitions in Japan.

One of the most important takeaways was the crucial role of Japanese-speaking staff at trade shows in Japan. Our client initially chose not to hire local Japanese staff, relying instead on one Japanese-speaking team member while the rest of the booth staff communicated only in English. Although our team was present to assist with interpretation and communication, the heavy influx of Japanese-speaking visitors made it clear that having at least two or more fluent Japanese speakers on-site is essential.

In Japan, many business visitors expect to receive detailed information in their native language and may shy away from engaging deeply if communication appears challenging. As a result, the language barrier sometimes slowed down conversations and limited the opportunity to build stronger connections with potential leads.

For future exhibitions, we strongly recommend that foreign brands hire multiple local staff or interpreters (we provide such services) to ensure smooth communication and to create a more welcoming, approachable environment for Japanese visitors. It not only improves the overall experience but also maximizes the return on investment for participating in such high-profile events.

This experience has deepened our understanding of how best to position international brands in the Japanese market and has equipped us to advise future clients with even greater confidence and clarity.

The client later shared their feedback with us:

“We’re incredibly grateful we had your team on our side. We were able to truly stand out thanks to the beautiful booth design and your deep understanding of the Japanese market. This exhibition was one of the best decisions we’ve made for our expansion into Japan.”

At FABEX Tokyo 2025, we didn’t just help a client attend a trade show—we helped them make an entrance into the Japanese market with confidence, clarity, and impact.

Whether you are a startup entering Japan for the first time or a global brand looking to expand your footprint, we can offer a complete solution—from booth design to business matchmaking.

Let’s create your success story next.

Expand Your Reach in Japan: Design Booth Exhibition Support for Global Companies

So now are you interested in and considering having a booth at an exhibition in Japan?

Japan is a land of innovation, tradition, and immense business potential. With its thriving metropolitan centers, world-renowned hospitality, and an ever-curious consumer base, Japan offers a unique platform for international companies to introduce their services, engage directly with customers, and form strategic partnerships through exhibitions.

We provide comprehensive support for companies outside Japan seeking to establish a strong presence at high-profile Japanese exhibitions. Whether your goals include brand visibility, market penetration, or customer acquisition, our tailored booth design and exhibition service ensures your brand is presented with professionalism, cultural sensitivity, and impactful storytelling.

Why Exhibit in Japan?

Japan hosts some of the most dynamic and diverse trade and cultural exhibitions in Asia. From industry-specific expos such as the Japan Drone Show, EC Logistics EXPO, Japan Health (an official Osaka-Kansai Expo legacy event), and Interop Tokyo, to large-scale consumer showcases like visual novel gaming events (DREAMSCAPE) or lifestyle fairs at Tokyo Big Sight and Makuhari Messe, the opportunities to make an impression are vast.

Exhibitions in Japan are not just about showcasing products—they are powerful business platforms where companies meet potential distributors, investors, and customers face-to-face. Many of these events attract thousands of visitors, including business executives, trendsetters, media, and local governments.

Our End-to-End Exhibition Support Includes:

• Bespoke Booth Design & Construction
  Custom-built exhibition booths with authentic, sleek Japanese aesthetic or a bold global look to suit your branding. Designed for functionality, comfort, and maximum visual impact.

• Exhibition Planning & Strategy
  We assist with selecting the right events for your industry, understanding audience demographics, and setting clear objectives for engagement and sales.

• Bilingual Staff & On-Site Interpretation
  From booth attendants to business interpreters, our trained bilingual staff ensures smooth communication with Japanese visitors and media.

• Marketing, PR & Promotion
  We help you generate buzz before and during the event through Japanese social media channels, local press releases, and influencer engagement.

• Logistics & Local Coordination
  From transporting your materials to setting up the booth on-site, we handle all coordination with local vendors and exhibition organizers.

• Follow-Up Support
  After the event, we help you analyze results, handle lead follow-ups, and continue your expansion efforts in the Japanese market.

Who Is This For?

• Innovative startups looking to enter Asia

• B2B service providers in technology, healthcare, energy, and finance

• Consumer goods companies expanding into Japanese retail

• Tourism boards, cultural groups, and educational institutions

• Any brand that believes in building human connections through memorable physical experiences

Stand Out Where It Matters Most

In Japan, exhibitions are more than a business formality—they are cultural moments. They reflect not only your products, but your values, creativity, and vision. Let us be your trusted partner in translating your global identity into a compelling local presence. Whether you’re a tech innovator from Berlin, a café brand from Melbourne, or a sustainable design studio from Copenhagen, we’ll help you tell your story in Japan, beautifully and powerfully.

Now is the perfect time to prepare for major 2025 events and Japan’s Expo-connected showcases.

Make your mark in Japan—one booth at a time.

Japan, long recognized for its craftsmanship, precision manufacturing, and commitment to quality, is facing a silent crisis: a wave of business closures due to the lack of successors. Known as "succession failure bankruptcies," these closures are not mere financial events—they represent the quiet disappearance of legacy businesses, along with decades of know-how, jobs, and local culture.

At the root of the problem lies the aging of business owners and a structural lack of successors. Despite government efforts, support systems often fail to reach small and regional companies. Without the right guidance, legal support, or cross-border expertise, many businesses are forced to shutter operations—even when they are profitable and valuable.

A Rare Window of Opportunity for International Buyers

While this crisis threatens local economies, it also presents a significant opportunity for international investors and companies seeking strategic entry into the Japanese market. With a strong industrial base, world-class human capital, and trusted customer relationships, Japanese small and medium enterprises (SMEs) are prime acquisition targets for buyers who value long-term potential over short-term returns.

M&A in Japan is becoming an increasingly popular method of business succession, as evidenced by recent trends. In fact, in 2023, for the first time in history, internal promotions surpassed family succession as the most common path for business continuity, according to a report by Teikoku Databank. M&A-based succession is on the rise, signaling a shift in how Japanese companies view external buyers—not as threats, but as solutions.

Recent M&A Deals Reflect Growing Interest

Several recent transactions underscore the dynamic nature of Japan’s M&A market and its global relevance:

• Sekisui House Acquires U.S. Homebuilder M.D.C. Holdings (January 2024): A $4.9 billion acquisition to expand operations in the Eastern U.S., showcasing Japanese firms' global growth ambitions.

• ORIX Acquires Santoku Shipping (February 2024): A $3 billion domestic acquisition, primarily for succession planning. ORIX strengthened its shipping business, showing that large players are betting big on internal consolidation too.

• NTT Docomo Buys ORIX Credit (March 2024): For $792 million, Docomo diversified into financial services, demonstrating growing convergence between telecommunications and finance.

• Tokyo Century Acquires NTT Global Data Centers (USA) (March 2024): A bold move into global infrastructure, highlighting the increasing importance of digital transformation and cross-border synergy.

These cases demonstrate the growing alignment between strategic global ambitions and Japan’s need for smooth succession paths.

Our M&A Support Services: Trusted Cross-Border Guidance

Our firm provides hands-on, end-to-end M&A support for international companies looking to invest in Japan. We bridge the gap between sellers in Japan—often unfamiliar with global deal structures—and international buyers—often unaware of Japan’s unique cultural, legal, and operational landscape.

Our services include:

• Target sourcing: Identification of viable businesses, including those not publicly listed or advertised.

• Due diligence: Legal, financial, and operational evaluations tailored to Japanese SMEs.

• Deal structuring: Guidance through local laws and tax regulations to optimize the transaction.

• Post-acquisition support: Integration planning, management transitions, and stakeholder communication.

With over 15 years of experience working alongside Japanese business owners and government agencies, we provide not just consulting, but a trusted local presence.

Japan’s Moment is Now

Japan’s global competitiveness ranking has declined in recent decades—from #1 in the 1990s to #38 in 2024 (IMD World Competitiveness Report). However, this shift also reflects a transformation—one that opens space for innovation, foreign collaboration, and fresh leadership.

As traditional succession routes fade, foreign buyers have a rare opportunity to enter Japan respectfully and strategically, helping preserve legacy businesses while unlocking growth.

If you are seeking a gateway into one of the world's most sophisticated yet underleveraged markets, Japan is ready—and we are here to guide you every step of the way.

Contact us 

Today to explore how we can help you acquire or invest in Japanese companies with precision and cultural intelligence.

Women's Rights in Japan: Progress and Challenges

Historical Context and Current Situation

Since the enactment of the Equal Employment Opportunity Law (男女雇用機会均等法) 40 years ago, Japan has made efforts to bridge the gender gap. However, according to the World Economic Forum's annual Gender Gap Index, Japan still ranks among the lowest globally. The country faces persistent challenges in increasing women's participation in the workforce and leadership roles.

To explore solutions, we spoke with two gender studies experts: Natsuko Hagiwara, President of the National Women's Education Center (68), and Mari Osawa, Professor Emeritus at the University of Tokyo (71). Both emphasized the importance of creating a society where both men and women can work comfortably together.

Gender Gap in Employment and Career Advancement

Hagiwara graduated from university in 1979, before the Equal Employment Opportunity Law was enacted. At that time, few companies offered job opportunities for women, and those that did often listed requirements such as "good appearance" rather than professional qualifications. She initially joined an advertising agency but was dissatisfied with wage discrimination and job roles, leading her to return to university for further studies.

Despite specializing in sociology, she was told that women could not secure teaching positions in the field, so she shifted to home economics. The ability to attend graduate school and academic conferences depended on having access to kindergartens that provided childcare until the evening and a network of childcare support groups.

She worked in various organizations as a part-time employee before securing a full-time lecturer position at age 38. "My career was fragmented, which reflects how women of my generation had to navigate their careers. For men, doors open automatically, but for us, we had to struggle to push them open," she remarked.

After earning her doctorate, she was invited by then-Miyagi Prefecture Governor Shiro Asano to work in the prefectural government, where she was the only female director-level official. She worked to change the workplace culture, and upon leaving, a female employee told her, "You taught us that we do not have to be a model female manager, but rather work in a way that suits us."

"When women are a minority in leadership, they are often judged based on their gender rather than their individual capabilities. Women are now starting to 'enter' various industries, but the next challenge is how they can actively 'participate' and lead change," Hagiwara explained. She encourages looking toward the future, with both men and women working together to reshape society.

Legal Reforms and the Path Forward

Professor Osawa, who graduated from university in 1976, recalls that out of approximately 350 students in the University of Tokyo's Faculty of Economics, only 5–6 were women. When she entered graduate school, only three women pursued academia, and she was the only one who continued. Finding research positions was extremely difficult.

Osawa acknowledges that the Equal Employment Opportunity Law was significant in establishing a standard that prohibits employment discrimination based on gender. She also highlights the importance of the 1997 amendment that made preventing workplace sexual harassment the employer's responsibility.

In 1999, the Basic Act for Gender-Equal Society was enacted, promoting shared responsibilities between men and women in work, household chores, and community activities. Osawa was involved in drafting this law. However, she stresses that despite the legal and institutional framework being in place, the results have yet to follow. "Awareness and cultural change are still necessary," she asserts.

Some companies have begun eliminating distinctions between regular and non-regular employees, but she urges businesses and organizations to continue transforming workplace structures to foster gender equality.

Japan’s Global Standing in Gender Equality

According to The Economist’s 2024 ranking of 29 developed countries based on workplace gender equality, Japan ranked 27th, the same as the previous year, making it the third-lowest. South Korea ranked 28th, and Turkey was last. The top-ranking countries were Sweden, Iceland, Finland, and Norway, reflecting the strong policies in Nordic countries that support gender equality and dual-income households.

New Zealand saw the most significant improvement, rising from 13th place to 5th, alongside France. Among major economies, the United Kingdom and Canada ranked 14th, Italy 16th, and the United States 19th.

Corporate board diversity has improved, with female board members increasing from 21% in 2016 to 33% in 2024. In countries such as the United Kingdom and France, gender representation on boards is nearly equal. However, wage disparities persist, with women earning 11.4% less than men on average, and the gender pay gap is widening in Japan and Australia.

The percentage of female politicians has also surpassed 34%, and in the UK, following the last general election, it rose from 35% to 41%.

Moving Toward an Inclusive Society

For Japan to bridge its gender gap, further changes are needed in workplace policies, legal frameworks, and societal attitudes. It is crucial for companies and policymakers to actively implement measures that promote gender balance in leadership and economic participation. By fostering an environment where both men and women can equally contribute to society, Japan can move closer to achieving true gender equality.

Source: Japanese government website 

Our Efforts to Support Women Travelers in Japan

Recognizing these challenges, we are committed to supporting women’s empowerment through various initiatives. One such effort is FRIEN, our female-only friend rental service for travelers in Japan. FRIEN provides a safe and comfortable community and experience for women, addressing concerns about security and privacy. This service not only enhances travel experiences for female visitors but also promotes greater independence and mobility for women exploring Japan.

In addition to FRIEN, we advocate for gender equality through our global platform, which has millions of visitors interested in Japan. By raising awareness, sharing resources, and supporting initiatives that promote women’s rights, we strive to contribute to a more inclusive and equitable society.

Japan has made significant strides in increasing women’s participation in the workforce, but there is still much work to be done. Structural barriers, cultural expectations, and regional disparities continue to hinder true gender equality. Through initiatives like FRIEN and our advocacy efforts, we hope to create a society where women can fully participate in all aspects of life—whether in the workplace or while traveling. By addressing these challenges and fostering a supportive environment, we can move towards a future where women in Japan enjoy greater freedom, security, and opportunities.

Do you want to TV shooting, music video, photo shooting topics related these kind of issues in Japan? Do you want to interview the organization on these topics in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

Japan is a country rich in tradition, innovation, and unique cultural experiences, making it an exceptional location for live events. Whether you’re launching a product, celebrating a milestone, or creating a memorable experience for clients or employees, hosting a live event in Japan presents numerous opportunities. With over 20 years of professional experience and deep knowledge of the country, we are well-equipped to make your event in Japan a resounding success.

Here’s how we can help your brand or company organize a seamless, impactful live event in Japan:

1. Tailored Event Planning and Strategy

Every brand has its own objectives, and so should every event. We work closely with you to understand your brand, goals, target audience, and the message you want to convey. Whether you're looking to host a product launch, corporate gathering, or cultural celebration, we create a personalized event strategy that aligns with your objectives.

2. Local Expertise and Cultural Insight

Japan’s culture plays a vital role in the success of any event. Understanding local traditions, customs, and expectations is essential when crafting an event experience that resonates with attendees. From traditional tea ceremonies to high-tech modern presentations, we incorporate local cultural elements to give your event an authentic touch while ensuring it speaks to your global brand’s values.

We specialize in organizing culturally immersive events like Geisha dance parties, kimono fashion shows, Wadaiko drum concerts, and much more. These events not only highlight Japan's rich cultural heritage but also offer a memorable experience for your guests.

3. Event Logistics and Venue Selection

Choosing the right venue is one of the most important decisions for your live event. Japan offers a wide variety of venues ranging from cutting-edge modern spaces in Tokyo to traditional venues in Kyoto and beyond. With our extensive network of contacts and understanding of Japan’s diverse geography, we can recommend and secure the ideal venue that fits your event's theme and audience.

4. Vendor Management and Local Partnerships

From catering and AV equipment to performers and translators, we handle the logistics of event management by working with trusted, local vendors. Our strong relationships with reliable suppliers ensure that every element of the event runs smoothly, with high-quality service and products tailored to your needs.

5. Marketing and Promotion

A successful live event in Japan requires effective promotion, particularly if your target audience is international. Through traditional SEO techniques, influencer partnerships, and strategic social media campaigns, we help get the word out about your event. If your brand is looking to make a splash, we can develop a media outreach strategy to capture attention both locally and globally.

6. Multi-Language Support and Global Reach

Japan’s population speaks predominantly Japanese, and while many people understand English, offering multi-language support is critical to ensuring a successful event. We can provide professional translators, as well as materials in both Japanese and English, to accommodate your international audience and bridge any language barriers.

7. Seamless Execution and On-Site Coordination

On the day of the event, our team will be on-site to manage every aspect of the execution, from check-in and guest management to ensuring the timely start and smooth flow of the event. We are committed to making your event hassle-free, allowing you to focus on engaging with your audience and achieving your event’s goals.

8. Post-Event Follow-Up and Insights

After the event, we can help gather feedback, analyze attendee engagement, and provide insights into how the event performed. This allows us to understand what worked well and how we can continue to support your brand’s future initiatives in Japan.

With a deep understanding of Japanese culture and over two decades of experience in live event planning, we’re well-positioned to help your brand or company host an unforgettable live event in Japan. Whether you’re celebrating a corporate milestone, launching a new product, or organizing an experiential marketing event, we can help bring your vision to life with local expertise, cultural authenticity, and seamless execution.

Let’s work together to create an event in Japan that leaves a lasting impression!

1. Product Launches (For Entertainment, Food, Motor Brands)

Step 1: Strategy and Concept Creation
Work with the brand to define objectives, target audience, and key messaging. Whether launching a new entertainment product, food item, or motor vehicle, we’ll develop a concept that aligns with the brand’s global image.

Step 2: Venue Selection and Customization
Select the perfect venue that represents the brand’s image. For motor brands, this might be a high-tech exhibition hall or outdoor space, while food and entertainment brands may require more creative, immersive settings.

Step 3: Local Partnerships
Engage with local influencers, media outlets, and key figures to amplify brand presence.

Step 4: Execution and Promotion
Manage all event logistics, including live demonstrations, presentations, and product experiences.

2. Corporate Gatherings (For Motor and Government)

Step 1: Goal Alignment and Audience Profiling
Work with the brand to understand the goals of the corporate event, whether it’s a B2B conference or a networking session.

Step 2: Venue Selection and Design
Choose venues conducive to corporate engagement, from formal conference halls to more casual networking spaces, depending on the nature of the event.

Step 3: Content and Program Development
Craft engaging content, ensuring cultural relevance for Japanese attendees, and build a program that facilitates networking and knowledge-sharing.

Step 4: Smooth Execution
Ensure that every element of the event flows seamlessly, from check-in to Q&A sessions.

3. Cultural Showcases (For Entertainment and Music Instrument Brands)

Step 1: Identify Cultural Elements
Design an event that introduces international brands to Japanese culture, such as live performances or demonstrations that blend product features with traditional Japanese art forms.

Step 2: Artistic Integration
For music brands, arrange performances by renowned Japanese musicians or instrumentalists that complement the brand’s product.

Step 3: Venue Setup
Choose culturally significant venues such as theaters, galleries, or traditional halls.

Step 4: Execute the Showcase
Manage event logistics, performers, and audience engagement throughout the event.

4. Trade Shows and Expos (For Motor and Food Brands)

Step 1: Exhibition Concept and Design
Develop a booth or stand concept that emphasizes the brand’s features and benefits for a Japanese audience.

Step 2: Vendor and Supplier Coordination
Organize logistics and connect with vendors for booth setup, product demonstrations, and promotional material production.

Step 3: Local Market Engagement
Ensure product demos resonate with the Japanese market by collaborating with local influencers and partners.

Step 4: Successful Execution and Follow-Up
Manage the day-to-day event operations and post-event follow-ups to track leads and gather market insights.

5. Press and Media Events (For Food, Government, and Entertainment Brands)

Step 1: Media List Creation
Identify and invite key media personnel in Japan from television, print, and online platforms.

Step 2: Program Design
Create a compelling event program that includes interviews, product demonstrations, and interactive elements that engage the media.

Step 3: Venue Selection and Setup
Choose a venue that encourages media interaction and coverage, like a press conference room or an intimate event space.

Step 4: Post-Event Coverage
Coordinate media coverage and ensure the event is well-represented in local and international press.

6. VIP and Client Engagement Events (For Motor, Music Instrument, and Food Brands)

Step 1: Personalized Invitations
Create a tailored list of key VIP clients and send personalized invitations for exclusive events.

Step 2: Venue and Atmosphere Design
Select intimate venues, ensuring a luxurious and exclusive atmosphere for the clients.

Step 3: Product Demos and Engagement
Provide one-on-one product experiences and live demonstrations to engage the VIPs, making them feel valued.

Step 4: Follow-Up and Relationship Building
Ensure a smooth post-event follow-up that fosters continued engagement.

7. Brand Activations and Pop-Up Experiences (For Food, Entertainment, and Motor Brands)

Step 1: Concept and Experience Design
Develop unique brand activations that reflect the essence of the brand while incorporating interactive experiences for attendees.

Step 2: Location Selection
Pick high-traffic, trendy locations for maximum visibility, such as shopping districts or popular public spaces.

Step 3: Promotions and Partnerships
Collaborate with local partners and influencers to draw in customers.

Step 4: Real-Time Engagement
Monitor the event as it unfolds, ensuring brand visibility and that attendees are immersed in the experience.

8. Influencer and Celebrity Endorsement Events (For Entertainment and Food Brands)

Step 1: Influencer Collaboration
Identify and partner with local influencers and celebrities that align with the brand's identity.

Step 2: Event Design
Create events where influencers interact directly with the product, such as cooking shows for food brands or live performances for entertainment brands.

Step 3: Social Media Integration
Ensure influencers live-stream and share their experiences, generating buzz and visibility for the brand.

Step 4: Post-Event Monitoring
Track social media mentions and engagement to assess the event's impact.

9. Government and Diplomatic Events (For Government and Motor Brands)

Step 1: Define Objectives
Work closely with government representatives or international embassies to understand the goals of the event, whether it’s promoting a diplomatic initiative or a government-sponsored trade mission.

Step 2: Secure Permissions and Legal Compliance
Handle all necessary legal compliance and permissions to ensure a smooth event process.

Step 3: Coordinate with Government Officials
Coordinate with diplomats, officials, and high-level representatives for a successful execution.

Step 4: Event Management
Provide on-site support, handling logistics, catering, and security, ensuring a seamless event.

10. Corporate Social Responsibility (CSR) Events (For All Industries)

Step 1: Identify Key Causes and Partners
Work with the brand to identify CSR initiatives that resonate with both the company and the local community in Japan.

Step 2: Event Conceptualization
Design events that raise awareness or encourage community involvement, such as charity runs, volunteer workdays, or educational seminars.

Step 3: Local Community Engagement
Collaborate with local organizations and communities to ensure strong local engagement and participation.

Step 4: Measure Impact and Report Results
Monitor the event’s success, measure community impact, and provide follow-up reports to the brand.

By working with us, international brands across various industries can confidently host a wide range of events in Japan, all while ensuring cultural relevance, smooth logistics, and maximum engagement. Let us help bring your brand’s vision to life in one of the most dynamic and exciting markets in the world.

Toutes les vidéos ci-dessus proviennent du Japon. Comme vous pouvez le voir, même si vous faites du bruit, l'ours ne réagira pas vraiment (sauf si vous lancez des pétards...).

Le printemps arrive au Japon. Cela signifie que de plus en plus d'ours se réveillent de leur long sommeil hivernal. C'est une information à prendre en compte lorsque vous prévoyez de faire de la randonnée au Japon lors de votre voyage.

En tant qu'êtres humains, nous n'avons pas peur de beaucoup d'animaux. Cependant, nous restons conscients que certains peuvent être très dangereux et nécessitent une grande prudence.

L'un des derniers animaux que nous souhaiterions croiser dans la nature est un ours (en plus des serpents venimeux comme la vipère "Mamushi", le serpent Habu – à éviter absolument si vous visitez les îles d'Okinawa –, le serpent "Yamakagashi" et le mille-pattes "Mukade", souvent présent dans les vieilles maisons, ainsi que le frelon géant "Suzumebachi").

Les ours sont mignons, certains sont en voie de disparition et ne sont généralement pas dangereux pour l'homme. Toutefois, dans certaines situations, comme lorsqu'une mère protège ses petits, ils peuvent représenter une menace.

Nous entendons presque quotidiennement des nouvelles liées aux ours.

Notre expérience au Japon

Lors de notre marche sur l'ancienne route du Nakasendō – un périple de plus de 20 jours entre Tokyo et Kyoto à travers les montagnes –, nous avons souvent entendu parler de la présence d'ours. Nous avons ainsi pris conscience que ces animaux sont une vision courante dans certaines régions du Japon.

Dès notre entrée dans les montagnes, à partir du col d'Usui près de Karuizawa, nous avons vu de nombreux panneaux d'avertissement signalant la présence d'ours.

Au début, nous étions effrayés, mais après avoir vu ces panneaux à de multiples reprises, nous avons fini par nous habituer.

Dans les régions montagneuses profondes de Nagano et de Gifu, nous avons discuté avec de nombreux habitants pour savoir s'ils avaient déjà croisé des ours. Certains nous ont raconté en avoir aperçu au loin. D'autres affirment que les clochettes répulsives ne fonctionnent pas toujours. Certains recommandent d'avoir une source de bruit constant, comme une radio.

En réalité, peu de personnes nous ont dit avoir rencontré un ours de près. Nous avons eu l'impression que ces rencontres sont rares, mais qu'elles peuvent être extrêmement dangereuses et imprévisibles lorsqu'elles surviennent.

Lors de notre marche sur le Nakasendō, alors que nous longions la rivière Kiso, nous avons soudainement entendu un grand animal bouger dans les buissons. Nous n'avons pas couru, mais nous avons rapidement quitté les lieux. Nous n'avons pas cherché à découvrir ce que c'était… Peut-être un cerf, un sanglier… ou bien un ours.

Attaque récente d’un ours – Mai 2024

Le 18 mai 2024, deux policiers ont été attaqués par un ours dans une forêt de la ville de Kazuno, dans la préfecture d'Akita. Tous deux ont été blessés au visage et aux bras, mais leurs jours ne sont pas en danger.

D'après la police, l'incident s'est produit vers 13 heures, à environ 2 kilomètres au sud-ouest du col de Hakka, dans la région de Towada Oyu. Les victimes sont un sergent de 40 ans de la division des affaires communautaires du poste de police de Kazuno et un sergent de 20 ans de la division criminelle et de la sécurité publique. Le premier a été blessé aux deux bras, tandis que le second a été atteint au visage. Ils ont été transportés à l'hôpital et devraient se rétablir.

Les policiers étaient sur place pour répondre à un signalement fait à 9h30 ce matin-là, concernant une personne retrouvée effondrée dans la forêt. Ce signalement concernait un homme de 60 ans originaire de la ville de Sannohe, dans la préfecture d'Aomori, qui avait disparu le 15 mai alors qu'il récoltait des pousses de bambou.

Au moment de l'attaque de l'ours, outre les deux policiers, cinq pompiers et deux guides étaient également présents. Ils ont réussi à s’échapper sans blessure.

Les pompiers ont ensuite découvert un corps à proximité, qui serait celui de l’homme disparu.

(Source : IBC Iwate News)

Oui, il y a beaucoup d'ours au Japon.
Le Japon est connu comme un pays sûr. Oui, c'est un endroit "relativement" sûr par rapport à beaucoup d'autres pays. Mais en tant que Japonais, l'équipe de Onegai Kaeru n'est pas totalement sûre que ce soit si sûr que ça. Taux de criminalité bas ? Oui, mais il y a de nombreux crimes au Japon.

D'un autre côté, le Japon abrite de nombreux animaux dangereux qui peuvent nous tuer. En particulier dans les montagnes, il y a de nombreux animaux qu'il faut surveiller. Nous avons des serpents venimeux (dans les montagnes dans de nombreuses régions du Japon et en plus, dans la mer à Okinawa !), de grosses guêpes, des sangliers sauvages...

Certains utilisateurs de Onegai Kaeru nous ont demandé s'il y avait des ours au Japon.

La réponse est OUI !

Il y a tellement de rencontres avec des ours au Japon. De nombreuses préfectures fournissent des informations sur les endroits où des ours ont été trouvés, rencontrés, etc.

Le problème est que vous devez consulter le site web de chaque préfecture pour trouver ces informations. Ce qui rend encore plus difficile l'obtention de ces informations, c'est qu'elles sont presque toujours dans un fichier PDF (il faut cliquer et télécharger... quel ennui) et en japonais. Mais vous pouvez utiliser Google Traduction.

Par exemple, vous pouvez voir l'information sur les ours (en plus des rencontres avec des sangliers sauvages) sur le site de la préfecture de Niigata ci-dessous.

2024 a déjà vu plus d'ours que les années précédentes.

Une information de la préfecture de Fukushima indique qu'en 2024, les ours de Fukushima se réveillent tôt. Le nombre d'observations d'ours en mars dans la préfecture de Fukushima a atteint son plus haut niveau des cinq dernières années, et les observations se sont poursuivies en avril. Bien que les ours hibernent généralement jusqu'en avril, les experts suggèrent que des hivers plus doux et d'autres facteurs pourraient les amener à devenir actifs plus tôt.

La préfecture a émis des avertissements de vigilance concernant les ours dans toute la région ce mois-ci, anticipant un pic plus précoce des rencontres, et collabore avec la police locale et les municipalités pour sensibiliser les personnes pratiquant la cueillette de légumes de montagne, la randonnée, ainsi que les résidents des zones rurales. Après la désignation des ours comme "faune à gestion spécifiée", la préfecture envisage des mesures pour garantir la sécurité de ses citoyens.

(Source : Fukushima Minpo)

Alors, quel type d'ours pouvez-vous éventuellement rencontrer au Japon ?

Il y a deux types d'ours au Japon. Les deux ont été signalés comme ayant attaqué des personnes.

"L'ours brun ou Higuma" à Hokkaido peut mesurer jusqu'à 2,5-3 mètres. On dit que 55% des terres d'Hokkaido abritent ces ours. Il y a de nombreux cas où des ours ont attaqué et tué des gens à Hokkaido. L'un des incidents les plus célèbres est l'attaque d'ours de Sankebetsu en 1915, où un grand ours pesant 340 kg et mesurant 2,7 mètres a tué 7 habitants.

Un ours de 3 mètres... wow. Si vous voulez voir beaucoup d'ours bruns en cage, il y a un parc à ours (Kuma bokujo) à Noboribetsu, Hokkaido.

"Les ours noirs asiatiques ou Tsukinowa-guma" vivent sur l'île principale (Honshu) et l'île de Shikoku, mesurant généralement entre 1,2 et 1,8 mètre. 45% de l'île de Honshu abrite des ours. Il y a aussi des cas d'attaques. Même à Tokyo, si vous allez profondément dans les montagnes, comme dans la région d'Okutama, vous pourriez rencontrer des ours.

Depuis l'an 2000, nous voyons de plus en plus d'ours.

Cela est dû au changement climatique, qui rend la nourriture pour les ours plus rare. Les ours mangent habituellement des noix (et des poissons à Hokkaido), pas beaucoup d'animaux.

Mais les ours peuvent aussi manger de la viande lorsqu'ils ont faim et qu'il n'y a pas d'autres aliments. Les ours savent qu'il y a de la nourriture près des humains.

Avant l'hibernation, ils doivent manger beaucoup pour se préparer à leur long sommeil en hiver.

Certaines personnes nourrissent même les ours, ce qui est assez mauvais car ces ours deviennent curieux des humains et veulent alors s'approcher d'eux pour obtenir plus de nourriture. Cela augmente généralement les chances de rencontre avec des ours.

Il semble de plus en plus normal de rencontrer des ours (ainsi que des sangliers sauvages, qui sont également dangereux) dans de nombreuses régions du Japon.

Que faire lorsque vous rencontrez un ours sur votre chemin ? Histoire ancienne : on nous disait de faire semblant d’être mort. Mais cela ne semble pas vraiment juste.

Ou… nous mettons une cloche répulsive pour ours (kumayoke no suzu). Lorsque vous randonnez au Japon, vous voyez beaucoup de gens avec des cloches. Celles-ci sont destinées aux ours. C'est assez populaire au Japon, mais cela ne semble PAS fonctionner aussi bien, car nous avons entendu des cas où la personne avec la cloche répulsive a été attaquée et tuée par un ours. Dans un cas à Akita, en 2017, une femme qui était allée dans la montagne chercher des pousses de bambou a été tuée par un ours. Elle avait PLUSIEURS cloches répulsives pour ours.

Cela pourrait signifier que la cloche informe l'ours d'un "aliment potentiel" ou que l'ours peut devenir curieux du bruit et venir voir ce que c'est ? Certains experts disent que les ours n'ont plus peur du bruit de la cloche.

Vous pouvez également avoir un spray répulsif pour ours (nous nous demandons à quelle distance il faut être pour donner un coup de spray à l'ours en pratique !).

Voici ce que nous avons entendu de certaines personnes locales qui ont vu des ours dans les montagnes au Japon. Voici les règles lorsque vous les rencontrez (PAS de garantie cependant !!).

1. Ne faites pas de bruit (ne tentez pas d'effrayer l'ours car il pourrait attaquer s'il est paniqué)

2. Ne tournez pas le dos à l'ours (surtout lorsque l'ours vous remarque)

3. Ne détournez pas les yeux de l'ours

4. Tout en regardant dans les yeux de l'ours, reculez lentement (ne courez pas)

5. Soyez en groupe (un ours attaque lorsque vous êtes seul ou que vous semblez vulnérable) [nous abordons ce point dans la section ci-dessous]

6. [Avant de rencontrer l'ours] pendant que vous marchez, mettez une radio ou parlez fort pour informer l'ours afin qu’il ne s’approche même pas [nous en parlerons dans la section ci-dessous], et

7. (Après que vous soyez à l'abri du danger) informez les locaux de l'incident et faites savoir aux autres ce qui s'est passé

8. Si vous voyez des crottes d'ours (recherchez l'image sur Google !), mieux vaut quitter la zone.

C'EST JUSTE CE QUE NOUS AVONS ENTENDU. NOTEZ que cette tactique ne fonctionne PAS forcément !! Heureusement, nous n'avons pas encore rencontré d'ours dans la nature et n'avons pas eu à essayer pour savoir si cela fonctionne !! Nous espérons ne jamais avoir à le faire...

Nous avons mis quelques exemples de cloches et de sprays répulsifs pour ours ci-dessous.

When you are attacked by the bear...which should not happen but could happen in the unlucky case, the Gifu prefecture (one of the prefectures with many bears where we hiked in the past) government recommend:

Cover your vulnerable and critical body parts such as face, neck, back of your head, abdomen area with your bag or something as much as possible. 

If you see one, you need to inform the local police or so. The emergency tel. no is " 110 " in Japan. (btw, the ambulance/fire engine is " 119 ". )

This way, the local government can inform other people in the area about the incident. When we walked from Tokyo to Kyoto, we were in mountains of Gifu/Nagano and we heard of the announcement made by the local municipality about bear encounter/witness. It briefs when and where bears are seen in the area.

So these above are the example of what you can do when you actually encounter the bear. The local governments in the "bear area" recommend you should try your best not to encounter bears.

• You bring something to make noise such as radio, bell, or smartphone to play music. (this is when you do not see them! When you encounter the bear, you do not make noise!)
• You do not go into the bear area alone. You go in with one or more partners.
• When you find a fresh/new bear poo, you must return the way
• Do not leave any food behind in mountains (so that the bears do not enjoy the taste of something human produces)

There are several ways to avoid bears but in the end bears are wild animals and we can not understand them fully. None of our countermeasures could work.

The safest way to avoid the bear is not to go into the mountains with the risk of bear encounter.

Before/during you go for hiking, you check with the local city office about the bear by tel. or mail.  And also you always talk to some locals (personnel in a cafe, restaurant, gift shop, hotel or so) about the bear (or any other kind of) dangers in the mountains. This is what we do always.

When it is considered the bear is a threat to the community, it is not rare that the government hires the local hunter to kill the bear. Not only in Japan but also in many parts of the world. Esp. when the bear attacks human, the government will find the bear and shoot to kill.

Keep this in mind that when we try to avoid the encounter with bear, it means we also save the bears. 

Do you want to TV shooting, music video, photo shooting of bears and animal related issues in Japan? Do you want to interview the organization relating to the bear and wild animals in Japan?

We worked with major TV broadcasters around the world and online media to carry out their task in Japan. We make planning, arrangement with the venues, also hire local professional crew (videographer, photographer, editor, makeup artist, stylist, model, interpreter etc. ) for the project.

Just contact us.

Onegai Kaeru wants you to enjoy Japan trip.

If you are looking for more traveler"s info and can not find one, please let us know. We will try to help you with Japan Traveler Help Service (we help you make the travel plan, arrange, book, find info you need). Feel free to contact us!

Looking for a cool island near Tokyo? How about Hachijojima? Click here to find out more?  

Have you heard of "Cat islands" and want to know how to get there, please check here!

Onegai Kaeru, a group of passionate travelers, bring happiness to the world with its shopping support service and original super cute items!

Source: Wikipedia, WWF Japan

Disclaimer: Even though we try to make the info as updated and accurate but the accuracy of the information herein is not guaranteed by us. If you have any uncertainty, please contact the information source.

P!nk always amazes us at live...

Japan has long been a dream destination for musicians around the world. With its vibrant and diverse music scene, the country offers countless opportunities for foreign artists to showcase their talent to an enthusiastic and music-loving audience. Tokyo, in particular, is home to a wide variety of live houses and music venues that cater to different genres, from jazz and indie rock to experimental and electronic music.

As a team with extensive experience in organizing music events both in Japan and internationally, we understand the unique challenges and opportunities that come with hosting a gig in Tokyo. This article provides an in-depth guide to bringing foreign artists to perform in Japan, covering key aspects such as venue selection, budgeting, promotion, and logistics.

Why Perform in Japan?

Japan’s music industry is one of the most lucrative in the world, with a highly engaged audience that appreciates both mainstream and underground music. Performing in Japan provides artists with exposure to a dedicated fanbase, professional venues, and an opportunity to expand their global reach.

Key benefits of performing in Japan:

• Passionate Audience: Japanese music fans are known for their loyalty and deep appreciation for artists.
• High-Quality Venues: Tokyo’s live houses and concert halls offer top-tier sound and lighting setups.
• Cultural Exchange: Playing in Japan allows musicians to experience and engage with a unique and inspiring cultural environment.
• Business Opportunities: Japan has a thriving merchandise market, and artists can leverage their performances for album sales and collaborations.

Selecting the Right Venue

Choosing the right venue is crucial for the success of any live event. Tokyo boasts a diverse selection of live houses, ranging from intimate underground clubs to renowned jazz venues and mid-sized rock halls. Below is an overview of 20 prominent live houses that have hosted international acts, categorized by genre and capacity.

Top Venue Picks for Foreign Artists:

• Blue Note Tokyo (300 capacity, Jazz) – One of the most prestigious jazz venues in the world, hosting legends like Tony Bennett and Chick Corea.
• Shimokitazawa Club Que (280 capacity, Indie/Rock) – A well-known spot for indie bands, offering a strong local following.
• Shibuya eggman (350 capacity, Various Genres) – Located in the heart of Shibuya, ideal for high-energy live performances.
• Shinjuku Motion (120 capacity, Underground/Experimental) – A more intimate setting perfect for alternative and experimental artists.
• Koenji ShowBoat (250 capacity, Rock/Alternative) – A historic venue with excellent sound quality.

When selecting a venue, consider factors such as genre compatibility, audience size, equipment availability, and cost. Venue rental prices can range from ¥100,000 to ¥1,000,000 depending on size and location.

Budgeting for a Live Performance in Tokyo

Organizing a gig in Tokyo requires careful financial planning. Here are the key costs to consider:

1. Venue Rental Fees: Typically range between ¥100,000 and ¥1,000,000.
2. Sound and Lighting Equipment: Some venues provide in-house equipment, while others may require additional rentals.
3. Artist Travel and Accommodation: Flights, hotel stays, and local transport must be accounted for.
4. Promotion and Marketing: Flyers, online ads, and social media campaigns can cost between ¥50,000 and ¥300,000.
5. Miscellaneous Expenses: Merchandise production, food, and logistics.

A well-planned budget ensures that the event remains financially viable while maximizing audience turnout.

Promoting Your Gig in Japan

A successful concert relies on strong promotion. While Japan has a traditional print and poster advertising culture, online promotion has become the most effective way to reach a wide audience.

Key Promotion Strategies:

• Social Media & Streaming Platforms: Utilize Twitter, Instagram, and TikTok for direct engagement.
• Japanese Event Listing Websites: Platforms like Peatix and LivePocket help sell tickets.
• Collaboration with Local Artists: Partnering with Japanese musicians can increase exposure.
• Flyers & Posters: Distributing at local music stores and cafes remains effective.

We have extensive experience in promoting foreign artists in Japan, ensuring maximum reach and audience engagement.

Logistics and Legal Considerations

Bringing foreign musicians to Japan involves several logistical and legal aspects, including:

1. Visa Requirements: Artists may require an entertainer visa depending on the duration and nature of their stay.
2. Equipment and Gear: Some items may need to be rented locally to avoid high shipping costs.
3. Language Barrier: Having a local coordinator or interpreter can be beneficial.
4. Cultural Expectations: Understanding Japanese concert etiquette helps in building rapport with the audience.

With years of experience managing international music events, we provide full logistical support to ensure a smooth and successful performance.

Our Experience in Organizing Global Music Events

Having worked in the music industry for over two decades, our team has organized live events across Japan, Europe, the US, China, and Southeast Asia. We specialize in:

• Japanese cultural events (Geisha performances, tea ceremonies, and Wadaiko drum concerts)
• Music concerts and DJ events
• B2B conferences and corporate gatherings
• Dealer meetings and large-scale festivals

Our deep understanding of both the Japanese market and international music culture allows us to bridge the gap between foreign artists and Japanese audiences. Whether it’s an intimate acoustic gig or a large-scale music festival, we have the expertise to make it a success.

Tokyo's vibrant music scene is home to numerous small and medium-sized live houses that have hosted both local and international artists.

Note: ¥ = Japanese Yen. These are indicative cost for the venue excluding all other costs such as planning, equipment rental/set up, marketing, ticketing etc. The high inflation in Japan also can have a significant impact. 

1. Nissan Stadium (Yokohama) – 72,327 capacity

Notable performances: U2, The Rolling Stones, Red Hot Chili Peppers
Pros: Largest stadium in Japan, great for massive concerts, easy access from Tokyo
Cons: Some seats are far from the stage, sound quality varies

2. Tokyo Dome (Tokyo) – 55,000 capacity

Notable performances: Bon Jovi, BTS, The Eagles
Pros: Indoor dome with year-round usability, central Tokyo location
Cons: Acoustics can be challenging, expensive tickets

3. Kyocera Dome Osaka (Osaka) – 55,000 capacity

Notable performances: Metallica, Coldplay, Bruno Mars
Pros: Indoor venue allows for concerts in any weather, good public transport access
Cons: Steep seating, sound issues at upper levels

4. National Stadium (Tokyo) – 54,224 capacity

Notable performances: Arashi, Lady Gaga
Pros: Recently rebuilt, modern facilities, excellent sightlines
Cons: Limited concert history, strict event regulations

5. Sapporo Dome (Hokkaido) – 53,796 capacity

Notable performances: Taylor Swift, Aerosmith
Pros: Unique retractable field, good acoustics for an indoor stadium
Cons: Cold climate, limited flights to Sapporo for international fans

6. Shizuoka Ecopa Stadium (Shizuoka) – 50,889 capacity

Notable performances: Paul McCartney
Pros: Beautiful location near Mt. Fuji, good transport links
Cons: Can be challenging to reach from Tokyo or Osaka

7. Ajinomoto Stadium (Tokyo) – 50,000 capacity

Notable performances: EXO, Guns N’ Roses
Pros: Large open-air stadium, good transport access
Cons: Weather-dependent, lacks roof protection

8. Yanmar Stadium Nagai (Osaka) – 50,000 capacity

Notable performances: Ed Sheeran, One Direction
Pros: Located in a park setting, good concert setup
Cons: Can be difficult to access from central Osaka

9. Hiroshima Edion Stadium (Hiroshima) – 50,000 capacity

Notable performances: None notable for international acts
Pros: Good size for western Japan, scenic surroundings
Cons: Limited international artist performances, aging facilities

10. Miyagi Stadium (Miyagi) – 49,133 capacity

Notable performances: None notable for international acts
Pros: Large venue in northern Japan, spacious layout
Cons: Limited international concert history, transportation challenges

11. Hanshin Koshien Stadium (Hyogo) – 47,757 capacity

Notable performances: KISS, The Rolling Stones
Pros: Historic venue, nostalgic atmosphere
Cons: Primarily a baseball stadium, seating not ideal for concerts

12. Toyota Stadium (Aichi) – 45,000 capacity

Notable performances: Foo Fighters
Pros: Modern stadium with good facilities, strong regional audience
Cons: Not as widely used for concerts as Tokyo or Osaka venues

13. Niigata Big Swan Stadium (Niigata) – 42,300 capacity

Notable performances: None notable for international acts
Pros: Scenic setting, good layout for live shows
Cons: Limited concert history, not a major tourist area

14. Kashima Soccer Stadium (Ibaraki) – 40,728 capacity

Notable performances: None notable for international acts
Pros: Compact and well-maintained venue
Cons: Not commonly used for concerts, primarily a soccer stadium

15. Nagoya Dome (Aichi) – 40,500 capacity

Notable performances: Queen + Adam Lambert, Maroon 5
Pros: Indoor venue with stable weather conditions
Cons: Some complaints about acoustics and sightlines

16. Fukuoka PayPay Dome (Fukuoka) – 38,561 capacity

Notable performances: Madonna, Bruno Mars
Pros: Well-equipped dome, major Kyushu venue
Cons: Far from Tokyo, limited train access

17. Saitama Super Arena (Saitama) – 37,000 capacity

Notable performances: Michael Jackson (planned but canceled), Muse, Green Day
Pros: Adjustable seating capacity, excellent acoustics
Cons: Can feel too big or too small depending on the event

18. Yokohama Stadium (Kanagawa) – 30,000 capacity

Notable performances: Billy Joel, Eagles
Pros: Coastal location, historic venue
Cons: Mostly a baseball stadium, not optimized for sound

19. ZOZO Marine Stadium (Chiba) – 30,011 capacity

Notable performances: Summer Sonic Festival, Linkin Park
Pros: Hosts major music festivals, good open-air setup
Cons: Subject to weather conditions, strong sea winds

20. Japan Budokan (Tokyo) – 14,471 capacity

Notable performances: The Beatles (first international rock concert in Japan), Nirvana, Eric Clapton
Pros: Legendary venue, historic atmosphere
Cons: Smaller capacity compared to stadiums, limited seating angles

How to Have an Amazing Live Event in Japan: A Guide for Performers

For any artist, live performances are essential. A great live show not only brings joy and confidence but also helps expand your fanbase and boost your popularity. However, if it is your first live event in Japan, you may have concerns about what to expect, what preparations are needed, and how to handle stage nerves.

This guide covers the full event process, including what happens on the day of the performance, key preparations, and tips for a successful live event. With the right planning, even your first live event can be a success. Read on to make sure you are fully prepared for your performance in Japan!

What to Expect on the Day of the Event

1. Arriving at the Venue

Most live events in Japan, even if scheduled for the evening, require performers to arrive at the venue by noon for setup and rehearsals. The event organizer will provide details on entry time, and it is crucial to arrive on time. Any delays can affect the entire event schedule.

2. Rehearsal and Sound Check

Rehearsals in Japan often follow a "reverse order" method, meaning the last act of the show rehearses first, and the first act rehearses last. This ensures that the opening act is already set up when the event begins.

During rehearsals, check:

• Monitor (on-stage) and main (audience) sound levels
• Instrument and microphone placements
• Any stage movement or lighting cues

Make sure to communicate clearly with the sound engineer to ensure your setup is perfect.

3. Free Time Before the Show

After rehearsals, you will have some free time before your performance. Use this wisely:

• Have a meal to stay energized
• Network with other performers and staff
• Observe other acts for inspiration
• Warm up and mentally prepare for the show

4. Live Performance

Once it is time to go on stage, focus on playing as you practiced. While stage presence is important, do not overthink it—confidence and energy will naturally translate to the audience. If it is your first time performing in Japan, local audiences appreciate authenticity, so be yourself and engage with them.

5. Post-Performance Settlements

After the performance, you will usually need to handle financial matters with the event organizer. Many Japanese live houses (venues) operate under a "ticket quota system," where artists must sell a minimum number of tickets. If you do not meet the quota, you may have to pay the difference. However, if you exceed the quota, you may receive a percentage of the extra ticket sales as earnings.

6. After-Party (Uchiage)

It is common for performers, staff, and fans to gather for an after-party (uchiage) following the event. This is an excellent opportunity to build connections for future performances and collaborations. Even if you do not drink alcohol, participating in the event is recommended.

Essential Preparations Before Your Live Event

1. Maintaining Your Condition

Your physical and mental condition is crucial for a successful performance. Leading up to the event:

• Avoid excessive alcohol and smoking
• Get enough rest
• Keep a healthy diet

2. Checking Equipment and Essentials

Double-check all necessary items before leaving home, such as:

• Instruments and accessories (guitar picks, drumsticks, etc.)
• Performance outfits
• Setlist and lyrics (if needed)
• Backup batteries and cables

If any equipment malfunctions, having spare items can save your performance.

3. Warm-Up and Pre-Performance Rituals

Warming up helps prevent stage-related stress. Consider:

• Light physical stretching
• Instrument practice
• Vocal warm-ups
• Breathing exercises to stay calm

Many artists develop a pre-show ritual to reduce nerves, such as listening to specific music or meditating.

4. Final Sound Check and Tuning

Right before stepping on stage, ensure your instruments are tuned and that you have everything in place. Once the performance starts, there is no turning back!

5. Reviewing the Show Flow with Your Band

Go over:

• The setlist and song transitions
• Stage movements
• MC (talking) points

Knowing the entire performance plan ensures smooth execution on stage.

Overcoming Stage Nerves

Even experienced performers feel nervous before a live event. Here are four ways to reduce stress:

1. Practice Until You Feel Confident Repetition builds confidence. The more you practice, the less likely nerves will interfere with your performance.

2. Establish a Pre-Performance Routine Whether it is deep breathing, stretching, or listening to calming music, find a method that helps you relax.

3. Focus on Enjoying the Performance Rather than worrying about mistakes, focus on having fun. The audience will respond positively if they see you enjoying yourself.

4. Engage with the Audience Making eye contact and interacting with the crowd can boost your confidence and create a memorable experience.

Performing live in Japan can be an unforgettable experience. By understanding the event process, preparing thoroughly, and managing stage nerves, you can ensure a smooth and successful show.

Remember, live music is about sharing your passion. With the right mindset and preparation, you will leave the stage feeling accomplished and ready for your next big performance in Japan!

Live Concert Effects in Japan

Live concerts in Japan are known for their high energy, stunning visuals, and immersive experiences. Whether you are a musician, event organizer, or production specialist, understanding the various effects available for live performances can elevate your event to the next level. In this guide, we will explore the most popular concert effects, their pros and cons, estimated costs, and key considerations for hosting an unforgettable live event in Japan.

Types of Live Concert Effects

1. Pyrotechnics and Flame Effects

Overview

Pyrotechnics and flame effects are some of the most visually striking additions to a live concert. These include controlled explosions, fire columns, and stage-mounted flamethrowers that create a dramatic atmosphere.

Pros:

• Creates high-impact moments
• Enhances dramatic elements of a performance
• Engages the audience with thrilling visuals

Cons:

• Requires strict safety measures and professional handling
• Can be expensive due to permits and special equipment
• Outdoor venue restrictions may apply

Estimated Cost:

• Small-scale pyrotechnics: ¥300,000–¥800,000 per event
• Large-scale firework displays: ¥1,000,000–¥5,000,000 per event

Important Considerations:

• Compliance with Japanese fire and safety regulations
• Professional operators are required
• Venue approval is mandatory

2. Laser Light Shows

Overview

Laser effects use high-powered beams to create synchronized light patterns, often in combination with music for a mesmerizing visual experience.

Pros:

• Customizable patterns and colors
• Enhances futuristic or electronic music performances
• Can be combined with fog machines for added effect

Cons:

• May cause eye hazards if not used correctly
• Requires a dark environment for full impact
• Setup and programming can be time-consuming

Estimated Cost:

• Basic laser effects: ¥500,000–¥1,500,000
• Advanced 3D laser shows: ¥2,000,000–¥6,000,000

Important Considerations:

• Ensure compliance with Japanese safety regulations on laser usage
• Work with certified laser technicians
• Synchronize with music for maximum effect

3. Smoke and Fog Machines

Overview

Fog and smoke machines add depth to the stage by making lights and lasers more visible, enhancing the visual experience.

Pros:

• Inexpensive compared to other effects
• Creates an atmospheric and dramatic feel
• Works well with lighting effects

Cons:

• Overuse may reduce visibility for performers
• Requires good ventilation in indoor venues
• Some audience members may have respiratory sensitivities

Estimated Cost:

• Small-scale smoke machine: ¥50,000–¥200,000
• Large-scale fog systems: ¥300,000–¥800,000

Important Considerations:

• Check venue regulations on fog usage
• Ensure proper air circulation

4. Projection Mapping

Overview

Projection mapping transforms surfaces, such as buildings or stage backgrounds, into dynamic visual displays using high-powered projectors.

Pros:

• Creates immersive storytelling opportunities
• Can be used on any surface, making it versatile
• Great for branding and thematic performances

Cons:

• Requires precise alignment and setup
• Can be costly for high-quality projections
• Needs high-lumen projectors for bright environments

Estimated Cost:

• Small-scale projections: ¥1,000,000–¥3,000,000
• Large-scale immersive mapping: ¥5,000,000–¥20,000,000

Important Considerations:

• Secure a professional projection mapping team
• Choose a venue with suitable surfaces for projection

5. Augmented Reality (AR) and Holograms

Overview

AR and holograms enable virtual elements to interact with the live performance, bringing digital characters or 3D visuals into the real-world setting.

Pros:

• Highly innovative and unique experience
• Can integrate with mobile apps for audience interaction
• Ideal for futuristic or tech-driven performances

Cons:

• Expensive to develop custom AR content
• Requires specialized equipment and programming
• May not be visible to all audience members

Estimated Cost:

• AR-based effects: ¥2,000,000–¥10,000,000
• Hologram performances: ¥10,000,000–¥30,000,000

Important Considerations:

• Work with experienced AR developers
• Ensure high-quality projection surfaces

Preparing for a Live Concert in Japan

Venue Selection

• Ensure the venue allows pyrotechnics, lasers, and fog machines
• Confirm power supply capabilities for lighting and sound systems
• Check for noise and safety regulations

Technical Coordination

• Hire experienced professionals for stage effects and lighting
• Test all effects during rehearsals to avoid technical failures
• Have backup equipment in case of malfunctions

Safety Measures

• Obtain necessary permits for pyrotechnics and large-scale effects
• Have fire extinguishers and emergency plans in place
• Train staff and crew on safety protocols

Audience Experience

• Consider seating and viewing angles for maximum visual impact
• Integrate audience participation through AR apps or interactive lighting
• Balance effects to enhance, not overpower, the musical performance

Using the right effects can transform a concert into an extraordinary experience for both performers and audiences. However, careful planning, budgeting, and compliance with Japanese regulations are essential to ensure a safe and successful event. By understanding the pros, cons, and costs of various concert effects, you can create a visually stunning and unforgettable live event in Japan.

Disclaimer

The costs mentioned in this guide are estimates and may vary based on vendor pricing, location, and event scale. Ensure all legal and safety requirements are met before implementing concert effects. Work with certified professionals to avoid any hazards or legal issues.

Watch out if you do a gig in Japan: Live Concert Accidents: Case Studies and Prevention Measures in Japan

Live concerts and music festivals bring together thousands of fans, creating an electrifying atmosphere. However, these events also involve significant risks due to the extensive use of heavy equipment, stage effects, and large crowds. Several tragic accidents have occurred in recent years, highlighting the need for strict safety measures. This article examines major concert accidents and outlines precautions to prevent similar incidents in the future.

Notable Concert Accidents

1. Crane Collapse at "PARASITEDEJAVU" Music Festival (Japan, 2024)

On October 6, 2024, at the "PARASITEDEJAVU" music event in Izumiotsu City, Osaka, a 10-meter-high crane equipped with a camera collapsed, injuring four female spectators aged 20 to 40. The 240-kilogram equipment fell, causing head injuries, though all victims remained conscious and were not in life-threatening condition. The festival attracted over 14,000 attendees that day. Authorities are investigating the cause of the accident to determine whether safety regulations were followed.

2. Stage Equipment Collapse at B’z Concert (Japan, 2023)

During the disassembly of the stage setup for a B’z concert at Fukuoka PayPay Dome on October 18, 2023, a steel beam suspended by wires fell, injuring seven staff members aged 20 to 50. Two male workers suffered severe injuries, while the remaining five had minor injuries. The police are investigating the incident under possible charges of professional negligence. The band’s management delayed upcoming performances to conduct safety assessments.

3. Water Cannon Incident at "WATERBOMB JAPAN" Festival (Japan, 2023)

During a rehearsal for the "WATERBOMB JAPAN 2023" festival, a male staff member was hit in the face by high-pressure water from a "water cannon" device. The force resulted in severe head trauma and ultimately led to his death. This incident raised concerns about the safe operation of interactive stage effects.

4. Falling LED Screen at MIRROR Concert (Hong Kong, 2022)

At a MIRROR concert in July 2022, a 600-kilogram LED screen fell from the ceiling, directly hitting a performer. The incident left the victim with critical injuries and prompted the arrest of five concert staff members for negligence. Investigations revealed that inadequate safety checks and improper rigging procedures contributed to the accident.

5. Pyrotechnic Explosion at MC TYSON Concert (Japan, 2024)

During a performance by rapper MC TYSON at Osaka Castle Hall on October 17, 2024, a sound effect device containing gunpowder exploded. Metal fragments injured three audience members, including a man in his 20s who suffered a skull fracture. Authorities are examining whether safety protocols for pyrotechnic effects were properly followed.

Common Causes of Concert Accidents

• Equipment Failure: Faulty cranes, suspended screens, and malfunctioning stage equipment pose serious hazards.
• Negligent Safety Protocols: Inadequate risk assessments and failure to follow industry standards can lead to preventable accidents.
• Environmental Factors: Weather conditions such as strong winds can compromise stage structures, leading to collapses.
• Improper Use of Special Effects: High-pressure water cannons, fireworks, and explosive sound effects can cause severe injuries when misused.
• Human Error: Lack of training among stage crew members or rushed assembly/disassembly processes increase the risk of accidents.

Preventive Measures to Enhance Concert Safety

1. Thorough Safety Inspections:

   • Conduct regular maintenance and checks on cranes, lighting rigs, and suspended equipment.
   • Use only certified and well-maintained machinery for concert setups.

2. Strict Compliance with Industry Standards:

   • Adhere to international safety regulations such as OSHA (Occupational Safety and Health Administration) guidelines.
   • Require third-party safety audits before concerts.

3. Proper Training for Staff:

   • Ensure all stage crew members undergo rigorous safety training.
   • Assign specialized teams to handle complex stage structures and pyrotechnics.

4. Enhanced Structural Reinforcements:

   • Use high-quality, weather-resistant materials for outdoor concerts.
   • Conduct wind and weight-load simulations before installing heavy screens or rigging systems.

5. Better Emergency Response Plans:

   • Equip venues with first aid stations, medical staff, and rapid evacuation plans.
   • Conduct emergency drills for both crew members and security teams.

The recent accidents at concerts in Japan, Hong Kong, and other parts of the world emphasize the need for strict safety protocols. Concert organizers, stage crews, and regulatory authorities must prioritize safety to prevent further tragedies. While live music events should be thrilling and memorable, they should never come at the cost of human lives and well-being.

Tokyo offers a wealth of opportunities for foreign artists looking to break into the Japanese music scene. From selecting the right venue to managing logistics and promotion, organizing a gig requires thorough planning and local expertise.

With our extensive experience in running music events in Japan and globally, we provide end-to-end support for international artists, ensuring a seamless and unforgettable performance. If you are interested in bringing your music to Japan, feel free to reach out—we would be delighted to help make your event a reality!

Why Choose Japan for Your Event?

Japan is an excellent destination for hosting events due to its well-developed infrastructure, modern facilities, and cultural richness. Whether you are planning a corporate seminar, a cultural event, or a large-scale exhibition, Japan offers a variety of venues with outstanding services and accessibility.

Key Considerations for Event Planning in Japan

1. Venue Selection – Consider the size, location, and facilities available at the venue.
2. Accessibility – Ensure that the venue is easily accessible by public transportation.
3. Permits and Regulations – Some venues may require advance booking, special permits, or adherence to local regulations.
4. Cultural Sensitivity – Understanding Japanese business etiquette and customs is essential for smooth event execution.

Recommended Event Venues in Japan

Below are suggested venues categorized into three sizes—small, mid-sized, and large—for four major regions: Tokyo, Osaka, Fukuoka, and Hokkaido.

Tokyo Area

1. Small Venue: Happo-en

• Why it's good: A beautiful traditional Japanese garden setting, ideal for intimate corporate events or cultural gatherings.
• How to get there: 5-minute walk from Shirokanedai Station (Tokyo Metro Namboku Line and Toei Mita Line).

We also put a small list of the venues for Tokyo later on in this article.

2. Mid-Sized Venue: Tokyo International Forum

• Why it's good: Centrally located with multiple halls and conference rooms suitable for business meetings and mid-scale exhibitions.
• How to get there: Directly connected to Yurakucho Station (JR Yamanote Line) and a short walk from Tokyo Station.

3. Large Venue: Tokyo Big Sight

• Why it's good: Japan's largest convention center, ideal for trade shows and large-scale conferences.
• How to get there: 5-minute walk from Kokusai-Tenjijo Station (Rinkai Line) or Ariake Station (Yurikamome Line).

Osaka Area

1. Small Venue: Knowledge Capital Conference Rooms (Grand Front Osaka)

• Why it's good: Modern and fully-equipped meeting spaces for corporate seminars and networking events.
• How to get there: Direct access from Osaka Station (JR Line) and Umeda Station (Hankyu and Hanshin Lines).

2. Mid-Sized Venue: Osaka International Convention Center (Grand Cube Osaka)

• Why it's good: Offers mid-sized halls and rooms with state-of-the-art facilities.
• How to get there: 5-minute walk from Nakanoshima Station (Keihan Nakanoshima Line).

3. Large Venue: INTEX Osaka

• Why it's good: One of Japan’s largest exhibition centers, frequently used for international trade fairs and expos.
• How to get there: 5-minute walk from Nakafuto Station (Osaka Metro Chuo Line).

Fukuoka Area

1. Small Venue: ACROS Fukuoka

• Why it's good: Features an eco-friendly rooftop garden and small conference rooms for workshops and business meetings.
• How to get there: 5-minute walk from Tenjin Station (Fukuoka City Subway Airport Line).

2. Mid-Sized Venue: Marine Messe Fukuoka

• Why it's good: Suitable for concerts, sports events, and mid-sized exhibitions.
• How to get there: 15-minute walk from Gofukumachi Station (Fukuoka City Subway Hakozaki Line).

3. Large Venue: Fukuoka Kokusai Center

• Why it's good: A well-known venue for international conferences and sports competitions.
• How to get there: 15-minute walk from Nakasu-Kawabata Station (Fukuoka City Subway Hakozaki Line).

Hokkaido Area

1. Small Venue: Sapporo Convention Center (Small Meeting Rooms)

• Why it's good: Ideal for private seminars, small conferences, and networking events.
• How to get there: 8-minute walk from Higashi-Sapporo Station (Tozai Subway Line).

2. Mid-Sized Venue: Royton Sapporo Hotel Banquet Hall

• Why it's good: Elegant venue for mid-scale conferences, weddings, and networking events.
• How to get there: 10-minute walk from Odori Station (Sapporo Subway).

3. Large Venue: Sapporo Dome

• Why it's good: Perfect for large concerts, sports events, and international conferences.
• How to get there: 10-minute walk from Fukuzumi Station (Toho Subway Line).

Japan offers an array of event venues catering to different needs and sizes. Whether you seek a traditional setting in Tokyo, a modern business hub in Osaka, a vibrant cultural space in Fukuoka, or a spacious venue in Hokkaido, Japan’s accessibility and efficiency ensure a seamless event experience. With careful planning, your event in Japan can be a great success!

We also put the practical tips how to organize a successful event in Japan. For the experienced event organizer, this should be nothing new but if you are not familiar with the topic, we hope you find it useful.

Effective Promotion and Audience Engagement for Small-Scale Events

We organized several music live events in Tokyo and here are some learnings.

How do you promote it? 

For us, we are based in Japan and have great circle of friends and families so many of them will come (as long as it is a good gig) and the rest goes with the word of mouth.

Organizing a small-scale, independently hosted event requires strategic promotion to attract attendees. This article outlines four key methods to effectively announce and promote your event to ensure maximum visibility and participation.

1. Flyers (Promotional Image Materials)

Traditionally, event promotion relied heavily on printed flyers. Flyers effectively communicate essential event details, such as the event name, date, venue, ticket price, and performers while also visually reflecting the event’s concept. They can be distributed at live venues, record shops, cafes, and rental studios or inserted into event programs with the cooperation of organizers.

Although social media has reduced the necessity of printed flyers, they remain a viable promotional tool due to their affordability. For example, printing several thousand flyers costs around 5,000 JPY. If just three attendees, each paying a 2,000 JPY entry fee, are drawn to the event through these flyers, the cost is already justified.

However, the challenge lies in finding places to distribute printed materials. With fewer record shops and limited flyer display space at live venues, digital promotion has become more prominent. Despite this, flyers still serve as valuable promotional images, visually conveying event details while enhancing credibility and demonstrating the organizer’s commitment. 

2. Social Media Promotion

Given the decline in available physical flyer distribution points, social media platforms like Twitter, Instagram, Facebook, and LINE have become primary promotional channels.

Most users scroll quickly through their timelines, engaging only with visually compelling content. This makes flyer images, or any visually appealing promotional material, crucial in capturing attention.

Simply writing detailed event information in text form may not be effective if it does not first attract viewers. A well-designed flyer or image can act as an eye-catching gateway to your event details. Beyond grabbing attention, social media allows organizers to present additional event information, introduce performers, and build anticipation.

While having a dedicated event website is beneficial, driving traffic to it requires SEO knowledge and effort. Since only a small percentage of users will click through a link to an external website, it is advisable to ensure that all key event details are available directly on social media posts.

3. Venue Collaboration

For first-time event organizers, navigating the complexities of event planning can be overwhelming. Venues, however, can be a valuable resource for both guidance and promotional support.

Do not hesitate to ask the venue staff for advice or request promotional assistance. Many venues offer exposure through their website and social media, allow posters or flyers to be displayed on-site, and even assist with distributing promotional materials to their patrons.

Since organizers are paying for venue rental, they should not feel reluctant to ask for cooperation. If a venue is unwilling to support a beginner organizer, it may not be the best fit. It is advisable to confirm promotional possibilities and venue regulations in advance by informing them that it is your first event.

Successfully promoting a small-scale event requires a combination of traditional and digital strategies. Flyers, whether printed or digital, remain an effective promotional tool, while social media serves as the primary channel for outreach. Additionally, leveraging venue support can provide extra visibility and credibility. By strategically using these methods, independent organizers can maximize their event’s reach and attendance.

Why Choose Us for Your Event in Japan?

Japan is a highly competitive and culturally unique market. To make a lasting impact, your event must seamlessly blend global branding with local expertise. With over 20 years of experience, we specialize in creating immersive, high-profile events tailored for international brands. From product launches to VIP gatherings, we ensure flawless execution and maximum engagement, helping you navigate Japan’s business landscape with confidence.

For the music event in particular, we have the team of the sound engineer and setup staff we work with those run music events in Tokyo every month. To document the event, we also have the team of videographers. 

Our Event Management Services

1. Product Launches (Entertainment, Food, Motor Brands)

Strategic Planning

We craft a compelling launch strategy that aligns with your brand’s identity while resonating with Japanese audiences.

Venue & Logistics

We select and customize iconic venues that enhance your brand story, ensuring a premium event experience.

Local Partnerships & Promotion

We collaborate with top-tier media, influencers, and industry leaders to maximize visibility and market penetration.

2. Corporate Gatherings (Motor, Government)

Executive Summits & Networking Events

We curate high-level corporate events, ensuring a setting that fosters strategic relationships and meaningful discussions.

Tailored Venue Selection

From luxury conference halls to executive lounges, we provide venues that reflect professionalism and prestige.

Seamless Event Execution

We handle all logistical aspects, allowing your team to focus on key business engagements.

3. Cultural Showcases (Entertainment, Music Instrument Brands)

Authentic Integration

We design experiences that blend your brand with Japan’s rich cultural heritage, featuring traditional and modern artistic elements.

Exclusive Venues

We secure culturally significant locations, from historic theaters to renowned galleries, ensuring an immersive experience.

Curated Performances

For music and entertainment brands, we organize collaborations with top Japanese artists and performers.

4. Trade Shows and Expos (Motor, Food Brands)

Exhibition Design & Branding

We create eye-catching, interactive booths that highlight your product’s unique selling points.

Logistics & Market Engagement

We manage all aspects of your exhibition, from setup to media coordination, ensuring strong local traction.

5. Press and Media Events (Food, Government, Entertainment Brands)

Media Strategy & Outreach

We connect your brand with top Japanese media outlets, securing extensive coverage.

Engaging Press Conferences

We design compelling media events featuring product demos, executive Q&A sessions, and interactive elements.

6. VIP and Client Engagement Events (Motor, Music Instrument, Food Brands)

Luxury Brand Experiences

We create exclusive events that enhance brand prestige and strengthen client relationships.

Personalized Interaction

We ensure VIP attendees receive tailored experiences, from private product previews to high-end networking sessions.

7. Brand Activations and Pop-Up Experiences (Food, Entertainment, Motor Brands)

Immersive Consumer Engagement

We design interactive experiences that captivate your target audience and create lasting brand impressions.

Prime Location Selection

We secure high-traffic venues, from shopping districts to iconic public spaces, maximizing exposure.

8. Influencer and Celebrity Endorsement Events (Entertainment, Food Brands)

Strategic Partnerships

We collaborate with top Japanese influencers and celebrities to amplify your brand’s reach.

Social Media Integration

We ensure extensive online engagement through influencer-driven content and live event coverage.

9. Government and Diplomatic Events (Government, Motor Brands)

High-Level Coordination

We facilitate events involving embassies, trade organizations, and government bodies, ensuring smooth diplomatic engagement.

Protocol & Compliance

We navigate the complexities of official events, handling permits, security, and VIP management.

10. Corporate Social Responsibility (CSR) Events (All Industries)

Community Impact & Sustainability Initiatives

We help brands launch impactful CSR programs that resonate with Japanese communities and enhance corporate reputation.

Strategic Partnerships

We connect you with relevant non-profits and government agencies to drive meaningful engagement.

Many of you are thinking about Tokyo for the ideal venue so we put some more venue info here. 

Summary of Small and Mid-Sized Event Venues in Tokyo

Toshima Civic Center (豊島区民センター) - Toshima Ward

• Located in Ikebukuro, serving as the entrance to the "Hareza Ikebukuro" cultural district.
• Offers various rental spaces: large and small conference rooms, Japanese-style rooms, a kitchen, studios, a multipurpose hall, and a small hall.
• Equipped with stage, audio, video, and lighting facilities.
• Public amenities include a women-friendly restroom & makeup room, a parent-child relaxation spot, a café, an information center, and a ticket center.

Gotanda Cultural Center (五反田文化センター) - Shinagawa Ward

• One of five cultural centers in Shinagawa, supporting self-learning, cultural, and sports activities.
• Facilities: large, medium, and small conference rooms, a small hall, music room, Japanese-style room, and childcare room.
• Features a library, a planetarium, and accessibility equipment for the hearing impaired.
• Limited parking available (3 spaces).

Takanawa Civic Center (高輪区民センター) - Minato Ward

• Located directly connected to Shirokane-Takanawa Station.
• Includes an exhibition gallery, a 250-seat hall, and a soundproof music studio.
• Designed to facilitate community exchange and self-directed activities.

Nihonbashi Social Education Center (日本橋社会教育会館) - Chuo Ward

• Conveniently located near Ningyocho and Suitengumae stations.
• Features: conference rooms, a small hall, stage, lighting, and audio equipment.
• Offers a childcare room and kitchen space for cooking classes.
• Popular venue due to its accessibility.

Waseda Hoshien Seminar House (早稲田奉仕園セミナーハウス) - Shinjuku Ward

• A historic site with a 100-year-old Scott Hall, designated as a Tokyo cultural property.
• Suitable for job fairs, corporate training, lectures, language classes, and concerts.
• Facilities: conference rooms, a small hall, music and rehearsal rooms, and a reception space.
• Available for filming and photography.

Ota Civic Hall (大田区民ホールアプリコ) - Ota Ward

• Established as a regional cultural hub for artistic and cultural activities.
• Offers large and small halls, exhibition rooms, and music rooms.

YCC Yoyogi Hachiman Community Center (YCC 代々木八幡コミュニティセンター) - Shibuya Ward

• Includes a small hall, studio, and Japanese-style rooms.
• Unique amenities: a relaxation room and a public bath for residents over 60.

Toyosu Cultural Center (豊洲文化センター) - Koto Ward

• A multi-purpose venue for discussions and community activities.
• Includes conference rooms, a small hall, reception space, tea room, and music room.

Shinobazu Street Interaction Hall (不忍通りふれあい館) - Bunkyo Ward

• Features a creative workshop, exhibition area, and professional audio-visual equipment.
• Provides a pottery kiln and an electric potter’s wheel.

Chofu City Cultural Center (調布市文化会館たづくり) - Chofu City

• A comprehensive cultural complex featuring a central library, a community FM station, a restaurant, and various learning spaces.
• Facilities: small to large conference rooms, halls, a reception area, rehearsal rooms, and a music room.
• Large parking capacity (147 spaces).

These venues offer a variety of spaces suitable for cultural activities, business meetups, and social gatherings across different areas of Tokyo.

Let’s Bring Your Brand to Japan

With our deep industry knowledge, local network, and commitment to excellence, we are your ideal partner for executing successful events in Japan. Whether launching a new product, hosting an executive summit, or organizing a high-profile activation, we ensure a seamless and impactful experience. Let us make your brand stand out in Japan’s dynamic market.

弊社は現地の法律事務所の窓口及びラテンアメリカ市場への進出支援サービスとして、現地市場調査、消費者への聞き込み調査、展示会出展支援、パナマの法人登記、パナマ船籍登録、進出コンサルをして20年近くとなりました。

経済成長の鈍化とその背景

パナマの2025年の国内総生産（GDP）は2.9%増加し、前年の7.4%成長から大幅に減速した。これは航空輸送の低迷および主要な銅鉱山の閉鎖が主な要因となりました。

過去10年間、パナマは世界で最も急成長する経済の一つとされていたが、専門家の間では2024年から2025年にかけての成長鈍化が予測されていた。特に大きな影響を与えたのは、カナダの鉱業会社ファースト・クォンタム社が運営するコブレ・パナマ鉱山の閉鎖です。この鉱山は、パナマ国内の鉱業・採石業の中核を担っており、世界の銅供給の1% を占める重要な資源でした。

この鉱山の閉鎖は、2023年末に発生した大規模な抗議活動を受け、前政権が決定したものでした。環境への悪影響や税制問題が議論の中心となり、全国的なデモや道路封鎖が発生。政府は最終的に鉱山の操業停止を命じましたが、これがパナマ経済全体に大きな影響を及ぼし、2025年の成長率鈍化の一因となっています。

2025年の成長分野

2025年においても、パナマ運河と自由貿易地帯（コロン・フリーゾーン） は、引き続き経済成長の主要な原動力となっています。

• パナマ運河：通行料の値上げと貨物輸送の増加により収益が向上。特に北米とアジア間の貿易拡大に伴い、パナマ運河を経由する貨物量が安定した成長を見せた。
• コロン自由貿易地帯：2024年のインフレ抑制策が功を奏し、国際貿易活動が回復。小売・卸売業の成長が顕著であった。

また、国内の産業においては、運輸、建設、不動産、金融サービス などが引き続き成長した。政府の大規模なインフラ投資計画がこれらの業界を押し上げました。

パナマ政府の経済回復策：インフラ投資と雇用創出

ホセ・ラウル・ムリーノ大統領は、パナマ経済の回復を加速させるため、総額3億5000万ドルに及ぶインフラ投資計画 を発表した。これは、首都圏および地方の14の主要プロジェクト に資金を投入し、1万以上の新規雇用を創出 することを目的としています。

政府は、この計画をさらに拡大し、最終的に19の追加プロジェクトを含む、合計33の大規模事業 を進める意向を示している。これにより、2025年から2026年にかけての経済回復 を本格化させる方針です。

主なプロジェクトは以下の通り：

インフラ整備プロジェクト

• 全国の水道インフラ改善

  • 全国の給水ネットワークの強化
  • 浄水場（アライハン、サバニタスII、ダビッド）の改修および維持管理

• 医療施設の建設・改修

  • マヌエル・アマドール・ゲレーロ病院（コロン） の改築
  • 新児童病院 の建設
  • ブガバ病院（チリキ）、アキリノ・テヘイラ病院（ペノノメ）、アニタ・モレノ病院（ロス・サントス） の改修

• 司法・刑務施設の強化

  • ヌエバ・エスペランサ刑務所（コロン）
  • パコラ女性更生施設 の建設

• 教育機関の整備

  • 全国の学校の改修・維持管理プログラム の実施

政府は、これらのインフラ投資が短期的な雇用創出だけでなく、中長期的な経済活性化にも寄与するとしています。

パナマ運河の港売却問題：中国の反発と国際的な影響

2025年には、パナマ運河の主要港の売却をめぐる問題 も国際的な注目を集めました。

香港を拠点とするCKハチソン社は、パナマ運河のバルボア港およびクリストバル港を含む43の港湾施設を、ブラックロックを中心とする投資グループに売却する計画を発表。総額228億ドルに及ぶこの取引は、パナマの貿易と物流の今後を左右する重要な決定でした。

しかし、この売却計画に対し、中国政府および香港政府が強く反対。

• 中国外務省の報道官である毛寧氏は、公式会見で「経済的威圧や覇権主義による干渉には断固として反対する」と述べた。
• 香港の行政長官、李家超氏も「国際貿易の場における強引な手法を許すべきではない」と批判した。

また、複数の中国政府機関（国家市場監督管理総局など）が、この取引の安全保障上のリスクや独占禁止法違反の可能性について調査を進めていると報じられました。

この影響で、CKハチソンの株価は最大5%下落。投資家の間では、中国政府の圧力によって売却計画が頓挫する可能性も指摘されています。

2025年のパナマ経済の展望

2025年のパナマ経済は、鉱業部門の落ち込みによる成長鈍化 が課題となる一方で、パナマ運河や自由貿易地帯の安定した成長、政府の積極的なインフラ投資による景気刺激策 が支えとなっている。

一方で、パナマ運河の港売却問題をめぐる地政学的な緊張が今後の貿易・投資環境に影響を及ぼす可能性がでております。今後の焦点は、政府の経済回復策がどこまで効果を発揮するか、そして国際政治の影響がパナマの成長戦略にどのような影響を与えるかという点になるでしょう。

日本はパナマ運河の世界第4位の利用国（上から米国、中国、チリ 2017年現在）であり、コロン・フリーゾーンにも日系企業が多数進出しているほか、パナマは日本にとり中南米第一の輸出相手国であるなど経済関係は緊密であります。便宜地籍船として、パナマ船籍は世界でも有数の人気国です。

世界の海運業界で大きな注目を集めている、パナマ運河周辺の港湾を含む大規模な港湾買収案件に進展がありました。地中海海運会社（MSC）を率いるイタリアの富豪ジャンルイジ・アポンテ氏とその息子ディエゴ・アポンテ氏が、香港の大手複合企業CKハチソン社から世界43か所の港湾ターミナルを総額228億ドル（約3.5兆円）で買収する交渉を進めておりますが、その中に含まれるパナマの2港について、特別な取り扱いが検討されていることが明らかになりました。

パナマの2港を切り離す動き

関係者によりますと、アポンテ親子はこの取引の大部分を予定通り進める一方で、パナマ運河に位置する2つの港については、別途協議を進めながら合意を先送りにする形を模索しているとのことです。これは、米中間の政治的・経済的対立がこの部分に影響を与えているためであり、極めて複雑な地政学的背景を反映したものとなっています。

今回の交渉には、米国の資産運用大手ブラックロック社が共同出資者として参画しており、取引は大きく2つの所有構造に分かれています。一つは、MSCが運営する子会社Terminal Investment Limited（TiL）が世界各地の港湾を所有・運営する部分であり、もう一つが問題のパナマ2港で構成されている部分です。

所有構造と米国の関与

この2港に関しては、TiLが49%、ブラックロック傘下のインフラ投資部門「グローバル・インフラストラクチャー・パートナーズ（GIP）」が51%を所有する形で合意が進められておりました。この所有構造は、米国の旧トランプ政権にとって「アメリカがパナマ港の支配権を取り戻す」という政治的メッセージとしても活用されておりました。

ブラックロックのCEOであるラリー・フィンク氏は、先週のニューヨーク経済クラブの昼食会において「この取引はパナマの港を含む一体の取引として引き続き交渉中であり、私は楽観的に解決できると考えている」と述べております。ただし、フィンク氏自身も、パナマの部分については最終的な調整が必要であると認めており、交渉は今後数か月にわたって続く見込みです。

中国政府とパナマ政府の反応

一方、中国政府はこの取引に対して強く反発しております。CKハチソンは1990年代からパナマで港湾運営権を有しておりますが、近年パナマ政府から「適正な対価を支払っていない」との批判が上がっており、この問題も交渉の障害となっております。また、中国側は、アポンテ家とブラックロックによる買収が米国の影響力を拡大する動きとして警戒を強めています。

米国の動向と軍事的側面

2025年4月には、米国のトランプ前大統領が「パナマ運河およびスエズ運河において、米国の軍用および商業船舶が無料で通過できるべきである」と発言し、注目を集めました。さらに、米国の国防長官ピート・ヘグセス氏は、パナマ政府と「米国艦船の優先通過権」を含む安全保障協定に署名したと発表しております。

このような軍事的・外交的な動きは、運河の地政学的価値を再認識させるものであり、特に米国のエネルギー、農業、製造業界にとって、パナマ運河の安定的利用が今後ますます重要になってくると見られております。

国際港湾取引の今後

現在、MSCとブラックロックのコンソーシアムはCKハチソンとの間で145日間の独占交渉期間中であり、正式な契約には至っておりません。ただし、パナマ2港を除く世界中の港湾に関しては、比較的スムーズに交渉が進んでおり、一部関係者は「今後3〜6か月以内に取引が成立する可能性がある」と見込んでおります。

パナマ部分に関しては、最終的な合意まで1年ほどかかる可能性もあり、今後の国際情勢や各国の規制当局の対応に注目が集まっています。

今回の取引が成立すれば、MSCはコンテナ船保有数において世界最大であるのみならず、港湾運営においても世界有数の企業となることが確実です。その一方で、パナマ運河という世界貿易の要衝をめぐる米中間の主導権争いが、今後の港湾・運輸・エネルギー政策に大きな影響を及ぼすことは避けられません。

トランプ政権の方向性が不確実であることから、月並み考察とはなりますが、引き続き、この問題の推移を注意深く見守る必要があります。

コロン保税区とPanama Pacifico特別経済区への具体的進出方法について質問を受けますので、少し説明します。

コロン保税区（Colón Free Zone）

コロン保税区は、1948年に設立されたアメリカ大陸最大の保税区であり、パナマ運河の大西洋側に位置しています。主に再輸出向けの製品の保管、流通、再梱包が行われており、世界中の企業がこのエリアを利用しています。

進出方法：

1. 企業登録： コロン保税区に進出するためには、まずパナマ国内で法人を設立し、その後、保税区管理局（Zolicol）に登録申請を行います。

2. 賃貸契約： 保税区内の倉庫やオフィススペースを賃借する必要があります。賃貸契約は通常20年間で、更新可能です。

3. 運営許可： 必要な許可やライセンスを取得し、税関手続きのためのシステムを導入します。

最新情報（2025年）：

近年、コロン保税区はインフラの近代化とデジタル化を推進しており、物流効率の向上と手続きの簡素化が図られています。また、環境への配慮から、持続可能なエネルギー利用や廃棄物管理の強化が進められています。

Panama Pacifico特別経済区

Panama Pacificoは、旧米軍基地跡地を再開発した特別経済区で、パナマシティから西に約10km、パナマ運河の太平洋側に位置しています。高付加価値の製品製造やサービス拠点として設立され、多くの多国籍企業が進出しています。

進出方法：

1. 企業登録： Panama Pacifico特別経済区内で事業を行うためには、パナマ国内で法人を設立し、Panama Pacifico Agencyに登録申請を行います。

2. 賃貸契約： 区内のオフィスや工場用地を賃借する必要があります。契約条件は企業のニーズに応じて柔軟に対応可能です。

3. インセンティブ利用： 特別経済区内での事業活動には、税制上の優遇措置や労働法上の特例が適用されます。

最新情報（2025年）：

Panama Pacificoは、スマートシティ化を推進しており、最新のICTインフラを整備しています。また、持続可能な開発目標（SDGs）に沿った環境施策を導入し、グリーンエネルギーの利用拡大やエコフレンドリーな建築物の導入が進んでいます。

PanaPark保税区

PanaParkは、パナマシティの東側、トクメン国際空港近くに位置する新興の保税区です。物流、貿易、生産拠点としての機能を持ち、商業および住居エリアも併設されています。

進出方法：

1. 企業登録： パナマ国内で法人を設立し、PanaParkの管理当局に登録申請を行います。

2. 賃貸契約： 区内の施設や土地を賃借する必要があります。契約条件は企業の要件に応じて調整可能です。

3. インセンティブ利用： PanaPark内での事業活動には、税制上の優遇措置や特別な規制緩和が適用されます。

最新情報（2025年）：

PanaParkは、航空貨物ハブとしての地位を強化しており、トクメン国際空港との連携を深めています。また、eコマース分野の企業誘致を積極的に行い、デジタル経済の拠点としての役割を拡大しています。

パナマのこれらの経済特区への進出は、企業の戦略や業種によって適切なエリアを選択することが重要です。各特区は独自のインセンティブやインフラを提供しており、最新の情報を収集し、現地の専門家と連携することで、効果的な進出計画を策定することが可能です。

そんな、パナマ市場進出の長所について記述いたします。

パナマは近年、不動産ブームに牽引され、高い経済成長を遂げています。 その地理的利便性や観光資源も相まって、多くの事業チャンスが存在します。 特に、太平洋と大西洋の両方に面した立地は、カリブ海側のリゾート地としての可能性を秘めています。 カリブ海側は透き通った美しい海と周囲のジャングルが調和し、「ザ・リゾート」と呼ぶにふさわしい穏やかな海が広がっています。

パナマには多くの外資系企業が進出しており、特に米国企業が多いですが、日本をはじめ韓国や中国（台湾など）のアジア企業も多数進出しています。 パナマシティーでは、日本からの駐在員も見かけられます。 これらの外資系企業の進出理由として、ラテンアメリカ市場への物流網の拡充とアクセスの良さが挙げられます。 パナマは国のサイズや資源が限られていることから、外資系への規制が低く、ビジネス展開がしやすい環境が整っています。

パナマでは、国外で事業を行う外資系企業に対して、収益に対する法人税が免除されるなど、税制上の優遇措置が継続されています。 これにより、外国企業はパナマを拠点としてラテンアメリカ市場への進出を迅速かつ効率的に行うことが可能です。 特に、パナマ・パシフィコ特別経済区などでは、法人税や労働関連の優遇措置が整備されており、外資系企業の誘致が進んでいます。

2024年11月、ムーディーズはパナマの信用格付けを「Baa3」に据え置きつつ、見通しを「安定的」から「ネガティブ」に変更しました。 これは、財政赤字の拡大や債務比率の上昇が要因とされています。 一方、フィッチ・レーティングスは2024年3月にパナマの格付けを投資不適格級に引き下げました。 これらの評価は、パナマの財政健全性に対する懸念を示しています。

パナマは約60の銀行が集まる金融の中心地であり、米ドルとバルボアの二重通貨体制を採用しています。 多くの銀行では、米ドル建ての口座開設が可能であり、ユーロ建ての口座も提供されています。 OECDはパナマをタックスヘイブンリストから除外していますが、依然としてオフショア金融センターとして位置づけられています。

2025年に向けて、パナマの不動産市場は引き続き注目されています。 特に、パナマ市のカスコ・ビエホやコスタ・デル・エステ、郊外のラ・チョレラなどでの開発が進んでおり、都市部と郊外の両方で投資機会が拡大しています。 また、持続可能性やデジタル化を重視したプロジェクトも増加しており、環境に配慮した開発が進められています。

さらに、政府はインフラ整備に約195億ドルを投資しており、道路や水道、衛生施設の改善が進められています。 これにより、建設業の活性化や雇用創出が期待されています。

このように、パナマは税制上の優遇措置、金融の中心地としての地位、そして活発な不動産市場を背景に、引き続き外国企業や投資家にとって魅力的な投資先となっています。

パナマは、スイスに次ぐ世界第2位の金融センターとして、約100の銀行が拠点を構えています。 これらの銀行には、Citibank、HSBC（2013年以降はBancolombia）、International Commercial Bank of China、Banco do Brasil、Société Générale、Banque Sudameris、BBVA、Metrobank、Banco General、Global Bank、Multibank、Banco Aliado、BancoLat、BIPAN、Bank of Nova Scotia（Scotiabank）、Banvivienda、Credicorp Bank、Towerbank、Balboa Bank & Trust、Cayman National Bank、Credit Andorra、Andbankなどが含まれます。

かつては日本の銀行もパナマに支店を構えていましたが、現在では三井住友銀行がニューヨーク支店の出張所としてコロンビアのボゴタに拠点を置き、パナマを含む中米地域をカバーしています。 また、みずほ銀行はパナマへの事業に積極的に融資を行っています。

パナマの金融セクターは、国際的な規制強化の影響を受けています。 特に、資金洗浄防止（AML）やテロ資金供与防止（CFT）の取り組みが強化され、銀行はこれらの規制に適応するための内部体制の整備を進めています。 さらに、デジタルバンキングやフィンテックの導入が進み、金融サービスの多様化と利便性の向上が図られています。

一方、日本の金融機関は、国内外の経済情勢に対応するため、経済・物価情勢の展望を発表しています。 例えば、日本銀行は2025年1月に「経済・物価情勢の展望」を公表し、世界経済の緩やかな成長と金融環境の影響を指摘しています。 また、みずほリサーチ&テクノロジーズも2025年2月に「みずほ経済・金融マンスリー」を発表し、製造業の景況感の持ち直しや非製造業の減速兆しなどを報告しています。 

これらの動向を踏まえ、日本の金融機関はパナマを含む中南米地域への戦略を再評価し、地域の経済成長や規制環境の変化に対応したビジネス展開を模索しています。 特に、持続可能な開発目標（SDGs）や環境・社会・ガバナンス（ESG）投資の重要性が高まる中、これらの視点を取り入れた金融サービスの提供が求められています。

さらに、パナマ政府は金融セクターの透明性と信頼性を向上させるための改革を推進しています。 これには、国際的な税務情報の自動交換協定（AEOI）への参加や、金融取引の透明性を確保するための法整備が含まれます。 これらの取り組みは、パナマの金融セクターの国際的な評価を高め、外国企業や投資家にとって魅力的なビジネス環境を提供することを目指しています。

総じて、パナマの金融セクターは国際的な規制強化や技術革新の波を受けつつも、持続可能な成長と競争力の維持に向けた取り組みを続けています。 日本の金融機関もこれらの変化を注視し、地域のニーズと国際的なトレンドに対応した戦略を展開することが求められています。

パナマへの進出を検討する際、以下の短所が挙げられます。

労働規制

パナマでは、企業は従業員の90％以上をパナマ人とすることが義務付けられています。ただし、特殊技能を持つ従業員の必要性などの例外により、非パナマ人の雇用比率を最大15％まで引き上げることが可能です。さらに、Panama Pacifico特別経済区では、この15％の上限を超えることも許可されています。これらの規制は、外国企業にとって柔軟な人材配置を制限する要因となる可能性があります。

イメージ

2016年に公開された「パナマ文書」は、パナマの法律事務所モサック・フォンセカによる機密文書で、租税回避行為に関与する企業や個人の詳細が明らかにされました。これにより、パナマはタックスヘイブンとしてのイメージが広まりました。しかし、税制優遇策を採用している国はパナマ以外にも多く存在し、例えば米国のデラウェア州も同様の施策を行っています。パナマ文書で明らかになったのは、世界各地のタックスヘイブンを利用した税金逃れの問題であり、パナマ市場自体の魅力や進出の意義が損なわれたわけではありません。実際、文書公開後もパナマ市内の人々の様子に大きな変化は見られませんでした。

税制および規制の変化

パナマは、国際的な圧力を受けて、税制および金融規制の透明性を向上させる取り組みを進めています。これにより、企業の税務コンプライアンスや報告義務が強化され、進出企業にとって追加の負担となる可能性があります。また、パナマは法人税をパナマ国内での事業活動や資産から生じる収入に対してのみ課していますが、法人代替ミニマム税制が適用される場合があります。さらに、付加価値税（VAT）は商品やサービスの供給に際して7％の標準税率で課されますが、一部の商品はより高い税率の対象となり、免税対象となるものもあります。 

労働力の質と供給

パナマは近年、経済成長に伴い労働需要が高まっていますが、特定の専門技能を持つ労働者の供給が不足しているとの指摘があります。これにより、企業は必要な人材を確保するために追加のトレーニングやリクルーティングコストを負担する可能性があります。また、労働市場の競争が激化する中で、人材の定着率を高めるための戦略が求められています。

インフラおよび物流の課題

パナマは地理的な利点を活かし、物流ハブとしての地位を築いていますが、インフラの老朽化や都市部の交通渋滞などの課題も存在します。これらは、サプライチェーンの効率性やコストに影響を及ぼす可能性があり、企業はこれらのリスクを考慮する必要があります。

政治的および経済的安定性

パナマは比較的安定した政治環境を維持していますが、地域の政治的変動や国際的な経済状況の影響を受ける可能性があります。特に、主要貿易相手国の経済動向や政策変更は、パナマ経済に直接的な影響を及ぼす可能性があるため、進出企業はこれらの外部要因にも注意を払う必要があります。

これらの短所を十分に理解し、適切な戦略を立てることで、パナマ進出のリスクを最小限に抑えることが可能となります。

ラテンアメリカへの進出を検討する際、以下の短所が考えられます。

1. 事業スピード

ラテンアメリカ諸国では、ビジネスの進行速度が日本と比べて遅いことがあります。例えば、メールの返信が1週間以上かかる場合や、質問に対する明確な回答が得られないこともあります。このような状況は、プロジェクトの遅延やコミュニケーションの齟齬を引き起こす可能性があります。

2. 言語の壁

パナマでは、知識層や富裕層は英語を話すことができますが、多くの人々はスペイン語を母国語としています。そのため、日本語ができる人材は限られており、言語の壁がビジネス上の課題となることがあります。

3. 国民性と労働文化

ラテンアメリカの労働文化は、日本と比較してリラックスした雰囲気が特徴です。仕事のペースが遅くなる傾向があり、リーダーシップのあるマネージャーを採用することが重要となります。また、時間に対する感覚や労働習慣の違いが、ビジネスの進行に影響を及ぼす可能性があります。

4. 経済的・政治的リスク

ラテンアメリカ諸国では、経済的・政治的な不安定性がビジネス環境に影響を与えることがあります。例えば、パナマでは2024年に主要な銅鉱山が閉鎖され、経済成長率が前年の7.4%から2.9%に減速しました。 このような予期せぬ事態が、投資や事業運営にリスクをもたらす可能性があります。

5. インフラ整備の課題

パナマでは、インフラ整備が進行中であり、特に水供給プロジェクトや鉄道建設計画などが進められています。 citeturn0search1しかし、これらのプロジェクトの進捗状況や完成時期によっては、ビジネス活動に影響を及ぼす可能性があります。

6. 法的・規制上の課題

パナマは外資規制が少ないとされていますが、科学技術への投資をGDPの1%まで引き上げる法案が成立するなど、法的・規制上の変化が生じています。これらの変化がビジネス環境にどのような影響を与えるかを注視する必要があります。

7. 競争の激化

パナマはその地理的特性から、多くの国際企業が進出しており、競争が激化しています。特に、パナマ運河やコロンフリーゾーンなどの国際貿易拠点は、多くの企業が注目しているエリアです。このような競争環境下で、差別化戦略や市場参入のタイミングが重要となります。

8. 環境問題への対応

パナマでは、環境問題に対する意識が高まっており、企業活動における環境への配慮が求められています。例えば、銅鉱山の閉鎖は環境への影響が一因とされています。 持続可能なビジネスモデルの構築が求められるでしょう。

9. 社会的課題

パナマを含むラテンアメリカ諸国では、貧富の差や教育格差などの社会的課題が存在します。これらの課題は、労働力の質や市場の購買力に影響を及ぼす可能性があります。地域社会との良好な関係構築や社会貢献活動が、企業の信頼性向上につながるでしょう。

10. インフレ率の変動

パナマの2025年のインフレ率は2%と予測されていますが、ラテンアメリカ全体ではインフレ率が高い国も存在します。インフレ率の変動は、コスト構造や価格戦略に影響を与えるため、慎重な経済分析が必要です。

以上の点を踏まえ、ラテンアメリカ、特にパナマへの進出を検討する際は、現地のビジネス文化や経済状況、法的環境を十分に理解し、適切なリスクマネジメントを行うことが重要です。

ラテンアメリカ（南米市場）には欧米企業が早くから進出していましたが、その経済の発展とともに日本や中国その他のアジアの企業の関心が年々高まっております。ヨーロッパ市場にとってのアイルランドが、そして、東南アジア市場にとってのシンガポール及び香港が、地理的・租税面から利便性からハブであるのと同様にパナマはラテンアメリカ市場の重要なハブであり続けるでしょう。

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出展：外務省　政府開発援助（ODA）国別データブック 2013

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1st Housing Industry DX Expo Tokyo (10-12 tháng 12, Tokyo Big Sight)

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Tham gia triển lãm ở Nhật Bản yêu cầu một kế hoạch chiến lược, hiểu biết văn hóa tốt và việc thực thi trơn tru. Chúng tôi cung cấp hỗ trợ toàn diện, bao gồm:
✔ Thiết kế và lắp đặt gian hàng
✔ Cung cấp nhân sự đa ngôn ngữ
✔ Hỗ trợ logistics và tuân thủ quy định
✔ Hỗ trợ sau triển lãm

Tại sao bạn nên tham gia Tokyo Game Show 2025 và Japan Mobility Show 2025?

Hai triển lãm lớn này thu hút các công ty quốc tế và các nhà lãnh đạo ngành.

Tokyo Game Show 2025 🎮 Cơ hội: Gia nhập thị trường châu Á, xây dựng mạng lưới, trưng bày công nghệ mới.

Japan Mobility Show 2025 🚗 Cơ hội: Nền tảng đổi mới, kết nối trực tiếp với các nhà sản xuất gốc và nhà đầu tư, phủ sóng truyền thông rộng rãi.

Tại sao bạn nên tham gia triển lãm tại Tokyo Game Show 2025 và Japan Mobility Show?

Tokyo Game Show (TGS) và Japan Mobility Show là hai triển lãm quan trọng nhất của Nhật Bản, thu hút các công ty quốc tế và các nhà lãnh đạo ngành. Tham gia các sự kiện này sẽ mang đến cho bạn cơ hội độc đáo để mở rộng cơ hội kinh doanh, nâng cao nhận thức về thương hiệu và xây dựng các quan hệ đối tác giá trị.

Tokyo Game Show 2025 là một trong những triển lãm trò chơi điện tử và giải trí tương tác lớn nhất thế giới. Nó thu hút hàng trăm nghìn khách tham quan mỗi năm, bao gồm các nhà phát triển, nhà xuất bản, công ty công nghệ và những người đam mê trò chơi.

Lợi ích khi tham gia triển lãm:

• Tầm ảnh hưởng quốc tế: Tokyo Game Show là nền tảng để gia nhập thị trường châu Á và mở rộng toàn cầu.
• Cơ hội kết nối: Gặp gỡ các nhà lãnh đạo ngành, nhà đầu tư và nhà phát triển để thúc đẩy hợp tác trong tương lai.
• Công nghệ và đổi mới: Trưng bày các sản phẩm và giải pháp mới nhất trước một khán giả nhiệt tình.
• Tiềm năng B2B và B2C: Tận dụng triển lãm để thực hiện các giao dịch thương mại và tương tác trực tiếp với khách hàng.

Japan Mobility Show 2025, trước đây là Tokyo Motor Show, là một trong những triển lãm ô tô và di động danh giá nhất toàn cầu. Triển lãm này trưng bày những tiến bộ mới nhất trong ngành công nghiệp ô tô, xe điện, lái xe tự động và công nghệ di chuyển thông minh.

Lợi ích khi tham gia triển lãm:

• Nền tảng đổi mới: Trưng bày các giải pháp và công nghệ di động mới trước các nhà quyết định quốc tế.
• Kết nối kinh doanh trực tiếp: Xây dựng mối quan hệ giá trị với các nhà sản xuất gốc, nhà cung cấp và nhà đầu tư.
• Phơi bày truyền thông: Đạt được sự phủ sóng rộng rãi từ các phương tiện truyền thông quốc tế và các ấn phẩm thương mại.
• Bền vững và công nghệ tương lai: Nổi bật với những tiến bộ mới nhất trong lĩnh vực di chuyển điện và giao thông bền vững.

Tham gia Tokyo Game Show 2025 và Japan Mobility Show 2025 mang đến cho các công ty cơ hội để trưng bày khả năng đổi mới, xây dựng kết nối quốc tế và thiết lập sự hiện diện trong hai ngành công nghiệp năng động. Hãy tận dụng cơ hội này để củng cố thương hiệu và chủ động định hình tương lai của ngành mình.

Liên hệ với chúng tôi

Bạn muốn tham gia triển lãm tại Nhật Bản? Hãy liên hệ với chúng tôi ngay hôm nay để lên kế hoạch triển lãm!

Chúng tôi là một công ty Nhật Bản có trụ sở tại Tokyo với hơn 20 năm kinh nghiệm trong lĩnh vực triển lãm tại Nhật Bản. Chúng tôi có văn phòng tại Tokyo và Thượng Hải với nhân viên nói tiếng Việt.

您计划进入日本市场吗？

日元贬值意味着进入日本市场的门槛对您来说更低。

向日本及亚洲市场扩展可能是制造商在全球最大经济体之一建立强大市场存在的重要一步。进入这个竞争激烈的市场最有效的策略之一就是参与展会。这些活动为您提供了与潜在客户、合作伙伴以及行业专家的直接接触机会。

作为一家在日本和中国均设有总部的服务公司，专门提供展会支持服务——包括展位设计、搭建和人员配备——我们帮助企业在这些活动中取得成功。我们已经帮助许多企业在日本和中国的展会中取得了成功（并且还在其他国家！），提供当地协调、展位设计（这是成功的关键！）、搭建以及人员安排。如果需要，我们还会负责促销物品的提供，吸引更多访客光临您的展位。

为什么在日本的展会上展示您的产品？

优势 ✅ 直接进入市场：展会为您提供直接向行业专业人士、买家和潜在客户展示产品和服务的机会。 ✅ 品牌知名度：参与展会有助于提升品牌在日本市场的存在感和可信度。 ✅ 网络机会：面对面的互动可以建立信任关系和长期合作伙伴关系。 ✅ 市场调研：参展商可以获得有关行业趋势、竞争情况以及客户需求的宝贵信息。

挑战 ❌ 成本：参加大型展会可能会非常昂贵（展位费用、差旅费、物流费）。尽管日元贬值，您仍然需要为展会做好预算。成功的企业知道，要实现成功必须进行投资。从我们的经验来看，没有一家成功的公司会用简单的展位没有设计来参展。 ❌ 语言障碍：可能会出现沟通问题，因此懂日语的工作人员是必不可少的。我们提供多语种工作人员，您无需担心！ ❌ 法规：理解日本的商业规则和合规要求至关重要。日本以其众多的法规而闻名，但我们知道如何应对这些挑战。

日本制造商的主要展会以下是一些重要的展会，它们为国际公司提供了战略性的平台：

• Factory Innovation Week 2025（2025年1月22-24日，东京Big Sight）
• Town Factory Exhibition 2025（2025年1月29-31日，东京Big Sight）
• CONVERTECH 2025（2025年1月29-31日，东京Big Sight）
• Smart Energy Week 2025（2025年2月19-21日，东京Big Sight & 2025年9月17-19日，幕张展览中心）
• Grinding Technology Japan 2025（2025年3月5-7日，幕张展览中心）
• INTERMOLD 2025（2025年4月16-18日，东京Big Sight）
• Manufacturing World Tokyo 2025（2025年7月，东京Big Sight）
• TECHNO-FRONTIER 2025（2025年7月23-25日，东京Big Sight）
• Logis-Tech Tokyo 2025（2025年9月10-12日，东京Big Sight）
• JAPANTEX 2025 INTERIOR TREND SHOW（2025年11月19-21日，东京Big Sight）
• Japan Home Show & Building Show 2025（2025年11月19-21日，东京Big Sight）
• 1st Housing Industry DX Expo Tokyo（2025年12月10-12日，东京Big Sight）

我们如何帮助您

参加日本展会需要战略性规划、良好的文化理解和无缝执行。我们提供全面支持，包括： ✔ 展位设计与搭建 ✔ 提供多语种工作人员 ✔ 后勤与合规支持 ✔ 展会后跟进

为什么要参加2025年东京游戏展和日本移动展？

这两个重要的展会吸引了国际企业和行业领袖。

东京游戏展2025 🎮 机会：进入亚洲市场、建立人脉、展示新技术。

日本移动展2025 🚗 机会：创新平台、与原始设备制造商（OEM）及投资者的直接联系、媒体覆盖广泛。

为什么您应该在2025年东京游戏展Tokyo Game Show和日本移动展Tokyo Mobility Show上参展

东京游戏展（TGS）和日本移动展是日本最重要的两个展会，吸引了国际公司和行业领导者。参加这些活动为您提供了一个独特的机会，开拓新的商业机会、提升品牌知名度并建立有价值的合作伙伴关系。

东京游戏展2025 东京游戏展是全球最大的视频游戏和互动娱乐展会之一。每年吸引数十万参观者，包括开发者、出版商、科技公司和游戏爱好者。

参展的优势：

国际影响力：东京游戏展是开拓亚洲及更广阔市场的平台。 网络机会：与行业领导者、投资者和开发者见面，促进未来的合作。 技术与创新：在热情的观众面前展示您的最新产品和解决方案。 B2B和B2C潜力：利用展会同时进行商业交易和与客户的直接互动。 日本移动展2025 日本移动展，前身为东京车展，是全球最负盛名的汽车与移动性展会之一。展会上展示了汽车行业的最新发展、电动汽车、自动驾驶和智能出行技术。

参展的优势：

创新平台：在国际决策者面前展示新的出行解决方案和技术。 直接商业联系：与OEM、供应商和投资者建立宝贵的联系。 媒体曝光：通过国际媒体和专业出版物获得广泛的报道。 可持续性与未来技术：展示您在电动出行和可持续交通解决方案方面的最新进展。 参加2025年东京游戏展和日本移动展为公司提供了展示创新能力、建立国际联系并在两个充满活力的行业中站稳脚跟的机会。利用这个机会来强化您的品牌，积极塑造您行业的未来。

联系我们

您想在日本参展吗？请立即联系我们，规划您的展会战略！

我们总部位于上海，拥有讲中文的员工，同时也在东京设有办事处。

Japan, the third-largest economy in the world, is renowned for its technological innovation, robust infrastructure, and a highly skilled workforce. For potential investors, understanding the Japanese market's unique characteristics, key industries, market trends, and growth opportunities is essential for making informed investment decisions.

Overview of the Japanese Economy

Japan's economy is one of the most advanced in the world, with a GDP of over $5 trillion. It is characterized by a strong industrial base, a sophisticated service sector, and a highly developed infrastructure. Key economic indicators include:

- GDP Growth: Japan's economy has experienced moderate growth in recent years, with a focus on stability and sustainability.

- Inflation and Interest Rates: Inflation has remained low, with interest rates near zero or negative to stimulate economic activity.

- Unemployment Rate: Japan boasts a low unemployment rate, typically around 2-3%, indicative of a tight labor market.

The Japanese government plays a significant role in the economy, implementing policies to promote growth, innovation, and sustainability. Key policy areas include digital transformation, green energy, and demographic challenges such as an aging population.

Key Industries

Japan's economy is diversified, with several key industries driving economic activity:

1. Automotive Industry: Home to major global players like Toyota, Honda, and Nissan, Japan's automotive industry is a cornerstone of its economy. The industry is renowned for its technological advancements, particularly in hybrid and electric vehicles.

2. Technology and Electronics: Japan is a leader in consumer electronics, robotics, and advanced manufacturing. Companies like Sony, Panasonic, and Hitachi are global innovators in this sector.

3. Pharmaceuticals and Biotechnology: With a strong focus on research and development, Japan's pharmaceutical industry is one of the largest in the world, producing innovative drugs and medical technologies.

4. Finance and Insurance: Tokyo is a major financial hub, hosting numerous international banks, insurance companies, and investment firms. The sector is well-regulated and offers a stable environment for financial activities.

5. Consumer Goods and Retail: Japan's consumer market is one of the most sophisticated, with high demand for quality products and services. The retail sector is dynamic, with a mix of traditional and modern retail formats.

Market Trends

Several trends are shaping the Japanese market, offering insights and opportunities for potential investors:

1. Aging Population: Japan has one of the oldest populations in the world. This demographic shift is driving demand for healthcare services, elder care, and products tailored to older adults. Opportunities abound in pharmaceuticals, medical devices, and senior living facilities.

2. Digital Transformation: The Japanese government and private sector are heavily investing in digital technologies. Areas such as artificial intelligence (AI), the Internet of Things (IoT), and 5G networks are growing rapidly. Businesses involved in tech innovation and digital services can find significant opportunities here.

3. Green Energy and Sustainability: Japan is committed to reducing its carbon footprint and promoting renewable energy. The country is investing in solar, wind, and hydrogen energy, offering opportunities in the green technology sector. Sustainable practices and products are also in high demand across various industries.

4. Urbanization and Smart Cities: Japan is at the forefront of smart city initiatives, integrating advanced technologies into urban planning. Investments in infrastructure, transportation, and smart utilities are creating new business opportunities.

5. Inbound Tourism: Despite recent challenges due to the COVID-19 pandemic, Japan remains a top tourist destination. The government is focusing on revitalizing the tourism sector, presenting opportunities in hospitality, travel services, and cultural industries.

Growth Opportunities

For investors, understanding where growth opportunities lie within the Japanese market is crucial. Here are some promising areas:

1. Healthcare and Biotechnology: With an aging population and a strong focus on innovation, the healthcare sector offers numerous opportunities. Investors can explore pharmaceuticals, medical devices, and biotech startups.

2. Technology and Innovation: Japan's commitment to digital transformation opens doors for tech startups and companies specializing in AI, IoT, robotics, and cybersecurity. Collaborations with Japanese firms can lead to significant advancements.

3. Renewable Energy: As Japan shifts towards renewable energy, investments in solar, wind, and hydrogen projects are gaining traction. Companies offering sustainable solutions can benefit from government incentives and growing market demand.

4. E-commerce and Retail: The rise of e-commerce presents opportunities in online retail, logistics, and digital payment systems. Understanding consumer behavior and preferences in Japan is key to success in this sector.

5. Real Estate and Infrastructure: Urbanization and smart city projects are driving demand for advanced infrastructure. Investments in real estate, construction technologies, and smart utilities can yield substantial returns.

Japan's market presents a blend of stability, innovation, and growth potential. Understanding the unique characteristics of the Japanese economy, key industries, and emerging trends is essential for potential investors.

By focusing on areas such as healthcare, technology, renewable energy, e-commerce, and infrastructure, investors can tap into the vast opportunities that Japan offers. Careful analysis, strategic planning, and cultural awareness will be key to successful investments in this dynamic market.

The business environment in Japan is becoming increasingly challenging. With sluggish demand, rising costs, and regulatory tightening, companies across industries must rethink their strategies to remain competitive and sustainable.

Key Challenges Facing Japanese Businesses

1. Declining Consumer Demand

The domestic market is experiencing a decline in consumer spending due to demographic changes and an increasing preference for savings. Inflation and tax increases have reduced disposable income, weakening consumer confidence. Industries such as food service and apparel struggle with stagnating sales, while retailers fear that price hikes may drive customers away. In the B2B sector, reduced capital investments and declining construction orders are impacting growth.

2. Rising Costs and Profit Squeeze

High energy prices and rising raw material costs are putting significant pressure on the manufacturing and transportation sectors. Small and medium-sized enterprises (SMEs) face greater difficulties as they struggle to pass on these costs to customers compared to larger corporations. The depreciation of the yen has further increased import costs, pushing some businesses to the brink of closure.

3. Regulatory Changes and Industry Shifts

Stricter environmental regulations and labor law reforms are prompting industries to restructure their business models. The automotive sector is transitioning toward electric vehicles (EVs), requiring substantial adjustments in manufacturing. The logistics industry faces labor shortages and rising transportation costs due to the "2024 problem," which imposes stricter working hour limits for truck drivers. Additionally, the rise of Environmental, Social, and Governance (ESG) investment trends is compelling companies to adopt more sustainable management strategies.

4. Cybersecurity Threats and Business Risks

The growing sophistication of cyberattacks is leading to an increase in corporate bankruptcies. SMEs, in particular, often lack the resources to implement robust cybersecurity measures, making them vulnerable to threats such as Distributed Denial-of-Service (DDoS) attacks, ransomware, phishing, and insider threats. Companies that fall victim to these attacks face operational disruptions, customer attrition, and reputational damage, potentially leading to business failure.

Solutions for Japanese Companies to Overcome Challenges

1. Digital Transformation (DX) and Automation

• Leverage AI and automation to improve operational efficiency and reduce labor costs.
• Implement cloud-based solutions and digital tools to enhance productivity and collaboration.
• Utilize data analytics for better customer insights and strategic decision-making.

2. Global Expansion and Market Diversification

• Explore opportunities in emerging markets, particularly in Asia, where Japanese brands have strong recognition.
• Establish partnerships and joint ventures with overseas companies to mitigate domestic market shrinkage.
• Develop export strategies for high-quality Japanese products and services to international customers.

3. Cost Management and Supply Chain Optimization

• Negotiate long-term contracts with suppliers to stabilize costs.
• Diversify sourcing strategies to reduce dependency on specific suppliers or regions.
• Invest in energy-efficient technologies to mitigate rising energy costs.

4. Regulatory Compliance and ESG Initiatives

• Stay ahead of regulatory changes by proactively adapting business operations.
• Develop ESG-friendly strategies to attract investors and customers who prioritize sustainability.
• Implement eco-friendly practices such as reducing waste, optimizing logistics, and transitioning to renewable energy sources.

5. Strengthening Cybersecurity Measures

• Implement multi-layered security systems, including firewalls, IDS/IPS, and DDoS protection.
• Maintain regular data backups and establish clear Business Continuity Plans (BCP).
• Provide cybersecurity training for employees to prevent phishing and data breaches.
• Consider cyber insurance policies to mitigate financial risks associated with attacks.

Facing declining demand, rising costs, and stricter regulations, Japanese businesses must embrace flexibility and innovation. Digital transformation, overseas expansion, cost optimization, regulatory compliance, and enhanced cybersecurity are essential strategies for long-term sustainability. Industry-wide collaborations and strategic shifts into new business areas will also be crucial for navigating economic challenges and ensuring future growth.

Tattoo ok, um hineinzugehen? 

Wir haben vielen Tattoo-Fans geholfen, während ihrer Reise Tattoos von Tätowierern in Japan zu bekommen, mit unserer Reiseunterstützung von der Buchung bis hin zur Koordination vor Ort.

Und viele haben uns gefragt, warum tätowierte Menschen nicht in viele öffentliche Bäder und Schwimmbäder (und sogar an öffentliche Strände) in Japan eintreten dürfen.

Wir haben die Liste von öffentlichen Bädern/Schwimmbädern zusammengestellt, in die Sie mit Ihrem Tattoo in Japan gehen können. Wir werden mehr hinzufügen und aktualisieren. Die Regeln können sich ändern, daher sollten Sie besser das Bad/Schwimmbad im Voraus kontaktieren, um sicherzustellen, wie die Tattoo-Regeln dort gehandhabt werden.

Wir haben über 40 Jahre lang die Tattoo-Regelungen an öffentlichen Orten in Japan beobachtet und darüber gesprochen. Es ist eigentlich lustig, an eine Zeit zu denken, als einige unserer Mitglieder noch Kinder in Japan waren. Damals sahen sie viele Menschen mit Tattoos, und diese Tattoos waren keine Mode, sondern echte Mafia (Yakuza) Tattoos. Es war sogar für Kinder beängstigend, aber gleichzeitig faszinierend, in der Nähe von Yakuza-Leuten zu sein. Sie waren überall. Wir waren uns nicht einmal sicher, ob es zu dieser Zeit eine Regel über Tattoos an öffentlichen Orten in Japan gab. Es war eine Zeit, in der man noch überall in Japan und sogar im Flugzeug rauchen konnte. Es fühlt sich fast so an, als ob es vor 20 Jahren oder so begann, als die Regierung strengere Regeln für Yakuza-Gruppen erließ.

Heute ist das Thema Tattoo in öffentlichen Räumen ein großes Thema in Japan. Es gibt viele Informationen zu diesem Thema.

Haben Sie ein Tattoo und planen Ihre Reise nach Japan? Sind Sie müde von all den Informationen?

Nun, wir geben Ihnen die grundlegenden Regeln.

Für öffentliche Bäder:

1. Gehen Sie in ein "Sento-Typ" öffentliches Bad (so genannt "銭湯" auf Japanisch)

2. Nutzen Sie ein privates Bad

ODER

3. Nutzen Sie Hotels, die angeben, dass Tattoos erlaubt sind (solange diese mit Aufklebern für eine bestimmte Größe abgedeckt sind)

(Stellen Sie sicher, dass Sie die Einrichtung im Voraus anrufen, um zu überprüfen, seien Sie mental darauf vorbereitet, herausgeworfen zu werden, wenn Sie dies nicht überprüft haben oder sogar wenn Sie es überprüft haben (ein Mitarbeiter kann etwas anderes sagen als ein anderer))

Für ein Schwimmbad/Fitnessstudio/öffentlichen Strand oder:

1. Tragen Sie ein Rash Guard, um Ihr Tattoo zu verdecken

2. Verwenden Sie Tattoo-Abdeckaufkleber

Es ist wichtig, alle Ihre Tattoos ZUVOR zu verdecken, bevor Sie das Gelände betreten

(Stellen Sie sicher, dass Sie die Einrichtung im Voraus anrufen, um zu überprüfen, seien Sie mental darauf vorbereitet, herausgeworfen zu werden, wenn Sie dies nicht überprüft haben oder sogar wenn Sie es überprüft haben (ein Mitarbeiter kann etwas anderes sagen als ein anderer))

Für das öffentliche Bad gibt es einige Ausnahmen, wie zum Beispiel Kinosaki Onsen in der Präfektur Hyogo (später in dieser Liste hervorgehoben), das nahe Osaka/Kyoto bekannt dafür ist, tattoo-freundlich zu sein, da das gesamte Gebiet diese Politik verfolgt. Sie können auch versuchen, solch ein Gebiet zu finden.

Diese gehörten zu den öffentlichen Badverbänden, die gegründet wurden, als es noch nicht viele Bäder zu Hause gab. Der Preis wird kontrolliert, um so niedrig wie möglich zu bleiben, derzeit etwa 520JPY pro Erwachsenem. Wir sagen nicht, dass alle Sento Tattoos akzeptieren, aber viele tun es.

Beachten Sie, dass dieses Sento-Bad anders ist als Super-Sento oder andere Arten von öffentlichen Bädern (der technische Begriff ist "ippan koshu yokujo/一般公衆浴場"), die NICHT Teil der Organisation sind und große Einrichtungen und teure Ausstattungen haben, die etwa 700JPY oder mehr kosten.

Welche Hotelgruppen haben ihre Tattoo-Regeln gelockert?

Beispiele...

APA Hotel Tattoo-Politik für öffentliche Bäder

Bei der Suche nach Hotels mit öffentlichen Bädern (Onsen) können Sie das Kästchen für "öffentliches Bad verfügbar" ankreuzen, um Hotels zu finden, die diese Annehmlichkeit anbieten.

Bitte beachten Sie, dass die Zeiten, in denen die öffentlichen Bäder verfügbar sind, je nach Hotel variieren können. Für spezifische Details sehen Sie auf der Seite des jeweiligen Hotels nach oder kontaktieren Sie das Hotel direkt.

Bevor Sie die öffentlichen Bäder nutzen, stellen Sie sicher, dass Sie die Nutzungshinweise für das öffentliche Bad überprüfen und einhalten.

Tattoo-Politik ab dem 19. März 2019:

• Gästen mit Tattoos ist es generell nicht gestattet, die öffentlichen Bäder zu betreten.
• Wird festgestellt, dass ein Gast mit Tattoos das Bad betreten hat, wird er aufgefordert, das Bad sofort zu verlassen.
• Wenn die Tattoos jedoch vollständig mit den vom Hotel bereitgestellten Abdeckaufklebern (bis zu zwei Aufkleber mit den Maßen 10 cm x 12 cm) abgedeckt werden können, darf der Gast das öffentliche Bad nutzen.
• Hotelgäste können bis zu zwei Aufkleber pro Nacht kostenlos an der Rezeption erhalten. Gäste, die das Spa ohne Übernachtung nutzen, können die Aufkleber an der Rezeption kaufen.
• Für Gäste, die mehrere Nächte bleiben, werden die Aufkleber pro Nacht ausgegeben. Bitte besuchen Sie die Rezeption, um die Aufkleber jedes Mal zu erhalten, wenn Sie das öffentliche Bad nutzen möchten.

Mitsui Garden Hotel Tattoo-Politik für öffentliche Bäder und Sky Pool (nur im Yokohama Sky Pool)

Für Gäste, die die öffentlichen Bäder oder den Sky Pool im Yokohama Minato Mirai Premier nutzen, gilt die folgende Tattoo-Abdeckrichtlinie:

In Japan ist es üblich, Menschen mit Tattoos den Zugang zu öffentlichen Bädern zu verweigern. Mitsui Garden Hotels hat jedoch Regeln aufgestellt, um mehr Gästen gerecht zu werden, da kleine Tattoos unter jüngeren Generationen zunehmend als modisch akzeptiert werden und auch mehr ausländische Gäste Tattoos aus religiösen Gründen haben.

Tattoo-Politik

• Gästen mit Tattoos ist der Zugang zu den öffentlichen Bädern und dem Sky Pool erlaubt, wenn die Tattoos vollständig mit den vorgesehenen Abdeckaufklebern abgedeckt werden.
• Tattoo-Abdeckaufkleber (8 cm x 10,5 cm, bis zu zwei pro Gast) sind kostenlos erhältlich. Bitte fragen Sie an der Rezeption danach.
• Stellen Sie sicher, dass die Tattoos vollständig mit den Aufklebern abgedeckt sind, um Zugang zu diesen Einrichtungen zu erhalten.

Wo findet man Sento öffentliche Bäder? Fast überall in Japan. Als wir Kinder waren, sahen wir hohe Schornsteine mitten in der Stadt, und wir wussten, dass dort ein Sento öffentliches Bad war.

Die Liste beginnt unten. Dies sind Sento öffentliche Bäder, nur ein kleiner Teil der großen Datenmenge.

Wissen Sie, wo es mehr Sento gibt als in anderen Präfekturen in Japan? Platz 1 ist Aomori, Platz 2 ist Kagoshima und Platz 3 ist Oita.

Tokio

Togoshi Ginza Onsen: Bezirk Shinagawa

Nächste Station: Togoshi Ginza Station / Tokyu Ikegami Linie – 7 Minuten zu Fuß

Überblick:
In der Nähe der berühmten Togoshi Ginza Einkaufsstraße gelegen, bietet dieses moderne Sento das einzigartige „schwarze Wasser“ (Kuroyu). Gegründet im Jahr 1960 und renoviert 2007, verfügt das Togoshi Ginza Onsen über zwei Badebereiche: „Hinoyu“ mit Wandgemälden der Sieben Glücksgötter und „Tsukiyu“ mit einem Fuji-Wandbild. Gäste können verschiedene Bäder genießen, darunter das schwarze Thermalwasser mit hautverschönernden Eigenschaften, Außenbäder, elektrische Bäder und Saunen.

Art der heißen Quelle: Natrium - Bikarbonat-Kaltmineralquelle

Therapeutische Wirkung:
Neuralgien, Muskelschmerzen, Gelenkschmerzen, Schultersteife, Lähmungen, Kälteempfindlichkeit, Gelenksteifigkeit, Prellungen, chronische Verdauungskrankheiten, Hämorrhoiden, Erholung nach Krankheiten, Ermüdung, Schnitte, Verbrennungen, chronische Hautkrankheiten

Gegenanzeigen:
Akute Krankheiten, aktive Tuberkulose, bösartige Tumore, schwere Herzkrankheiten, Atemversagen, Nierenversagen, schwere Anämie, Blutungskrankheiten und andere fortschreitende Erkrankungen

Adresse: 2-18-11 Nishi-Shinagawa, Shinagawa-ku, Tokio

Öffnungszeiten: 08:00–12:00, 15:00–01:00 (Mo–So)

Preise: 500 JPY für Erwachsene, 800 JPY mit Sauna

Geschlossen: Jeden Freitag

Telefon: 03-3782-7400

Website: Togoshi Ginza Onsen

Hinweise:
Morgenbäder sind sonntags und an Feiertagen von 08:00 bis 12:00 verfügbar. Bitte Öffnungszeiten und Tätowierungsrichtlinien direkt bei der Einrichtung bestätigen.

Bunka Yokusen: Bezirk Meguro

Nächste Station: Ikejiri-Ohashi Station / Tokyu Den-en-toshi Linie – 5 Minuten zu Fuß

Überblick:
Gegründet 1928 und vollständig renoviert 2011, verbindet das Bunka Yokusen traditionelle und moderne Sento-Erlebnisse. Im Eingangsbereich und Badebereich läuft sanfte Jazzmusik, die eine entspannte Atmosphäre schafft. Zu den Highlights gehören ein Nano-Bad mit Mikroschaum zur Stoffwechselanregung und das erste kreisförmige Fuji-Wandgemälde des berühmten Badehaus-Malers Nakajima Morio.

Adresse: 3-6-8 Higashiyama, Meguro-ku, Tokio

Öffnungszeiten:

• Mo–Fr: 14:00–01:00
• Sa–So: 10:00–24:00

Preis: 520 JPY für Erwachsene

Geschlossen: Jeden Mittwoch

Telefon: 03-3792-4126

Website: Bunka Yokusen

Hinweise: Bitte Öffnungszeiten und Tätowierungsrichtlinien direkt bei der Einrichtung bestätigen.

Kaiseiyu: Bezirk Ota

Nächste Station: Kamata Station / JR Keikyu / Tokyu Ikegami Linie – 6 Minuten zu Fuß

Überblick:
Gegründet 1929, ist das Kaiseiyu das einzige Sento in Tokio mit einem Goldfisch-Aquarium. Gäste können sich im natürlichen „schwarzen Thermalwasserbad“ (Kuroyu) und im Seidenbad entspannen, während sie den Fischen zusehen. Zudem gibt es eine Station für das Haarefärben.

Adresse: 5-10-5 Nishi-Kamata, Ota-ku, Tokio

Öffnungszeiten: 15:00–23:30

Preis: 520 JPY für Erwachsene

Geschlossen: Jeden Freitag

Telefon: 03-3731-7078

Website: Kaiseiyu

Hinweise: Bitte Öffnungszeiten und Tätowierungsrichtlinien direkt bei der Einrichtung bestätigen.

GOKURAKUYA: Bezirk Suginami

Nächste Station: Ogikubo Station / JR Chuo Linie – 7 Minuten zu Fuß

Überblick:
Dieses Sento, genannt „GOKURAKUYA“ oder „Paradieshaus“, bietet ein einzigartiges Seidenbad mit Nanoblasen. Das Wasser stammt aus einem 50 Meter tiefen Brunnen und ist reich an Silizium und Kalzium. Das kleine, charmante Badehaus erinnert an ländliche Onsen-Bäder.

Adresse: 2-40-14 Kami-Ogi, Suginami-ku, Tokio

Öffnungszeiten: 16:00–24:00

Geschlossen: Jeden Dienstag

Telefon: 03-3390-6764

Website: GOKURAKUYA

Hinweise: Vom 13. Februar 2024 bis 17. März 2024 wegen Renovierung geschlossen. Bitte Öffnungszeiten und Tätowierungsrichtlinien direkt bei der Einrichtung bestätigen.

Tokio

Schwimmbäder in Kanto (Tokio, Kanagawa und Umgebung)

Einige Schwimmbäder in Japan erlauben den Zutritt trotz Tätowierungen, aber diese Orte sind selten. Um diese Bäder zu nutzen, müssen Tätowierungen mit einem Rashguard oder Abdeckstickern verdeckt werden (beachten Sie, dass viele Einrichtungen dies trotzdem nicht gestatten). Zudem ist in den meisten Schwimmbädern in Japan das Tragen einer Badekappe erforderlich, insbesondere in öffentlichen Einrichtungen. Es wird empfohlen, eine Badekappe mitzubringen.

Honmoku Citizen Pool (本牧市民プール)

Rashguard erforderlich

Adresse: 46-1 Honmoku Motomachi, Naka-ku, Yokohama, 231-0822
Öffnungszeiten: 09:00–17:30 Uhr (Einlass und Ticketverkauf bis 17:00 Uhr). An Wochenenden vom 16. Juli bis 16. August 2024 möglicherweise auch abends von 18:00–21:00 Uhr geöffnet – bitte vorher prüfen.
Geschlossen: Geöffnet vom 13. Juli bis 1. September 2024. Außerhalb dieses Zeitraums finden SUP-Kurse und Camping-Events statt.
Telefon: 045-621-5012
Eintritt:

• Erwachsene: 800 JPY
• Kinder (3 Jahre bis Mittelschule): 200 JPY
• Ermäßigung für ältere Personen (65+): 500 JPY
• Es gibt ein "Sommer-Rabatt-Ticket" für Busnutzer.
  Website: Honmoku Citizen Pool

Motomachi Park Pool (元町公園プール)

Kein Rashguard erforderlich (Gerüchteweise!)

Adresse: 1-77-5 Motomachi, Naka-ku, Yokohama, Kanagawa
Zugang: 8 Minuten zu Fuß von der Station Motomachi-Chukagai (Minato Mirai Linie)
Öffnungszeiten:

• 50m-Pool: 09:00–18:00 Uhr (Schwimmen bis 17:50 Uhr)
• Nachtsession: 18:00–21:00 Uhr (Schwimmen bis 20:50 Uhr)
• 2023: Geöffnet vom 8. Juli bis 10. September, ab 4. September reduzierte Öffnungszeiten. Änderungen für 2024 bitte prüfen.
  Geschlossen: Keine Ruhetage während der Öffnungszeit
  Telefon: 81-45-651-7123
  Eintritt:
• Tag (09:00–18:00): 200 JPY pro Stunde, 1.000 JPY für ein 6-Stunden-Ticket
• Nacht (18:00–21:00): 300 JPY pro Stunde, 1.500 JPY für ein 6-Stunden-Ticket
  Website: Motomachi Park Pool

Meguro Citizen Center Pool (目黒区民センタープール)

Rashguard erforderlich

Adresse: 2-4-36 Meguro, Meguro-ku, Tokio, 153-0063
Zugang: 10 Minuten zu Fuß von Meguro Station (JR & Tokyu Meguro Linie)
Öffnungszeiten: 09:00–22:00 Uhr
Geschlossen: 28. Dezember–4. Januar sowie temporäre Schließtage
Telefon: 03-3711-1139
Eintritt:

• Erwachsene: 400 JPY
• Kinder & Senioren (65+): 200 JPY
  Website: Meguro Citizen Center Pool

Chitose Warm Water Pool (千歳温水プール)

Rashguard erforderlich

Adresse: 7-9-1 Funabashi, Setagaya, Tokio
Zugang:

• Kyodo Station → Chitose-Funabashi Station (Odakyu Bus, Route Keio 01), Haltestelle "Asahi Shimbunsha Mae", dann 5 Min. zu Fuß
• Chitose-Funabashi Station (Odakyu Bus, Route Sai 22), Haltestelle "Kuritsu Onsen Pool Mae", dann 1 Min. zu Fuß
  Öffnungszeiten: 09:00–21:00 Uhr
  Geschlossen: 1. Montag im Monat (außer August & Februar), Jahresende (29.–31. Dezember), Wartungstage
  Telefon: 03-3789-3911
  Eintritt:
• Juni–September: 2 Std. Erwachsene 480 JPY, Kinder 150 JPY
• Oktober–Mai: Kein Zeitlimit, 1-Stunden-Tarife verfügbar
  Website: Chitose Warm Water Pool

Viele Onsen und Super Sento verbieten es Gästen mit Tätowierungen, zu baden. Andererseits gibt es in den städtischen Sento keine solchen Hinweise. Rechtsanwalt erklärt: Sento sind Einrichtungen, die für die tägliche Gesundheits- und Hygieneversorgung der lokalen Gemeinschaft notwendig sind und einen hohen öffentlichen Nutzen haben. Daher könnte es eine Gesetzesverletzung darstellen, nur aufgrund der Tätowierung den Zugang zu verweigern.“

Das Gesetz über öffentliche Bäder

Ich gehe oft mit meinen Kindern in die Sento und habe dort auch schon Leute mit Tätowierungen gesehen, die ganz normal baden. Ich persönlich stört es nicht, aber es gibt vielleicht Menschen, die sich dabei unwohl fühlen.

Die Sento-Betreiber erlauben es also auch, dass Gäste mit Tätowierungen baden, aber bedeutet das, dass sie nicht das Recht haben, Gästen mit Tätowierungen den Zugang zu verweigern?

Ich möchte die rechtlichen Aspekte des Verbots von Tätowierten in Sento untersuchen.

Laut dem Gesetz über öffentliche Bäder müssen Betreiber Gästen, die als an ansteckenden Krankheiten erkrankt gelten, den Zugang verweigern (Artikel 4 des Gesetzes über öffentliche Bäder).

Außerdem besagt das Gesetz, dass Betreiber den Zugang verweigern können, wenn jemand das Badewasser erheblich verschmutzt oder Verhaltensweisen zeigt, die eine Gefahr für die öffentliche Gesundheit darstellen (Artikel 5 des Gesetzes über öffentliche Bäder).

Übrigens werden sogenannte Super Sento oder Onsen als „andere öffentliche Bäder“ eingestuft und unterliegen nicht der Preiskontrolle des Preisregulierungsdekrets. Das bedeutet, dass ihre öffentliche Funktion im Vergleich zu den regulierten Sento gering ist, und sie haben auch das Recht, die Badegäste auszuwählen. Daher wird es als akzeptabel angesehen, dass Super Sento auf eigene Entscheidung ohne rechtliche Grundlage Gästen mit Tätowierungen den Zutritt verweigern.

Möchten Sie in Japan Dreharbeiten für TV-Produktionen, Musikvideos oder Fotoshootings zu Onsen Themen durchführen? Oder möchten Sie eine Organisation zu diesen Themen in Japan interviewen?

Wir haben bereits mit großen TV-Sendern weltweit sowie mit Online-Medien zusammengearbeitet, um deren Projekte in Japan erfolgreich umzusetzen. Wir übernehmen die Planung, organisieren Drehorte und stellen ein professionelles lokales Team zusammen – darunter Kameraleute, Fotografen, Editoren, Visagisten, Stylisten, Models und Dolmetscher.

Kontaktieren Sie uns einfach!

Why Foreign Companies Should Exhibit

1. Tap into Japan’s Expanding Regional Aftermarket Industry
   Tohoku and Kyushu are key regions for Japan’s automotive industry, with strong demand for aftermarket products, repair solutions, and maintenance services. These expos offer a direct gateway to distributors, service providers, and end-users in these high-potential markets.

2. Strategic Business Expansion and Networking

• Connect with local repair shops, auto parts dealers, service stations, and wholesalers seeking new products and partnerships.
• Strengthen B2B relationships with Japanese industry leaders through on-site networking opportunities.
• Gain credibility and visibility in the Japanese automotive aftermarket sector.

3. Cost-Effective Market Entry into Japan

• Affordable booth pricing compared to other major exhibitions.
• Free exhibitor presentations (45 minutes per company) to showcase products directly to an engaged audience.
• Localized support services (booth design, staffing, brochures) available to ensure a smooth and professional exhibition experience.

Exhibition Details

Dates & Locations

• Automotive Aftermarket Tohoku 2025: September 20-21, 2025 (Sendai)
• Automotive Aftermarket Kyushu 2025: October 4-5, 2025 (Fukuoka)

Booth Pricing & Packages

Basic Booth Space: ¥75,000 (excluding tax), 2m × 2m, space only.
Display Package Option: ¥80,000 (excluding tax), 2m × 2m, includes decoration, furniture, and electrical setup.

Discount: If exhibiting at both Tohoku and Kyushu events, a ¥30,000 discount (per booth) applies.

Display Package Details (¥80,000 extra, optional):

• Booth Setup: Parapet with nameplate, carpet (color selectable), unit counter, 2 chairs, business card holder.
• Electricity: 1kw wiring, 100V double socket, LED spotlights (x2), fluorescent light.

Additional Benefits for Exhibitors

• Free Presentation Slot (45 min): Present products/services to a targeted audience. Limited slots, first-come, first-served.
• Turnkey Solutions for Foreign Companies: We provide booth design, setup, brochures, staffing, and logistics to ensure a successful exhibition.

Application Deadline
July 11, 2025 (Friday) – Applications accepted until spaces are filled.

Who Should Exhibit?
The event is ideal for foreign manufacturers, distributors, and service providers in:

• Automotive parts and accessories
• Repair and maintenance equipment
• Car care and detailing products
• Diagnostic tools and technologies
• Tire and battery manufacturers
• Aftermarket software and AI solutions

Why Choose Us?
With over 20 years of experience in Japan and global events, we specialize in end-to-end exhibition support:

• Booth Design & Setup – Custom branding and eye-catching layouts.
• Marketing & Brochures – Professionally translated and designed materials.
• Multilingual Staffing – Skilled personnel for smooth communication.
• Logistics & Support – Seamless coordination, transportation, and on-site assistance.

For more accurate and updated details, please check the official website.

By partnering with us, foreign companies can focus on business while we handle all exhibition needs.

Contact us today to secure your spot.

Ramen is a beloved staple of Japanese cuisine, attracting both locals and tourists alike. However, despite its cultural significance, the ramen industry in Japan is facing a critical transformation. In recent years, there has been an increasing divide between large corporate-backed ramen chains and small, independently owned ramen shops. Rising operational costs, shifts in consumer behavior, and economic pressures have made survival more challenging for independent ramen shops, forcing many to either close down or be acquired by larger companies.

One of the most significant recent developments is the entry of major food corporations into the ramen industry. Yoshinoya, a leading beef bowl chain, has steadily expanded its ramen business, incorporating it as a key part of its mid-term business strategy. The company launched its own ramen brand "Wada" in 2020 and entered the Tokyo market in 2023. In April 2024, Yoshinoya further solidified its position by acquiring Hō Sangyō, a manufacturer of ramen noodles, soups, and sauces. This aggressive expansion signals a shift toward corporate dominance in an industry that has traditionally been composed of small, family-run establishments.

Additionally, mergers and acquisitions within the ramen sector have accelerated. Yoshinoya’s acquisition of "Setagaya" in 2016 was followed by several other notable deals, such as Sōgyō Shinkansen’s purchase of "Tōka" in 2019 and the OIC Group’s acquisition of "Soranoiro" in 2024. Similarly, Create Restaurants Holdings acquired "Ebisoba Ichigen," further consolidating the industry.

Challenges Facing Independent Ramen Shops

Independent ramen shops are struggling due to several factors, including the rising costs of ingredients, rent, and utilities. Between January and September 2024, there were 47 ramen shop bankruptcies in Japan, marking a 42.4% increase compared to the same period in the previous year. The full-year total for 2024 is expected to surpass the record set in 2023, when 45 shops closed.

Another major challenge is the so-called "1,000-yen barrier." Unlike other restaurant industries where price increases are more readily accepted, ramen has long been perceived as an affordable meal. Many consumers are reluctant to pay more than 1,000 yen for a bowl, making it difficult for small businesses to adjust their pricing to reflect rising costs. In contrast, large chains benefit from economies of scale, allowing them to maintain stable pricing while absorbing operational expenses.

Survival Strategies for Ramen Shops

Despite these challenges, independent ramen shops can survive and thrive through strategic adaptations. Some of the key survival strategies include:

1. Brand Differentiation and Specialization

   • Offering unique, high-quality ingredients or focusing on niche markets, such as vegetarian ramen or regional specialties, helps shops stand out.
   • Many successful ramen shops emphasize artisanal craftsmanship, using house-made noodles, broths, and toppings to distinguish themselves from mass-produced chain offerings.

2. Leveraging Digital and Social Media Marketing

   • Engaging with customers through Instagram, Twitter, and TikTok has proven effective in drawing attention to local shops.
   • Collaborations with food influencers and vloggers can create buzz and drive foot traffic.

3. Community Engagement and Local Partnerships

   • Building relationships with local suppliers and businesses can help manage costs and create a loyal customer base.
   • Participating in food festivals and events allows for greater brand exposure.

4. Franchising and Expansion

   • Some independent ramen shops have adapted by expanding gradually, opening additional locations under a franchising model.
   • Being acquired by a larger company can also be a viable strategy for long-term survival, as seen with "Ebisoba Ichigen."

Emerging Trends in the Ramen Industry

While traditional ramen shops struggle, certain trends indicate new opportunities for growth within the industry:

• Rise of Abura Soba (Oil Noodles): Unlike traditional ramen with broth, abura soba (oil-based ramen) has gained popularity, particularly among younger demographics. Chains such as "Tokyo Abura Soba Sohonten" and "Kajiken" have expanded domestically and internationally.

• Government and Regional Support: Some municipalities are taking action to preserve their local ramen culture. For example, Kitakata City in Fukushima has launched a dedicated "Ramen Department" to support its renowned Kitakata Ramen industry. Similarly, Sano City in Tochigi Prefecture has opened a "Ramen Academy" to train future ramen chefs and entrepreneurs.

• Globalization and Overseas Expansion: With international interest in Japanese ramen continuing to grow, many brands have successfully expanded abroad. Chains like "Ippudo," "Ichiran," and "Afuri" have opened locations in North America, Europe, and Asia, capitalizing on the worldwide ramen boom.

Source: Shokuhin News, Gendai news et al

Must-Visit Ramen Shops in Japan

Japan remains home to some of the best ramen shops in the world, offering a diverse range of flavors and styles. Whether you are looking for classic tonkotsu, rich miso, or experimental fusion ramen, there is no shortage of incredible options to explore.

If you ask Japanese people which ramen shop they must visit in Japan, 80% of people will talk about the below:

1. Ramen Jiro (Tokyo) - Known for its massive portions and loyal fanbase, Ramen Jiro offers a unique take on tonkotsu-shoyu ramen with thick noodles and a rich, garlicky broth.
2. Ichiran (Fukuoka and Nationwide) - A global favorite, Ichiran specializes in customizable tonkotsu ramen with a unique solo-dining experience.
3. Tsuta (Tokyo) - The first Michelin-starred ramen shop, Tsuta serves a refined, shoyu-based ramen with truffle-infused broth.
4. Ippudo (Fukuoka and Worldwide) - Famous for its smooth, creamy tonkotsu broth, Ippudo has successfully expanded its brand internationally.
5. Afuri (Tokyo and Nationwide) - Known for its yuzu shio ramen, Afuri offers a light yet flavorful ramen that stands out from heavier tonkotsu varieties.
6. Ebisoba Ichigen (Sapporo and Tokyo) - Specializing in shrimp-based broth, this Hokkaido-born chain delivers a rich umami experience.
7. Mutekiya (Ikebukuro, Tokyo) - A popular spot for tourists, Mutekiya offers a thick and flavorful tonkotsu ramen with generous portions.
8. Menya Itto (Tokyo) - Famous for its tsukemen (dipping noodles), Menya Itto consistently ranks among Tokyo’s top ramen destinations.

9. Tenkaippin Ramen: The Legendary "Kotteri" Soup You Can Eat -

   From the main chain ramen shops in Japan. Our personal recommendation is this. In 1971, Tsutomu Kimura, the founder of Tenkaippin, began pulling his humble ramen cart, tirelessly refining his recipe for nearly four years. His dedication led to a game-changing creation—the "Kotteri" soup.

   This is not just a soup to drink; it is a soup to eat. Made primarily from chicken bones and vegetables, its rich, ultra-thick texture and deep umami flavor are uniquely satisfying yet never overwhelming. Over the decades, countless ramen lovers, including myself, have been captivated by this one-of-a-kind experience.

   Kimura's vision, born over 50 years ago, revolutionized Japan’s ramen culture. His creation was not just a new dish—it was the birth of an entirely new genre of ramen. Today, Tenkaippin takes immense pride in preserving the legacy of its legendary Kotteri soup, ensuring that each bowl carries forward the taste that has stood the test of time.

   For those who have never tried it, be prepared—once you dive into a bowl of Tenkaippin’s Kotteri, there is no turning back!

Anyway, the above are mainly the big chain ramen shops in Japan. But we are sure you also want to dig in more to find the real gem of ramen world in Japan. We put the ranking below and will update more later on. 

Top Ramen Shops in Tokyo

1. Ramen FeeL

Location: Hinatawada Station, 718m away Specialty: Shio Ramen (Salt-based Ramen) Price Range: ¥1,000 - ¥1,999 Closed: Monday, Friday Details: A must-visit for lovers of refined shio ramen. The restaurant operates on a reservation system via TableCheck, so plan ahead. The ambiance is peaceful, and the carefully crafted broth makes it an unforgettable experience. How to Get There: Take the JR Ome Line to Hinatawada Station, then walk about 10 minutes.

2. Ramen-ya Shima

Location: Nishi-Shinjuku-gochome Station, 363m away Specialty: Classic Tokyo-style Ramen Price Range: ¥1,000 - ¥1,999 Closed: Saturday, Sunday, Public Holidays Details: A top-tier Tokyo ramen spot that surprises visitors with its rich flavors. Reservations are required, and the shop fills up quickly. How to Get There: Take the Toei Oedo Line to Nishi-Shinjuku-gochome Station and walk 5 minutes.

3. Homemade Ramen Muginae

Location: Omorikaigan Station, 419m away Specialty: No artificial seasonings, all-natural dashi broth Price Range: ¥1,000 - ¥1,999 Closed: Wednesday, Thursday Details: One of Tokyo’s highest-rated ramen shops. Visitors must write their names on a waiting list starting at 9 AM. How to Get There: Take the Keikyu Main Line to Omorikaigan Station and walk 6 minutes.

4. Chuka Soba Kamofuku

Location: Hachioji City Specialty: Duck-based ramen with a deep umami flavor Price Range: ¥1,000 - ¥1,999 Closed: Monday, Thursday, Sunday, Public Holidays Details: A unique, limited-portion ramen featuring rich duck and ibuki fish flavors. How to Get There: Take the JR Chuo Line to Hachioji Station, then a short bus ride.

5. Shinjiko Shijimi Chuka Soba Kohaku Tokyo Main Store

Location: Zoshiki Station, 384m away Specialty: Salt-based ramen with premium ingredients Price Range: ¥1,000 - ¥1,999 Closed: Sunday, Public Holidays Details: Famous for its specialty clam broth, this ramen shop offers a light yet flavorful experience. How to Get There: Take the Keikyu Main Line to Zoshiki Station and walk 5 minutes.

6. Japanese Ramen Gokan

Location: Ikebukuro Station, 722m away Specialty: Sensory experience ramen Price Range: ¥1,000 - ¥1,999 Closed: Monday Details: This ramen shop offers a multi-sensory experience, with an emphasis on presentation and taste. How to Get There: Take the JR Yamanote Line to Ikebukuro Station, then walk about 10 minutes.

7. Natsuya no Chuka Soba

Location: Shimomaruko Station, 176m away Specialty: Traditional-style ramen Price Range: ¥1,000 - ¥1,999 Closed: Tuesday, Friday Details: A hidden gem serving old-school ramen with a refined touch. How to Get There: Take the Tokyu Tamagawa Line to Shimomaruko Station and walk 3 minutes.

8. Chuka Soba Shibata

Location: Komae Station, 73m away Specialty: Classic soy sauce ramen Price Range: ¥1,000 - ¥1,999 Closed: Sunday Details: A recently relocated shop maintaining its high-quality ramen. How to Get There: Take the Odakyu Line to Komae Station and walk 1 minute.

9. Medika Soba Ginyo

Location: Manganji Station, 194m away Specialty: Fish-based ramen Price Range: ¥1,000 - ¥1,999 Closed: Monday, Tuesday, Wednesday Details: A popular ramen shop among horse racing fans visiting the nearby Tokyo Racecourse. How to Get There: Take the Keio Line to Manganji Station and walk 3 minutes.

10. Amu Kuroki

Location: Asakusabashi Station, 72m away Specialty: Salt soba Price Range: ¥1,000 - ¥1,999 Closed: Sunday Details: Known for its elegant, delicate broth, this ramen shop offers a sophisticated take on salt ramen. How to Get There: Take the JR Sobu Line or Toei Asakusa Line to Asakusabashi Station and walk 1 minute.

11. Iruka Tokyo Roppongi

Location: Roppongi Station, 171m away Specialty: Rich, flavorful ramen Price Range: ¥1,000 - ¥1,999 Closed: Monday Details: A stylish ramen shop located in Roppongi, known for its premium ingredients and deep umami taste. How to Get There: Take the Tokyo Metro Hibiya Line or Toei Oedo Line to Roppongi Station and walk 3 minutes.

12. Ramen Break Beats

Location: Yutenji Station, 832m away Specialty: Wonton salt ramen Price Range: ¥1,000 - ¥1,999 Closed: Monday, Tuesday, Wednesday Details: A refined ramen spot offering carefully crafted wonton ramen with an Italian influence. How to Get There: Take the Tokyu Toyoko Line to Yutenji Station and walk 13 minutes.

These are some of the best ramen shops in Tokyo, each offering a unique and unforgettable experience. Be sure to check their reservation policies and operating hours before visiting!

Top Ramen Shops in Kyoto

Kyoto is home to some of Japan’s most celebrated ramen shops, offering a diverse range of flavors and styles. Whether you prefer rich tonkotsu broth, Kyoto’s signature shoyu ramen, or unique specialty bowls, this list will guide you to some of the finest ramen experiences the city has to offer. Below are some of Kyoto’s top ramen shops, along with access details from Kyoto Station.

1. Menya Inoichi

Menya Inoichi is a Michelin Bib Gourmand-awarded ramen shop known for its delicate yet flavorful broth. They offer both shoyu (soy sauce) and shio (salt) ramen, featuring a clear, umami-rich soup made from carefully selected ingredients. The use of premium Kyoto-sourced ingredients ensures a refined taste, making it a must-visit spot for ramen enthusiasts.

Access: 10-minute walk from Kyoto Station.

2. Kyoto Ramen Koji (Ramen Street)

Located inside Kyoto Station’s shopping complex, Kyoto Ramen Koji features a collection of famous ramen shops from all over Japan. Here, you can try a variety of regional ramen styles without leaving the station. Some popular options include Hakata-style tonkotsu, Sapporo miso ramen, and Tokyo-style shoyu ramen.

Access: Directly inside Kyoto Station on the 10th floor of the Isetan department store.

3. Ramen Muraji

Tucked away in Kyoto’s Gion district, Ramen Muraji specializes in chicken-based ramen, offering a lighter but still deeply flavorful alternative to pork-based broths. Their signature dish is a rich, golden chicken paitan ramen, served with a variety of toppings. The stylish interior and relaxed atmosphere make it an excellent choice for those looking for a more refined ramen experience.

Access: 15-minute bus ride from Kyoto Station to Gion bus stop, then a short walk.

4. Ramen Towzen

For vegetarians and those seeking a unique take on ramen, Ramen Towzen offers plant-based ramen that does not compromise on taste. Their signature soy milk-based broth is creamy, flavorful, and paired with handmade noodles and fresh local vegetables. This shop is popular with both vegetarians and non-vegetarians alike.

Access: 15-minute taxi ride from Kyoto Station.

5. Takayasu

A local favorite in northern Kyoto, Takayasu is famous for its thick and creamy tonkotsu broth. The ramen is served with generous portions of chashu (braised pork) and perfectly cooked eggs. The casual, lively atmosphere and hearty portions make this a great stop for those craving a rich and satisfying bowl.

Access: 25-minute bus ride from Kyoto Station, followed by a short walk.

6. Honke Daiichi Asahi

One of Kyoto’s most well-known ramen shops, Honke Daiichi Asahi serves a classic Kyoto-style shoyu ramen with a clear yet deeply flavorful broth. The shop is famous for its chashu-packed bowls, offering generous portions of tender pork slices. Due to its popularity, expect long lines, especially during peak hours.

Access: 5-minute walk from Kyoto Station.

7. Menbaka Fire Ramen

Menbaka Fire Ramen is a must-visit for those looking for an interactive ramen experience. Their signature dish, "Fire Ramen," features a bowl of green onion-heavy ramen that is dramatically set on fire in front of you. The flavor is enhanced by the smokiness created from the flaming oil, making for an unforgettable dining experience.

Access: 15-minute taxi ride from Kyoto Station.

8. Chinyu

Chinyu is a lesser-known but highly regarded ramen shop, specializing in Kyoto-style shoyu ramen. The broth is made using a blend of chicken and seafood stock, resulting in a balanced and slightly sweet taste. The shop is small and cozy, giving visitors an authentic local ramen experience.

Access: 20-minute train ride from Kyoto Station.

Tell us how you like if you visit one of the above!

The ramen industry in Japan is undergoing significant transformation, with major corporations expanding their influence and independent shops facing mounting pressures. However, innovative approaches, community support, and global interest continue to offer opportunities for growth. Whether through specialization, digital marketing, or regional initiatives, ramen culture remains a vital part of Japanese cuisine, and its future will depend on how well it adapts to these changing dynamics. For ramen lovers, now is the perfect time to explore Japan’s diverse ramen landscape and support local shops that keep this culinary tradition alive.

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